• Snow White And The Seven Prompts
    So here's what happened when I tried prompting some chatbots to render beloved children's character Snow White in a way that would be inappropriate for young children.
  • Move Over Glassholes, Google Eyes Next Generation Of AI Specs
    Google is using AI to develop an ecosystem that supports several prototypes of smart glasses under the Android XR brand. The most prominent is collaboration with XREAL called Project Aura.
  • The Future of Ad Intelligence, A Points System
    Months after benchmarking the future of AI-enabled advertising via primary research, WPP Media has released a new, methodologically-grounded framework to operationalize it.
  • When The Inventory Doesn't Even Use An Elevator
    I think it's time we retire a legacy ad industry truism: FCB Founder Fairfax Cone's oft-quoted "The inventory goes down the elevator every night." Unlike agency human inventory, agents never even take an elevator, much less go down at night.
  • IPG Study Reveals Legacy Brands Losing Agentic Commerce War
    The findings, from a just-released Interpublic report, recommend established CPG brands need to begin operating at "machine speed."
  • Imagine Consumers Delegating Their Relationships With Marketers To Agents
    That's what a new Harris Poll says marketers are prepping for, but it may not be that far away. Actually, it begins as soon as next year.
  • I, Consumer
    What happens when the laws of robotics meet the immutable laws of marketing? Warm-and-fuzzy wins the humanoid robot race.
  • An AI Journalistic Code Of Ethics (Proposed By An AI)
    "It's becoming increasingly difficult to distinguish between images, videos and words that have been created with AI and those that haven't. And there's a critical need for more guidance on the ethics of using AI to do journalism," SPJ Ethics Chair Dan Axelrod tells "Media 3.0."
  • All The Private Chats Fit To Sift
    "Anyone in the world who has used ChatGPT in the past three years must now face the possibility that their personal conversations will be handed over to 'The Times' to sift through at will in a speculative fishing expedition," OpenAI argues in a letter to the court.
  • From H2H To A2A, A New Marketing Framework
    Agentic media-buying and the race to an A2A marketplace is accelerating fast, so I figure it's a good time to slow things down with a visual device for thinking about the way marketing should be reorganzed.
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