STEVE MCCLELLAN
Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.
- WPP's Kantar Becomes 'Anchor Investor' In Research Startup ZappiStoreWPP research unit Kantar has taken a stake in ZappiStore Limited, a ...
- MRM//McCann Lands AOR Assignment From Cisco SystemsThe assignment is being led globally from MRM//McCann's Salt Lake City office, ...
- Activist Investor Elliott Associates Discloses 6.7% Stake In IPGThe investor had been rumored to be buying up shares in late ...
- Piston Tapped For New Yakult USA CampaignThe integrated campaign -- including TV, online video, in-store, social and digital ...
- MediaCom, Goodby Silverstein Get Global eBay AssignmentsThe shops were selected as the online auction and fixed-price transaction company ...
- Rent-A-Center Retains Mindshare, Adds New Chores To Its AOR AssignmentThe agency successfully defended media planning and buying and added new assignments ...
- Saatchi NY Elevates Pogue To Chief Strategy Officer Saatchi & Saatchi New York has appointed Wanda Pogue as chief strategy ...
- NBA Marketing/Agency Vet Jamie Gallo To Head Wunderman NYAt the NBA Gallo rebranded the WNBA and led social media initiatives ...
- SAP Consolidates Marketing Duties With OmnicomBusiness software giant SAP on Tuesday said it has consolidated its global ...
- Omnicom Posts Best Organic Growth In Almost 3 YearsThe company reported second-quarter organic revenue growth of 5.8%. The comparable figure ...
- Sherman Succeeds Ruhanen As Omnicom's 'Neck To Choke' For Big ClientsPeter Sherman, who rejoined Omnicom after a brief stint as North American ...
- Three-Year Court Battle With WPP Ends With $1 Damages Award To TRAA three-year-old lawsuit between WPP, Kantar and affiliated firms and TRA has ...
- Giant Spoon Adds StrategistsThe indie shop, formed last year by former OMD USA President Alan ...
- IPG's Financial Shape: 'The Best It's Been In Years,' CEO Roth SaysIPG reported 4.7% organic revenue growth for the second quarter with 5.6% ...
- A-B InBev Calls U.S. Media Agency ReviewStarcom has assisted with media planning and research duties in the U.S. ...
- A-B InBev Calls U.S. Media Agency ReviewStarcom has assisted with media planning and research duties in the U.S. ...
- Peter Grossman Named President Of Arnold NYGrossman replaces Corey Mitchell who was in the job just nine months. ...
- Deutsch LA Wins $250 million Pizza Hut AccountIt's the second big piece of Yum! Brands business that Deutsch LA ...
- For Most Consumers, Purchase Decisions Not Tied To SustainabilityThat's according to a new global study by Accenture and Havas Media ...
- Human Factors Are Deciding Factors, Not Big DataThat's according to a new study from ad shop gyro and The ...
- WPP Expands African Holdings With EXP AcquisitionThe purchase, a majority stake in the experiential firm EXP, was made ...
- Integrated Online Strategies A Must For Engaging ConsumersA new global study from WPP's TNS, which surveyed 55,000 Internet users, ...
- Sweet 'N Low Parent's Claim Could Double KSL Media's Outstanding DebtCumberland Packing has filed papers asserting that it may have an unsecured ...
- Volvo To Use The Weather Channel's New 'Branded Backgrounds' App TechniqueWith Branded Backgrounds, full-screen branded images are displayed under translucent weather content, ...
- Mark Lund To Implement McCann UK Integration Plan As Newly Appointed CEOInterpublic Group's McCann Worldgroup has appointed Mark Lund as CEO of UK ...
- Maxus Wins NBCU $175 Million Digital AssignmentThe win, after a formal review, expands the relationship between the WPP ...
- McCann Promotes Pablo Walker To CEO Of Its European OperationHe succeeds Gustavo Martinez who left for JWT earlier this year. Walker ...
- Citing Growth, David&Goliath RestructuresAgency founder David Angelo is relinquishing some of his operational duties while ...
- Mindshare Checks Wearable Tech Vitals With New Life+ UnitThe new practice, headed by agency Managing Director Jeff Malmad, will explore ...
- Carroll Out As CEO Of TBWAOmnicom has appointed Troy Ruhanen president and CEO of TBWA Worldwide, succeeding ...
