• Does The Cost Of iPhones Vs. TV Sets Mean Anything For Ad Sales?
    Some perspective about new consumer device spending: an iPhone can cost as much as 40-inch or 50-inch TV, $750 or more. This iPhone/TV set comparison came from Malcolm CasSelle, senior VP and general manager, digital media of SeaChange International/NewCoin, speaking at the TVB Forward Conference.
  • CNBC Next Up For GOP Debate Ad Bonanza
    Good luck, CNBC: Now it's your turn to pull in those soaring prime-time viewing numbers and big advertising dollars from the next Republican Presidential Debate.
  • This Isn't Fantasy: DraftKings, Etc., Double Down On Ad Spend
    Hey, DraftKings, how much fantasizing do you think I do anyway? You've been bombarding me with the same commercials for months. Yeah, you know, mostly variations on the same guy holding his head in his hands, and/or his fingers in his mouth, worrying about whether he might win that day.
  • Not-So-Novel Idea For Solving The TV Glut: Going Out Of Business
    Too many TV networks and programs now add up to a not-so-good supply and demand situation. So here's the real question: Should some networks and TV programmers go out of business?
  • Define Premium Video To Consumers? First, Find The Value In Fixing A Leaky Roof
    Traditional TV networks would like you to believe there is a big distinction between professionally produced video and an instructional video on YouTube. For example, take some TV drama of a criminal running down an alley, and a wise-cracking detective says "Stop! I have a dinner reservation with my wife in half an hour." Compare that to a two-minute YouTube video where a contractor tries to explain why safety glasses are important when redoing a roof. What's the premium? It depends -- especially if you have a leaky roof.
  • Back To Basics: San Francisco TV Station Cancels Daytime Infomercials
    In a content-glutted TV world, some infomercials may just disappear. San Francisco independent TV station KRON now says it is abandoning daytime infomercials for regular programming.
  • When And Where Will Next Big TV/Media Merger Occur?
    With all the talk about TV station group mergers (Meredith and Media General), as well as TV distribution mergers (DirecTV and AT&T), some might be asking, what could be next?
  • Debate Ad Profit Donations? What About Donation From Candidates' Ad Coffers?
    Donald Trump says CNN should donate much of its big advertising bounty from the next Republican debate to armed force veterans. Reports say the next Republican presidential debate will set back advertisers up to $200,000 for a 30-second commercial on CNN -- this versus CNN's usual average $5,000 price tag for a prime-time 30-second commercial.
  • Scatter Market Stronger? Look Closer - Maybe At Your Shoes
    In the TV industry, you should always wait for another shoe to drop -- maybe even more advertising scatter market footwear. Now, on the verge of a new TV season, reports suggest fourth-quarter scatter pricing seems to be up slightly over a year ago.
  • Will Blocking Ad Blockers Become Industrywide Practice?
    Save what goes on with traditional video-on-demand, there is no blocking of viewer efforts to skip through TV commercials on existing, big-screen TV platforms. Viewers like that a lot; networks, not so much. It's a different story in the digital space. Savvy consumers have a variety of ad-blocking tools at their disposal, to avoid all kinds of messaging. But premium TV program providers can still counter this. CBS, for one, won't let you see its digital programming if you're using an ad blockers on certain browsers.
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