This is the same organization who had to apologize for wrongly linking World Wrestling Entertainment's programming to the deaths of four children back in July 2002, as well as claiming certain advertisers had stopped advertising on its show "SmackDown!"
For the last two weeks, he has been the subject of a two-part interview by Stephen Unger, an executive recruiter, who is penning a column for Daily Variety, called "Working The Town."
The Association of National Advertisers said 63 percent of its 118 marketers have used branded entertainment, but only 11 percent say they'll do another deal again this year. Worse still, a business-crushing 79 percent say branded entertainment stuff is overpriced.
And you know what that means? More sharpened pencils up and down Sixth Avenue - especially those that will write higher CPMs for traditional 30-second spots to be sold during this upfront.
Less than two months away from those meetings - and for the second year in a row --- the head of the broadcasting network will leave. Fox Entertainment president Gail Berman is taking a senior position at Paramount Pictures.
Obviously a lot more.
Two Senate Democrats joined two public interest groups in asking the Federal Communications Commission to investigate TV news segments produced by the Bush Administration that have been aired on TV newscasts without viewers knowledge.
Robert Sillerman's Sports Entertainment Enterprises will buy 19 Entertainment Ltd. for about $200 million in cash and stock. Sillerman's companies also own an 85 percent stake in the Elvis Presley estate.
With seven weeks to go before media agencies and TV sellers warm up the microwaves for all that late night upfront buying and selling activity, it's probably a good idea to reminisce over the good times - of 2004.