Last season "The Apprentice" got a gelato maker, Ciao Bella Gelato, involved in a task in the show. That small company--which had a small marketing budget to begin with--didn't buy any TV advertising time on NBC. This year, another product of Italian descent with a higher price tag-- the Lamborghini--also failed to buy any NBC TV commercial time in the show.
Think about a TV screen on your fingernail, or on your bathroom floor, or possibly on the entire back wall of your house. Think about TV in as many unusual places as possible, and few of those ideas would sound that successful.
If consumers could give back their inefficient analog bandwidth, cable operators could give consumers even hundreds of more digital channels -- as well as giving them, of course, a nice increase in their monthly bill.
TV viewers spent hundred of thousands of dollars on a version of the poncho Martha Stewart wore on her release from prison, two days after everyone on the new syndicated show "Martha"-- including Stewart and the audience -- donned that poncho. But will ponchos still be the rage next year, or even next week? Maybe it doesn't matter.
Dan Rather played a small part in an ironic night at the Emmys. On the night he and Tom Brokaw appeared on the Primetime Emmys stage to honor their departed colleague Peter Jennings, the Emmys witnessed a 30 percent gain in ratings from a year ago. Too bad Rather couldn't get those big ratings doing balanced, straight-ahead TV news.