Could search engine marketing really be going head to head with e-mail marketing? How sad it is to see two siblings cut from the same cloth fighting over scraps when there is ripe bounty awaiting both.
While there has been much recent speculation that search engines are bringing the Yellow Pages industry to its knees, naysayers should take another look at the industry that founded local search more than 100 years ago with the first print Yellow Pages directory.
The Search Insider gets inundated with reader mail, and while every writer receives a timely response, some letters deserve a public response as well. Today you're witnessing Search Insider history as we dig into the mailbag.