Fifteen years ago I had what I thought was a great idea: streamline agency services to serve small clients. Turns out it was a great way to lose money. But not today.

The only thing worse than AIs hallucinating false facts about human behaviors is humans hallucinating false facts about AI behaviors. Today's post is about a prime example of that: a new global research study from Snowflake purporting to measure the ROI of companies overall - and in specific industrial sectors - from adopting AI.

My runner-up headline was: "Sex Sells, Even If It's AI-Generated." There were other great choices for today's "3.0," but 68% of you will have to keep reading to find out.

That's the headline Google's NotebookLM wrote when I asked it to help me draft this column on a new report about how agencies need to evolve their AI business models.

American teens are using chatbots for more than just reading, writing and arithmetic, including news, conversations and emotional support and personal advice. So what's the marketing play here?

Only because things are evolving so quickly and it's been difficult for a human-powered ad trade editor to keep up and publish news about them, I hope you won't mind if I use this "Media3.0" column to combine two important videos featuring my favorite AI whisperer, Josh Lovison.

This column is about a new bots-only social network, and why my agent and I decided not to become Crustafarians after all.

That's what syndicated ad tracker Guideline estimates for this year, rising to as much as $40 billion to $60 billion over the next four years.

If you're Jersey Mike's, it means adding some LLM to your BLT and driving more customers to a new sandwich shop.

If I have one complaint about the IAE's new "AI era" principles for ad ethics, it's that they fail to address the ethics of AI agents that will be intermediating brands and consumers.