A Racy And Frank Golden Globes: Reality Show, Friar's Roast, And A Big Marketing Vehicle
Yes, if you are going to get Ricky Gervais as host of that particular award show, you know what you are getting -- a Friar's Roast, celebrity-skewing show for the masses.
You once had a drug problem? You have a current drug problem? You allegedly took a bride and became a Scientologist? Were once married to Demi Moore? All material for Gervais. This was his second time as a host -- and the second time some TV executives groaned.
Since this is what Gervais has done in the past, it should not come as any surprise -- especially to big time TV advertisers paying some $600,000 for a 30-second commercial on NBC.
Sometimes the Globes -- with Gervais -- seemed like a reality show for "B" rated stars where frank content may hit too close to home. Does it hurt a star's marketing power? Maybe. But it's all fleeting, at most. But like those reality shows, it's that content that sells. In some ways all this truly separates the Globes from other award shows. Perhaps NBC can make bigger marketing hay out of the event next year.
Years ago, critics and big movie stars had a hard time with David Letterman hosting the Oscars. Remember? ("Uma. Oprah. Oprah. Uma."). Letterman essentially did what Gervais did here. Interestingly, some entertainment executives/talent hate Gervais, but also love late-night TV hosts like Letterman who do the same skewing in the wee hours. Is the problem that the Globes are in prime time? It shouldn't be.
The Globes appear to viewers as an insider's look at what a closed party at a club in Hollywood might be like.
Gervais forewarned the comedy would go right at its obvious targets. Charlie Sheen, of course, was a natural; so too was "The Tourist," the almost universally banned movie that received Globe nominations (including one for comedy?).
Ah. There's an inside joke. NBC's ratings for the show posted 17 million, about the same as a year ago -- though the 18-49er crowd went down a bit, year to year. Gervais doesn't think he'll be asked next year to do the honors. But I'm betting TV advertisers wouldn't want it that way.