WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- Warner Bros. Is Biggest Oscar Winner, Nabs 11 Awards in
MediaDailyNews on
03/16/2026
Warner Bros. won 11 trophies, including Best Picture for "One Battle After Another." In 2025, the studio had the second-highest national TV spend for its movies at $121.9 million, according to
estimates from iSpot.
- Microdramas: Can They Turn The Tables - And Living Room Screens? in
TV Watch on
03/16/2026
Short-duration TV series and episodes could be just the thing for hard-pressed, financially strapped legacy TV-based media companies that are risk-averse.
- M&W: TV Ad Spending To Slide 2.4% in
Television News Daily on
03/13/2026
National TV advertising will sink 2% to $27.9 billion (excluding political ads), while core local TV is expected to be down 3% to $13.5 billion, according to estimates from Madison and Wall.
- Streaming Movie Ding? Universal's Films Are 'Theatrical-First' in
TV Watch on
03/13/2026
Starting next year, Universal Pictures will extend the theatrical window for new release movies to five weekends this year (around 35 days), and seven weekends (around 49 days) in 2027, according to
a New York Times report.
- World Baseball Classic Delivers Highest Rating With U.S.-Mexico Game in
Television News Daily on
03/12/2026
The game produced 5.02 million Nielsen-measured viewers - the highest-rated game ever for the sports event.
- Living Room Video Ad Blinking? YouTube Tops 4 Legacy Companies in
TV Watch on
03/12/2026
YouTube has some distance to go to surpass all legacy TV networks, stations, and platforms in total advertising - at around $60 billion per year, depending on the estimates.
- 'Value' Of Legacy Network Streamers Grows 11% in
Television News Daily on
03/11/2026
A recent 3-month snapshot of "media value" ad/promotion time for streamers on corporate-owned TV networks shows growth to $214.6 million vs. $192.5 million in the same period the previous year.
- Warner Bros. Deal History: Storylines Are Not Happy Endings in
TV Watch on
03/11/2026
Business deals for Warner Bros. are not uplifting movie-like stories to recite.
- Fox Touts 'Really Healthy' Pre-Upfront Ad Market in
Television News Daily on
03/10/2026
Fox News Media has seen seven quarters in a row of ad-revenue growth, with "high single-digit increases in national rates at Fox News," says Fox Corp. President and COO John Nallen, president. For the
rest of the year he forecasts strong activity for Fox Television Stations due to the midterm political elections. He believes the market "will be a record breaker" overall, citing $11 billion
estimates for all ad media in the period - with the heaviest money going to local TV stations and digital platforms.
- Open CTV Buying? Context Is Key, Not Just High 'Completion' Rates in
Advanced TV Insider on
03/11/2026
An analysis found the "majority of impressions available for purchase lack program, and episode level information, genre classifications, quality, ratings." Research was conducted by Peer39, which
specializes in pre-bid targeting/post-buy analysis.
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.