"Half of shelf equity is reset to zero," reads the nightmarish headline of a press release prompting today's post about Americans' agentic shopping plans.

"Everything is fake," "AI skepticism," "trust recession," video game character enters the "real world," were just some of the pitches I received. By the way, how was the hot dog?

The data benchmarks share of prompt volume among the Big 3 - ChatGPT, Gemini and Copilot - and shows why they truly are the first real "interactive" medium.

"Authority is no longer controlled by editors," reads a new report from PR firm 5W advising brands and PR pros to pitch the primary sources of AI engines instead. You know, Wikipedia, Reddit, YouTube, etc.

"Nearly 80% of Gen Z accesses AI tools on their smartphones (laptops come in second place)," finds Epsilon's "The Consumer State Of AI."

When a client looked at their CPM, they saw the cost of reaching a thousand people, but it was an incomplete metric that did not represent the actual cost of the work. AI is about to make that gap impossible to ignore.

Fast-moving tech, especially AI, is the fastest-growing "risk," according to marketers. Looked at another way, it may also be their biggest opportunity.

"AI continues to be a tailwind for Publicis," CEO Arthur Sadoun stated, reporting that AI tech now accounts for 86% of the holdco's revenue. Humans, not so much.