The world is moving to more personal marketing/targeting from big media marketers. Now we have social media going in somewhat the same direction -- with rising group general texting/tweeting efforts. Is everyone now an opinionated media platform, looking for the broadest audience/friends?
Donald Trump's "earned media" assets are well known -- press conferences, interviews, other news appearances. Now the presidential candidates are extending into the plant world.
Twitter wants consistent users offering insight on stuff that might yield monetization -- like insights on TV shows, cars, communication services and quinoa.
Still digesting its big $48.5 billion DirecTV purchase -- which has made it the biggest U.S. pay TV provider -- now the telecommunications giant apparently wants to expand, and buy some big content producers
A couple of days ago, Twitter entered the ranks of possible takeover talks from traditional media. Now, Netflix seems to be a possible target, according to reports. Guess what big media really wants?
The U.S. Supreme Court has decided determining whether college athletes should be paid for others using their names and images on entertainment properties -- like video games and TV telecasts.
As an advertising/media executive you have worries about transparency, bots and various media frauds. There's much more to come -- apparently -- for everyone. Why is there a lack of security in so many devices? Because we like stuff real cheap.
Young people still watch a lot of TV -- but in the opening weeks of the fall season, their prime-time broadcast network TV usage was down. Prime-time 18-34 TV viewers are off around a Nielsen 7% to 10%.
Prime-time viewing of NFL games has dropped some in the opening weeks. But TV networks have no worries -- especially considering the overall dearth of other higher-rated live TV programming.
New storylines from Monday's Presidential debate are entertaining for some and a major problem for others. For example, Republican candidate Donald Trump didn't necessarily think recent hacks pointed to Russia or China but perhaps someone with a food problem: He said: "It could also be somebody on their bed weighing 400 pounds."We now have one enduring vision of a possible large person lounging with a laptop and ready to do some digital media mayhem. Does this mean hackers don't exercise?