WAYNE FRIEDMAN
Wayne Friedman is West Coast Editor of MediaPost. You can reach Wayne at wayne@mediapost.com.
- MLB Strikes 3-Year NBCU, ESPN, Netflix Deals in
Television News Daily on
11/20/2025
NBCU will get "Sunday Night Baseball," which has aired on ESPN since 1990. Regular-season games will air on NBC Television Network for the first time in 26 years.
- Threats To The Media: TV Drama And... Good News For Brands? in
TV Watch on
11/20/2025
Sensing another potential lawsuit on the way? Part of this type of TV marketing/PR campaign. Trump continues to lean on unpaid "earned" media with edgy content - speaking in industry parlance - to
seed his messaging.
- WBD Shares Climb On News Of $71B Paramount Bid in
Television News Daily on
11/19/2025
WBD stock jumped 6% on Tuesday with the news of a potential Paramount Skydance bid for the company. Since WBD recently agreed to review possible deals, rumors and reports have swirled around possible
buyers including Comcast Corp., Paramount Skydance and Netflix. WBD has set a November 20 deadline for initial bids.
- Your Home-Screen Ads Are Calling: Are You Picking Up? in
TV Watch on
11/19/2025
Over the past year, LG Ad Solutions has seen a more than 60% year-over-year increase in general-market advertisers integrating home-screen ads into campaigns.
- Despite October NFL Gains, Broadcast Share Continues To Erode in
Television News Daily on
11/18/2025
While broadcast looks to make big gains overall, sports programming viewing dropped 6.4% on over-the-air TV networks from September. Currently, sports accounts for nearly a third of all broadcast
viewing in the month.
- Amid New Streaming Show Glut, Older Fare Does Better in
Advanced TV Insider on
11/19/2025
In describing their favorite shows, 60% of all streaming viewers have recently begun watching a show that has already been on for several seasons, according to Hub Entertainment Research. Just 40%
have started watching a new show's first season in the past year.
- Buying Up More Stations: Is There A Real Media Plan To Compete? in
TV Watch on
11/18/2025
Where are legacy TV station owners headed in terms of media business growth beyond driving down costs, amping up ad revenues and putting carriage pricing pressure on legacy and virtual pay TV
providers?
- 'Now You See Me' Outpaces 'Running Man' in
MediaDailyNews on
11/16/2025
"Now You See Me" also topped "Running Man" in national TV ad-spend efficiency, with a $6.51 million budget on a slim 529 airings with a modest 706.7 million impressions, according to estimates from
EDO Ad EnGage.
- Disney: Making More Hard Calls In Anxious Stock Market in
TV Watch on
11/17/2025
Stock market sensitivity and tension was all up in the grill of the company's parks and experiences business. And of course, its direct-to-consumer streaming platforms.
- New Season Delivers Slight Increase In Viewing, Ad Spend in
Television News Daily on
11/14/2025
Fox and NBC led the group with $738.9 million and $712.8 million in ad revenue, respectively. ABC and ESPN had gains of 10% ($630.2 million) and 15% ($381.8 million), respectively vs. a year ago,
driven by NFL programming.
- Big Streamers See Big July Viewing Gains
by
Wayne Friedman
(Television News Daily on
08/19/2025)
Nielsen has had the "other" category for sometime. It includes all other TV usage that does not fall into the broadcast, cable or streaming categories -- primarily all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.And then there is “Other streaming”. It includes any video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (VMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
- VideoAmp Guaranteed Currency For $1B In Buys YTD
by
Wayne Friedman
(Television News Daily on
09/17/2024)
Thanks Ed... Much appreciate the added "alternative" currency-based media buys information. Wondering then, what's your guess regarding which other media measurement companies -- dollar-wise -- contributed to that $2 bilion to $3 billion total for alternative currency based media deals?
- Netflix Can Hit Advertising 'Sweet Spot' Of $25 To $45 CPM: SMI
by
Wayne Friedman
(Television News Daily on
08/16/2022)
A couple of answers to your questions (from SMI):-- Are these CPMs for all viewers aged 2+? SMI: Yes-- Are they all for 30-second units or all message lengths averaged out? SMI: Digital CPM reflects a blended average CPM. It is a combination of various ad / placement attributes, thus it reflects a rolled-up view across the referenced dimensions.
- My Wickets Are Better Than Yours: Rights For India's Pro Cricket League Weigh On Disney+
by
Wayne Friedman
(TV Watch on
06/13/2022)
Hopefully all scream it, including -- Allan Border, Viv Richards, and of course, Ian Botham!
- Facebook Mulls Big TV Money With Facebook Stories
by
Wayne Friedman
(TV Watch on
09/07/2018)
Yes.
- Shorter TV Spots Rising On Linear TV
by
Wayne Friedman
(Television News Daily on
07/13/2018)
John, this is what I got so far:https://thearf.org/category/articles/6-second-ads-who-how-when-to-use/https://www.mediapost.com/publications/article/320678/less-really-is-more-arf-finds-six-second-ads-get.html
- Number Of TV Sets Decline, Not Screens
by
Wayne Friedman
(TV Watch on
08/02/2017)
Nielsen says the average number of hours per week U.S. households spent watching linear live television and DVR programming on TV sets -- assuming multiple set usage -- declined to 56.88 last year from 60.07 in 2013.
- O'Reilly's Fox Departure May Not Impact Financial Bottom Line
by
Wayne Friedman
(TV Watch on
04/20/2017)
A SNL Kagan study released in December 2016 projected affiliate revenues for just the Fox News Channel to total $1,546.3 billion — an average of $1.41 per subscriber per month.
- Welcome To The Cross-Platform Upfront -- It's Not Your Father's Kids Marketplace
by
Wayne Friedman
(MediaPost Weekend on
03/11/2017)
Disney Channel operates commercial-free though it sells advertising sponsorships. Disney XD is a regular advertising-supported network, with commercials. Analysts say overall kids 2-11 gross rating points have declined on ad-supported networks.
- Fox Television Network, Fox News Highest In Commercial Clutter
by
Wayne Friedman
(Television News Daily on
05/20/2016)
iSpot.tv says this is just for primetime. Commercial data here for all networks -- broadcast and cable -- include all national and local commercial advertising.