WAYNE FRIEDMAN

Articles by Wayne All articles by Wayne

• Streaming Climbs To 48.5%, Per Last Lame Duck Edition Of Nielsen's 'Gauge' in Television News Daily on 08/18/2026
  

  The data, covering the month of May, is expected to be the last before Nielsen recalibrates "The Gauge" based on more accurate media universe estimates.

• ARF DASH: Nearly A Third Of U.S. Homes Get TV Only Via Streaming in Television News Daily on 08/17/2026
  

  ARF's DASH TV Universe study identies these homes as "digital-only" households, with no access to traditional pay TV.

• Define YouTube: Is It TV? Not Everyone Thinks So in TV Watch on 08/18/2026
  

  YouTube's share of streaming TV viewing time is a big 28%, versus its streaming TV advertising share, which is 12%, according to Cross Screen Media

• Sports Incoming - Squeezing Out Prime-Time Scripted Shows? in TV Watch on 08/17/2026
  

  Live sports continues to gain a bigger foothold - and squeeze out traditional prime-time programming on linear broadcast TV networks. NFL games have been going in that direction.

• Streaming Video Ad Spend Hits $582.6M Since January in Television News Daily on 08/14/2026
  

  Streaming video platforms had $280 million in national TV ad spend and $302.6 million in 'media value' from ad placement on TV networks from January 12-August 12.

• NFL 'Reach' - Having Broadcast Networks Is PR Key in TV Watch on 08/14/2026
  

  "The NFL values a few things more than most. One of them is reach," says David Berson, president of CBS Sports. "That means an awful lot to them." The next round of contracts could see a still significant 50% hike.

• A Paramount-WBD Deal Could Include CNN Sale in Television News Daily on 08/13/2026
  

  The company is considering all options - including selling off CNN to make the lawsuit go away, said Makan Delrahim, Paramount Skydance chief legal officer, during a Politico event. This came in response to a question: "If the price of getting this done were to dump CNN, would that be worth it?"

• CTV Growth? Social, Search Are In Its Sights in TV Watch on 08/13/2026
  

  One analyst questions whether CTV-focused DSP platforms can pull money away from social and search. CTV platforms - and social and search - continue to see rapid growth. How long can this continue?

• LA Lakers To Be Sold For $12B To Bob Iger, Josh Kushner in Television News Daily on 08/12/2026
  

  Former Disney CEO Bob Iger and venture capitalist Josh Kushner will own a controlling interest sold by Mark Walter. A year ago, Walter bought a controlling interest in the team from the Buss family (Jerry and Jeanie Buss) for around $10 billion.

• Disney Isn't Late To The FAST Party - New Party Favors? in TV Watch on 08/12/2026
  

  Disney is beginning to look at starting up FAST channels - against legacy media competitors Fox (with Tubi) and Paramount (Pluto TV), which have been in the business for a number of years.

Comments by Wayne All comments by Wayne

• Big Streamers See Big July Viewing Gains by Wayne Friedman (Television News Daily on 08/19/2025)
  

  Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”

• VideoAmp Guaranteed Currency For $1B In Buys YTD by Wayne Friedman (Television News Daily on 09/17/2024)
  

  Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?

• Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI by Wayne Friedman (Television News Daily on 08/16/2022)
  

  A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+?     SMI: Yes-- Are they all for 30-second units or all message lengths averaged out?    SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.

• My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+ by Wayne Friedman (TV Watch on 06/13/2022)
  

  Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!

• Facebook Mulls Big TV Money With Facebook Stories by Wayne Friedman (TV Watch on 09/07/2018)
  

  Yes.

• Shorter TV Spots Rising On Linear TV by Wayne Friedman (Television News Daily on 07/13/2018)
  

  John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html

• Number Of TV Sets Decline, Not Screens by Wayne Friedman (TV Watch on 08/02/2017)
  

  Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013. 

• O'Reilly's Fox Departure May Not Impact Financial Bottom Line by Wayne Friedman (TV Watch on 04/20/2017)
  

  A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.

• Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace by Wayne Friedman (MediaPost Weekend on 03/11/2017)
  

  Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.

• Fox Television Network, Fox News Highest In Commercial Clutter by Wayne Friedman (Television News Daily on 05/20/2016)
  

  iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.

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