Results for March 2014
  • Two TV Dishes On My Roof?
    DirecTV and Dish Network are trying again -- to merge. This time it might work. In 2002, the two large satellite TV programming companies attempted a merger, but the FCC and the Justice Department's antitrust division put the kibosh on it. The then-still-growing satellite TV business -- a big competitor to the likes of cable TV operators -- poised a monopolistic threat. But today? Not so much.
  • Bigger Upfront For Digital Video Ad Dollars? Not Really -- And It Won't Come Cheap
    Digital and online platforms won't be eroding much traditional broadcast and cable upfront dollars -- not unless marketers like to spend more money per thousand viewers. This is the time of year TV advertisers may be looking for alternatives to the high-priced CPMs of network and cable television. But that doesn't come with general online video -- even so-called premium online video. Generally, it'll cost marketers more to access those platforms for premium TV programs -- higher CPMs on average -- at least versus cable.
  • More Original Broadcast Programs Coming In Summer -- Advertisers Onboard?
    Too much of a good thing? Or just TV shelf space for the future? NBC says it will launch six new original scripted series this summer, its largest number of off-season shows ever.
  • That Video Of Someone Gnawing On A Steak? Good TV In Some Parts Of The World
    In South Korea, the best noise on TV and video screens these days is one of slurping, chewing, and gnashing. Growing audiences there are riveted with people eating. Let me be specific: This is about the sometimes-messy job of eating on TV -- not cooking, not restaurant remodeling, not business entrepreneurship of the culinary.
  • Social Media: Just A PART Of TV Program Marketing
    Social media and TV are good, but on-air promos are three times better -- especially for getting people to watch new shows. A new Council on Research Excellence study, from the Keller Fay Group and fielded by Nielsen Life360, makes that point. It also seems that social media, as many have said, isn't spread equally among a broad range of demographics.
  • Lessons Of Broadband Net Neutrality For TV Content Owners
    In a groundbreaking pact, Netflix agreed to pay a separate fee for a more direct broadband connection to Comcast. The deal came about because Netflix customers were getting lots of buffering messages and other interruptions in their video content.
  • Pro Sports Uniforms Become New Ad Platform, But Fabric Softeners Not Encouraged
    Major U.S. sports franchises have somehow missed the advertising revenue that comes to almost all other worldwide sports -- including international soccer, Formula 1 car racing and pro cycling-- from marketing on uniforms. NBA Commissioner Adam Silver expects advertisers to get signage on uniforms within five years. That would make pro basketball the first of the big four U.S. sports to do so.
  • Not Just TV Stations Looking To Get Ad Leverage
    The National Association of Broadcasters asked the Federal Communications Commission for a review of pay TV advertising practices, saying that local market cable TV "interconnects" ad sales groups are in effect an act of "collusion" which "deserves better oversight of the FCC."
  • Watching Commercials To 'Completion': Something For TV Networks To Cheer About?
    TV networks in the future will take heart that some key TV viewing habits of the past will increasingly look to make a return -- that is, "watching" TV commercials. New results from FreeWheel say 90% of TV commercials on long-form digital videos -- those 20 minutes or more -- are seen until completion.
  • Apple's Steve Jobs: 'TV Is A Terrible Business'
    Reading the tea leaves through Steve Jobs in regards to an Apple-manufactured television set can be disheartening -- and enlightening. According to a new book, Jobs said in 2010 that "TV is a terrible business. They [television sets] don't turn over, and the margins suck."
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