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Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at

Articles by Wayne All articles by Wayne

  • Upcoming Upfront Nerves: Does Current Strong Scatter Signal Anything? in TV Watch on 02/12/2016

    Start wondering what, if anything, a downtrending stock market -- and an iffy U.S. economy -- will do to this year's upfront marketplace. Network executives have been ebullient when looking at the current TV scatter market in the fourth and first quarter of this current broadcast season, touting very high pricing.

  • Upfront Marketplace Could Return Low Single-Digit Growth  in MediaDailyNews on 02/12/2016

    Somewhat echoing what senior TV and media executives have been saying during recent financial earnings phone calls, one veteran media analyst believes the advertising upfront deal-making will be a decent -- but perhaps not great -- market. For many networks, strong late first- and second-quarter scatter markets have been a harbinger of strong upfront markets to follow.

  • Paramount's 'Zoolander2' Marketing Faux-PSA Deal With NBCU in MediaDailyNews on 02/12/2016

    Paying homage, as well as spoofing NBC's "The More You Know" public service announcements, NBCUniversal and Paramount Pictures, the "Zoolander 2" movie, is launching an on-air TV PSA-like advertising campaign across NBC networks and platforms.

  • CBS Corp. Scores Big Network Ad Gains In Q4 in MediaDailyNews on 02/11/2016

    With strong scatter advertising -- from prime time and high in-demand NFL programming -- CBS says it had near double-digit percentage advertising growth for network advertising in the fourth quarter. CBS witnessed 8% growth in network advertising period in the last three months of 2015 due to scatter sales.

  • Daily Fantasy Sports Ads: Quick Rise, Fast Fall in TV Watch on 02/11/2016

    DraftKings was supposed to spend $500 million in advertising on ESPN through a multiple-year blockbuster deal. Now? All bets are off, according to reports.

  • Fox, Dish Settle Over Ad-Skipping AutoHop Function in MediaDailyNews on 02/11/2016

    The Fox agreement -- similar to other media companies' settlement deal points -- means Dish will disable AutoHop on its Hopper set-top-box unit for the first seven days after a TV episode's original airing.

  • Nielsen Adds More Business For Total Audience Measurement in MediaDailyNews on 02/11/2016

    Nielsen's Buy unit -- its market data business for advertisers -- was down 3.2% to $879 million, up 5.9% without currency issues. Nielsen says "emerging markets" revenue for the business climbed 8.4%. Nielsen Watch segment -- its traditional media and digital media measuring business -- was 2.8% higher, and 5.2% more sans currency impact, to $745 million.

  • Big Media Stocks Take Hit  in MediaDailyNews on 02/10/2016

    After a day when Viacom lost 21%, it took another 4.7% decline on Wednesday to close at $31.37. Walt Disney sank 3.8% to $88.85. On Tuesday, before it released its quarterly earnings, Disney was slightly up 0.2% -- before sinking over 4% in aftermarket trading.

  • Viacom Keeps 'Obsessing' -- But Where Is 'Noise' Coming From?  in TV Watch on 02/10/2016

    Kobe Bryant decided to retire when he found that, while meditating, he was no longer "obsessing" about basketball. The Los Angeles Lakers sure-to-be Hall of Famer's meditations didn't spur him to work harder in the sport he loved; he wasn't all that interested anymore. Digging deeper, you realize the "work" was never about resting and feeling comfortable. For any number of " challenged" media companies "feeling comfortable" isn't a phrase you'll hear much.

  • Turner Sees 5% Growth In 4Q Ad Sales in MediaDailyNews on 02/10/2016

    Turner advertising climbed $1.21 billion from $1.15 billion -- largely due to the Major League Playoffs and big advertising sales for the presidential debates on CNN. Analysts were expecting Turner advertising sales to grow between 2% and 3%.

Comments by Wayne All comments by Wayne

  • Sobering Wall Street Media Picture: Cord-Cutting Concerns Come To Market by Wayne Friedman (TV Watch on 08/06/2015)

    Ed, you need to read more MediaPost. Perhaps you got that 13.8 million number in this story:

  • Netflix Viewing Rises, Impacts Trad TV Trends by Wayne Friedman (MediaDailyNews on 04/23/2015)

    The overall chart was titled: "Netflix consumption as a percentage of total traditional viewing."The line item of 129.5 billion hours was labelled as Total Linear TV Viewing. 

  • 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)

    This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

  • CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)

    CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

  • Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)

    Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

  • Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)

    On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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