Search marketers will need to pay extra attention when crafting campaign messages for the 2023 holiday season.

Google has forced its hand with the power of defaults. That's what the Justice Department alleges as it reveals some secretive strategies Google has used for years.

Reaching millions without internet access could become the next revenue stream for thousands of companies. Starlink provides access to internet, search and ecommerce for many rural communities in the U.S. as well as in Ukraine.

Google pays more than $10 billion annually to maintain its position as the default search engine on web browsers and mobile devices, according to testimony by the U.S. Justice Department. Part of that goes to Apple.

Most advertisers by now have heard of AI, but few have felt the full extent of its repercussions. Overhead expenses are enormous -- approximately $694,000 per day for computer-hardware costs, or 36 cents per query, to keep a chatbot up and running, according to one estimate.

Google has been rolling out Privacy Sandbox, its targeting and measurement alternative to third-party cookies. Many in the ad industry still have doubts about the effectiveness of the replacement - and the way machine learning and AI are are seeping in to the crevices to fill gaps. Here are some tips to say buy-bye.

"I'm really excited about the assistant part of generative AI," says Andi Founder Angela Hoover. "There are so many mundane repetitive tasks that could be automated."

Zeropark, a global commerce media platform, brought 1.4 million clicks programmatically in early tests for brands including Chipotle, AARP, Wayfair, Zenni Optical and others.

Merkle's AI-based GenCX technology returns rapid insights and calculations to improve ad-campaign performance using "large knowledge models," adding numerical data, video, images and more to pure text.

Independent digital performance agency Fifty.io has integrated Scope3 into its platform to allow advertisers to measure campaigns' carbon emissions across every domain with data displayed in real-time.