WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Lower Estimates For 2016 TV Political Ads  in Television News Daily on 09/29/2016
  

  Local TV stations will see 15% fewer political advertising dollars in 2016 than expected -- with other TV media also getting lower revenues. Kantar Media/CMAG says TV stations will get $2.8 billion for political advertising -- down $500 million from its $3.3 billion estimate made in July 2015.

• NFL Taking Prime-Time Ratings Hit in TV Watch on 09/29/2016
  

  Prime-time viewing of NFL games has dropped some in the opening weeks. But TV networks have no worries -- especially considering the overall dearth of other higher-rated live TV programming.

• Premium TV Digital Content, Ad Views Climb Double Digits  in Television News Daily on 09/29/2016
  

  Comcast's FreeWheel ad tech unit, offering software for cable, satellite, and over-the-top video platforms, says video views were up 24%, with advertising views growing 28%.

• Will CBS, Viacom Merge?  in Television News Daily on 09/28/2016
  

  Now, just weeks after ousting the CEO of Viacom, controlling shareholder National Amusements is looking for a possible merger of its other big media company -- CBS.

• Weighing Presidential Issues: A 400-Pound Hacker And A Besmirched Beauty Queen  in TV Watch on 09/28/2016
  

  New storylines from Monday's Presidential debate are entertaining for some and a major problem for others. For example, Republican candidate Donald Trump didn't necessarily think recent hacks pointed to Russia or China but perhaps someone with a food problem: He said: "It could also be somebody on their bed weighing 400 pounds."We now have one enduring vision of a possible large person lounging with a laptop and ready to do some digital media mayhem. Does this mean hackers don't exercise?

• Digital Media's Rube Goldberg Problem in Show Daily on 09/28/2016
  

• Ad-Supported, Free TV Tops Other Platforms in Television News Daily on 09/28/2016
  

  A study from Hub Entertainment Research says 53% of viewers prefer free, ad-supported TV, with 40% preferring a monthly/yearly subscription and 7% preferring to pay for individual shows.

• First Clinton-Trump Presidential Debate Sets TV Viewing Record in Television News Daily on 09/27/2016
  

  The first presidential debate between Hillary Clinton and Donald Trump came in as expected: Strong TV viewership, with an estimated record total 84 million Nielsen measured viewers watching the event across 13 different TV networks.

• Can Big TV Companies Spin New Story Around Twitter Sale, Avoiding Mention Of MySpace? in TV Watch on 09/27/2016
  

  Suitors for the somewhat-troubled social platform Twitter are surfacing-- with names like Google, Salesforce, Disney and yes, Viacom.Haven't we seen this movie before?

• Programmatic Learnings: Determining Value Everywhere in Show Daily on 09/27/2016
  

Comments by Wayne All comments by Wayne

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

• Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)
  

  Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:http://www.mediapost.com/publications/article/255548/dish-tv-subscribers-dip-revs-rise.html?edition=85047

• Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)
  

  The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

• Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)
  

  Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

• Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)
  

  On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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