WAYNE FRIEDMANWayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at email@example.com.
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- AMC Names Collier President, GM Of SundanceTV in
With continued strong results at AMC, the cable network will give its president Charlie Collier some added new responsibility -- with SundanceTV. Collier, president and general manager of AMC, will take on the same title at SundanceTV. As of February 2015, the channel has approximately 57.3 million subscribers.
- Media Deals In Early 2015 Total $23 Billion, Digital Most Active in
The number of marketing and media deals in the first quarter of 2015 was about the same compared to the same time period of a year ago. Some 768 transactions totaling $23.6 billion in dollar value were announced for the first three months of 2015. Digital media/commerce deals were the most active segment -- 321 deals, valued at $12.6 billion.
- CNN Registers Big Uptick In Viewers in
First-quarter 2015 cable news networks continued their current trends: CNN up, MSNBC way down and industry leader Fox News about the same versus the same period a year ago. CNN grew decisively in all key categories -- daytime and prime time.
- NBCU In Apple's New TV Service: A Testy But Workable Marriage? in
TV Watch on
Apple's new stand-alone TV service has lofty ambitions, big revenue projections, and a projected legion of crazily devoted consumers. Is that enough? Apple has three of four broadcast TV networks nearing a deal for its stand-alone service -- but as yet, no NBC, apparently.
- Charter Communications Snaps Up Bright House Networks For $10B in
The U.S. cable industry is moving toward further consolidation. The fourth-biggest U.S. operator, Charter Communications, has agreed to buy Bright House Networks, the sixth-biggest operator, for $10.4 billion.
- Comcast Invests $4B In New Company Led By Michael Angelakis in
Comcast Corp., the biggest U.S. cable operator, will invest $4 billion in a new "entrepreneurial" company led by its chief financial officer. Michael Angelakis, Comcast CFO, will lead the as yet-unnamed new company as CEO. Comcast is in the process of searching for a new CFO.
- Hoops And Spooks Dominate Cable Weekend in
Two weekend cable network franchises showed big efforts on the weekend -- a big NCAA March Madness game on TBS and a "Walking Dead" season finale on AMC. The cabler's "Walking Dead" pulled in another major result -- 15.8 million overall and 10.4 million among 18-49 viewers in its fifth-season finale.
- In A Drag Race With Netflix, HBO Steps On The Gas in
TV Watch on
HBO's deal to air a daily TV newscast from news/documentary outfit Vice provides the pay network with a big way to differentiate itself from Netflix -- and perhaps other networks as well.
- OTT Viewers Click Off With Great Frequency in
New over-the-top (OTT) TV service consumers don't have much patience. Around 75% of OTT users quit a video experience after more than four minutes. Reasons include poor video streaming quality and/or excessive interruptions. Only one in four viewers makes it past the four-minute mark.
- TV Upfront Forecast To Be Weak in
It looks like there will be a repeat of the weak TV upfront marketplace this season -- and a mediocre TV market overall -- according to one new estimate. Vincent Letang, director of global forecasting for Interpublic Group's Magna Global, forecasts that the national TV advertising market will inch up just 0.4%, excluding major events.
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- 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark
by Wayne Friedman (MediaPost Weekend on
This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.
- CBS Falling Back To TV's Promo Future
by Wayne Friedman (TV Watch on
CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.
- Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life
by Wayne Friedman (TV Watch on
Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.
- Yes, On-Air Program Promos Work
by Dave Morgan (Online Spin on
On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.