A recent Hulu Insights study of over 1,000 adults who have watched TV in the past six months found that close to half of those surveyed lied about watching a show in order to fit into a conversation.
If we get our news without interpretation, as Americans say they want, maybe fewer TV viewers will be living in those network "echo" chambers, the ones that give them the facts -- and opinions -- they already believe in.
Politics have always been entertainingly porous. Every major advertising trade magazine and advertising business columnist has always had a viewpoint of politics in a related entertainment news category: marketing.
Traditional TV can capitalizing on the backlash from digital media sites that run "fake news." Big digital players Facebook and Google have addressed this issue recently -- claiming such content would be eliminated.
Apple will trim pricing for subscription video streaming apps to 15% from the current 30%. For a long time, Apple's App Store, with nearly 2 million apps, has been a boon to TV-video producers -- big and small -- but carried a stiff price.
TiVo research now says many pay TV subscribers value a network of around $1.50. Given that consumers focus -- more or less -- on around 10 channels, that means a big $15.30 a month for the big TV ecosystem.
TV news orgs take responsibility for errors. What about you, Facebook? Are you taking responsibility for any so-called news reports over the past six months to a year that wasn't true? Where you do start?
Many TV networks -- broadcast and cable -- have complained sometimes bitterly about TV carriage negotiations, with fingers pointing everywhere. This has been especially hard on those smaller, mid-size more independently minded networks.
Like other producers of TV content, the NFL is looking into the possibility of cutting back on TV commercials -- as well as an overall shortening games overall to keep the action moving.
Presidential TV marketing and advertising can only take you so far. Next time around, candidates might do well to wrangle even newer messaging/branding alternatives.