• Not 'Broad'-Casting: Quirkier Network TV Comedies Coming
    Jennifer Salke, NBC's president of entertainment, told the New York Times that, when it comes to developing comedy shows, the new aim isn't to be well liked by everyone: "Not a broad and soft, trying-to-please-the-whole-world kind of show." Instead, new broadcast comedy shows will try to mimic programs that run on ad-supported premium cable TV networks: that is, quirkier, niche-like shows.
  • The Value Of Image, On Reality TV Shows - And While Running For President
    Donald Trump says Hillary Clinton doesn't have a "presidential look." No, Trump wasn't doing a casting call for a new reality TV show -- a spinoff of, say, "The Apprentice" and "Celebrity Apprentice." He was talking about much more reality: How should the leader of the United States look?
  • YouTube Monitoring Ad-Friendly Content -- To Become More Like TV Networks?
    YouTube may be outpacing traditional TV when it comes to potentially offensive, sexual-oriented, or other "inappropriate" content -- as it relates to advertisers. Recently YouTube creators began receiving notices some videos were ineligible for advertising because they violated the service's longstanding advertiser-friendly content guidelines. Some of the no-nos: "Sexually suggestive content," "Violence," "Inappropriate language," and "Controversial or sensitive subjects and events."
  • Trumping A Different Media Campaign Now
    A daytime TV commercial on CNN for Thumbtack, a service where consumers can find high-rated local professionals, says in small, on-screen print: "Paid actors." I'd hate to see actors go unpaid. Work is work. Then Donald Trump appears somewhat later at the end of the commercial block -- in a promotion for upcoming editorial content. Though not quite advertising, Trump also needed a on-screen qualifier here like "real person," "actual Presidential candidate," or perhaps "promising business executive," I think.
  • The Song Isn't The Same: Is MTV's VMAs A Growing Opportunity?
    MTV's "Video Music Awards" now seems to be undergoing a big transition. The show is no longer a single MTV network show. It now runs on virtually all Viacom networks -- some 11 networks this year. (Last year it was on 10 networks; the year before that, four channels.). We get it -- young viewers can be hard to find, and it's harder to keep their attention.
  • Anti-Cable Ads Continue, Focused On Cost
    Pay TV cable companies are scary and evil - at least according to some new Sling TV commercials. Sling, owned by Dish Network, is one of the now-older "skinny" digital TV services, pursuing consumers who believe they are paying too much for entertainment. And what better way to do that than reigniting the anti-brand profile of TV's long-time-perceived poster child of high entertainment costs: cable.
  • TV/Video Trade Association? Strange Bedfellows, Secret Handshakes Welcome
    Google's YouTube just commissioned a study to suggest that YouTube and traditional TV actually help each other. Among other results, there was an 18% increase in tune-in on traditional TV airwaves of talk shows among those who watched content from those shows on YouTube.
  • Amazon Opens Stores -- So Should Netflix Take On Old-School Media Presence?
    Amazon is opening up more physical book stores? Don't scratch your head too much. Consumers like to have a physical, real-life presence with brands they like, and who doesn't like books? By this example, other new digital media companies should do the same: Take on a physical presence -- or at least, an old-time media presence. So, in that regard, Netflix should start a linear traditional TV network, cable or broadcast, complete with network promos -- and, yes, advertising.
  • TV Viewers Need Time To Adjust To Changing Brand Images
    TV transitions aren't easy. They take time -- just ask Simon Cowell or the CW.
  • Pay TV's Consumer Retention: Short-Term Or Longer?
    Media consumers continue to look for long-term entertainment price security. Unfortunately, they are not going to get it.
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