WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.Articles by Wayne All articles by Wayne
- Fubo Starts OOH Campaign Attacking Big Media Sports Streaming Efforts in
Television News Daily on
03/18/2024
Fubo is launching an out-of-home and digital ad campaign that parodies a recent OOH campaign from Disney+.
- DirecTV Offers Discount With Bold 'No Locals' TV Station Strategy in
Television News Daily on
03/18/2024
DirecTV says the new consumer plan, called "No Locals," could mean a savings of $140 a year. New and existing satellite customers can opt out of their local stations for as long as they want.
- Where Your Advertising Work Comes To Life: It's That Time Of Day in
TV Watch on
03/18/2024
TV advertising still has a strong impact on consumers. But when ads are consumed has a greater impact on whether they really work optimally.
- Former Apple Exec Named CEO Of Mega Sports Streaming Venture in
Television News Daily on
03/15/2024
Peter Distad had a ten-year stint at Apple, where he was responsible for business, operations and global distribution for video, sports and Apple TV+.
- NBC Sports' 'Paris Olympics' Extends Reach Into AMC Theaters in
MediaDailyNews on
03/14/2024
To extend reach for its Paris Olympics event, NBC will offer a block of daytime viewing at 160 AMC Theaters locations with "select" daytime hours sold as a ticketed event for the July 27-August 11 Olympics dates.
- Young Streamers Believe They Are Overspending On TV, Video in
Advanced TV Insider on
03/14/2024
U.S. TV consumers are now spending on average $120 every month on total legacy pay TV and streaming services fees, according to research from Fox Corp's streamer Tubi.
- Multiple Media Currencies: No Apples-To-Apples Models, Missing Benchmarks? in
TV Watch on
03/15/2024
A new 4As report says there's a long way to go, especially now that four major currency vendors are talking to the Media Rating Council for accreditation.
- March Madness Nears Sellout, Single-Digit Ad Price Gains in
Television News Daily on
03/13/2024
NCAA's "March Madness" has seen price increases of mid-to-high single-digit percentage gains with overall ad-revenue volume of similar percentage hikes.
- Global FAST Platforms On The Rise - Up To 7.5 Services In The U.S. in
Television News Daily on
03/13/2024
The number of global subscription video streaming platforms has declined among video users for the first time while FAST services are rising, according to Omdia, a U.K. based media consultancy.
- Streaming Hacking Impacts Advertisers, Customers - More To Come? in
TV Watch on
03/14/2024
How can TV distributors earn even greater consumer-safety trust? We wonder how this plays with consumers as they see ever higher monthly prices on streaming services.
Comments by Wayne All comments by Wayne
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.
- Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market
by
Wayne Friedman
(TV Watch on
08/06/2015)
Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047
- Netflix Viewing Rises, Impacts Trad TV Trends
by
Wayne Friedman
(MediaDailyNews on
04/23/2015)
The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing.
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