Terry Young showed us what was possible by organizing the elements of culture in a scientific way. Now he wants to do the same for the science of possibility itself.

If Reddit was your whole AI brand visibility strategy in August, you had a terrible month. If it was one position among several, you had a rebalancing event.

It just accelerated how users -- as well as publishers -- personalize their journeys across search, discovery and news in ways that could impact consumers and marketers alike.

Advertisers rarely abandon platforms over a single bad post. They leave when the surrounding environment starts to feel unpredictable, unsafe, or difficult to defend. That is why brand safety is moving beyond page-level adjacency and into behavioral context: not just what an ad appears next to, but what kind of community surrounds it. Publishers are now reaching the same point gaming hit years ago: an interactive environment where risk rarely appears as one isolated piece of content. It shows up as patterns across users, sessions, comments, reports, and repeat behavior. Brand Safety is Becoming a Behavioral Context Problem …

Dubbed SourTrade, the ingenious malvertising exploit uses your browser to passively assemble malware locally over time.