• Google's YouTube Succeeds With An Old Upfront Tactic: Scarcity
    Far be it for any digital platform to learn from traditional TV sellers. But perhaps Google's YouTube has let a TV tactic sneak in. Google, which has been offering a limited amount of premium inventory -- called "preferred" inventory -- for YouTube, says it essentially "sold out" those avails in "upfront" deals this summer after the traditional TV upfront market ended. Now, Google is perhaps taking another page from traditional TV networks: selling a few bits and pieces of more YouTube inventory in "scatter" market deals.
  • The 'Value' of A TV Image May Not Be Cash
    Some former NFL players want compensation from the league for using video footage of them playing football in old NFL Films productions - like the "1973 Houston Oilers Season Highlights" and "Cliffhangers, Comebacks & Character: The 1981 San Diego Chargers." So far, a Minnesota judge has ruled against former Los Angeles Rams defensive end Fred Dryer, former Houston Oilers defensive end Elvin Bethea and former Minnesota Vikings offensive guard Ed White.
  • Even Before Nielsen Revelations, New Broadcast Shows Weren't Doing So Well
    Where's the growth going to come for broadcast networks? In the past, many analysts said they should look to new shows. But it's a more complicated story. Looking at Nielsen's live plus same day 18-49 ratings for the first two weeks of the season, this year's new broadcast shows have been performing worse than new shows did last season.
  • With Iffy TV Ad Market, Digital Video Tries To Entice Traditional TV Marketers
    The TV advertising market may have been wavering a bit in recent months. Some warning signs exist, especially when it comes to falling viewership -- not just among broadcast networks but, more alarmingly, cable networks.
  • Where Are Networks' C3 Numbers? Look Harder
    Don't expect to see the networks releasing any C3 numbers -- the average commercial ratings plus three days of time-shifting viewing. Specifically, they're focusing on live program ratings with three or seven days worth of time-shifting attached, rather than on live plus same day ratings. That's because time-shifting numbers are a lot higher than other ratings.
  • Weak From Lack Of Food, But Strong From Personal Technology?
    A CNBC study says 49% of 805 respondents "economize" to afford tech devices. One area they cut spending on: food. Those skimping the most are women between the age of 18 and 49 and people with incomes between $50,000 and $75,000. And10% have reduced spending on health care in order to afford technology.
  • With Streaming In The Red, Redbox Digital Is Dead
    Everyone wants to be Netflix, or maybe Amazon Prime Video or Hulu Plus.Subscription video-on-demand services may sound like winners to anyone with the nerve to jump in with two feet, especially at discounted prices for consumers. At least that's what kiosk video rental company Redbox thought in starting Redbox Instant by Verizon in February 2013. But Redbox couldn't make a go of it, achieving much lower subscription levels than it had hoped.
  • With Real-Time Media, Don't Stop Thinking About Tomorrow
    The modern media ecosystem continues to be one where consumers ask, "What have you done for me lately?" Media executives, meanwhile, continue talking about "real-time media," not only in relation to content consumption but to advertising messaging.
  • For Entertainment Middlemen, Is There Still A Middle Road?
    Netflix's distribution deal with The Weinstein Company for a "Crouching Tiger, Hidden Dragon" sequel on both big IMAX screens and digital streaming is making theater owners squirm in their seats -- perhaps the seats that they need "butts" to sit in. Like broadcast network affiliates, these theater owners are looking for some positive news about the future. Content owners want to get their product into consumers' hands as quickly as possible -- on any screen and at the lowest cost. How will they save money? Well, connect the dots.
  • Juicing The Shopping Aisles? No Problem. Someone Has Your Media Info
    I was at the Smart & Final store, trying to look at ingredient lists on the backs of packages, when two juice containers tumbled off the shelves. Then it got worse. The two plastic containers blasted their way around stuff after hitting the floor, spilling their wares over my feet -- feet which were wearing sandals. Getting the containers upright I noticed no one else in the aisles. About 30-second later, I heard the most cliched line in supermarket history over the loudspeaker: "Clean up on aisle 6!" I was indeed in aisle 6, and figured there was a video ...
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