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Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at

Articles by Stephen All articles by Stephen

  • Steve Orenstein Named Mistress COO in MAD on 01/27/2015

    The appointment comes amid significant expansion at the five year old independent shop. In 2014 the agency's staff grew by 70% to 53, amid a burst of new business wins including new assignments from Brown-Forman, PayPal and Spinmaster Games.

  • Mark Read To Take CEO Reins At Wunderman in MAD on 01/27/2015

    Read will retain his duties as CEO of WPP Digital. He was named chairman of Wunderman last June and succeeds Daniel Morel as CEO. Morel has led the direct marketing and CRM giant for 14 years and will take on the role of nonexecutive dhairman.

  • Awaiting U.S. Approval, Publicis Again Extends Sapient Tender Offer in MAD on 01/26/2015

    So far, more than 80% of Sapient's outstanding shares have been tendered. The deal can close after sign-off by a U.S. regulatory body-the Committee on Foreign Investment in the United States (CFIUS)-which looks at the national security implications of certain transactions involving foreign entities.

  • AT&T Taps Fluent For Millennial Marketing Projects in MAD on 01/26/2015

    The Boston-based marketing agency will develop customized college market programming for the telecom giant. Separately, the agency has been tapped by TV platform Philo also to help it market to the college millennial market.

  • Unilever Launches Global Media Review in MAD on 01/23/2015

    The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report for that year. That's about $7.6 billion at today's exchange rates. Incumbents include Mindshare, Initiative and PHD.

  • Mirum Management Team Taking Shape in MAD on 01/22/2015

    The management team for J. Walter Thompson's new global digital agency Mirum, now set to debut in February, is beginning to take shape with Digitaria CEO Dan Khabie reportedly in line to run the North American operation, although Khabie says that nothing has been finalized. Stefano Zunino, head of Digital Worldwide at JWT, is expected to oversee Mirum globally. The agency declined to comment.

  • JWT To Consolidate Digital Brands Worldwide Under New Agency Called Mirum  in MAD on 01/21/2015

    WPP's J. Walter Thompson is consolidating its far-flung digital agency brands, including San Diego-based Digitaria, Canadian shop TwistImage, XM Asia and other digital shops worldwide, to form a single global digital agency that will initially have 1,600 staffers spread across 35 offices in 18 countries.

  • Naked, Papercloud Develop New App For NBC Sports in MAD on 01/20/2015

    Called the NBC Sports MatchMaker, the app is designed to help soccer fans, particularly fans of teams in the Premier League, for which NBC is the exclusive U.S. rights holder, to organize game time get-togethers, set reminders for games and stay current with the latest Premier League stats, scores and breaking news. And brands can market to the app's users via an "exclusive offers" feature.

  • Rentrak, WPP's Kantar Shopcom Strike Data Exchange Deal in MAD on 01/20/2015

    Audience Measurement firm Kantar will integrate retail purchase data and information into its portfolio of measurement services. Similarly, Kantar Shopcom will integrate Rentrak's TV viewing information from millions of U.S. households with its purchase transaction information. The agreement follows Rentrak's purchase last fall of Kantar's U.S. TV measurement business.

  • Dentsu Offers Voluntary Buyout Program in MAD on 01/19/2015

    The Tokyo-based ad holding company is looking for 300 employees to sign up for an "early retirement incentive program." The program is being offered as part of an effort to strengthen its operating base and promote "asset efficiency," the firm said.

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