TVBlog
by Adam Buckman, Featured Columnist
The "TV Blog" has unearthed a negative take on Netflix's upcoming revival of "Little House on the Prairie," the beloved series of the 1970s and '80s. Read the whole story
by Laurie Sullivan
Albertsons Media Collective has brought first-party shopper data to YouTube and third-party inventory in Display & Video 360 with Keurig Dr. Pepper as launch … Read the whole story
by Laurie Sullivan
Audience and performance data are reframing what CTV can do. It has become a more measurable, performance-driven channel that connects discovery to action across … Read the whole story
by Wayne Friedman
Despite low ad spend, "Michael" earned a record total for the domestic launch of a biographical film. TV ad campaigns for "Michael" focused on … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
ChatGPT has begun serving ads to non-logged in users, expanding available inventory and brands' targeting options. But pricing models for traditional ad services may … Read the whole story
COMMENTARY
by Jon Crowley
The recipe for attention isn't being insightful. It's information, ideas, imagery that change people's minds. Read the whole story
COMMENTARY
by Wayne Friedman, Staff Writer
LightShed Partners media analyst Rich Greenfield posed the question: What if a network stopped producing and airing non-sports scripted and unscripted entertainment programming? Read the whole story
COMMENTARY
by Maarten Albarda, Featured Contributor
With AaaS, you are selling capability and output. The client is not buying X number of people to work on their account, but a … Read the whole story