• Are Subscription-Based Companies A Threat To Advertising-Supported Platforms?
    Worries continue to arise about what will happen to advertising-supported TV in the light of more network deals with the likes of Netflix, Amazon, and Hulu.
  • Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
    So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the future years. This isn't to discount digital advertising growth -- just to alter those crazy expectations. For some time, many TV/Internet advertising estimates have been talking up how online revenue will be larger than traditional TV advertising revenues. And in particular, digital video will be a major factor. But there are some key variables to consider.
  • Smaller Cable TV Bundles: Better Sampling, More Viewing?
    Might smaller cable TV bundles be a savior for some TV networks, producing higher ratings? Networks in traditional pay TV bundles, from cable, satellite, or telco services, can get lost in the growing array of cable channels -- sometimes as many as 150 to 200 channels in a package. So a slimmed-down market of TV channels might be beneficial. No, we're not talking about "a la carte" packaging and pricing, but of smaller 30-channel packages that could develop as part stand-alone digital cloud-based TV services -- a trend that seemingly could grow over the next decade.
  • Comedy Central Needs To Look Ahead -- And What Network Doesn't?
    OK, Comedy Central: What now? Two of your biggest faces -- Stephen Colbert and Jon Stewart -- are disappearing from the channel. "The Daily Show" alone pulled in some $55.6 million a year.
  • Brian Williams' Deep Trust Fall: What's Bottom Line For Advertisers -- And Ratings?
    Trust for those who appear on TV -- personalities, performers, and news professionals -- can be a fickle thing. And so we get to NBC's Brian Williams, who claimed during 2003 he was on a helicopter in Iraq downed by a rocket-propelled grenade, only to admit his story was wrong and/or exaggerated.
  • TV Convenience: See Me, Hear Me, Spy On Me?
    We already have TV sets with sensors that can see our living/watching activity through interactive TV exercise games/software. Now smart TVs have another option: voice activation, which not only hears your extraneous personal information, but can send it to a third party.
  • TV News Doldrums? How About A Little Fictional Help
    Turner Broadcasting's HLN -- which was looking for a brand shift to a somewhat lighter edge to its sister network CNN -- is now moving again -- more into full-on general entertainment. Will movies lift ratings for a news channel? It couldn't hurt.
  • Looking For Apple To Solve The 'TV Experience Sucks' Problem
    Apple TV -- the streaming device that works to connect the internet to traditional TVs -- is fine for now. But going further we continue expect more -- true integration of traditional TV, video on demand and digital media.
  • Are SVODs Netflix, Amazon To Blame For Cable TV Viewing Declines?
    Is subscription video on demand viewing eating into linear TV viewing? Another media analyst believes it is happening big time - and especially at the expense of cable TV networks.
  • Competing With The Super Bowl: Grrr, Meow -- And Boom!
    Crazy to think anyone could give serious thought to competing against the Super Bowl -- a 114.4-million-viewer TV monster this year. Yet this past weekend, Animal Planet's "Puppy Bowl" and Hallmark Channel's "Kitten Bowl" was alternative content pleasing to some.
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