The Ask Jeeves agreement with BitTorrent could be one of those moments, signifying a change where "education" and "transparency" evolve from buzzwords to differentiators.
The answer is "yes."
Before you start rallying for a more grammatically correct perspective, I'll make it up to you with an exclusive preview of a panel coming up at MediaPost's OMMA West Conference and Expo in San Francisco on June 6.
Search engines have typically been very left-brain - analytical, ranked sequentially, powered by algorithms, and heavy on text with little imagery.
Granted, that never stopped the phone book from gaining readership, nor has it affected sales of bestsellers such as, oh, the Bible. Popular sites such as Monster and Craigslist can also get away with this approach. If it's useful, text trumps glitz every time.
I almost wept. It's like hearing a friend who's been an acclaimed pediatrician say he's switching careers to become a stockbroker.