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WAYNE FRIEDMAN

Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.

Articles by Wayne All articles by Wayne

  • AMC Names Collier President, GM Of SundanceTV in MediaDailyNews on 04/01/2015

    With continued strong results at AMC, the cable network will give its president Charlie Collier some added new responsibility -- with SundanceTV. Collier, president and general manager of AMC, will take on the same title at SundanceTV. As of February 2015, the channel has approximately 57.3 million subscribers.

  • Media Deals In Early 2015 Total $23 Billion, Digital Most Active in MediaDailyNews on 04/01/2015

    The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of a year ago. Some 768 transactions totaling $23.6 billion in dollar value were announced for the first three months of 2015. Digital media/commerce deals were the most active segment -- 321 deals, valued at $12.6 billion.

  • CNN Registers Big Uptick In Viewers in MediaDailyNews on 04/01/2015

    First-quarter 2015 cable news networks continued their current trends: CNN up, MSNBC way down and industry leader Fox News about the same versus the same period a year ago. CNN grew decisively in all key categories -- daytime and prime time.

  • NBCU In Apple's New TV Service: A Testy But Workable Marriage?  in TV Watch on 03/31/2015

    Apple's new stand-alone TV service has lofty ambitions, big revenue projections, and a projected legion of crazily devoted consumers. Is that enough? Apple has three of four broadcast TV networks nearing a deal for its stand-alone service -- but as yet, no NBC, apparently.

  • Charter Communications Snaps Up Bright House Networks For $10B in MediaDailyNews on 03/31/2015

    The U.S. cable industry is moving toward further consolidation. The fourth-biggest U.S. operator, Charter Communications, has agreed to buy Bright House Networks, the sixth-biggest operator, for $10.4 billion.

  • Comcast Invests $4B In New Company Led By Michael Angelakis in MediaDailyNews on 03/31/2015

    Comcast Corp., the biggest U.S. cable operator, will invest $4 billion in a new "entrepreneurial" company led by its chief financial officer. Michael Angelakis, Comcast CFO, will lead the as yet-unnamed new company as CEO. Comcast is in the process of searching for a new CFO.

  • Hoops And Spooks Dominate Cable Weekend in MediaDailyNews on 03/30/2015

    Two weekend cable network franchises showed big efforts on the weekend -- a big NCAA March Madness game on TBS and a "Walking Dead" season finale on AMC. The cabler's "Walking Dead" pulled in another major result -- 15.8 million overall and 10.4 million among 18-49 viewers in its fifth-season finale.

  • In A Drag Race With Netflix, HBO Steps On The Gas in TV Watch on 03/30/2015

    HBO's deal to air a daily TV newscast from news/documentary outfit Vice provides the pay network with a big way to differentiate itself from Netflix -- and perhaps other networks as well.

  • OTT Viewers Click Off With Great Frequency in MediaDailyNews on 03/30/2015

    New over-the-top (OTT) TV service consumers don't have much patience. Around 75% of OTT users quit a video experience after more than four minutes. Reasons include poor video streaming quality and/or excessive interruptions. Only one in four viewers makes it past the four-minute mark.

  • TV Upfront Forecast To Be Weak in MediaDailyNews on 03/27/2015

    It looks like there will be a repeat of the weak TV upfront marketplace this season -- and a mediocre TV market overall -- according to one new estimate. Vincent Letang, director of global forecasting for Interpublic Group's Magna Global, forecasts that the national TV advertising market will inch up just 0.4%, excluding major events.

Comments by Wayne All comments by Wayne

  • 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)

    This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

  • CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)

    CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

  • Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)

    Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

  • Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)

    On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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