Listen to my conversation with MRM's Nicolas Guzman on why the Interpublic shop is launching an "AI Relationship Management" practice and how it relates to and/or differs from classic CRM in a world of agent-to-agent marketing.

That's how WPP Media's Kate Scott-Dawkins responded when I asked if we hadn't already arrived there, biometrically speaking. Full disclosure: I have not.

A new, interactive mapping system released this week by the IAB mixes and matches scenarios for the use - and outcomes - of AI across advertising's ecosystem. It's a start.

The transformation highlights AI's creative potential for advertising without replacing the human touch by using versions of Veo, Imagen and Gemini to develop an AI-based "super resolution" tool to turn tiny 1939 celluloid frames into ultra high-definition imagery.

Four out of five consumers say AI now shapes how they "perceive reality," according to new research from PMG and Snap, which also reveals both positive and negative lifts from brands using it.

"All those moments will be lost in time like tears in rain." I can't think of a better way to kick off an interview with Ed Dittus than by the final line uttered by Roy Batty in sci-fi classic "Blade Runner." It sums up Dittus' sentiment about the world he helped create when he pioneered the field of marketing mix modeling back many decades ago.

Nobel Prize-winning "godfather of AI" Geoffrey Hinton proposed earlier this week that humans need to give AI maternal instincts. Here's why the concept of machines nurturing humans walks a dangerous path.

As CEO of youth branding ecosystem SuperAwesome, O'Loughlin is on the front lines of the AI battle to win the hearts and minds -- and build intimate relationships -- with child users.

Not to be confused with the DUMBO-based agency, Huge.com is a free, video generating platform providing the best AI models for creators to make, share and build their portfolios for brands and agencies to see.

This column was generated by Gemini using a prompt to write a contemporary magazine article emulating "The Atlantic's" 2008 "Is Google Making Us Stupid," but updated for Google AI Overview.