Results for December 2004
  • Control Freaks Share Their Secret
    When I arrived in my office Monday morning, one of the best holiday gifts I've ever received was waiting for me in my Outlook inbox.
  • The Perils and Pitfalls of Advanced Keyword Buys
    Although today's pay-per-click (PPC) programs offer tremendous potential to boost your Web site's online visibility, new keyword buying options pose unique challenges for even the savviest online marketer.
  • Google Versus Geico: What Does It Mean for Search Engine Marketers?
    In mid-December I participated in a panel discussion at the Search Engine Strategies Conference in Chicago to debate the legality of utilizing trademarked keywords in search advertising.
  • Public Relations Meets the Public
    Search engines may have brought about one of the biggest changes to the public relations industry since the field was born.
  • Of Serendipity and Search Engines
    I love the word serendipity. It's like an entire poem in one word. Just saying it out loud makes you feel... well... serendipitous.
  • Life Engine Optimization
    When all you have is a hammer, everything looks like a nail, and when most of your working hours are spent with search engine marketing, all your life revolves around search.
  • The Rule of Three
    Left to their own devices, without outside intervention or government controls, industries evolve in a fairly consistent pattern.
  • Search Ad Policies: A Public Service
    When a colleague asked me whether Google and Overture allowed certain kinds of search ads, I thought it would take a minute or two to find the answer, get back to her, and be done with it.