A conversation with Accenture Interactive's Donna Tuths about its Digital Content Studio, content marketing in general and how search fits in with all of it.
With search becoming increasingly mobile and location-specific, it's time to be sure you're looking at how beacon technology will affect your search marketing practices.
Both Google and Facebook have updated their platforms to include better targeting and attribution to their mapping feature, making local search advertising even more effective and attributable, according to Netsertive's Bill Nagel.
A search's value is worth nothing if the information isn't trustworthy. But there are ways to fix discrepancies.
A recent survey of small businesses found that only 9% of small business owners are satisfied with their Web sites; nearly half (47%) said their biggest issue was that they weren't getting the search traffic they desired.
With the location-based search and advertising segment booming, a survey from Balihoo reveals 87% of marketing executives believe local paid search would improve their business.
Optimize your presence on industry-serving websites - particularly those that provide a service to the same customers you do - to compete with larger rivals.
As marketers look to increase their search value, they're turning to content marketing as a way to show off their expertise. Given the plethora of information and advice popping up about content marketing, it would seem that many are struggling with it. But they probably don't need to be.
According to a white paper from SEO automation platform company Posirank, search strategies should not only focus on visibility, but also have an eye on reputation management.
Let's take a closer look at a report that half of adults using Google search in the U.K. have a hard time discerning what is an ad and what isn't.