WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Fast-Forwarding To Get To The Ads? Only After A Certain Game in TV Watch on 01/30/2015
  

  Finally, a pay TV provider who gets it. Dish Network is offering up a more honest approach to TV advertising: fast-forward through the TV content to get to the TV advertising. Dish, seemingly tongue in cheek, calls it "Reverse AutoHop." Why? Well, you can figure it out -- instead of the regular AutoHop's fast-forwarding through commercials, this feature allows viewers to focus on Super Bowl ads, which have their own brand consciousness separate from that of the game.

• No Surprises: Super Bowl Ads Revealed On YouTube, Social Media in MediaDailyNews on 01/30/2015
  

  Although some research suggests that TV marketers are holding back on revealing their actual Super Bowl commercials before the game, online activity around associated Super Bowl advertising content continues to grow. Through Thursday, there have been some 103 million video views of upcoming ads.

• Consumers Prefer Digital Standalone TV, But Most Wouldn't Cord Cut in MediaDailyNews on 01/30/2015
  

  Although consumers are interested in the new proposed stand-alone TV services, one report suggests it won't start a wave of mass cord-cutting -- but some channel package trimming could occur.

• Nickelodeon To Offer Digital Video Service in MediaDailyNews on 01/29/2015
  

  Another stand-alone digital video service will be launched by a traditional TV media company: Viacom will start one for Nickelodeon in February. Viacom wouldn't offer up other details only that it would be released in February -- that's around the same time Nickelodeon will have its upfront meeting with TV advertisers/

• Viacom's Ad Revs Dip 6%, Overall Revs Up 5% in MediaDailyNews on 01/29/2015
  

  Feeling the continued weakness of the TV advertising market, Viacom's U.S. advertising revenue during the fourth quarter sank 6% versus the same period a year ago. Lower ratings at its TV networks contributed to the decline.

• TWC Records Lower Revs, Subscribers in MediaDailyNews on 01/29/2015
  

  Still waiting for closure with its merger with Comcast, Time Warner Cable posted lower video revenues and subscribers in the fourth quarter -- with its broadband business continuing to make up for those declines.

• Super Bowl Ads Sell Out At $4.5M Per Spot in MediaDailyNews on 01/29/2015
  

  In a difficult TV marketplace, NBC says it is now sold out of Super Bowl advertising inventory heading into the big Sunday game. NBC says the price for over 70 thirty-second commercial units in the game went for around $4.5 million per commercial.

• Super Bowl Ads: Still Looking For The Edge, On Purpose in TV Watch on 01/29/2015
  

  Thank social media for providing potential Super Bowl advertisers with preliminary audience testing. GoDaddy's edgy spot "Lost Dog" just got the axe because of this.

• Meredith's TV Stations Air 60% Ad Rev Rise in MediaDailyNews on 01/28/2015
  

  Benefiting from TV station acquisitions, Meredith's new group of 17 TV stations witnessed strong advertising growth for its fiscal 2015 second quarter. Advertising revenue rose nearly 60% to $125 million -- with overall revenue up 50% to $157 million.

• TV News Like Social Media News: Here Today, Gone Tomorrow in TV Watch on 01/28/2015
  

  Consider SnapChat's new Discover service, which features 11 media partners, including National Geographic, Comedy Central, Cosmopolitan, CNN, The Food Network and ESPN, all of whom will create short-form content for social media users.

Comments by Wayne All comments by Wayne

• 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark by Wayne Friedman (MediaPost Weekend on 01/03/2014)
  

  This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.

• CBS Falling Back To TV's Promo Future by Wayne Friedman (TV Watch on 06/18/2013)
  

  CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.

• Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life by Wayne Friedman (TV Watch on 11/30/2009)
  

  Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.

• Yes, On-Air Program Promos Work by Dave Morgan (Online Spin on 07/02/2009)
  

  On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.

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