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Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at

Articles by Stephen All articles by Stephen

  • Just In Time For The Holiday: J&J, Sony, VW Launch Media Reviews in MAD on 05/22/2015

    In a last-minute flurry just before the long holiday weekend, three more multinational advertisers called media agency reviews -- pharma and health care giant Johnson & Johnson, Volkswagen and Sony Pictures.

  • Havas Shops Merged To Form Havas SE Cake in MAD on 05/21/2015

    The two agencies being merged -- in the UK to start -- are Havas Sports & Entertainment and sibling branded-content shop Cake. With annual revenue of close to $20 million, the newly merged entity offers expertise in content creation, PR, experiential, social/digital activation, and strategic consulting on behalf of brands and rights holders. The merger is a blueprint for future entertainment and content hubs that the company will be rolling out globally in the coming months.

  • Omnicom's Annalect Named 'Smart Data Agency Of The Year' in MAD on 05/21/2015

    The new award was bestowed by the data and analytics trade group I-Com in recognition of the shop's "overall ability in Marketing Data," the group said. French audience measurement firm Mediametrie was the overall winner and TV category winner in the I-Com Data Creativity Awards competition for its efforts at parsing data to provide more precise targeting and planning techniques for French TV channels.

  • BASF Is The Latest Multinational Firm To Hold A Global Media Review in MAD on 05/20/2015

    BASF spent about $22 million on ads in the U.S. last year, down from nearly $29 million in 2013. Worldwide ad expenditures weren't immediately available. The company indicated that it was conducting the review as part of a periodic assessment that it undertakes with all suppliers. Incumbent UM is being invited to defend.

  • Isobar's Fred Saldanha Elevated To CCO For The Americas in MAD on 05/20/2015

    Previously, Saldanha was Chief Creative Officer at Isobar Brazil, a position he held for three years. In the newly created Americas CCO role, Saldanha will maintain creative leadership in Brazil, while expanding his focus to the U.S. market. His responsibilities will include setting overall agency creative direction and working with key clients.

  • O&M Chicago's Lee Newman Jumps To CEO Post At Mullen Lowe U.S. in MAD on 05/19/2015

    Newman succeeds Alex Leikikh, who was elevated to CEO of Mullen Lowe Group on May 11 when IPG announced plans to join Mullen and Lowe and Partners into one global agency network.

  • 21st Century Fox Kicks Off $1 Billion-Plus Global Media Review in MAD on 05/19/2015

    In the U.S. last year, 21st Century Fox spent $770 million in measured media, according to Kantar. Incumbents include Publicis Groupe's Zenith Media and Dentsu Aegis Network's Vizeum. 21CF sent a letter to major ad holding companies today advising them of the pitch with an invitation to participate.

  • BMW Puts Its $150 Million-Plus U.S. Media Assignment Into Review in MAD on 05/19/2015

    The incumbent, Interpublic's UM, has serviced the account since winning the client's last U.S. review in 2009, when it out-dueled the previous incumbent, Omnicom Group's GSD&M Idea City. It's believed that UM will participate in the latest review, although the agency declined to comment, referring questions to the client.

  • WPP Launches ESP, A New Sports Rights Agency in MAD on 05/18/2015

    ESP will work with sports teams, leagues, federations and other sports entities to maximize the value of their properties and other assets in the marketplace. The unit is being organized under WPP's media management arm, GroupM, and has already picked up several clients including the Cleveland Cavaliers of the NBA and the City Football Group, which owns soccer teams in New York, the UK, Australia and Japan.

  • Mullen Lowe Selected By Royal Caribbean For Lead Creative Duties in MAD on 05/15/2015

    The Interpublic agency will succeed incumbent JWT (part of WPP) on the business, subject to the completion of contract negotiations, which are ongoing. Meanwhile, the client is proceeding with a separate review of its media agency assignment. Mullen Lowe media unit Mediahub is pitching that business as well. The incumbent is WPP's Mindshare.

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