Results for October 2004
Network TV Execs Laughing Out of Context Posted by Wayne Friedman on Oct 29, 12:00 AM TV programming executives can't laugh and have a good time anymore because they can't -- or aren't allowed to -- create any good comedies.
This Network Sports Trend Isn't Very 'Kool' Posted by Wayne Friedman on Oct 28, 12:00 AM With so many references to "drinking the Kool-Aid" in modern culture, you would think at least some TV networks should be airing a few more Kool-Aid commercials
MPA To Spend $40M on Print, TV Left in Cold Posted by Wayne Friedman on Oct 27, 12:00 AM TV is the enemy, and magazine publishers reasoned they need a $40 million marketing campaign to attack their main rival head on.
Loose Quip, Synchs Lips Posted by Wayne Friedman on Oct 26, 12:00 AM Ashlee Simpson's lip-synching fiasco on "Saturday Night Live" should be viewed as an opportunity to offer the TV public safe and effective singing, acting, and discussion - with no side effects.
Showtime May Need More Puff for ''Huff'' Posted by Wayne Friedman on Oct 25, 12:00 AM All TV series need plenty of marketing huff and puff before blowing any big ratings down.
Baseball Boosts Fox Ratings, But No Primetime Runners Batted In Posted by Wayne Friedman on Oct 22, 12:00 AM Big baseball ratings for Fox should mean only one thing -- home runs for its new shows set to debut in November.
There She Goes... ABC Dumps Miss America, Will Anyone Miss Her? Posted by Wayne Friedman on Oct 21, 12:00 AM Special TV awards and sports programs are getting less special. The question is how special are they for advertisers?
In A Flip-Flop, Sinclair Sinks Partisan Swift Boat Docu-Nam-er, Floats Campaign News 'Special' Posted by Wayne Friedman on Oct 20, 12:00 AM Hey Sinclair Broadcast Group! What took you so long? Could it be that your financials were about to get kicked in its commercials?
Partisan Pay-Per-View, Wrestling Match to Follow Posted by Wayne Friedman on Oct 19, 12:00 AM Politics on television isn't a pretty picture these days -- on either side of the camera.
Desperate Housewives, Dispirited Marketers Posted by Wayne Friedman on Oct 18, 12:00 AM Can advertisers be so desperately ignorant as to not know what a show entitled "Desperate Housewives" is all about?
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Wayne Friedman is West Coast Editor of MediaPost.