Results for February 2006

Loyalty Sheep and Personalization Wolves
Personalization services are often considered ways to engender customer loyalty. Yet, according to new research, subscribers to search engines' personalization services can be the most fickle. So what do you do, go after the loyal sheep or the aggressive wolves?» 0 Comments
2006: Year of the Dog
According to the Chinese, the Year of the Dog is auspicious for marriage. The same is true for M&A activity in 2006.» 0 Comments
Is Search A Leech On The Internet?
Search is rapidly turning from the darling of the Internet to a demon. The latest attack, brought about by search's phenomenal financial success, is that search is sucking all the value out of millions of Web sites by scraping content in bite-sized pieces and doling it out to searchers, at the same time monetizing traffic that's being driven by content created by the site owners, not the search engine.» 0 Comments
Too Much Data
As an online marketing manager, you might be able to relate to this scenario: It's the end of the week or the end of the month, and it's time for you to summarize the latest metrics to your executive staff. You think, "Why have I put this off until the last minute? I love this stuff. This is the reason I got into this field in the first place!"» 0 Comments
MSN Pays To Learn The Hard Way
If I offered you a chance to win prizes every week you read this column, would that make you more inclined to read it?» 0 Comments
SES New York: That's Hot
Break out the evening gowns, it's trade show season. With the Grammy awards wrapped up, and the Oscars on the horizon, our eyes will be on the red carpet of search next week in New York.» 0 Comments
Help Wanted... Search Marketer
While participating on a panel at a recent search marketing conference, we fielded numerous questions related to finding the right person to fill the ever- expanding role of in-house search marketer. The most asked questions were, "What do we look for in a search marketer--and where do we find this elusive beast in the wilds of cyberspace?"» 0 Comments
Search: You Gotta Love It!
In my last article, I discussed the perceived negative aspects of search engine marketing from the traditional agency perspective. And as promised, I'm here today to remind traditional agencies why they should in fact LOVE search--no, scratch that-- ADORE search. (A very appropriate topic right after Valentine's Day.)» 0 Comments
One Man's Cool Is Another's Creepy
Google's done it again, throwing out a new innovation that makes consumers, marketers, and analysts wonder where cool ends and creepy begins. This time, it's with Google Talk, the instant messaging client that blends seamlessly into Gmail, allowing users to instant message friends directly from Gmail while saving the conversations.» 0 Comments
Pay Attention, Class!
If you haven't heard about the Attention Economy, you are working too much. Let me explain.» 0 Comments
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