• Soaring NBA Finals For ABC: How Can A Network Get The Most Out Of A Big Sporting Event?
    ABC grabbed great fortune with the entertaining NBA Finals: intense drama around high-profile players, overall closely fought games, and soaring TV ratings. But is that enough?
  • Trump's Presidential Hopes -- And His On-And-Off-Again TV Show
    Donald Trump will try and run for president. Should he be running away from his appearances on NBC's "Celebrity Apprentice" and Fox's "Fox and Friends"?
  • How About Obvious Labeling Of Sponsored Content For All Of TV?
    What if every time a Toyota car appeared in a USA Network drama show, there was an immediate on-air banner that said "sponsored content"? Consumers are getting used to seeing these kind of labels on digital/online content -- though not everywhere, or with consistency. For example, the Interactive Advertising Bureau found that only 41% of consumers said native ads on a general news sites were clearly identified. But on TV, there's rarely any labeling. At best it can buried amid end-of-show credits. I'd change this, in keeping with where digital content has already been moving.
  • Better-Quality TV/Video Devices Lead To Wonderment -- And Puzzlement
    We are again inundated with marketing for new technology: better TV screens and newer personal screens are coming!

    Last week we heard about a consumer version of Facebook’s Oculus Rift, the virtual reality TV-video headset. It sets back users some $1,500 when including all of the software -- mostly gamers, for sure --  It will come to market in 2016.

    That’s some high-end stuff. On the flip side, we have better traditional TV sets: those 4K TV sets, so-called Ultra HDTVs, four times sharper than current HDTV models. TV set manufacturers continued to drop 4KTV prices as well as ...

  • What Digital TV Companies Need To Do TV Ads? Maybe Twitter?
    Rare are those big consumer-facing companies that don't need TV advertising -- companies that seemingly get all the "awareness" they need. But awareness isn't everything. Take Twitter, which sometimes confuses and intimidate potential user with its unfiltered, sometimes chaotic content.
  • Who Has Stolen The Thunder Of TV Everywhere?
    The company is truly embodying what TV Everywhere means - which might be ironic to some. TV Everywhere was a concept derived from traditional TV producers and pay TV distributors - one that talks to the ability to watch TV programming on all things digital. Still, according to Cable TV pioneer/financial player John Malone, chairman of Liberty Media, "TV Everywhere is TV Nowhere." In particular, Malone is pissed that the likes of Netflix has rocketed ahead of traditional TV to become essentially a "national" video-on-demand brand.
  • Future Digital Video Buyers, Know Your Creators -- At Least 32,000 Of Them
    Years ago we only needed to follow three networks to buy commercials TV programs. That seemed pretty doable. Then it grew to four and five networks. Cable networks came along, and now there are some 70 advertising-supported traditional TV networks one could buy. Now there's digital video. So, start planning your schedule. For example, there are some 32,000 partnered YouTube creators. Know your content? You can only hope to.
  • Cycling -- Or Recycling -- Your Reality TV Habit?
    Critics have a hard time with some live TV sports programming due to the lack of action - or just plain boredom. Take TV's golf coverage, or other wrist-fitness workouts: darts, shooting pool, or bowling. Now E! steps into this edgy world of programming, reality TV-wise, with the series "Hollywood Cycle." E! says it's a "sexy, cutthroat series." So you can imagine -- as with most reality TV shows -- there'll be some villains. Maybe Lance Armstrong will make an appearance. (Hey, just kidding!)
  • NBA Finals Show Benefits Of Real-Time Live Events
    June TV's prime-time viewership lows typically get a spike with ABC's NBA playoffs and finals. All that "real-time" content rarely get time-shifted. And everyone can take heart that this year's NBA finals are off to a good start, with the first game posting the highest viewership results in 14 years.
  • Will Colbert's Comedy Central Character Make A Late-Night Appearance?
    Still wondering what Stephen Colbert will be like on his CBS late-night show? A new promo may give you a hint -- even if there's still some three months to go before "Late Show with Stephen Colbert" starts up. The biggest question still remains: How much of that over-the-top Colbert character on Comedy Central will find its way to CBS? I'm guessing some comedy bits will have a familiar appeal.
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