• Cord-Cutting Reaction Is Deep Sigh -- Even As Pay TV Prices Continue Climbing
    More so than with food, clothing, gas or landscaping, the cost of pay TV for consumers continues to climb faster than the rate of inflation. And we are doing pretty much nothing about it. I speak of the still somewhat-benign activity of cord-cutting, which has been negligible -- partly due to pay TV additions from new households.
  • Is Local TV Digital Growing Too Slowly?
    Growing digital revenues are a nice bonus for broadcast stations. But are they growing fast enough? Borrell Associates estimates that local TV-related digital advertising sales will get to $2.9 billion this year -- about 6.5% of all local TV revenue. Borrell notes that some TV companies see as little as 3% of their ad revenues from digital, others as high as 8%. But Borrell notes how well stations "could be doing."
  • The Next Camouflage Advertising?
    HBO's "Last Week Tonight with John Oliver" took a bunch of swings at native advertising, including the CEO of Time Inc. -- who at best seems to shrug his shoulders over the fact that "native" advertising might be blurring traditional church and state considerations. In that regard, if "native" is just another shrug of shoulders for digital consumers, what will this mean for consumers ten years from now?
  • Guessing Your New TV Show's Ratings At Episode 50 Or 100
    Predicting where TV shows will land in the world of viewership ratings has been a fanciful art form for some time. And if you throw in the digital space, things might get tougher.
  • Running And Watching TV More: Will I Live Longer?
    Run five minutes a day and live three years longer? This is according to research in the Journal of the American College of Cardiology. What about other activities? Would watching five more minutes of TV add another three years? Most would probably say it'll subtract three years -- or more.
  • Sharknado 2 By Tweets Or Viewers: Who Wins, And What's The Value?
    Looking for that jewel in the lazy summer haystack of TV programming? It might be Syfy's second "Sharknado" movie, depending on your current metric of choice. Some 3.9 million viewers checked in to the made-for-TV movie -- more than twice that of the initial original movie's 1.4 million. Nice numbers for a cable TV event. But there were also over 1 billion related tweets -- according to Syfy.
  • Network Consumer Connections Should Leave The Berating Behind
    Given the uproar over that overly aggressive Comcast customer service representative phone call a couple of weeks ago, you may wonder whether other media companies will look for a bit of an overhaul in their consumer service. ou may wonder whether there should be a new wave of customer service staffers at perhaps ABC, CBS, Fox, Facebook, your favorite TV station or your favorite TV show -- who would offer kinder words to media consumers. "How do you like our new fall TV shows, our new social media areas?" one might ask. "Do you have any suggestions?"
  • VOD Gets Positive Bump From Smaller Indie Movies
    More good news for TV distributors: Theatrical movies released in theaters on or about the same time as on video-on-demand are doing decent business in both arenas. But to really work, the movies need to be small-ish independents running under the radar.
  • More Political Ad Dollars: Good For Stations, But Not Much Else
    Broadcast stations can't complain about the political process in one key regard: Political advertising has been way up and continues to climb. But what is its effectiveness -- "ROI" -- in the long term? Maybe not that much.
  • Dual Revenue Streams Don't Necessarily Even Playing Fields
    Over-the-air networks in Russia just got what would seem to be an even playing field with new-fangled pay networks like Discovery and Disney. That's because Russia has banned advertising on pay channels. If ad dollars now go into the coffers of the traditional networks, Russian marketers can expect higher ad unit prices and CPMs.
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