The premise is that consumers are tired of hearing direct, "corporate"-sounding ads and increasingly prefer "influencer" messages offering a more personal approach with real or perceived "trust."

Analysts believe Trump wants to "even the score" - not necessarily only for consumers, but more for media companies. What is behind that?

Prediction platform Kalshi has now struck a sponsorship-content deal with Fox Corp. for Fox News Channel, Fox Business, Fox Weather and Fox Nation - adding to its list of other network deals.

What was the real reason to pull the plug on the deal between OpenAI and Disney? "Compute" power issues or creative copyright and "brand safety" concerns?

Billionaires and other entities have been enamored with the media through the years. In 1996, Microsoft entered into a 50-50 partnership in NBCU's upcoming cable TV news network.

In adding a 'Thanksgiving Eve' game, the NFL seems now to be toying with expanding to... Wednesdays?

Will buying and selling AI agents really talk with each other? The battle of the agentic AI agents is only beginning.

TV networks and streamers are spending more on high-priced sports programming, with little left for unscripted content.

TV station groups have formalized their concerns in comments filed with the FCC as it opens a review of live sports moving more to premium streamers, away from TV-networks/TV station-based legacy media companies.

Analysts believe this original, family-friendly sci-fi, real-life action movie is fueling new excitement that original theatrical movie content is still alive and well.