Like any media brand - or pretty much any brand at all - a new study finds a strong correlation between media coverage and usage of the major AI chatbots. Spoiler alert: ChatGPT continues to dominate the field.

If today's post seems a little odd, it's probably because it is coming from just a tiny part of my brain.

Pew released another in its ongoing series of studies about the media usage of American kids, finding 8% now regularly use AI chatbots. The real question should be how much AI they're consuming across all the other screens they use.

The concept is a bit like vibe coding, but applied to brand strategy. But instead of waiting to be prompted, an AI agent will proactively develop strategies on-the-fly in response to changes in real world conditions.

Listen to my conversation with MRM's Nicolas Guzman on why the Interpublic shop is launching an "AI Relationship Management" practice and how it relates to and/or differs from classic CRM in a world of agent-to-agent marketing.

That's how WPP Media's Kate Scott-Dawkins responded when I asked if we hadn't already arrived there, biometrically speaking. Full disclosure: I have not.

A new, interactive mapping system released this week by the IAB mixes and matches scenarios for the use - and outcomes - of AI across advertising's ecosystem. It's a start.

The transformation highlights AI's creative potential for advertising without replacing the human touch by using versions of Veo, Imagen and Gemini to develop an AI-based "super resolution" tool to turn tiny 1939 celluloid frames into ultra high-definition imagery.

Four out of five consumers say AI now shapes how they "perceive reality," according to new research from PMG and Snap, which also reveals both positive and negative lifts from brands using it.

"All those moments will be lost in time like tears in rain." I can't think of a better way to kick off an interview with Ed Dittus than by the final line uttered by Roy Batty in sci-fi classic "Blade Runner." It sums up Dittus' sentiment about the world he helped create when he pioneered the field of marketing mix modeling back many decades ago.