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Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at

Articles by Wayne All articles by Wayne

  • Time-Shifted TV Viewing Dips For Millennials, Teens  in MediaDailyNews on 04/24/2015

    Traditional TV time-shifted viewing is finally seeing some declines among younger TV viewers. Nielsen says DVR/time-shifted viewing time is now dropping for viewers 18-34 as well as 12- to-17-year-old viewers.

  • With TWC/Comcast Deal Dead, Charter May Make TWC Bid in MediaDailyNews on 04/24/2015

    Although the Comcast deal to take over Time Warner Cable is over, another major pay TV provider has quickly entered the picture, looking to buy Time Warner Cable. Many analysts are saying there will be renewed interest via Charter Communications. A merger of Charter and Time Warner Cable's traditional cable/video assets would be less of a concern for regulators.

  • Can You Trust The Words In A Reality/Talk Show Title?  in TV Watch on 04/24/2015

    The host of the "The Dr. Oz Show" says his show is "not a medical show." Yet, there is still that abbreviation in the title of show to consider.

  • Comcast Calls Off Merger With TWC in MediaDailyNews on 04/23/2015

    With the heavy backdrop of federal regulators seemingly ready to give the thumbs down on the deal, Comcast will call off its $45 billion merger with Time Warner Cable. Recent reports have circulated that the Justice Department would be presenting a case against the deal, joining the Federal Communications Commission against approval.

  • Cablevision Offers Cord-Cutter Package For TV, Internet in MediaDailyNews on 04/23/2015

    Cablevision Systems Corp. is yet another traditional pay TV operator responding to the needs of "cord-cutters" --- even naming a new product for those TV consumers. But it's not cable-related. It's a digital antenna to get over-the-air TV stations, high-speed internet access, and, for one package, WiFi phone service.

  • Netflix Viewing Rises, Impacts Trad TV Trends in MediaDailyNews on 04/23/2015

    Netflix continues to have a major impact on TV viewing -- its viewing hours, in relation to traditional TV viewing, are now double the number of a year ago. There were 10 billion hours streamed for Netflix against 129.5 billion hours for traditional linear TV viewing in the quarter.

  • Are ESPN, Fox Sports And NBC Sports And Others Now Worried About 'A la Carte' Programming? in TV Watch on 04/23/2015

    While not completely moving to "a la carte" programming, Verizon FiOS "Custom TV" plan essentially allows traditional TV customers to break down their big 100 to 250 channel packages in groups of 10 to 17 networks for $10 a month apiece. It may be what customers want, but the traditional networks -- some more niche than others -- believe this goes too far.

  • Nielsen Buy Segment Dips, Watch Biz Grows in MediaDailyNews on 04/22/2015

    Nielsen offered up a mixed first-quarter financial picture -- primarily from tougher-than-expected foreign exchange rate changes. First-quarter net income gained 8.6% to $63 million, with revenue sinking 2.1% to $1.46 billion.

  • Local Media Programmatic: Low CPMs, But Long-Term Future Looks Bright in MediaDailyNews on 04/22/2015

    Local media programmatic CPMs are less than half of local advertising sold directly from traditional sales executives -- but long-term programmatic has a bright future. New research from Borrell Research says the average local media programmatic cost per thousand is $3.88. More than two-thirds of local publishers surveyed said they participate in some form of programmatic selling.

  • Viacom's First Trade Marketing Campaign Showcases Creative, Brands in MediaDailyNews on 04/22/2015

    On the eve of upfront season, Viacom has put together its first ever trade marketing campaign. Its theme -- "Made Here. Lives Everywhere" -- looks to leverage all the company's media brands, talent and creativity. The campaign will feature everything from models wearing SpongeBob apparel to tattoos inspired by RuPaul and grown men attending hockey games in "Teenage Mutant Ninja Turtles" costumes.

Comments by Wayne All comments by Wayne

  • Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)

    The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

  • 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)

    This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

  • CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)

    CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

  • Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)

    Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

  • Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)

    On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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