• Microsoft Pitched Sale Of Bing Search To Apple
    Bing was the default search engine on Apple products from 2013 to 2017. Google took over after Apple chose Alphabet's search engine as its preferred partner for iPhones, iPads, and other products.
  • As Ad Industry Moves To Reduce Carbon Footprint, Prices Expected To Rise
    California governor Gavin Newsom says he will sign legislation requiring large companies to disclose their carbon footprints, potentially putting the state ahead of federal regulators on managing corporate climate risks.
  • Apple Founders Never Wanted To Build A Search Engine
    Apple's SVP of Services Eddy Cue in his testimony in federal court Tuesday said there are no plans for Apple to create its own search engine to rival Google and shed light on the contract the company has with Google.
  • The 'P' In Performance Is Pronounced 'Mobile'
    Recovery during challenging economic times is a difficult process and risk can explode in directions marketers could not imagine, even with progressive technologies like machine learning and AI.
  • OpenAI Says ChatGPT Can Now See, Hear, And Speak
    Speech, voice, and vision features announced by OpenAI Monday in its ChatGPT move the technology to a conversational interface that ad agencies and companies can build into their own platforms.
  • Apple, Get The Message?
    Google created a fake video ad for an "iPager" to mock Apple and its SMS service as iPhone 15 launches.
  • This Is What An Advanced Attribution Model Looks Like
    "You don't need to eat the elephant in one bite," M^2 CEO Madan Bharadwaj said during a Yelp Ad Summit on Thursday.
  • In A Blow To Big Tech, Many Americans Think Regulation Is A Good Idea
    In the midst of one of the biggest tech trials, 60% of Americans surveyed believe companies like Google, Amazon and Meta have too much power, and 46% believe the government should do more to regulate them.
  • Google Antitrust Trial - Data And Secrets - Makings Of A Thriller
    Google has rolled out new capabilities for its conversational chatbot built on AI, natural-language processing and machine learning, as data and secrets emerge as central characters in Google's antitrust trial vs. the U.S. Justice Department -- a thriller of sorts with action and suspense.
  • Societal Issues Worldwide Show Up In Search And Performance
    The Semrush Global Issues Index report reveals what people search for related to 24 societal issues, offering an in-depth look at the top 10 most-searched issues in 35 countries during the past five years.
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