CBS has bought a controlling 50% stake in an independent TV production company, which currently produces "Life i n Pieces" for the network.
Key networks with higher viewership yield bigger revenue and bigger brand value overall. That's what gets pushed to the top of the heap -- without necessarily tagging those networks with a particular moniker.
Traditional media needs to keep the positive news coming -- not just with praise about premium TV content that everyone wants -- but with news in making deals with newfangled OTT platforms.
Many will question fact and fiction in Trump's two-week's worth of tweets, executive orders and press conferences. That's what keeps the viewer honest. But does it keep TV advertisers that spend money on those networks honest?
The New England Patriots came back from the biggest point deficits in history. The team's quarterback earned another MVP trophy from record-passing results. The Super Bowl had its first ever overtime game. And it didn't result in a record number of TV viewers.
Amazon Prime Video has earned big awards for "Transparent" and "Mozart in the Jungle." One analyst estimates Amazon has spent $250 million on original TV programming in 2016.
Donald Trump has a fixation on overall media brand awareness and is ridiculously sensitive about competition. So it shouldn't come as a surprise that during the Natinal Prayer Breakfast, he made a dig at Arnold Schwarzenegger who now hosts "Celebrity Apprentice."
Facebook is making a specific more TV-video play: A TV-like digital set-top box app on new over-the-top services like Apple TV. Since June, there has been an average of more than 1 billion video views on Facebook each day.
The "Nova" campaign, called "Join Nova: Make Science For All," is seeking at least $1 million -- and perhaps up to $2.25 million -- for the special, hosted by David Pogue, a PBS host and veteran science reporter.
The media is doing more journalistic work. In addition, news organizations are making money and, in keeping with a Trump Administration goal -- creating jobs for people in the U.S.