STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Steve Orenstein Named Mistress COO in MAD on 01/27/2015
  

  The appointment comes amid significant expansion at the five year old independent shop. In 2014 the agency's staff grew by 70% to 53, amid a burst of new business wins including new assignments from Brown-Forman, PayPal and Spinmaster Games.

• Mark Read To Take CEO Reins At Wunderman in MAD on 01/27/2015
  

  Read will retain his duties as CEO of WPP Digital. He was named chairman of Wunderman last June and succeeds Daniel Morel as CEO. Morel has led the direct marketing and CRM giant for 14 years and will take on the role of nonexecutive dhairman.

• Awaiting U.S. Approval, Publicis Again Extends Sapient Tender Offer in MAD on 01/26/2015
  

  So far, more than 80% of Sapient's outstanding shares have been tendered. The deal can close after sign-off by a U.S. regulatory body-the Committee on Foreign Investment in the United States (CFIUS)-which looks at the national security implications of certain transactions involving foreign entities.

• AT&T Taps Fluent For Millennial Marketing Projects in MAD on 01/26/2015
  

  The Boston-based marketing agency will develop customized college market programming for the telecom giant. Separately, the agency has been tapped by TV platform Philo also to help it market to the college millennial market.

• Unilever Launches Global Media Review in MAD on 01/23/2015
  

  The company's global ad budget is massive. It reported total advertising and promotion expenditures in 2013 of 6.8 billion euros in its annual report for that year. That's about $7.6 billion at today's exchange rates. Incumbents include Mindshare, Initiative and PHD.

• Mirum Management Team Taking Shape in MAD on 01/22/2015
  

  The management team for J. Walter Thompson's new global digital agency Mirum, now set to debut in February, is beginning to take shape with Digitaria CEO Dan Khabie reportedly in line to run the North American operation, although Khabie says that nothing has been finalized. Stefano Zunino, head of Digital Worldwide at JWT, is expected to oversee Mirum globally. The agency declined to comment.

• JWT To Consolidate Digital Brands Worldwide Under New Agency Called Mirum  in MAD on 01/21/2015
  

  WPP's J. Walter Thompson is consolidating its far-flung digital agency brands, including San Diego-based Digitaria, Canadian shop TwistImage, XM Asia and other digital shops worldwide, to form a single global digital agency that will initially have 1,600 staffers spread across 35 offices in 18 countries.

• Naked, Papercloud Develop New App For NBC Sports in MAD on 01/20/2015
  

  Called the NBC Sports MatchMaker, the app is designed to help soccer fans, particularly fans of teams in the Premier League, for which NBC is the exclusive U.S. rights holder, to organize game time get-togethers, set reminders for games and stay current with the latest Premier League stats, scores and breaking news. And brands can market to the app's users via an "exclusive offers" feature.

• Rentrak, WPP's Kantar Shopcom Strike Data Exchange Deal in MAD on 01/20/2015
  

  Audience Measurement firm Kantar will integrate retail purchase data and information into its portfolio of measurement services. Similarly, Kantar Shopcom will integrate Rentrak's TV viewing information from millions of U.S. households with its purchase transaction information. The agreement follows Rentrak's purchase last fall of Kantar's U.S. TV measurement business.

• Dentsu Offers Voluntary Buyout Program in MAD on 01/19/2015
  

  The Tokyo-based ad holding company is looking for 300 employees to sign up for an "early retirement incentive program." The program is being offered as part of an effort to strengthen its operating base and promote "asset efficiency," the firm said.

Comments by Stephen All comments by Stephen

• Marissa Mayer: The Case For Advertising On Yahoo by Steve McClellan (MAD on 03/18/2014)
  

  oops. I forecast a correction in my immediate future. Thanks for pointing that out.

• Live From Las Vegas: SMG Unveils New Content Marketing Platform by Steve McClellan (MAD on 01/06/2014)
  

  So if someone in a marketer's target audience is doing a search on Kitchen Design this platform would enable a marketer to quickly deliver a paid media message--otherwise known as an ad--to the searcher that incorporates a blog or video or some other relevant piece of content from a participating publisher that hopefully adds to the consumer's knowledge of the subject being researched. That's surfacing content. Apologies for the jargon--should have been explained in the story.

• Mindshare Creates New Luxury Unit by Steve McClellan (MAD on 12/23/2013)
  

  Corrected and thanks for the heads up!

• WPP Sells HQ Property, Heads To Columbus Circle by Steve McClellan (MediaDailyNews on 12/19/2012)
  

  A couple of employees of the maintenance company were reportedly let go. And the company was sued by at least one of the people inside the elevator who witnessed the tragedy. No word yet, at least no public word, on whether Hart's estate or family is suing or talking settlement with the building's owner or the maintenance co.

• WPP's Sorrell Predicts 2012 Record Year, Big Buys On Google by Steve McClellan (MediaDailyNews on 12/03/2012)
  

  Yep, it's a typo. What it was meant to say was WPP is spending $2 billion this year with Google and $2.5 billion--also this year--with News Corp. Those are the top two places, per Sorrell, where WPP is placing ads this year. Sorry for the confusion.

• Publicis To Acquire Digital Agency LBi For $540 Million by Steve McClellan (MediaDailyNews on 09/20/2012)
  

  Thanks Ravi, that's right. My mistake.

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