Results for December 2004

Control Freaks Share Their Secret Posted by David Berkowitz on Dec 28, 12:00 AM

When I arrived in my office Monday morning, one of the best holiday gifts I've ever received was waiting for me in my Outlook inbox.» 0 Comments

The Perils and Pitfalls of Advanced Keyword Buys Posted by Matt Naeger on Dec 23, 12:00 AM

Although today's pay-per-click (PPC) programs offer tremendous potential to boost your Web site's online visibility, new keyword buying options pose unique challenges for even the savviest online marketer.» 0 Comments

Google Versus Geico: What Does It Mean for Search Engine Marketers? Posted by Matt Naeger on Dec 21, 12:00 AM

In mid-December I participated in a panel discussion at the Search Engine Strategies Conference in Chicago to debate the legality of utilizing trademarked keywords in search advertising.» 0 Comments

Public Relations Meets the Public Posted by David Berkowitz on Dec 20, 12:00 AM

Search engines may have brought about one of the biggest changes to the public relations industry since the field was born.» 0 Comments

Of Serendipity and Search Engines Posted by Gord Hotchkiss on Dec 13, 12:00 AM

I love the word serendipity. It's like an entire poem in one word. Just saying it out loud makes you feel... well... serendipitous.» 0 Comments

Life Engine Optimization Posted by David Berkowitz on Dec 10, 12:00 AM

When all you have is a hammer, everything looks like a nail, and when most of your working hours are spent with search engine marketing, all your life revolves around search.» 0 Comments

The Rule of Three Posted by Richard Hagerty on Dec 9, 12:00 AM

Left to their own devices, without outside intervention or government controls, industries evolve in a fairly consistent pattern.» 0 Comments

Search Ad Policies: A Public Service Posted by David Berkowitz on Dec 6, 12:00 AM

When a colleague asked me whether Google and Overture allowed certain kinds of search ads, I thought it would take a minute or two to find the answer, get back to her, and be done with it.» 0 Comments