by Laurie Sullivan on May 18, 12:04 PM
Now Similarweb has another revenue stream centered on large language model data training contracts with technology companies.
by Laurie Sullivan on May 15, 11:35 AM
Advertising and marketing are headed into a new era. One example is the latest video from The Rolling Stones for the band's single, "In the Stars."
by Laurie Sullivan on May 14, 4:59 PM
YouTube rolled out interactive and immersive features including conversational AI search, gaming title cards, family groups, and chapter navigation to smart TVs and gaming consoles in its Q1 2026 update, but the company has its eyes firmly on artificial intelligence.
by Laurie Sullivan on May 13, 1:22 PM
Moving performance advertising and marketing deeper into TV, Comcast has released a local tool via the Model Context Protocol open standard for connecting AI tools to external data sources.
by Laurie Sullivan on May 12, 2:28 PM
A study by Taboola found the major barrier to broader agentic AI adoption in campaign management is the challenge of integrating these solutions into existing technology. But marketers say they would expand budgets outside of search and social if give the opportunity to run agentic across the open web.
by Laurie Sullivan on May 11, 4:57 PM
Gartner's spending survey shows how CMOs fund AI initiatives despite budget pressure and use the tech to support strategies. CMOs attribute the ability to do more with less to AI.
by Laurie Sullivan on May 8, 10:25 AM
As AI begins to disrupt the economy, some believe states or the federal government can generate additional funds through a tax on AI computing.
by Laurie Sullivan on May 7, 2:15 PM
Google Search, Shopping, and Performance Max campaigns will soon have AI-powered bidding and budgeting to help advertisers meet and manage campaign goals.
by Laurie Sullivan on May 6, 12:36 PM
Google's personal agent "Remy," currently being tested in the Gemini app, can act on behalf of humans - but the ad industry is only beginning to explore these advancements.
by Laurie Sullivan on May 5, 3:21 PM
Year-over-year digital ad growth has fallen to low single digits and is projected to dip below 3% by 2029 - the slowest pace in the past 18 years, according to a report released today by Borrell Associates.