by Joe Mandese on Dec 11, 3:26 PM
So here's what happened when I tried prompting some chatbots to render beloved children's character Snow White in a way that would be inappropriate for young children.
by Laurie Sullivan on Dec 10, 10:13 AM
Google is using AI to develop an ecosystem that supports several prototypes of smart glasses under the Android XR brand. The most prominent is collaboration with XREAL called Project Aura.
by Joe Mandese on Dec 8, 11:48 AM
Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, methodologically-grounded framework to operationalize it.
by Joe Mandese on Dec 5, 1:47 PM
I think it's time we retire a legacy ad industry truism: FCB Founder Fairfax Cone's oft-quoted "The inventory goes down the elevator every night." Unlike agency human inventory, agents never even take an elevator, much less go down at night.
by Joe Mandese on Nov 26, 11:41 AM
The findings, from a just-released Interpublic report, recommend established CPG brands need to begin operating at "machine speed."
by Joe Mandese on Nov 25, 12:01 AM
That's what a new Harris Poll says marketers are prepping for, but it may not be that far away. Actually, it begins as soon as next year.
by Joe Mandese on Nov 24, 12:41 PM
What happens when the laws of robotics meet the immutable laws of marketing? Warm-and-fuzzy wins the humanoid robot race.
by Joe Mandese on Nov 17, 8:47 AM
"It's becoming increasingly difficult to distinguish between images, videos and words that have been created with AI and those that haven't. And there's a critical need for more guidance on the ethics of using AI to do journalism," SPJ Ethics Chair Dan Axelrod tells "Media 3.0."
by Wendy Davis on Nov 13, 8:28 AM
"Anyone in the world who has used ChatGPT in the past three years must now face the possibility that their personal conversations will be handed over to 'The Times' to sift through at will in a speculative fishing expedition," OpenAI argues in a letter to the court.
by Joe Mandese on Nov 10, 4:51 PM
Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it's a good time to slow things down with a visual device for thinking about the way marketing should be reorganzed.