The first really useful tool was a feature of Goto.com (Now Yahoo! Search Marketing) -- the keyword popularity tool "Suggested Search Terms." Then, in 1999, Wordtracker.com launched a more advanced suite of research tools, which fast became essential for search engine optimization professionals.
And if you buy that, I've got a few billion Pets.com options I'd like to sell you.
Google Talk is merely a few steps removed from the current revenue opportunities. You just have to look a little harder to see what they are. The heart of it is registered users. Google wants a body count in a hurry.
"Easy?" I said.
He replied, "How hard can it be? I go to the Google or Yahoo! Web site, create an account, plunk down a credit card, select 100 keywords or so and change bids when necessary."
We quickly found that case studies and industry statistics were not going to do it. Cold, hard facts specific to the company in question were the ticket. We also found that although clients were happy to accept impressions and brand awareness ...
On Thursday, the Aug 18 Online Media Daily headlines spanned search engine user demographics, local search, mobile search, and shopping. Let's extract what's most important as we try to stay on top of the business while still getting our jobs done.
For those of ...
Use a call to action
Drop users as close to the bottom of funnel as possible
Sweeten the deal with promotional language
Most of these will in fact help increase click-through rate (CTR), the metric on which most marketers rely ...
While the old Gray Lady's editorial revelation is rather late in the game, there was a passage I think worth noting:
"If the blogosphere continues to expand at this rate, every person who has Internet access will be a blogger before long, if not an ...
But why? Given the power that can be generated by the effective integration of paid and natural search, I just don't get it.