• Shrinking Ad Sales Staffs Should Check Their 'Marketability' Scores
    End-of-the-year predictions are nice fodder for growing TV/media executives. A recent Borrell Associates webinar offered a few interesting, if head-scratching ideas:
  • What's The Future Value For Ad-Supported TV Platforms?
    Arguments have raged for years over financial formulas for after-market sales of TV shows. One formula came through the budding syndication marketplace in the late '80s and early '90s. Then U.S. media gained strong influence internationally, and revenues also came from U.S. cable networks. Now there has been a move for many to non-advertising-based platforms. Some now wonder how much big media content creators can expect from advertising-supported after-market TV marketplaces in the future.
  • Athletes Talk Back On TV -- With A Point
    Richard Sherman of the Seattle Seahawks is a good businessman, smart athlete -- and now a good social comedian. He gets paid for endorsing Campbell's Soup and Beats by Dr. Dre. But NFL policy states that players are not allowed to show or use items with non-NFL sponsor logos for 90 minutes before or after games.
  • TV's Lifespan: Less Than Two Decades Left?
    Reed Hastings, chief executive officer of Netflix -- a prominent TV disrupter -- believes TV's demise is only 16 years away. Make that 2030. We don't know if Hastings was really serious. But with all the digital disruption over the last decade and a half, many folks must have had similar thoughts about traditional TV's death.
  • Google, You've Got It Wrong: Pay ME $1 A Month
    Google has got it all backwards for its Google Contributor plan, which will ban ads for certain sites if users pay them $1, or $2, or $3 a month. No, Google. I don't pay you; you pay me.
  • TV Heads Will Roll - Sometimes, Even TV Ratings
    You can't be sure what happened at the "Today" show, with the very short reign of executive producer Jamie Horowitz, who lasted just over two months on the job. Rumors spread that Horowitz wanted to make some big major changes -- including moving out "Today"'s main news reader, Natalie Morales, as well as on-air personality William Geist, and possibly even main host Savannah Guthrie.
  • Netflix Should Mull Future Without Upsetting Too Much Of Big Media's Applecart
    Netflix is planning an event about the "future of TV" that will feature partners, "friends" and other folks from networks, movie studios and other related companies. That's good news. Futuristic renderings of TV's landscape are needed.
  • NBC Still Needs Help With Scripted Prime-Time Programming
    NBC's efforts to boost its scripted TV programming have taken another hit with its cancellations of plans for a new Cosby sit-com.
  • Current Media: All About The Pipes
    It's all about the pipes -- whether oil runs through it (the Keystone Pipeline) or video entertainment (pay TV and digital platforms providers). The licensing legality of YouTube, one of music's longtime distribution "pipes," is now being questioned by Irving Azoff, personal manager for many bestselling music performers. While YouTube is launching a music subscription service, Music Key, Azoff says he believes YouTube hasn't done all its necessary licensing deals.
  • TV Blackouts: Cord-Cutting, Propaganda, And Future Media Agnosticism
    CBS has been issuing warnings that another major TV blackout could happen -- this time with a possible Nov. 20 deadline for Dish Network. Last year CBS had a major month-long blackout with Time Warner Cable. Now this isn't about bashing any network or pay TV provider in particular. Many other TV networks groups -- big and small -- have been in the middle of negotiation disputes. Currently, Dish Network is in a carriage negotiation stalemate with some Turner Broadcasting networks, including CNN. So what's new here? Not much. TV consumers are getting used to this drill -- for better ...
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