Truist has unveiled a new campaign, “Unstoppable Together,” which it developed with agency StrawberryFrog.  

“As a purpose-driven bank, we formed our company with the purpose to inspire and build better lives and communities, and it’s through care that we bring that to life—care is core to our DNA,” said Sherry Graziano, head of digital, client experience, and marketing for Truist. “Our research shows that while care is what makes us special, it’s the combination of knowledge plus care that truly sets us apart.”  

The campaign will launch with the :30 TV spot “The Catch” during the Atlanta Braves’ home opener at Truist Park on April 5. It tells the story of how a coach leads and mentors a young baseball player to become confident in his abilities and reach his full potential. The bank likens that relationship to the one it has with customers.   

The campaign will also appear across social media and digital advertising this week.