Results for November 2004

Local Search: The Next Big Ring Posted by David Berkowitz on Nov 29, 12:00 AM

Don't ever accuse the dot-com hype machine of taking a nap.» 0 Comments

Gleanings From IAB's Doubleheader Posted by David Berkowitz on Nov 19, 12:00 AM

While joining hundreds of interactive industry professionals to partake in two full days of sessions, panels, lectures, and networking events with the Interactive Advertising Bureau last week, there was no shortage of column ideas bubbling out of it.» 0 Comments

Is Search in a Rut? Posted by Gord Hotchkiss on Nov 18, 12:00 AM

At the fall Ad:Tech in New York, there was an abundance of search on the session list.» 0 Comments

Resolving the Google Desktop Conspiracy Theory Posted by David Berkowitz on Nov 12, 12:00 AM

Strolling the exhibition floor at last week's Ad:Tech, it seemed like nearly every company had some connection to the search space.» 0 Comments

Locating the Right Local Search Program Posted by Matt Naeger on Nov 9, 12:00 AM

Lately, I've received some e-mails expressing confusion about local ad placement programs and how they might be used within search marketing campaigns.» 0 Comments

Viewing Customers in Context Posted by David Berkowitz on Nov 8, 12:00 AM

With Google's entry into desktop search, keyword ads can now appear anywhere - in a search engine, in your e-mail, beside a search for files on your computer. If Google launches or brands a browser, as is rumored to be the case, expect that to add more options for search marketers.» 0 Comments