WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- Pay TV Market Stabilizes, Will Climb GloballyAlthough the U.S. pay TV market has had rough times of late ...
- NBCU Creates New Sales Research UnitFollowing up on what was a successful TV upfront ad sales period, ...
- Streaming Video Enjoys Uptick, But Pay TV ChallengedStreaming video continues to grow -- and at times complement -- pay ...
- Upfront Blues: Broadcast, Cable TV Ad Rev Forecast To Sink 6%Total television upfront prime-time advertising revenue for broadcast and cable networks is ...
- NBCU Reports Solid TV ResultsComcast's NBCUniversal unit barely pulled in the same revenues as a year ...
- Getting to more media automation -- you need to convince TV networksHow does one media agency group set a goal of 50% automation ...
- Looking for new unique data sources.
Everyone seems to be dipping in the same pool when it comes ...- Whither The Digital TV-Video Upfront Now?
For all the efforts of the digital media companies during the Newfront ...- Fox's Rice Says C7 Metrics Boosted Upfront Revs
Fox had a difficult 2013-2014 season, but logged a major portion of ...- Digital Key For TV Marketing, Helpful In Reaching Mobile Viewers
Digital marketing continues to grow for TV marketers when it comes to ...- Frustration with Premium Display? Focus on the "why"
Creative hurdles for display advertising still persist, with digital story-telling having new ...- Publisher's brand value: The effect on potential advertisers?
In presenting research at OMMA Premium Display, a Millward Brown Digital study ...- Networks Should Program And Schedule As If Entering A 'Spartan' Race
Maybe networks need a little more cross-training: more "spartan" racing thinking. Obstacle ...- 4K/Ultra-HD TV Sets Sport High Tech, But Low Public Awareness
Don't look for major changes among TV consumers with regard to TV ...- Wait! Cable's Upfront Is Also Down This Year?
Virtually all pre-upfront TV advertising market estimates pointed to lower advertising dollars ...- If Fox Buys Time Warner, CBS Would Eye CNN
CBS might consider buying CNN -- should it be available as a ...- CBS' TV Ratings Down, But Upfront Performance Strong
CBS lost its 18-49 title this past TV season to NBC, but ...- Sinclair Broadcasting Debuts American Sports Network
Looking to boost its efforts for local, live programming, the big Sinclair ...- Digital TV Technology Is Great, But Everyone Can't Be A Producer
Action, scene... and cut! Microsoft now realizes that participating in the TV ...- All-Star Game Doesn't Bat For Fox TV
The last Major League All-Star game for famed New York Yankee Derek ...- Fox's Bid For Time Warner Sends Media Stocks Soaring
Major media stocks have taken off today -- on the news of ...- Time To Make Foxy Media Content Deals
Only yesterday we were just crowning this as the time of TV ...- ABC Improves Season, Lee Optimistic About Future
ABC had a more consistent 2013-2014 season in terms of viewership than ...- Oxygen's Rebrands: Cabler To Get New Logo, Tagline
Making good on its effort to re-brand, NBCUniversal's Oxygen network will look ...- Younger Viewers Find Online TV, Video Spots More Invasive
Younger viewers feel targeted online TV and video commercials are more intrusive ...- Networks Might Now Do Deals With Aereo, And Why Not? It's 'Just Business'
From the "just business" department: CBS Corp.'s Les Moonves says he'd now ...- TV Viewers Happily Indulge In Binge Watching
Research says 63% of TV viewers 18+ have watched at least three ...- Fox Taps Newman, Walden As Co-Chairmen/CEOs
Fox has found two replacements for Kevin O'Reilly as the top Fox ...- What TV Awards Mean As A Marketing Tool Now
Room for more TV awards? Forty percent more dramas and 60% percent ...- Media Deals Decrease In Number, But Rise In Value To $49B
The media and marketing industry in the first six months of 2014 ... - Looking for new unique data sources.
