Social Media Brings Quicker Results -- Good AND Bad -- For Summer Movies Posted by Wayne Friedman on May 6, 11:57 AM

Movie companies, in their big summer and winter selling periods, seek films with a big bang. Increasingly not-so-quiet word-of-mouth sentiment from consumer entertainment ambassadors has a major effect.» 0 Comments

Can You Reach Obama Through ESPN Ads? Three-On-Three Basketball Game Might Work Better Posted by Wayne Friedman on May 3, 3:38 PM

How much media sense does it make to get a message to one person by using one of the biggest and costliest cable networks? The answer might depend on who that person is, and how much power he/she has. A few organizations with a political bent have reportedly been buying time on ESPN to get their message to President Obama -- as well as to top Washington movers and shakers. So who is doing the media efficiency on this buy?» 0 Comments

What Does Rise In Home Entertainment Spending Mean For Traditional TV? Posted by Wayne Friedman on May 2, 2:23 PM

Home entertainment spending is up, continuing to confound skeptics but emboldening all traditional media creators. Entertainment content will surely be around. But its exact form is still anyone's guess.» 1 Comments

Hulu And Netflix: Who's The Teacher, Who's The Student? Posted by Wayne Friedman on May 1, 11:14 AM

Hulu Plus is no Netflix -- and vice-versa. What kind of lessons can they learn from each other?» 1 Comments

Big-Brand Online Shows, Like Former ABC Soaps, Face Promotion Dilemma Posted by Wayne Friedman on Apr 30, 1:20 PM

About two years ago, a number of people protested outside Lincoln Center as ABC was about to start its upfront prime-time programming presentation to national advertising and media agency executives. Vibrant fans were pissed off about ABC cancelling its expensive -- and one would guess money-losing -- daytime soaps "All My Children" and "One Life to Live." Now these two soaps are about to start up again online via production company Prospect Park.» 1 Comments

Tell Your TV Network How You Really Feel Via Social Media - But Make It Simple Posted by Wayne Friedman on Apr 29, 2:37 PM

TV networks apparently need even more feedback -- in shorthand, if possible -- about your feelings, emotions and interactions regarding their content. ABC News has announced a new web app called Social Soundtracker that will allow viewers to tap buttons to register such reactions as "clap," "boo," "laugh," "gasp" or "aww." The app will also let viewers hear a corresponding sound.» 2 Comments

TV Promotion in 2023 Will Mean Apps And Scores Of Set-Top Box Choices Posted by Wayne Friedman on Apr 26, 6:25 PM

Netflix and Amazon continue to offer the future of television. Netflix's Chief Executive Reed Hastings believes every TV content creator will have an app of its own. Amazon may lead us to believe that every TV distributor will have its own set-top box (reports suggest Amazon is looking to get into the in-home TV device business).» 1 Comments

Gone In A 'Million Seconds': Will Future Content Be Scarcer And More Immediate? Posted by Wayne Friedman on Apr 25, 3:44 PM

Scarcity should come to all media forms. Will new TV and media content owners get this message? Yes, if they can afford it.» 0 Comments

How Netflix Defines 'Success" Could Be Key To Finding It Posted by Wayne Friedman on Apr 24, 3:37 PM

TV networks are in constant development. But if you are a new kind of TV network, the ramp-up period can be steep and, one would think, full of risk.» 2 Comments

TV's Different Futures Market In The Not-Too-Distant Future Posted by Wayne Friedman on Apr 23, 12:12 PM

Is the upfront market still a futures market? It depends whose future you're looking at.» 0 Comments

« Previous Entries Next Entries »