Drawing customers to your site is half the battle. The other half is helping them out once they get there.
Though customer reviews are nothing new, they're becoming increasingly important when it comes to search.
According to U.K. research company Varn, the number of Brits who do not recognize which search results are paid advertisements has actually increased over the past six months.
Google AMP is designed for Web sites to load instantly on mobile devices, making it easier to capitalize on those brief moments of time when consumers turn to their phones for information.
A recent survey of more than 1,000 adults by Burke for the Local Search Association found that 56% of mobile searches were happening from home.
Now's the time to start thinking about your search strategy for the holiday season.
A recent survey that suggested 90% of enterprise businesses were undervaluing search marketing as practice. Another found that while 75% of local businesses invest in local search marketing efforts, fewer than half (44%) track the ROI of those efforts.
As smartphones have become the dominant platform for all things Internet, visual or image search is becoming more and more important.
In an audit evaluating data from 100,000 Web sites, SEMrush found half had duplicate content and nearly as many (45%) had image optimization issues. That can, over time damage the way search engines view your site.
Once seen as a threat to traditional business (remember "showrooming"?), smartphones are becoming an asset, particularly when it comes to evaluating local marketing - and search marketing - efforts.