Mobile TV Out Of Reach For Local TV Broadcasters
Mobile TV is still the holy grail for many local TV broadcasters -- but the pace of that important media development is barely moving.» 2 Comments
C7? Not So Fast. What Will TV Marketers Want In Return?
Thinking about C7 this upfront? Only if the price is right. And don't worry -- this isn't about an industrywide change circa 2007. TV network ad sellers continue to pursue efforts to get paid for all viewing -- no matter what platform, where or when. While digital/online/mobile advertising revenue is certainly in their plans, a bigger near-term goal means extending the C3 ratings -- average commercial ratings plus three days of time shifted viewing -- into a C7 metric.» 0 Comments
Letterman Redux: Now Getting What He Always Wanted Back In 1993
TV marketers for decades could tell you that grabbing young late-night viewers was an important part of media campaigns. David Letterman had a lot to do with that for most of his career. Where does late night go from here? Well we know it's going younger -- in terms of the hosts -- the 40-something Jimmy Kimmel and the 30-something Jimmy Fallon now at 11:35 will tell you that,» 1 Comments
More Voice Control For TV? Tell Marketers To Go Away -- If You Dare
Voice-controlled devices seem like a good idea when you need to concentrate on other things -- like driving a car. But how much talking do you need to do with your TV?» 0 Comments
Recording 12 Shows At Once? Forget About Sleep, Catch Up On TV
Verizon FiOS can now fill all your TV desires -- and then some: Its set-top-box DVR can now record 12 shows at the same time. I don't think I even LIKE 12 shows.» 0 Comments
Two Seconds Of Traditional TV Commercial Time: What's The Value Of That?
With respect to the new two-second viewability rule for online video, I have already seen many traditional two-second TV commercials. That's about the time it takes me to realize I need to start some serious commercial-skipping.» 5 Comments
'Dead' Shines, But How Much Does One Highly Rated Show Now Matter To A Network?
In the most recent week, 10 broadcast network shows -- and one cable show -- pulled in 10 million or more viewers. The one cable show, the season four finale of AMC's "Walking Dead," pulled in 15.7 million viewers -- good for second place overall. Bigger news is that "Dead" pulled in a big 10.2 million 18-49 viewers -- still a key viewing group for which advertisers will pay premium pricing.» 1 Comments
Two TV Dishes On My Roof?
DirecTV and Dish Network are trying again -- to merge. This time it might work. In 2002, the two large satellite TV programming companies attempted a merger, but the FCC and the Justice Department's antitrust division put the kibosh on it. The then-still-growing satellite TV business -- a big competitor to the likes of cable TV operators -- poised a monopolistic threat. But today? Not so much.» 0 Comments
Bigger Upfront For Digital Video Ad Dollars? Not Really -- And It Won't Come Cheap
Digital and online platforms won't be eroding much traditional broadcast and cable upfront dollars -- not unless marketers like to spend more money per thousand viewers. This is the time of year TV advertisers may be looking for alternatives to the high-priced CPMs of network and cable television. But that doesn't come with general online video -- even so-called premium online video. Generally, it'll cost marketers more to access those platforms for premium TV programs -- higher CPMs on average -- at least versus cable.» 0 Comments
More Original Broadcast Programs Coming In Summer -- Advertisers Onboard?
Too much of a good thing? Or just TV shelf space for the future? NBC says it will launch six new original scripted series this summer, its largest number of off-season shows ever.» 0 Comments
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