WAYNE FRIEDMANWayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at email@example.com.
Articles by Wayne All articles by Wayne
- Maybe Before Its Next Big Buy, Comcast Will Make Happier Customers in
TV Watch on
Comcast Corp. says its cable business need better customer service -- way better. So now the company will offer customers an "on-time" guarantee for service and a $20 credit if service personnel shows up late.
- National TV Ad Dollars Dip, Digital Rises in
Although double-digit-percentage TV scatter revenue gains in April helped counteract major declines in upfront dollars placed, total national TV dollars placed on TV networks declined for the month. Cable TV networks were down 7%, with broadcast networks off 8%.
- Video Subs Grow, Thanks To OTT Biz in
Despite slipping traditional video subscriber growth, the global value of pay TV services grew by mid-single-digit percentages in 2014 -- and will continue to climb due to new OTT businesses. Combined revenues from cable, satellite, telco and over-the-top (OTT) services climbed 7% to $237 billion in 2014.
- TV Benefits From Online Video Ads in
Traditional TV programmers and distributors continue to gain share and business from online video advertising. "Authenticated" viewing from MultiVideo Program Distributors (MVPDs) now accounts for 57% of all long-form and live viewing for the first quarter of 2015 versus the period a year before.
- 'Letterman' Ends On A High Note, Nabs Nearly 14M Viewers in
David Letterman pretty much ended up where he started on CBS with big TV ratings, dominating all late-night TV and pulling in many entertainment advertisers along the way. His last effort hosting CBS' "Late Show with David Letterman" pulled in the best results in over 20 years: averaging 13.76 million viewers.
- Cable Versus Broadcast: One Step Forward, One Step Back? in
TV Watch on
Cable TV operators -- now facing stuff competition from new digital platforms -- might find their job easier if a new Federal Communications Commission proposal goes through, according to a report in Bloomberg. Not only would cable companies be free of regulatory pricing constraints, but cities, states and other localities would lose regulatory purview over basic programming packages. Additionally, providers might be free to jettison TV stations from the basic cable package.
- The Not-So-Common Currency for TV & Video in
Show Daily on
- Cross-Platform Ad Campaigns Add Millions To Audience Reach in
Cross-platform advertising on both TV and Internet screens continues to drive incremental reach upward. In looking at the effectiveness of some 12 campaigns, Nielsen says the average incremental reach of adults 18-49 was boosted by 10.4% by adding online to TV.
- Cablevision, TWC Enjoy Stock Spikes in
Two major cable TV providers witnessed sharp hikes in stock prices on Wednesday. Cablevision Systems witnessed a major 18% rise to $24.73, due to Pivotal Research Group raising its expectation of the company to a buy from a hold, while Time Warner Cable saw an 5.4% hike to $166.55 on the expectation of further industry consolidation.
- Waiting For The Next Media Advertising 'Bureau' Change in
TV Watch on
In the '90s, the broadcast networks wanted to start up their own advertising lobbying organization to combat cable TV, which was viewed for many years as the main competition. That organization -- the Network Television Association -- didn't last long. The membership roster was slim, after all. Another reason for the group's short life: It was around this time that those same broadcast networks starting buying big cable networks. Today all broadcast networks and their media holding companies have some cable network assets. So it makes sense then that the Cabletelevision Advertising Bureau now becomes the Video Advertising Bureau: a united front of broadcasting and cable networks.
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- Netflix Viewing Rises, Impacts Trad TV Trends
by Wayne Friedman (MediaDailyNews on
The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing.
- 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark
by Wayne Friedman (MediaPost Weekend on
This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.
- CBS Falling Back To TV's Promo Future
by Wayne Friedman (TV Watch on
CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.
- Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life
by Wayne Friedman (TV Watch on
Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.
- Yes, On-Air Program Promos Work
by Dave Morgan (Online Spin on
On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.