Now the word among network marketing executives is sacrifice. Launch seven new shows for a network in the fall season, but only promote two or three of them. The other four? Sink or swim.
New TV network marketing is using your very limited resources in the best way. It gives you "Desperate Housewives" and "Lost" on ABC. Mike Benson, senior vice president of marketing, advertising, and promotion for ABC Entertainment told ...
An angry Robertson on ABC Family's "The 700 Club" (that's right, it's a show airing on ABC Family and produced by a Robertson company) demanded that the United States assassinate Venezuelan President Hugo Chavez, saying we should "take him out." Robertson amended his thoughts later saying his words could have meant "kidnapping."
This follows recent themes in marketing lore that roll with capitalistic marketing tendencies. That includes having your wedding sponsored by a company. Say a long-distance phone company, for example. Or people imprinting perhaps an automotive logo on their forehead (in the hopes of getting free cars for life). News reports also had consumers naming their children after popular consumer products.
It's a confusing time for the average TV advertiser when media buyers are panning one show and the Internet gives it a thumbs-up. Although if you had listened to the Internet buzz from last year, you would have bought the under-priced ABC and would have been buzzing with lots of smiles.
If someone hates the war in Iraq, thinks that President Bush tells too many bad jokes, or that he shouldn't be riding mountain bikes with Lance Armstrong, you generally can't just run it in a TV commercial.
Advocacy commercials are precarious, because they only tell one side of the story. It could be inaccurate. Networks don't like to be put in this position because, as with any political position, you have to give time to the opposing side. However, networks and TV stations have no problem ...
New research suggests viewers using DVR technology will actually stop fast-forwarding to look at commercials at normal speeds -- when they are interesting, entertaining, or appetizing when users are deciding what to eat for dinner.
The James Bond producers/rights holders relieved Brosnan of his duties -- just as ESPN stopped bidding with Comcast for its $200-million, three-year offer it made to have the NHL run on its now budding sports cable network, OLN.