A better statistic for the CW isn't whether all its commercials were seen in their entirety, but whether viewers made it until the end of the episode. Were they happy Internet users of "Gossip Girl" and those advertising messages -- or just plain vanilla users?
TV critics complain that massive editing help give reality TV the "drama" it needs to draw in viewers. But business gets in the way as well. Cast members may need to talk up a makeup brand on "America's Next Top Model" or a new Burger King meal needing marketing help on "The Apprentice." "Cast members" on sporting events might have to do their part as well when not enough of those 20 some-odd commercial breaks get into a telecast.