Results for December 2004

Control Freaks Share Their Secret
When I arrived in my office Monday morning, one of the best holiday gifts I've ever received was waiting for me in my Outlook inbox.» 0 Comments
The Perils and Pitfalls of Advanced Keyword Buys
Although today's pay-per-click (PPC) programs offer tremendous potential to boost your Web site's online visibility, new keyword buying options pose unique challenges for even the savviest online marketer.» 0 Comments
Google Versus Geico: What Does It Mean for Search Engine Marketers?
In mid-December I participated in a panel discussion at the Search Engine Strategies Conference in Chicago to debate the legality of utilizing trademarked keywords in search advertising.» 0 Comments
Public Relations Meets the Public
Search engines may have brought about one of the biggest changes to the public relations industry since the field was born.» 0 Comments
Of Serendipity and Search Engines
I love the word serendipity. It's like an entire poem in one word. Just saying it out loud makes you feel... well... serendipitous.» 0 Comments
Life Engine Optimization
When all you have is a hammer, everything looks like a nail, and when most of your working hours are spent with search engine marketing, all your life revolves around search.» 0 Comments
The Rule of Three
Left to their own devices, without outside intervention or government controls, industries evolve in a fairly consistent pattern.» 0 Comments
Search Ad Policies: A Public Service
When a colleague asked me whether Google and Overture allowed certain kinds of search ads, I thought it would take a minute or two to find the answer, get back to her, and be done with it.» 0 Comments