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Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at

Articles by Wayne All articles by Wayne

  • Fox Comedies Score Big Sunday Laughs in MediaDailyNews on 09/29/2014

    Fox finally had something to cheer about for the first week of the TV season -- a strong Sunday for its start of its animated comedies. With some massive lead-in help from late afternoon NFL football programming, Fox averaged a Nielsen preliminary 4.9 rating/14 share among 18-49 viewers on the night.

  • MPA Axes Ad Pages, Bows Media 360 Report in MediaDailyNews on 09/29/2014

    The MPA -- The Association of Magazine Media -- is issuing a new monthly report that is intended to give a more rounded picture of the magazine industry by tracking publishers' digital efforts, as well as their print properties.

  • Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms in TV Watch on 09/29/2014

    So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the future years. This isn't to discount digital advertising growth -- just to alter those crazy expectations. For some time, many TV/Internet advertising estimates have been talking up how online revenue will be larger than traditional TV advertising revenues. And in particular, digital video will be a major factor. But there are some key variables to consider.

  • NBCUx Extends Programmatic Digital Ad Sales Tech in MediaDailyNews on 09/29/2014

    With the debut of NBCUx, NBCUniversal says it will now extend the launch of its programmatic digital ad sales technology. NBCUx will offer data-enabled targeting alongside NBCUniversal's premium digital display.

  • CBS Grabs Thursday Night, But ABC Registers Uptick in MediaDailyNews on 09/26/2014

    CBS won the first big Thursday night of the season -- but the surprise was the improvement that ABC gained. With "Grey's Anatomy," "Scandal" and new show "How to Get Away with Murder, " ABC witnessed over a 30% gain on the night versus its start a year ago.

  • TV Marketing Blitz: Still Loud, Confusing -- And Necessary  in TV Watch on 09/26/2014

    Early morning TV at the health club had Anthony Anderson on ESPN "SportsCenter" pushing the new ABC show "Black-ish" on one TV set, and Andy Samberg on NBC's "The Today Show" for Fox's "Brooklyn Nine-Nine." The sound was off. But I'm sure funny stuff bounced around nicely. More importantly, a big "Black-ish" TV logo was displayed on ESPN; and in big letters, there was Andy Samberg's name as well as a graphic for the sophomore year Fox comedy show. Just days into the new TV season, and viewers still need to be reminded about the new and old TV shows now premiering for the fall season.

  • Digital Set-Top-Box Users Growing For Netflix in MediaDailyNews on 09/26/2014

    Digital set-top video players are becoming the way for consumers to view content on Netflix, with console-based video game systems increasingly taking a back seat. A new report from researcher GfK shows that video game systems are still the dominant way to access Netflix on a TV set for 43% of those surveyed, but that's down from 48% in 2013 and from 62% in 2011.

  • Media Stocks Dip, 21st Century Fox Hit Hardest in MediaDailyNews on 09/25/2014

    Big and small media stocks were not immune from steeply declining stock markets indices that fell anywhere from 1.5% to nearly 2% on Thursday. 21st Century Fox slipped the most of the big traditional media companies -- 2.1% to $32.77.

  • Hub Network Morphs Into Discovery Family Channel in MediaDailyNews on 09/25/2014

    Looking to expand beyond its narrow kids TV base, Discovery Communications' Hub Network will now become Discovery Family Channel. The 5-year-old Hub -- a 50-50 co-venture between Discovery and toymaker Hasbro -- will take on its new moniker on Oct. 13. Discovery Family will reach 70 million TV homes.

  • Comcast-Time Warner Deal: Everybody's Got Something To Say in TV Watch on 09/25/2014

    Critics and proponents are currently having their say about the proposed $45 billion Comcast-Time Warner Cable merger. The issue for critics is that a bigger Comcast would put undue business pressure on cable networks and programming companies, large and small.

Comments by Wayne All comments by Wayne

  • 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)

    This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

  • CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)

    CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

  • Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)

    Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

  • Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)

    On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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