• Targeting Current And Future Hyped TV Programs
    Alarm bells for shows like CBS' "Under the Dome"? Not exactly. Last year's average 2.7 rating among 18-49 and 11.3 average total viewers touted some good news for CBS -- a big new ground for breakout drama in the summer, when the network made some sizable scratch.This year we have -- on the surface -- a different story: Through two shows, there is a 1.9 rating among 18-49 and 8.6 million overall viewers. Declines of 20% or 30% or more in viewership are nothing to sneeze at. But we all know that time-shifting is growing. We know that some dramas ...
  • Next TV Technology Not Coming From Your Favorite TV Network/Show
    The next generation of TV technology has been here, there -- but maybe not everywhere. Ultra HDTV, sometimes called 4K TV -- four times the quality of standard HDTV -- is poised for big expansion, and in four years it could represent 25% of all those TVs that are shipped -- and in theory, sold, to consumers. New growing markets in China, India, and other countries seem to be the place for obvious expansion -- but not necessarily the U.S.
  • Grabbing High-Profile TV Brands For Digital
    On digital platforms, TV continues to be about opportunity -- and timing. Departed NBC sitcom "Community" is getting a second chance on Yahoo Screen. That's good for the "Community" cast and production staff, especially if they are in between bigger paying gigs.Meanwhile, USA soccer goalkeeper Tim Howard's gargantuan effort in making many saves during the FIFA World Cup made him an instant hero to many. He can thank ESPN and Univision for that. Brands looking to grab the lightning in the bottle are possibly rushing to Howard's corner.
  • Big New Syndicated Shows May Not Be Essential For Station Groups
    Fox Television Stations believes it might need a new model for local -- and perhaps syndicated -- programming. A couple of new shows are in the works for the station group: Monday-Friday daytime strips "Hollywood Today Live" and "The Daily Help Line," and a weekly prime-time/late-night show, "Laughs." But you might not want to call them "tests."
  • Time Out On Time Spent: Digital's Delta Is More Like Two Times TV's
    Here's a surprising counter to those Mary Meeker-ish assertions that digital media doesn't get its fair share of ad budgets, relative to the time consumers spend using media. But keep in mind that the counter-argument comes from a source that doesn't buy into the original premise in the first place.
  • The Next Event To Watch After The World Cup? Midterm Elections
    Another two weeks and the 2014 World Cup will be a fading memory for most, while fans of the champion will still be basking in the glow of victory. And then the last of this year's quadrennial media events will be gearing up rapidly-the midterm election races.
  • It's Like Deja Viewing Estimates All Over Again
    I stopped keeping track of Nielsen stalking horse stories a long time ago. When I first started covering this business in the early 1980s, there was Arbitron (now, tellingly, part of Nielsen). Then there was AGB, R.D. Percy & Co., Arbitron again with its ScanAmerica "single-source" measurement play, then IAG (also now part of Nielsen), Arbitron again with its innovative portable people meters, ErinMedia, TiVo, TRA (now part of TiVo), Kantar Media -- and, of course, Rentrak. I probably left a few out, so feel free to add them to the comments section below this column, whose main point is ...
  • Does TV Still Need 'Hits'?
    Looking for the TV hits -- any hits, reality, comedy, drama -- this past season? Keep looking, and then wonder, what am I really looking for?
  • With Aereo Gone, Will Broadcasters Still Change Their Model For The Future?
    Broadcasters won their big battle against Aereo, and broadcasting stocks on Wednesday immediately rose. CBS saw the biggest lift -- 6%, to $62.48. Some core station groups witnessed even better gains: Sinclair Broadcast Group soared 16% to $33.80; Media General 10% to $20.33; and Nexstar Broadcasting Group 14% to $48.81.
  • With Booming Ratings, Professional Soccer Will Again Try To Make Headway With U.S. TV Advertisers
    World Cup ratings bigger than all the recent NBA Final games say much about how soccer interest has grown in the U.S. But what does this mean to U.S. TV advertisers, especially in the three years between World Cup tournaments?
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