• With Real-Time Media, Don't Stop Thinking About Tomorrow
    The modern media ecosystem continues to be one where consumers ask, "What have you done for me lately?" Media executives, meanwhile, continue talking about "real-time media," not only in relation to content consumption but to advertising messaging.
  • For Entertainment Middlemen, Is There Still A Middle Road?
    Netflix's distribution deal with The Weinstein Company for a "Crouching Tiger, Hidden Dragon" sequel on both big IMAX screens and digital streaming is making theater owners squirm in their seats -- perhaps the seats that they need "butts" to sit in. Like broadcast network affiliates, these theater owners are looking for some positive news about the future. Content owners want to get their product into consumers' hands as quickly as possible -- on any screen and at the lowest cost. How will they save money? Well, connect the dots.
  • Juicing The Shopping Aisles? No Problem. Someone Has Your Media Info
    I was at the Smart & Final store, trying to look at ingredient lists on the backs of packages, when two juice containers tumbled off the shelves. Then it got worse. The two plastic containers blasted their way around stuff after hitting the floor, spilling their wares over my feet -- feet which were wearing sandals. Getting the containers upright I noticed no one else in the aisles. About 30-second later, I heard the most cliched line in supermarket history over the loudspeaker: "Clean up on aisle 6!" I was indeed in aisle 6, and figured there was a video ...
  • FCC Ends NFL Blackout Rules: NFL's Response? We're Free TV
    Hard-core NFL viewers will now be running home to watch their big TV screens now that the Federal Communications Commission blackout rules are over. After all, who needs to pay $100 a ticket to be in a cold winter stadium when you have heat at home!
  • VOD: Fast-Forwarding Lives Where Commercials Don't
    New discovery: You can fast-forward through video-on-demand programming, at least on some networks. For example, I happily fast-forwarded through VOD episodes of the TBS comedy "Sullivan & Son" as well as that network's reality show "Deal With It" and talk show "Conan." Mind you, there's one caveat here: TBS did not have any paid commercials attached to these VOD offerings.
  • Traditional TV Ad Revs: Still To Grow, Perhaps At Expense Of Digital Platforms
    So what if we got it all wrong? Maybe more money than realized will land on traditional TV than on digital services in the future years. This isn't to discount digital advertising growth -- just to alter those crazy expectations. For some time, many TV/Internet advertising estimates have been talking up how online revenue will be larger than traditional TV advertising revenues. And in particular, digital video will be a major factor. But there are some key variables to consider.
  • TV Marketing Blitz: Still Loud, Confusing -- And Necessary
    Early morning TV at the health club had Anthony Anderson on ESPN "SportsCenter" pushing the new ABC show "Black-ish" on one TV set, and Andy Samberg on NBC's "The Today Show" for Fox's "Brooklyn Nine-Nine." The sound was off. But I'm sure funny stuff bounced around nicely. More importantly, a big "Black-ish" TV logo was displayed on ESPN; and in big letters, there was Andy Samberg's name as well as a graphic for the sophomore year Fox comedy show. Just days into the new TV season, and viewers still need to be reminded about the new and old TV shows ...
  • Comcast-Time Warner Deal: Everybody's Got Something To Say
    Critics and proponents are currently having their say about the proposed $45 billion Comcast-Time Warner Cable merger. The issue for critics is that a bigger Comcast would put undue business pressure on cable networks and programming companies, large and small.
  • TV Advertisers Face More Regulatory Scrutiny
    If TV advertisers don't have enough to worry about -- with more viewers avoiding commercials and increased media fragmentation, -- now there's Operation Full Disclosure from the Federal Trade Commission. The FTC sent warning letters to more than 60 companies - including 20 of the 100 largest advertisers in the country - that "failed to make adequate disclosures in their television and print ads," according to an FTC release.
  • Cable Networks, Video Services On Hunt During Fall Broadcast Season
    It's no coincidence that Hulu announced its big TV series -- "11/22/63," a time-traveling thriller featuring the big entertainment names of producer-director J.J. Abrams and writer Stephen King -- on the day the 2014-2015 network season started. Few are afraid of going head to head with the broadcast networks these days in terms of new efforts or new series.
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