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Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at

Articles by Stephen All articles by Stephen

  • WPP's Latest Latin America Shopping Spree in MAD on 12/19/2014

    This week WPP acquired three Latin American firms including a market research firm in Ecuador that was purchased through Millward Brown. The holding company also bought one of Mexico's big digital marketing companies, Clarus Digital. Earlier it bought media measurement firm IBOPE.

  • Ode To The Weary Holiday Shopper in MAD on 12/18/2014

    There's one more frantic weekend of shopping for all of you last-minute holiday gift seekers. That's for Christmas anyway. Which is kind of what this column is about. And the shopping experience. It features a poem called "Just Before Christmas (A Shopper's Wish List)," from the clever folks at Geometry Global.

  • MEC Wins L'Oreal USA Comms Planning Assignment in MAD on 12/18/2014

    The media agency, part of WPP's GroupM, has been selected by L'Oreal USA as lead communications planning agency for Lancome and select designer fragrance brands, including Giorgio Armani, Yves Saint Laurent and Viktor & Rolf.

  • McCann Wins Big New Chunk Of Reckitt Business in MAD on 12/18/2014

    The Interpublic agency has been awarded global creative advertising duties for RB's (formerly Reckitt Benckiser) VMS Division (Vitamins, Minerals and Supplements). McCann joined the RB agency roster earlier this year after winning ad duties for the company's Mucinex and Delsym brands, also on a global basis.

  • MDC's Anomaly Wins Johnnie Walker Global Creative Duties in MAD on 12/18/2014

    The win came after a formal review that began in October. The incumbent was BBH, which had the assignment for 15 years. The Diageo brand spent $22 million on ads in the U.S. last year according to Kantar.

  • NEW! Let's Play Hide The Keyfob in Out to Launch on 12/17/2014

    Ford agency Blue Hive has created a racy new online film, which launched on Ford of Europe's YouTube channel this week.

  • WPP Has Found Its Next Chairman: Roberto Quarta in MAD on 12/17/2014

    The UK executive will join the WPP board on Jan. 1 as non-executive director and Chairman-designate. In June at the company's annual meeting he will stand for re-election and succeed Philip Lader, who has been WPP chairman since 2001.

  • Frawley Takes CEO Reins At Epsilon in MAD on 12/17/2014

    Global marketing firm Epsilon has promoted Andy Frawley to CEO. He succeeds Bryan Kennedy who the company said is stepping up to lead the combined Epsilon-Conversant entity. Epsilon agreed to acquire Conversant (formerly known as ValueClick) for $2.3 billion in September. Kennedy's immediate task is to orchestrate the integration of the two companies.

  • MediaCom Wins Mars' Global Media Planning Assignment in MAD on 12/16/2014

    The award came after a consolidation review, the company confirmed. Much of the business (including the U.S.) has been handled by Publicis Group's Starcom. MediaCom was also on the roster and the two shops were believed to be the finalists in the review. It's the second huge piece of business the agency has taken from Starcom in recent months. In October, MediaCom won A-B InBev's U.S. media planning and buying account.

  • Dentsu Aegis Buys Rockett Interactive in MAD on 12/16/2014

    The Cary, NC-based attribution specialist will be integrated with iProspect and Rockett founder Mark Rockett will join iProspect U.S. as svp, head of attribution, reporting to Jeremy Cornfeldt, iProspect's U.S. President.

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