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STEVE MCCLELLAN

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.

Articles by Stephen All articles by Stephen

  • WPP's MediaCom Wins P&G's $75 Million Digital Media Duties For Latin America  in MAD on 10/31/2014

    The win is the latest in a string of victories for the WPP media shop that also includes the U.S. A-B InBev assignment, a piece of the consolidated Bose account and the Merck consumer health business. The P&G digital media review for Latin America was said to have lasted more than six months. The incumbent was Starcom MediaVest Group. Carat also participated in the review, per sources.

  • Water Cooler Group Expands Client Base With New Strategic Approach in MAD on 10/31/2014

    The shop has adopted a strategic approach that plans unpaid media first, building a broader strategy from there. For many general media agencies, group president Antony Young notes, "That's the icing, for us its core to our strategy." And it has helped the firm reel in new AOR accounts, including Forever 21, the NBA and BowlMor AMF.

  • WPP Reports Small Q3 Net Sales Decline With 3% Organic Growth in MAD on 10/31/2014

    "The third quarter got tougher," said WPP CEO Martin Sorrell. "There was a lack of demand," he added, which was attributable at least in part to rising geopolitical turmoil. While the U.S. and the UK have shown strong signs of recovery from the recession, "there are signs of stagnation in Europe," Sorrell said.

  • IPG Sued By Former J3 Planner Over Wages, Seeks Class Action-Status in MAD on 10/29/2014

    The suit comes at a time when the ad industry is facing what many believe is a talent crisis, as many of the country's best and brightest college graduates pursue careers in more lucrative professions. A former employee claims she regularly worked more than 40 hours a week and that it wasn't unusual for her to work close to or more than 50 hours a week, without overtime pay, in violation of Federal and New York City and State employment laws.

  • McCann Worldgroup's In-House Production Unit Names Chief Client Officers in MAD on 10/29/2014

    The positions are new and are essentially quality control roles as both executives are tasked with "working with the leadership of the agency's roster of global clients to ensure that the highest standards of work are being delivered."

  • Rob Kabus Named Global CEO At IPG's BPN in MAD on 10/28/2014

    Kabus joins from San Francisco ad shop Eleven where he was president and CMO. Earlier he was with Vizeum Global Management, Aegis Group and McCann Erickson. He reports to IPG Mediabrands CEO Matt Seiler, who Kabus worked with 20 years ago at Goodby Silverstein & Partners. With Kabus on board, Liz Ross, who has been president of BPN's North America region will shift full time to a new post-Global CMO at IPG Mediabrands.

  • WPP's AKQA Successfully Defends Its Audi Digital AOR Assignment in MAD on 10/27/2014

    Audi of America has named AKQA digital agency of record after a competitive review. San Francisco-based AKQA will continue its work on AudiUSA.com, Progressive Retail, online marketing and innovation. Audi initially named AKQA its digital agency of record in early 2011.

  • Bloomin' Brands Puts $150 Million Media Assignment In Review in MAD on 10/27/2014

    The incumbent, Dentsu Aegis Network's Carat, won the account after a 2007 review and will defend, the client confirmed, noting that Carat has taken "great care" of the account over seven years but that it has a "responsibility" to conduct an assessment after that period of time. The company's brands include Outback Steakhouse, Carrabba's Italian Grill and Bonefish Grill.

  • JC Penney Launches Media Agency Review in MAD on 10/24/2014

    The retailer hasn't conducted a full-blown media agency review in over a decade, when Omnicom's OMD was awarded the account. Word of the review comes after the company confirmed that a new CEO was taking the helm of the company in November -- Marvin Ellison, former executive vice president of U.S. stores for Home Depot.

  • Tiffany's Selects WPP's MEC For $100 Million Global Media Account in MAD on 10/24/2014

    The selection follows the company's search earlier this year for a creative shop, and the winner in that contest was MEC sibling agency Ogilvy & Mather. The client's global ad spend is approximately $100 million. The firm has stepped up its marketing support in recent years. It spent $247 million on advertising, media and marketing in 2013 -- up from $234 million in 2011 and $197 million in 2010, according to financial filings. Collectively, this represented 6.1% of worldwide net sales.

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