The New England Patriots came back from the biggest point deficits in history. The team's quarterback earned another MVP trophy from record-passing results. The Super Bowl had its first ever overtime game. And it didn't result in a record number of TV viewers.
Amazon Prime Video has earned big awards for "Transparent" and "Mozart in the Jungle." One analyst estimates Amazon has spent $250 million on original TV programming in 2016.
Donald Trump has a fixation on overall media brand awareness and is ridiculously sensitive about competition. So it shouldn't come as a surprise that during the Natinal Prayer Breakfast, he made a dig at Arnold Schwarzenegger who now hosts "Celebrity Apprentice."
Facebook is making a specific more TV-video play: A TV-like digital set-top box app on new over-the-top services like Apple TV. Since June, there has been an average of more than 1 billion video views on Facebook each day.
The "Nova" campaign, called "Join Nova: Make Science For All," is seeking at least $1 million -- and perhaps up to $2.25 million -- for the special, hosted by David Pogue, a PBS host and veteran science reporter.
The media is doing more journalistic work. In addition, news organizations are making money and, in keeping with a Trump Administration goal -- creating jobs for people in the U.S.
CBS is looking at a new marketing design, bridging traditional linear TV show marketing and a digital media platform -- this for its upcoming "The Good Fight" to air on CBS All Access.
Watching the NBA next season, you'll need to get a little closer to your TV screen if you want to get the full impact of viewing players garments from Boston Celtics, Sacramento Kings and the Philadelphia 76ers.
Even despite the somewhat lower-than-expected political advertising revenues, some TV station groups are cheering the windfall that 2016 bought. But are "core" TV advertisers -- those consistent year in and year out buyers of TV ad inventory -- getting the shaft around these periods?
In recent years, it has been original programming of all kinds that is key to cable network growth -- from advertiser revenues, as well as higher carriage fees from traditional pay TV providers.