It makes sense for OpenAI to focus on products and tools that will matter most to investors as the company prepares to go through an initial public offering.

OpenAI continues to work out glitches on its "Instant Checkout" tool. The company and Walmart announced Tuesday a shift from their previous offering to a different type of experience.

Google has begun working with Kroger Precision Marketing to integrate the retail giant's first-party shopper data into YouTube and Google's third-party inventory.

Google's quest to create a universal assistant could be the reason it reportedly restructured the team behind Project Mariner, a research prototype browser extension from Google DeepMind and AI agent for the Chrome browser that understands multimodal inputs.

As industry conversation focuses on whether AI will actually run media buying, this real example will give advertisers and media buyers a glimpse into how it works.

In its response to the U.K.'s Competition and Markets Authority's goals, Google ensured fairness and said it will promote publisher choice and controls across its platforms while protecting user experiences.

This is what happened when a North African on-demand daily services company that offers payments, ride-hailing, food and grocery delivery, entered a rapid-acquisition phase this month, acquiring a programmatic and trading desk technology company, as well as a grocery-store chain to build a retail media network (RMN).

OpenAI CEO of applications Fidji Simo described a new venture as "building a deployment arm" for its tech, but did not provide details on participants, financing or valuation.

The integration of ads could become much simpler.

Perplexity seems to have abandoned its ad model in February to focus on optimizing results for search queries and AI agents and software for enterprises - despite the court ruling it must stop using its web browser agent to make purchases on behalf of shoppers on Amazon's online marketplace. That's not the case.