• Technology Is Moving Us Closer To Perfect Markets
    Travel is just one of the markets that technology has made more perfect. And when I say "perfect," I use the term in its economic sense. A perfect market has perfect competition, which means that the barriers of entry have been lowered and most of the transactional costs have been eliminated. The increased competition lowers prices to a sustainable minimum.
  • Why Cognitive Computing Is A Big Deal For Big Data
    When IBM's Watson won against humans playing "Jeopardy," most of the world considered it just another man against machine novelty act, going back to Deep Blue's defeat of chess champion Garry Kasporov in 1997. But it's much more than that. As Josh Dreller reminded us a few Search Insider Summits ago, when Watson trounced Ken Jennings and Brad Rutter in 2011, it ushered in the era of cognitive computing.
  • Mobile Search In The Year Of Mobile
    Many pundits predicted that 2015 would be the year of mobile. This prediction may have been too conservative, as mobile surpassed desktop Internet use earlier this year, according to data from comScore. Search marketers have been aware of the substantial growth of mobile search (98% increase in mobile paid searchQ2 2014 vs. 2013), and Google and MSN have been rapidly improving their mobile products to ensure that they're keeping up with consumers. As mobile continues to grow at a significant pace, here are three mobile search considerations that marketers need to address:
  • Rebuilding The Rhine: Rethinking The Channelization Of Advertising
    Anybody who has been a regular reader of my column knows I very seldom write a column exclusively about search, even though it runs every Thursday under the masthead of "Search Insider." I've been fortunate that Ken Fadner and the editorial staff of MediaPost have never restricted my choice of subject matter. But the eclecticism of my column isn't simply because I'm attention-deficit. It's because the subject that interests me most is the intersection between human behavior and technology. Although that often involves search, it also includes mobile, social, email and a number of other channels. I simply couldn't write ...
  • SEM Account Audits: Rules Of The Road
    I tried to put on both my agency and my client hat and come up with some guidelines to make the agency-potential-client dance as graceful as possible. Here are my rules of the road for agency SEM audits:
  • The Human Stories Inside Big Data
    If I wanted to impress upon you the fact that texting and driving are dangerous, I could tell you this: In 2011, at least 23% of auto collisions involved cell phones. That's 1.3 million crashes, in which 3331 people were killed. Texting while driving makes it 23 times more likely that you'll be in a car accident. Or I could tell you a story.
  • Land Before Time: Revisiting The Era BEC (Before Enhanced Campaigns)
    Where were you on July 22, 2013? Hopefully not among the 2% of marketers who waited for Google to automatically migrate your accounts to Enhanced Campaigns. Otherwise, that was probably a pretty stressful day (if you even realized your campaigns had changed)! Indeed, it's been one year since the forced transition to Enhanced Campaigns, and somehow we've managed to avoid the apocalypse.
  • Running SOCIAL Search Marketing Campaigns
    A few weeks ago, I was tuning in to the Seattle Mariners TV broadcast and heard the announcer state that the backup catcher had been released from the team. Immediately, I wanted a bunch of details: news of the transaction, commentary and the reaction of other fans like me. I searched for "John Buck" on Twitter and found all three in a matter of moments.I'm also looking for a real estate agent, and in addition to combing through Zillow for neighborhood experts, I found myself searching Facebook as I recalled a friend endorsing an agent that he really loved. Problem ...
  • Want To Be More Strategic? Stand Up!
    One of the things that always frustrated me in my professional experience was my difficulty in switching from tactical to strategic thinking. For many years, I served on a board that was responsible for the strategic direction of an organization. A friend of mine, Andy Freed, served as an advisor to the board. He constantly lectured us on the difference between strategy and tactics: "Strategy is your job. Tactics are mine. Stick to your job and I'll stick to mine." Despite this constant reminder, our discussions always seemed to quickly spiral down to the tactical level. We all caught ourselves ...
  • Social Media: Matching Maturity To The Right Business Model
    Last week, I talked about the maturity continuum of social media. This week, I'd like to recap and look at the business model implications of each phase.
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