STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Industry Vet Mark Toner Joins R2C Group As Its First CMO in MAD on 03/04/2015
  

  Toner will oversee all marketing and agency growth efforts for the full service agency reporting to CEO and Co-Founder Michelle Cardinal. The newly-minted CMO recently launched an advisory firm, Add Toner that provides guidance to start-ups. Prior to that, Toner served as Managing Partner of Source Marketing, an MDC Partners agency where he spent the last 15 years running new business for the shop.

• Butler/Till Promotes From Within: Names Peter Infante CEO in MAD on 03/04/2015
  

  Infante's promotion follows an event-filled year for the agency, including double-digit revenue growth, strong new-business development, an expanded offering and a shift in ownership structure.

• Trio of IPG Shops Selected For NY Lottery Ad Duties in MAD on 03/03/2015
  

  The lottery organization confirmed Tuesday that McCann and MRM//McCann along with media shop UM will handle its advertising assignments for the next five-year contract period. The creative incumbent was Omnicom's DDB while media had been handled by DDB sibling OMD.

• Omnicom Media Strikes First Upfront Deal With NCM With $50 Million Commitment in MAD on 03/03/2015
  

  OMG will spend the $50 million on behalf of clients over the next year. Under the agreement, ads will appear on movie theater screens, on-site at theaters including in-lobby activations, via mobile devices and online. The deal covers NCM's FirstLook pre-show content that appears on screens just before movie trailers as well as Shazam cinema interactivity.

• BBDO Reshuffles Global Management Team in MAD on 03/03/2015
  

  Chris Thomas has been named CEO The Americas, with responsibility for 21 BBDO agencies in the U.S., Canada and Latin America. Thomas is filling a post that has been vacant since 2013, when Troy Ruhanen left for an Omnicom corporate post before being named President/CEO of TBWA Worldwide last July.

• New Glass Lion Aims To Challenge Glass Ceiling in MAD on 03/02/2015
  

  Cannes Lions is stepping up with a new award that recognizes work aimed at challenging gender bias. It's called the Glass Lion: The Lion For Change. It was developed with input from Sheryl Sandberg and her organization LeanIn.Org. Ad veteran and advocate against gender bias Cindy Gallop has been selected as the inaugural Glass Lions' Jury President. The first batch of the new awards will be issued at the next Cannes Lions Festival in June.

• Publicis Groupe Tweaks Makeup Of Its Board in MAD on 03/02/2015
  

  Three directors have submitted their resignations, but two of them -- Helene Ploix and Gerard Worms -- will be nominated to the newly proposed roles of "censors," or non-voting observers who will continue to participate in board activities. Jerry Greenberg -- founder and co-chairman of Sapient, which was just acquired by Publicis Groupe -- is joining the holding company's board, subject to confirmation of shareholders at the firm's upcoming annual meeting.

• Nick Brien Joins Hearst: Named CEO iCrossing, President Magazines Marketing Services in MAD on 03/02/2015
  

  A 30-year industry veteran, Brien, 53, most recently was a consultant, board advisor and investor in advertising technology start-ups. Previously, he spent seven years at IPG, including two stormy years as CEO of McCann Worldgroup from 2010 to 2012, when he was replaced by Harris Diamond.

• Essence Beefs Up Senior Team, Ups Reifenheiser To Head Of NA Ops in MAD on 03/02/2015
  

  Rob Reifenheiser, who joined Essence last August as head of media for the region, will now oversee all of the agency's U.S. operations -- including offices in New York, San Francisco and Seattle -- and will continue to report to global CEO Christian Juhl. Global Marketing Director Cathy Carl has been given the additional role of head of North American business development. And the shop has hired Mike Selman as managing director for its Seattle office, where he will oversee a staff of 30.

• Digital Shop Piston Acquired By Lewis PR in MAD on 03/02/2015
  

  Lewis said the deal strengthens its digital capabilities, moving it into paid media advertising and deepening its creative and analytics services. Piston, in turn, gains access to Lewis' global network of 28 offices across the U.S., Europe, Middle East, Africa and Asia-Pacific. Piston will operate under Lewis Pulse, the agency's digital marketing arm, alongside Web design firm Purestone.

Comments by Stephen All comments by Stephen

• Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection by Stefanie Morales (MAD on 02/25/2015)
  

  Nick, MediaPost would be more than happy to offer you the same platform as Stefanie for an equal time post. 800 words give or take, a thousand words max. Think you're off to a good start already with your eloquent comments but you're certainly entitled to the "main stage" for a broader take if you'd like. Send to mcclellan@mediapost.com and thanks for your interest in doing so.

• Marissa Mayer: The Case For Advertising On Yahoo by Steve McClellan (MAD on 03/18/2014)
  

  oops. I forecast a correction in my immediate future. Thanks for pointing that out.

• Live From Las Vegas: SMG Unveils New Content Marketing Platform by Steve McClellan (MAD on 01/06/2014)
  

  So if someone in a marketer's target audience is doing a search on Kitchen Design this platform would enable a marketer to quickly deliver a paid media message--otherwise known as an ad--to the searcher that incorporates a blog or video or some other relevant piece of content from a participating publisher that hopefully adds to the consumer's knowledge of the subject being researched. That's surfacing content. Apologies for the jargon--should have been explained in the story.

• Mindshare Creates New Luxury Unit by Steve McClellan (MAD on 12/23/2013)
  

  Corrected and thanks for the heads up!

• WPP Sells HQ Property, Heads To Columbus Circle by Steve McClellan (MediaDailyNews on 12/19/2012)
  

  A couple of employees of the maintenance company were reportedly let go. And the company was sued by at least one of the people inside the elevator who witnessed the tragedy. No word yet, at least no public word, on whether Hart's estate or family is suing or talking settlement with the building's owner or the maintenance co.

• WPP's Sorrell Predicts 2012 Record Year, Big Buys On Google by Steve McClellan (MediaDailyNews on 12/03/2012)
  

  Yep, it's a typo. What it was meant to say was WPP is spending $2 billion this year with Google and $2.5 billion--also this year--with News Corp. Those are the top two places, per Sorrell, where WPP is placing ads this year. Sorry for the confusion.

• Publicis To Acquire Digital Agency LBi For $540 Million by Steve McClellan (MediaDailyNews on 09/20/2012)
  

  Thanks Ravi, that's right. My mistake.

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