WAYNE FRIEDMANWayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at email@example.com.
Articles by Wayne All articles by Wayne
- Looking Five Years Ahead: Greater Ratings Anxiety For Cable Networks? in
TV Watch on
Five years from now, what's considered poor ratings for cable TV networks now might look a lot better then. For many cable networks who count on the likes of off-broadcast network TV shows and other fare -- think "Big Bang Theory" on TBS; "Modern Family" on USA Network -- rougher times may be ahead.
- SVOD Cos To Spend Nearly $7B In 2015 in
Big TV producers/networks will see revenue from subscription video on demand services rise by 31% next year. A new report says SVOD companies --- Netflix, Hulu, and Amazon Prime -- will spend $6.8 billion in 2015, up from $5.2 billion this year.
- NBC Posts Best Ratings Numbers, Fox Is Big Loser in
After two weeks of the TV season, advertisers now have their first look at the only TV ratings that still matter to them -- commercial ratings. NBC posted the best numbers among key viewers, with CBS making the only improvement.
- Global Pay TV Hits $269B In 2014 in
Although overall average pay TV fees are expected to drop due to competition, worldwide overall pay TV revenue will climb. Global pay TV revenues will generate $269 billion by the end of 2014.
- AMC Buys Major Stake In BBC America in
AMC Networks will spend $200 million to acquire a nearly 50% equity stake in the cable channel BBC America from BBC Worldwide. BBC America, which is home to shows "Doctor Who" and "Orphan Black," has some 80 million U.S. subscribers.
- Can TV Everywhere Proponents Face Down Stand-Alone Internet Services? in
TV Watch on
Some consumers feel tethered to their pay TV providers in accessing traditional networks over new digital services. That's why TV Everywhere platforms may not be gaining big traction, according to some studies. But another report elicits a picture of somewhat happier pay TV consumers. Adobe says the amount of online TV authenticated video starts soared 388% in the second quarter versus a year earlier. The improvement came specifically from the Winter Olympics, March Madness and World Cup events. There may also be some cracks in the TV Everywhere movement among specific companies -- like Time Warner.
- Acquisitions Provide Uptick For Nielsen Revs in
Nielsen N.V.'s third-quarter financial results showed healthy gains due to Arbitron and Harris acquisitions -- and more moderate rises for its core business. Overall revenue was up 13% to $1.57 billion -- and without factoring in Arbitron and Harris, increased 2.5%.
- NBCU Cable Hit With Ad Declines, Broadcast Nets Up in
Comcast's NBCUniversal saw its cable and broadcast divisions headed in different directions in the third quarter. NBC cable networks got hit with a 4.6% decline in advertising revenue due to sinking ratings. Broadcast TV witnessed a solid 7.7% climb to $1.8 billion in revenue.
- World Series Fails To Hit Ratings Home Run in
Not even the World Series, Fox's usual fall TV helper, is delivering much of a ratings bump to the network's early-season doldrums. The first game of the World Series between the San Francisco Giants and Kansas City Royals delivered a new ratings low for Major League Baseball's initial contest of the fall classic -- a 2.9 rating/9 share.
- Media Plans Need A Targeted Fix For Tight Political Avails in
TV Watch on
True-blue conservatives are likely to go to one source for news.True-blue liberals are likely to search around the dial a bit more. Forty-seven percent of "consistent conservatives" go to Fox News, according to the Pew Research Center. But "consistent liberals" spread the wealth around -- spending 15% of the time with CNN; 12% with MSNBC; 13% with NPR; and 10% with The New York Times.Is this good news? A better question is, what political candidates and political-minded organization should do with their media plans. Do they have enough alternatives in traditional TV advertising inventory?
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- 'TV Everywhere' Isn't Going Anywhere, Study Finds Most Viewers Still In The Dark
by Wayne Friedman (MediaPost Weekend on
This from Ramp: "The nuance in the numbers comes from the slight difference in the way we asked the questions: TV Everywhere is predicated on a subscription-based experience of logging into a cable provider’s app or web site to view content. In our view, this low response highlights that the term TV Everywhere is still very new to the market; consumers aren’t aware of it. In the third question, we asked about viewing content via an app or a web site, and as we expected, we got a higher response from folks here – still low generally speaking, but removing the branded term seemed to help folks relate to the concept.
- CBS Falling Back To TV's Promo Future
by Wayne Friedman (TV Watch on
CBS must be doing something right. It won the coveted 18-49 primetime crown this past season -- the first time in a long time -- as well as maintaining its overall primetime leadership among all viewers.
- Teaching Pre-Schoolers The Perks Of A Fast-Forwarding TV Life
by Wayne Friedman (TV Watch on
Many TV research studies have shown over and over again more TV viewing means more chances viewers will view commercials. That's because, on average, 75% of the time viewers fast forward through commercials. Even with all the new TV technology a good chunk of viewers still watch commercials in real time.
- Yes, On-Air Program Promos Work
by Dave Morgan (Online Spin on
On-air promos certainly work. All of which is compounded by the fact of broadcast network erosion. Networks are desperate to get more eyeballs to at least sample TV shows -- but it's a losing proposition. Where will on-air promos land next? The Internet? Networks need much more than that.