Upfront revenue accounting in May should be taken with a grain of salt - or more like a shaker full. Upfront advertising deals in May aren't even orders - just commitments for advertisers to ...
NBC executives may have been reading this story - or the writing on the wall at least. Yesterday, it decided to abandon its long-planned, eight-hour miniseries, "9/11." That story suggested the expensive project was being abandoned, in ...
Recent stories from last week's Licensing Show in New York City suggest TV shows this year may not be big promoters of spinning licenses for retail sales. Nickelodeon's "SpongeBob SquarePants" was a big hit three years ago, as was Komani's "Yu-Gi-Oh." But now, TV can't seem to find a way to develop the next big hit.
A study by Frank N. Magid Associates released yesterday now says 55 percent of digital video recorder users stop on occasion while fast forwarding to watch a commercial that catches their attention. All this means TV commercials are effective, entertaining, informative, or have a dominatrix-clad Paris Hilton slithering around on a wet black car.
Failing sitcoms and dramas have nothing to do with bad writing, the unappealing stars, the boring sets, weak story arcs, or bad program lead ins. Missing advertising lines are the reason.
No doubt NBC shows such as "Coupling" could have used "Yes! Sex on broadcast TV." Another NBC flop "Emeril" should have used a bit more 'Bam!," from his Food Network show still on the air.
Not only that, but according to the union, the Writers Guild of America (WGA), reality TV show workers are working in the equivalent of a "21st-century telecommunications sweatshop."
MTV had that problem, and succeeded in broadening its programming beyond music videos into series programming. Now ESPN is going through a similar transformation.
ESPN's solid stable of male viewers - both young and old - have made it perhaps the most successful cable network, with everything from the X Games to NFL to the NBA to, of course, it mothership of shows, "SportsCenter." Success comes with big advertising money and ESPN has more than any other cable network - almost $900 ...
That's because product placement, paid or free of charge, is illegal - for all broadcasters - commercial, public, or otherwise. You can't even talk about real brands on the air.