• Where Are Networks' C3 Numbers? Look Harder
    Don't expect to see the networks releasing any C3 numbers -- the average commercial ratings plus three days of time-shifting viewing. Specifically, they're focusing on live program ratings with three or seven days worth of time-shifting attached, rather than on live plus same day ratings. That's because time-shifting numbers are a lot higher than other ratings.
  • Weak From Lack Of Food, But Strong From Personal Technology?
    A CNBC study says 49% of 805 respondents "economize" to afford tech devices. One area they cut spending on: food. Those skimping the most are women between the age of 18 and 49 and people with incomes between $50,000 and $75,000. And10% have reduced spending on health care in order to afford technology.
  • With Streaming In The Red, Redbox Digital Is Dead
    Everyone wants to be Netflix, or maybe Amazon Prime Video or Hulu Plus.Subscription video-on-demand services may sound like winners to anyone with the nerve to jump in with two feet, especially at discounted prices for consumers. At least that's what kiosk video rental company Redbox thought in starting Redbox Instant by Verizon in February 2013. But Redbox couldn't make a go of it, achieving much lower subscription levels than it had hoped.
  • With Real-Time Media, Don't Stop Thinking About Tomorrow
    The modern media ecosystem continues to be one where consumers ask, "What have you done for me lately?" Media executives, meanwhile, continue talking about "real-time media," not only in relation to content consumption but to advertising messaging.
  • For Entertainment Middlemen, Is There Still A Middle Road?
    Netflix's distribution deal with The Weinstein Company for a "Crouching Tiger, Hidden Dragon" sequel on both big IMAX screens and digital streaming is making theater owners squirm in their seats -- perhaps the seats that they need "butts" to sit in. Like broadcast network affiliates, these theater owners are looking for some positive news about the future. Content owners want to get their product into consumers' hands as quickly as possible -- on any screen and at the lowest cost. How will they save money? Well, connect the dots.
  • Juicing The Shopping Aisles? No Problem. Someone Has Your Media Info
    I was at the Smart & Final store, trying to look at ingredient lists on the backs of packages, when two juice containers tumbled off the shelves. Then it got worse. The two plastic containers blasted their way around stuff after hitting the floor, spilling their wares over my feet -- feet which were wearing sandals. Getting the containers upright I noticed no one else in the aisles. About 30-second later, I heard the most cliched line in supermarket history over the loudspeaker: "Clean up on aisle 6!" I was indeed in aisle 6, and figured there was a video ...
  • FCC Ends NFL Blackout Rules: NFL's Response? We're Free TV
    Hard-core NFL viewers will now be running home to watch their big TV screens now that the Federal Communications Commission blackout rules are over. After all, who needs to pay $100 a ticket to be in a cold winter stadium when you have heat at home!
  • VOD: Fast-Forwarding Lives Where Commercials Don't
    New discovery: You can fast-forward through video-on-demand programming, at least on some networks. For example, I happily fast-forwarded through VOD episodes of the TBS comedy "Sullivan & Son" as well as that network's reality show "Deal With It" and talk show "Conan." Mind you, there's one caveat here: TBS did not have any paid commercials attached to these VOD offerings.
  • Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
    So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the future years. This isn't to discount digital advertising growth -- just to alter those crazy expectations. For some time, many TV/Internet advertising estimates have been talking up how online revenue will be larger than traditional TV advertising revenues. And in particular, digital video will be a major factor. But there are some key variables to consider.
  • TV Marketing Blitz: Still Loud, Confusing -- And Necessary
    Early morning TV at the health club had Anthony Anderson on ESPN "SportsCenter" pushing the new ABC show "Black-ish" on one TV set, and Andy Samberg on NBC's "The Today Show" for Fox's "Brooklyn Nine-Nine." The sound was off. But I'm sure funny stuff bounced around nicely. More importantly, a big "Black-ish" TV logo was displayed on ESPN; and in big letters, there was Andy Samberg's name as well as a graphic for the sophomore year Fox comedy show. Just days into the new TV season, and viewers still need to be reminded about the new and old TV shows ...
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