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WAYNE FRIEDMAN

Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.

Articles by Wayne All articles by Wayne

  • Exactly Who Are Friends Of Big TV Brands -- And Who Are Enemies? in TV Watch on 10/31/2014

    More media competitors are needed to compete with the likes of Netflix and Amazon, according to Rupert Murdoch, News Corp. and 21st Century Fox chairman, speaking at the Wall Street Journal's WSJ.D conference in Laguna Beach, Calif. Then again, don't TV networks like Fox sell their TV programming to the likes of Netflix and Amazon? It may not be part of his industry, but it's a part of his business. Where's the distinction?

  • WWE Network Slammed For Weak Growth in MediaDailyNews on 10/31/2014

    Launching a new premium video platform can turn out to be one tougher than expected wrestling match. In starting an over-the top Internet video service, WWE Network has shown weak growth since its launch in February -- just 31,000 net subscribers additions to a total of 731,000. The service cost $9.99 a month.

  • ABC's 'Murder,' 'Family' Give 'Big Bang' Competition in MediaDailyNews on 10/31/2014

    "Big Bang Theory" continues as the new season's top-scripted show when it comes to season-to-date C3 ratings. But a number of new shows made the top of the list as well. Right behind is ABC's new drama "How to Get Away with Murder" at 5.37 million. Three returning shows come next: Fox's "Family Guy" at 5.31 million; ABC's "Modern Family" with 4.89 million; and ABC's "Scandal" at 4.8 million.

  • Turner Taps Kim To Head Data, Ad Ops in MediaDailyNews on 10/30/2014

    Turner Broadcasting has hired a chief data executive. Stephano Kim will become senior vice president and advertising operations/chief data strategist for TBS' advertising sales division. Kim will use data insights to connect consumers with branded content -- in an effort to deliver higher value audiences to brand marketers.

  • World Series Performance Hits Home Run In Final Game in MediaDailyNews on 10/30/2014

    Suffering through the first six games of historically low-rated World Series games between the San Francisco Giants and Kansas City Royals, the seventh and final game proved to be a big winner. The first six games averaged a Nielsen 3.2 rating among key 18-49 viewers and 12.3 million overall viewers. But the seventh game rocketed up to a 6.6 rating among 18-49 viewers.

  • Giving OTT Companies Equal Footing -- Almost -- To Traditional Pay TV Providers in TV Watch on 10/30/2014

    So the good news for wannabe Internet TV services is that the head of the Federal Communications Commission likes the idea of giving those services the same access to programming that cable and satellite operators currently enjoy. Chairman Tom Wheeler wants to "modernize our interpretation of the term 'multichannel video programming distributor' so that it is technology-neutral," and cover over-the-top video providers. But what isn't mentioned is the downside. Now those Internet TV services -- including a possible revamped Aereo -- will need to deal with those companies that control a lot of Internet access.

  • Time Warner Cable Reports Video Revs Dip, But Broadband Grows in MediaDailyNews on 10/30/2014

    Time Warner Cable continues to lose steam with its video business, but its broadband consumer business is paying off. The company reported that third-quarter revenue was 3.6% higher, to $5.7 billion. Revenue from its video consumer business was down 4% to $2.5 billion.

  • Reichig Joins Fox's Twentieth Television in MediaDailyNews on 10/29/2014

    Debbie Reichig will be senior vice president of media sales research and insights, overseeing media sales research department and assisting in sales strategy for all Twentieth Television's and Debmar-Mercury's syndication programming to advertisers.

  • Even Happy Advertising-Based Digital Platforms Are Thinking SVOD in TV Watch on 10/29/2014

    Following in the footsteps of CBS, HBO, and others, YouTube wants to join the hunt for subscription-video-on-demand business.

  • Networks Push Live Sports, 'Football' Scores For CBS in MediaDailyNews on 10/29/2014

    Although much has been made of TV networks amping up their live sports programming this year, viewership among key viewers for the TV season so far is slightly down. CBS improved the most with 16%, thanks to its new NFL "Thursday Night Football" games -- averaging 3.8 million 18-49 viewers.

Comments by Wayne All comments by Wayne

  • 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)

    This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

  • CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)

    CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

  • Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)

    Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

  • Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)

    On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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