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Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at

Articles by Stephen All articles by Stephen

  • WPP Most Active Buyer of Media & Marketing Firms In Q3 in Around the Net In MediaPost's Agency News on 10/08/2015

  • Narrative Wins Digital, Social AOR Assignment From JCPenney in MAD on 10/08/2015

    New York-based Narrative is tasked with helping the retailer become more relevant to middle-income consumers, boosting foot traffic for the holiday season and providing ideas for ad tech. Word of the appointment follows news earlier this week that JCPenney had selected mcgarrybowen as its new creative AOR.

  • MetLife Moves $100 MM Media Assignment To MEC in MAD on 10/07/2015

    The shift came without a formal review. MetLife CMO Esther Lee knows MEC well from her previous role at AT&T where MEC is media AOR and Lee was SVP of Advertising before joining MetLife late last year.

  • John Kenny Promoted To Chief Strategy Officer, FCB Chicago in MAD on 10/06/2015

    Kenny is credited with helping the office "build a robust, vibrant debate culture that gets to better ideas, faster." The chief strategy officer post has been vacant since the departure of Jamie Shuttleworth a few years ago.

  • Taco Bell Consolidates $300 Million Media Assignment With SMG's Spark in MAD on 10/06/2015

    Spark had already handled strategy and planning for the client-duties it won after a 2012 review. Now Taco Bell has placed its traditional media-buying assignment with Spark as well, this time without a formal review.

  • Assembly Wins Amazon's Audible Inc. Media Assignment in MAD on 10/05/2015

    The MDC agency's duties will include cross-channel media buying and planning, strategy, analytics, optimization and product innovation. The audiobook category has wide appeal: 55 million Americans listened to one in the last year.

  • Christina Norman Named CEO At Water Cooler Group in MAD on 10/05/2015

    Norman will oversee the group's creative and business operations, which include media agency Media Storm as well as specialists in social media, digital, advanced analytics and creative. Norman most recently served as head of her own company, Gemini Entertainment.

  • Brent Choi Appointed CCO, JWT NY And Canada in MAD on 10/02/2015

    J. Walter Thompson has appointed Brent Choi chief creative officer, JWT New York and Canada. Choi had been the agency's top creative in Canada, and adds New York to his remit as Adam Kerj leaves the agency for what it termed were personal reasons.

  • Kraft Heinz Conducts Agency Review in MAD on 10/02/2015

    Word of the creative agency review follows last month's decision by the company -- formed by the merger of Kraft Foods and Heinz -- to consolidate its $600 million media assignment with Publicis Groupe's Starcom without a review.

  • John Partilla Named CEO Of Screenvision in MAD on 10/01/2015

    The former CEO of ad shop Olson will focus on elevating Screenvision's position in the broader video media landscape, integrating new and emerging technology, strengthening the preshow advertising platform, and creating additional content for brands.

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