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STEVE MCCLELLAN

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.

Articles by Stephen All articles by Stephen

  • Havas Board Approves Bollore Group Tender Offer in MAD on 11/26/2014

    The decision by the board came after reviewing the report of an independent advisor who concluded the tender offer is "fair," and is urging shareholders to tender their stakes. Bollore owns about 36% of the company and intends to acquire a majority stake but not 100%.

  • Omnicom Takes Full Control Of Critical Mass in MAD on 11/26/2014

    The New York-based holding company acquired 50% of the Calgary-headquartered agency in 1999 for a reported $20 million. Now, Omnicom has bought up the remaining shares in Critical Mass that it didn't already own. The agency has taken steps this year to bolster some of its key offices in the U.S. and UK.

  • Cheil Buys Stake In UK's Iris, With Options For Full Ownership in MAD on 11/25/2014

    Meredith Corp., which had a minority stake in iris has been bought out. Cheil said the initial investment in iris will kick off "a new partnership that will enable the two companies to extend and deepen their global capabilities in creativity, strategy, retail, digital, data, analytics, B2B and CRM, while offering clients the most progressive work available in the world today."

  • New 'Know Your Food' Positioning For Cargill Turkey And Cooked Meats in MAD on 11/24/2014

    "Consumers are becoming more interested in where their food comes from," said Ruth Kimmelshue, president of Cargill Turkey and Cooked Meats. "Cargill is in a unique position to be a leader and a resource for consumers searching for that information. Our campaign is centered around the idea of 'Know Your Food,'" and designed to promote the company's new approach to raising turkeys without growth-promoting antibiotics.

  • Sid Lee Heads West, Opens LA Outpost in MAD on 11/24/2014

    The Los Angeles office will be led by Managing Partner Nicolas Van Erum. In addition to Movember, the office will lead work for clients including Adidas, Facebook, Intel, 99 Cent Only Stores, Stanford University and Cirque du Soleil, which owns 20% of Sid Lee. The launch of the LA office comes two years after the agency opened its first U.S. operation in New York.

  • BBDO Back In The Insurance Game With American Family Win in MAD on 11/21/2014

    The appointment came after a review in which WPP's Grey was the other finalist. The incumbent was Ogilvy & Mather, which resigned the account earlier in the year, due to a conflict. The Madison, WS-based insurance company said that during the two-month review process it sought a fresh approach to its "Inspiring, Protecting and Restoring Dreams" marketplace positioning that would "further differentiate the company from its competitors."

  • Publicis CEO Promises Better 2015 in Around the Net In MediaPost's Agency News on 11/20/2014

  • Deep Focus Named Digital/Social AOR For 3 Nestle Water Brands in MAD on 11/20/2014

    The agency, part of Engine Group, will also be the digital and social media strategy AOR for Nestle Waters Direct Home & Office Delivery businesses. According to Nestle, the brands that Deep Focus will handle (Poland Spring, Zephyrhills and Ice Mountain) are bottled spring water category leaders in their respective regions, while Poland Spring is the No. 1 spring water brand in the U.S.

  • Droga5 Names Global CEO, CSO in MAD on 11/19/2014

    With more than 10 new accounts won in 2014 and increasing international needs of new and existing clients, Droga5 is positioning itself for continued expansion. In addition to their global posts, both executives will continue as CEO and CSO of Droga5 New York. The agency also has offices in London and Sydney. This year's new assignments include ones from Reckitt Benckiser, Georgia Pacific, Jockey, Toyota and Dun & Bradstreet.

  • AAF Partners With generationOn To Amplify Youth Public Service Programs in MAD on 11/19/2014

    Through this partnership, generationOn service clubs with members ages 5-18 will be paired with AAF's vast network of over 200 college chapters to develop an advertising campaign to amplify youth public service programs across the country. Rich Stoddart, CEO, Leo Burnett North America; AAF Chairman of the Board and member of the Advertising Hall of Achievement Class of 2002, will be spearheading the first program this Spring in partnership with AAF College Chapter, University of Illinois, and the generationOn Jordan Creek Kids Care Club.

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