Search Innovation Spotlight
First, Truveo has announced that it is now powering more than 38 million video searches per month. That number puts this AOL- owned video search engine at rough parity in search volume with Blinkx. Together, these two cross-site engines serve around 80 million video searches per month. Throw in searches within Google and YouTube and you've got a whole lot of video searching going on.
Some attribute the growth is video search to the enforcement of copyright on YouTube. When fans can no longer find a clip they like on You Tube, they often use video search to find it elsewhere.
Secondly, Blinkx recently launched Blinkx Remote, its tool for finding full-length TV programs on the Web. The tool uses speech to text transcription technology and corroborates information with Wikipedia , IMDB.com and other sources. It can find episodes by title as well as by particular season.
The trend here is that the major players are experimenting to find an iteration of video search that proves most useful to the user. It may not be the traditional text search model that prevails. The "guide" model has much to recommend it. Clearly, we're likely to see many variations as the quest for the killer video search app goes on.
Lastly, you can be sure a technology has arrived when there are contests to optimize against it. So the first-ever Video Search Engine Optimization contest was no small event. The contest started in January and attracted numerous prize sponsors. The initial prize of $2,000 got the ball rolling, and subsequent prizes offered books, software and consulting time. Users could create their own video or upload any video that Google and contest sponsor thevideosense.com would accept. In April, John Grubb became the winner, ranked highest on Google Video while using the term "my funny video."
As these developments show, video search bears watching. Stay tuned.
BOB HEYMAN
Bob Heyman is founder and CEO of The Digital Engagement Group, which offers e-marketing coaching and training as well as social media campaign execution (www.digital-engagement.com). He is coauthor of Net Results (New Riders) and The Auction-App (McGraw-Hill). His latest book is Digital Engagement (American Management Association).
Recent Search Insider Articles
-
The Stress Of Hyper-Success May 16, 3:11 p.m.
Last week, I talked about the inflation of expectations. In that case, it was the vendors ...
-
Click Fraud's Days Are Numbered May 14, 1:28 p.m.
Online advertising's days of Wild West-like lawlessness will soon come to an end as new validation ...
-
The Straw That Broke The Market's Back May 9, 10:29 a.m.
Customers are fickle -- and I suspect they’re getting more fickle. Perhaps they’re even feeling a ...
-
Google Enhanced Campaigns: Get Ready! May 8, 9:31 a.m.
If you are a national marketer with local brick and mortar stores, Google Enhanced is soon ...
-
Brave New Search World May 2, 11:51 p.m.
While at the Search Insider Summit at Amelia Island, I found it increasingly clear for both ...
-
Live By The Data, Die By The Data May 2, 2:05 p.m.
While the Search Insiders tear up the stage in Amelia Island, Fla., I’ve been lurking virtually, ...
-
Amelia-rating The Search Insider Buzz May 2, 12:56 a.m.
This week is the 15th running of the search geeks, also known as the Search Insider ...
-
In The Social Search Jungle With Google And Facebook April 30, 7 a.m.
“I wanna be like you, I wanna talk like you” – King Louie, "The Jungle Book" ...
-
Is An Android-Powered Future Inevitable? April 29, 1:54 p.m.
The darling of the newest class of consumer technologies is undoubtedly Google’s Glass. Sleek, beautiful, exciting ...
-
Anchoring And Search April 25, 1:15 p.m.
A few columns back, I talked about psychological priming and how it could play out in ...
Be the first to comment on "Search Innovation Spotlight"
Leave a Comment