STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Bet365's North American Gamble: 'Winning Is Everything' in MAD on 03/13/2026
  

  That's the tagline of a new ad campaign developed by VML, which recently won US and Canada AOR duties for the UK-based online sporting betting firm.

• OMD USA Taps Rogers As CEO in MAD on 03/13/2026
  

  Most recently Rogers has served as CEO of digital marketing company Red Ventures. Before that he was Global President and Chief Operating Officer of MRM.

• CourtAvenue Taps Hixson To Build Agency's New Martech Operation in MAD on 03/13/2026
  

  Hixson brings more than two decades of experience helping major brands implement enterprise marketing technology platforms.

• Expanded Media Services Account For 55% Of The New Omnicom in MAD on 03/12/2026
  

  And media operations are expected to grow faster than the company overall, which is expected to continue growing at an estimated 4% in terms of gross organic revenue.

• Net Conversion Wins Media Duties For Evermore Orlando Resort; Healthy Paws in Accounts on the Move on 03/12/2026
  

• Publicis Acquires Content Optimizer AdgeAi in MAD on 03/12/2026
  

  Adge's AI-powered platform optimizes creative and video performance by analyzing engagement and conversion data. The aim is to identify the most effective creative elements to help develop content strategy and improve campaign ROI.

• Brainlabs Executive Chair Allan Stepping Down in MAD on 03/11/2026
  

  During his tenure the company grew from around 350 to more than 1,000 and expanded into new markets, including Australia, Mexico and Argentina.

• Havas Agency Network BETC Acquires Eyesight in MAD on 03/10/2026
  

  The agency is a specialist in the production of fashion shows and other luxury marketing events.

• Credle Named This Year's Lion Of St. Mark in MAD on 03/10/2026
  

  The Cannes Lions award recognizes Credle's illustrious career and contribution to the industry that started with an internship at Omnicom's BBDO New York and has spanned more than 40 years.

• Stagwell Shares Jump 20% On Positive Earnings Report in MAD on 03/10/2026
  

  Digital transformation was a key growth driver last year, up 9.2% on an organic basis, while marketing services (including creative advertising) were up 4.6%.

Comments by Stephen All comments by Stephen

• Interpublic's R/GA Taken Private By Truelink Capital by Steve McClellan (MAD on 03/03/2025)
  

  Good question, Scott. Not disclosed so far. 

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

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