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In yet another variation of the on-demand world, Time Warner Cable is working on a monthly subscription, on-demand channel that would allow viewers instant reruns of popular shows on CBS, NBC, ABC, and Fox. The channel would be called Hits.
TV pressure groups aren't good at math. Exponentially there's increasing video content--racy, daring and otherwise--on a wide variety of entertainment venues. This occurs while the groups fight a theoretically flawed and narrowly targeted battle against broadcast networks over content.
Brace yourself for some shocking TV advertising news coming out of the ANA Television Forum yesterday. "Marketers Are Unhappy With The Upfront," blared a headline from Adage.com. Gee, I could swear I've heard this news before. Like last year, for instance.
Dick Wolf knows his TV math--and his advertising. From the perspective of a major TV producer, with his "Law & Order" series, Wolf's ad history and financial skills make sense in the new world of all the on-demand programming.