• Time-Shifting Promises Ad Revenue Gains Soon, Streaming Video Perhaps Down The Road
    A little less than half the country, 49%, has DVR time-shifting technology, according to Nielsen. The number has barely moved in the last few years. Still, the penetration number is not insignificant. Nielsen says time-shifting was 30 minutes a day on average in the third quarter, up from 28 minutes in the same quarter last year. That will help TV networks attain their goal of gaining 1% to 3% more advertising revenue from time-shifters. They will do that by using commercial ratings metrics that extend to seven days or more of time-shifted viewing.
  • Baylor's PR Push For Football Playoffs: No Amateur Effort
    Nothing conveys "the honorable pursuit of excellence in college athletics" more than hiring a PR agency -- unless it's a television contract worth millions.
  • Shrinking Ad Sales Staffs Should Check Their 'Marketability' Scores
    End-of-the-year predictions are nice fodder for growing TV/media executives. A recent Borrell Associates webinar offered a few interesting, if head-scratching ideas:
  • What's The Future Value For Ad-Supported TV Platforms?
    Arguments have raged for years over financial formulas for after-market sales of TV shows. One formula came through the budding syndication marketplace in the late '80s and early '90s. Then U.S. media gained strong influence internationally, and revenues also came from U.S. cable networks. Now there has been a move for many to non-advertising-based platforms. Some now wonder how much big media content creators can expect from advertising-supported after-market TV marketplaces in the future.
  • Athletes Talk Back On TV -- With A Point
    Richard Sherman of the Seattle Seahawks is a good businessman, smart athlete -- and now a good social comedian. He gets paid for endorsing Campbell's Soup and Beats by Dr. Dre. But NFL policy states that players are not allowed to show or use items with non-NFL sponsor logos for 90 minutes before or after games.
  • TV's Lifespan: Less Than Two Decades Left?
    Reed Hastings, chief executive officer of Netflix -- a prominent TV disrupter -- believes TV's demise is only 16 years away. Make that 2030. We don't know if Hastings was really serious. But with all the digital disruption over the last decade and a half, many folks must have had similar thoughts about traditional TV's death.
  • Google, You've Got It Wrong: Pay ME $1 A Month
    Google has got it all backwards for its Google Contributor plan, which will ban ads for certain sites if users pay them $1, or $2, or $3 a month. No, Google. I don't pay you; you pay me.
  • TV Heads Will Roll - Sometimes, Even TV Ratings
    You can't be sure what happened at the "Today" show, with the very short reign of executive producer Jamie Horowitz, who lasted just over two months on the job. Rumors spread that Horowitz wanted to make some big major changes -- including moving out "Today"'s main news reader, Natalie Morales, as well as on-air personality William Geist, and possibly even main host Savannah Guthrie.
  • Netflix Should Mull Future Without Upsetting Too Much Of Big Media's Applecart
    Netflix is planning an event about the "future of TV" that will feature partners, "friends" and other folks from networks, movie studios and other related companies. That's good news. Futuristic renderings of TV's landscape are needed.
  • NBC Still Needs Help With Scripted Prime-Time Programming
    NBC's efforts to boost its scripted TV programming have taken another hit with its cancellations of plans for a new Cosby sit-com.
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