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Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at

Articles by Stephen All articles by Stephen

  • Goodby Silverstein NY Awarded New York Post Creative Assignment in MAD on 10/23/2014

    It's a coup for Goodby's New York office, which opened its doors in January of 2013. The agency will create a campaign that is expected to launch before the end of the year. The campaign will include digital, outdoor and experiential activations, according to the agency. Other New York clients include Comcast and Rock The Vote.

  • Unilever's Weed To Chair First Positive Change Effie Award Program in MAD on 10/23/2014

    Weed will set the standards bar for the new program, announced earlier this year. He'll also oversee the jury selection process and the judging which begins in February 2015. "In a world where people are waking up to the many challenges we face globally as a society, the role of brands in helping people to live more sustainably has never been more important," Weed said.

  • Olson To Be Acquired By DC-Area Consultant For $295 Million in MAD on 10/22/2014

    Minneapolis-based ad agency Olson has agreed to be acquired by Fairfax, VA-based consultant ICF International for $295 million. The deal is expected to be completed in November subject to regulatory approval and other closing conditions. For ICF Olson is the latest in a string of marketing services acquisitions that include Ironworks, Citytech and Mostra.

  • IPG Posts 6.3% Organic Growth For The Third Quarter in MAD on 10/22/2014

    Revenue was up 8.3% to $1.06 billion, with an organic revenue growth spurt of 6.3%, nearly three times the growth rate that the company reported for the same period a year ago. Net income nearly doubled to $92.8 million. IPG is the second Adland holding company this week to report strong third quarter results. Yesterday Omnicom posted results that showed it garnered 6.5% organic growth for the period.

  • Rebranding Effort Underway For Alliance Data's Epsilon in MAD on 10/22/2014

    The company has made several big acquisitions in recent years including last month's agreement to acquire Conversant (formerly known as ValueClick) for $2.3 billion. Earlier the firm bought Hyper Marketing for $460 million, which brought marketing services firms such as Ryan Partnership, SolutionSet, CatapultRPM and into the Epsilon fold. The various companies under the Epsilon umbrella will be rebranded with the Epsilon name. The entire rebranding effort may take a couple of years.

  • O&M Unveils New Data Center OgilvyAmp in MAD on 10/21/2014

    Some 300 O&M staffers have been assigned to the unit designed to help clients use data in creative and effective ways with a particular focus on strengthening relationships with customers, the agency said. The operation is led by Todd Cullen, who joined Ogilvy last year as chief data officer. Clients such as Nestle and Merck have signed on to use the services of the new unit.

  • Omnicom Posts 6.5% Organic Growth For The Third Quarter in MAD on 10/21/2014

    CEO John Wren noted the "huge opportunity" presented by programmatic while stressing that the business today represents less than 2% of the holding company's revenue. He also said there's a shift in the way that clients both perceive TV and how they are using it, noting that some money normally earmarked for scatter TV is shifting to other areas.

  • Dentsu Aegis Appoints Klaassen To The New Corporate Strategy Post in MAD on 10/20/2014

    Dentsu Aegis Network has appointed Abbey Klaassen to the role of director, corporate development & strategy, Americas -- a new position at the agency. Klaassen will be responsible for developing the shop's organizational strategy and operating model across the Americas, will help shape the network's acquisition strategy and core capabilities in the region, and is tasked with assessing the business landscape and identifying new strategic opportunities, the agency said.

  • Bose Consolidates Global Media Chores With 3 Shops in MAD on 10/20/2014

    Interpublic's MediaHub/Mullen retains the U.S. while sibling agency Initiative was awarded Canada and Mexico. WPP's MediaCom was awarded the audio products company's markets outside of North America including Europe and Asia. Bose spent about $275 million globally in 2012, more than $200 million of it in the U.S.

  • Bollore Group Makes Tender Offer For A Majority Stake In Havas in MAD on 10/17/2014

    The French conglomerate has effectively controlled Havas since CEO Vincent Bollore staged a boardroom coup of the French ad holding company in 2005. Now Bollore Group, which has owned a little more than a third of Havas since that time, has made a tender offer to buy majority ownership of the company. The move comes amid speculation that Adland will continue to consolidate. Havas, now run by Vincent Bollore's son Yannick, said it has hired an outside expert to review the offering and that the Havas board of directors will offer shareholders an opinion on the offer after reviewing the expert's analysis.

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