• Fast-Forwarding Through Olympic Commercials? Not So Fast
    Too many TV commercials during the Olympics? It only matters if you think there are too many. Despite a plethora of social media complaints about too many Olympic TV commercials on NBC, the big data says otherwise: Kantar Media says, so far, there have been fewer commercials versus the number during the last summer Olympics four years ago.
  • TV Programs' Lead-In/Lead-Out?
    In this growing on-demand TV world, TV producer Ben Silverman says a TV program's "lead-in" is still a crucial component of promotion. "Lead-in still matters... [for] old-school audience flow," he said to CNBC on Monday.
  • Netflix Metrics: No Ratings, But Focus On Trophy Hardware
    Success metrics for Netflix's original TV shows don't come the usual ways -- not via U.S.-based ratings, nor about Netflix shows versus other TV shows.
  • Forget Ratings: Reach, Size, Commercial Share Will Be Next TV Metrics
    Will the future of big media companies be all about scale and reach, and less about the ups (and mostly downs) of individual networks and TV shows? We can only hope so.
  • Viacom's Competitive Vantage
    One of the cool things about modern people is, we've figured out how to use machines to process data to identify patterns that give us a competitive advantage. Another cool thing is that we can still identify important data the old-fashioned way, by feeling it in the world around us. Today's TV Watch is about both kinds of data, but mostly the second.
  • YouTube: How Much Content Is Too Much -- Or Are We Missing The Social Media Point?
    For many, the big issue around YouTube is its lack of social media component. As a result, many publishers are flocking to the likes of Facebook, Instagram, and Snapchat for their video needs. YouTube does have young rising stars that generate big audiences -- where millennials show up. At the same time, those same young viewers aren't really interested in seeking professionally produced videos from big media brands.
  • Who'll Give Voice To TV's Next New Fragment
    When I started covering television, there was still only one form of it -- linear, and primarily over-the-air -- and only one trade association representing it, the Television Bureau of Advertising. Then Bob Alter created the Cabletelevision Advertising Bureau in 1980, and the great hyper-fragmentation of the medium began. In the years since Alter demonstrated how successful a powerful research-based lobbying group could be at fragmenting the way Madison Avenue thought about, planned and bought television, the medium has continued to hyperfragment -- in every which direction -- but no entity has emerged to organize it.
  • When Is CBS' 'Colbert' Not Colbert?
    On TV, you are not always the character you think you are. The host of "The Late Show with Stephen Colbert" just discovered this about his former on-air "Stephen Colbert" politically incorrect TV host persona.
  • Another TV Tease From Apple: Think Evolution, Not Revolution
    More TV hope from Apple: a virtual pay TV service from the big technology giant may be in the works. And isn't this just want we need in this presidential political year perhaps full of disappointment?
  • Was TV Upfront Worth It For Marketers?
    So for all those double-digit percentage increases in CPMs traditional TV platforms have been getting this upfront period -- as well as shifting of money from digital video areas -- marketers need to start asking questions, including: Was it worth it?
« Previous Entries Next Entries »