I think our world, -- or, more specifically, our marketplace -- is a little too abstract. We -- and by we, I mean the marketers, the suppliers to the market -- live too far removed from the market itself: the consumers of the supplied goods. It's a point touched on by Nassim Nicholas Taleb in his most recent book, "Antifragile." Marketers and manufacturers, he suggests, don't have enough skin in the game to keep them honest. They're too far removed from accountability. There are too many protective buffers between them and the consequences of their actions.