WAYNE FRIEDMANWayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at email@example.com.
Articles by Wayne All articles by Wayne
- 'Empire' Builds Amazing TV Ratings in
Fox's "Empire" drama continues to show astounding growth in key TV ratings. For its ninth consecutive outing, 18-49 viewership was up -- now to an eye-popping 5.7 rating/16 share. "Empire" results are the best of any broadcast network TV show in years -- the best rating for any broadcast drama since the season finale of ABC's "Lost" in 2010.
- Social Media Posing As TV Journalism: Who's Your Editor? in
TV Watch on
Once again we come to an example of how social media isn't about journalism, but about the average person/average celebrity's viewpoint -- sometimes snarky, sometimes lame. It isn't necessarily about facts -- though that may be part of the equation. Seems that Canadian sports network TSN ran an automated scroll of tweets about the NHL. And one tweeter decided to blurb out an alleged extramarital affair concerning two Toronto Maple Leafs players and one celebrity actress. Nice. Now, all parties are angry -- not just about the massive untruth in it all, but that TSN would let this content make it onto its airwaves unchecked.
- Simulmedia Offers Ad Guarantees To Enhance Media Buys in
TV advertising company Simulmedia will offer "guarantees" to marketers for audience-targeted TV commercials, which it says will produce better business outcomes than traditional buys. For $1 million placed on its Simulmedia Audience Network for one month, the company says it will guarantee a higher Return on Ad Spend.
- TiVo Adds Subscribers, Rev Gains in
On a day when the broad stock market was down -- as well as virtually all media stocks -- TiVo's stock posted strong gains, in large part due to overperforming financial results. Net revenues gained 7% to $114.1 million, while services/technology revenue grew 9% to $91.7 million.
- Stand-Alone TV Services: More Choices, Better Prices, Lots Of Confusion in
TV Watch on
NBC continues to join the increasingly confusing array of cloud-based, stand-alone, Web-based TV services, with one featuring comedy shows and content. This one will cost around $3.50 a month and feature daily content from the likes of "Tonight Show Starring Jimmy Fallon" as well as clips from "Saturday Night Live." This announcement comes on the heels of news that Nickelodeon is starting up a kids-based streaming service.
- E.W. Scripps: Lower Ads Revs But Uptick In Retrans, Digital in
TV station group owner E.W. Scripps followed business results similar to other TV stations groups' fourth-quarter 2014 results -- lower local core advertising, but improving political, retransmission and digital revenue.
- Discovery Records Uptick In Early 2015 in
After a rough fourth-quarter advertising market, Discovery Communications is seeing better results in the early going for 2015 -- which has been surprising. David Zaslav, president/chief executive officer of Discovery, says current scatter pricing is up by mid-teen percentages, and "volume is better [now]."
- Pay TV Registers Modest Subscriber Loss in
Traditional pay TV providers -- cable, satellite, and telco companies -- posted modest losses in subscribers, registering a net loss of 0.1%, or 125,777 during 2014, about the same as the previous year. Cable TV providers took the biggest hit, with net losses of 1.195 million, somewhat less than the previous year when it lost 1.695 million subscribers.
- Your TV News Platform -- In Terms Of Viewership And Voyeurism in
TV Watch on
Worried about Brian Williams at NBC? How about the whereabouts of Fox's Bill O'Reilly during the Falklands War? Don't worry. Advertisers will still go where viewers head -- in spite of anything else.
- Tribune Media Renews Nielsen Deal in
Tribune Media has struck a major renewal deal with Nielsen -- about a month after striking a TV measurement deal with growing Nielsen rival Rentrak. Tribune Media's deal is for existing Nielsen local market stations' TV ratings, adding in Nielsen's Out of Home TV measurement and Return Path Data, which will come from set-top boxes to be incorporated into TV ratings.
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- 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark
by Wayne Friedman (MediaPost Weekend on
This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.
- CBS Falling Back To TV's Promo Future
by Wayne Friedman (TV Watch on
CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.
- Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life
by Wayne Friedman (TV Watch on
Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.
- Yes, On-Air Program Promos Work
by Dave Morgan (Online Spin on
On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.