WAYNE FRIEDMANWayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at firstname.lastname@example.org.
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- 'Colbert Report' Gets Big Viewer Sendoff in
Comedy Central's series-ending show of "The Colbert Report" is ending with fanfare. It pulled in a big Nielsen 2.48 million viewers on Thursday night -- nearly double its typical daily average. "Colbert" -- whose host Stephen Colbert will take over for David Letterman as CBS' main late-night host -- was the fourth-highest cable show in terms of total viewers.
- VOD Services Grow, But Programmers Don't Use Most Inventory Space in
Nearly $100 million in advertising revenue is estimated to be spent on premium prime-time video-on-demand offerings, according to VOD/on-demand technology company BlackArrow. VOD is available in 60% of all U.S. TV homes -- and 32 million cable TV homes. Some 70% of consumers are using it regularly.
- Protests/Threats Over Entertainment: Where Do We Go From Here? in
TV Watch on
You think a TV show is unfair; you don't like what a movie says about your country. Protests over entertainment content can work -- in part, in whole, or not at all.
- Comcast's Xfinity Launches 4K TV App On Samsung TV in
Now Comcast's Xfinity media platform is launching Xfinity in UHD -- a new 4K TV app on 2014 Samsung 4K TVs. Comcast's own NBC and USA Network will start with the launch, posting the current season of TV shows, which will expand to other Comcast On Demand programming. Comcast says the app is "completely free" to Xfinity TV customers.
- NBCUniversal Expands With Social Synch in
Looking to get more scale from all its social-media integrations, NBCUniversal has started "Social Synch." The effort seems to build and expand on the Twitter Amplify effort, where traditional TV and social-media platforms are sent concurrent and/or integrated advertising messages.
- How Many Subscription Services Can Consumers Add? in
TV Watch on
Since viewers of traditional TV are continuing to enroll in digital subscription services like Netflix, former Hulu executive Jason Kilar believes digital viewers might now be ready to add short-form video services as well. Kilar's new effort, Vessel, hopes to grab passionate consumers of YouTube's channel content -- as well as providing content creators with better deals.
- Fox Sees Uptick in Online Views, But Dips In Trad TV in
Fox now says its nonlinear TV viewership -- on Fox.com, Hulu.com and video-on-demand after four days of its live TV airing -- continues to grow when looking at an overall 30-day viewing period. With more traditional TV viewing -- live program plus seven days of time-shifting -- Fox is in fourth place among all networks for the season so far in total viewing.
- When To Stop Believing In TV Authentication in
TV Watch on
Authentication. Do you need it? Do you hate it? More importantly, will the word be passe in TV's future lexicon?
- Dish Integrates Netflix App Into Set-Top Box in
Moving Netflix into more traditional TV platforms, Dish says it is now the first major U.S. pay-TV provider to integrate the Netflix app into its set-top box. Netflix is now available on Dish's second-generation Hopper.
- Scatter TV Share Improves, Weak Ad Market Remains in
The scatter TV market continues to be the focus of this year's 2014-2015 TV season advertising market -- all in the wake of a weak upfront ad market set this past summer. For November, scatter media money for broadcast TV networks is up 40% over the same time period a year ago -- representing a 16% share of all that month's TV broadcast network dollars, up from a 12% share in November 2013.
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- 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark
by Wayne Friedman (MediaPost Weekend on
This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.
- CBS Falling Back To TV's Promo Future
by Wayne Friedman (TV Watch on
CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.
- Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life
by Wayne Friedman (TV Watch on
Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.
- Yes, On-Air Program Promos Work
by Dave Morgan (Online Spin on
On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.