• What Consumers Think They Know About Search
    Sixty-one percent of respondents felt they could conduct a search adequately. Fifty-six percent were somewhat satisfied with their search experience, 37% were very satisfied and 1% were dissatisfied.
  • What Google Investments Tell Marketers About Its Search Roadmap
    CB Insights estimates that about 86% of revenue overall comes from advertising, but rising ad costs, increased regulations, heightened competition, and a shift to mobile and voice are threatening Google's business in search and advertising.
  • Adthena Poised To Double Size Of Business
    Adthena developers are building out a search platform for advertisers to attract consumers through the Amazon marketplace alongside technology already supporting Google and Bing.
  • Holiday Shopping Means More Online Searches
    Some 87% of consumers will also search for personal deals when shopping for holiday gifts, and 60% of shoppers plan to hit the stores for holiday purchases before Black Friday.
  • Bing, iProspect Think Search Voice Assistants Should Hear, Think, Feel
    A white paper by iProspect and Bing analyzes the importance of an "emotional quotient" that requires giving brands the ability to see, feel, talk and think.
  • Apple Search Ads Now Supported By Kenshoo
    Kenshoo has added the ability to manage Apple Search Ads alongside Bing and Google paid-search and social campaigns, giving marketers an opportunity to reach an older audience.
  • Gap Cuts Search Keywords By 95%
    The Gap brand has cut key marketing and search advertising programs in the past year as it struggles to survive.
  • Salesforce Brings Einstein Voice To The Enterprise
    Part of Salesforce's AI platform, Einstein Voice, when released, will enable business users -- especially mobile users -- to dictate memos and navigate cloud services hands-free.
  • Amazon's Forecast $4.6B In U.S. Ad Revenue Gives Marketers Reason To Increase Bids
    Amazon will generate $4.61 billion in U.S. ad revenue in 2018, taking 4.15% of digital market share, estimates eMarketer. The analyst and data firm initially forecast $2.89 billion.
  • After Amazon Storefronts, A Self-Service Suite Of Ad Tools?
    Amazon will support small and medium-sized businesses in a new section of its online marketplace where consumers can shop for more than 1 million products from nearly 20,000 companies. Will a suite of self-serve, easy-to-use advertising tools come next?
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