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STEVE MCCLELLAN

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.

Articles by Stephen All articles by Stephen

  • Ad Vet Mike Geiger Tapped As Digital Chief For David & Goliath in MAD on 03/30/2015

    Previously, Geiger was president, chief integration officer for the North America region for WPP's J. Walter Thompson. Earlier, he was chief digital officer at Goodby Silverstein & Partners.

  • WPP's Xaxis Agrees To Buy Mobile Platform ActionX in MAD on 03/30/2015

    Xaxis has agreed to acquire Action Exchange, Inc., a mobile programmatic specialist based in New York. Xaxis indicated that the ActionX platform will be rolled out to Xaxis clients in all global regions in the coming months. ActionX clients include e-commerce and media subscription companies such as Forbes, JackThreads and Hearst.

  • Mobile Shop Fetch Opens New York Office in MAD on 03/30/2015

    Dentsu Aegis Network acquired control of the agency last fall, and since then Fetch has added high-profile clients to its roster including Uber and Expedia. The New York office will be managed by Melissa Greenberg, who most recently was a vice president with social advertising platform SHIFT.

  • TBWA Reorganizes Around A 'Global Market Client Structure' in MAD on 03/27/2015

    With the move Troy Ruhanen, who was appointed worldwide president of the Omnicom agency last July, redraws the shop's organizational blueprint. He will personally lead fifteen core global markets. The agency's Digital Arts Lab is also getting new leadership.

  • Land Rover Brings Creative Ad Duties In House in MAD on 03/27/2015

    The move follows the decision to bring sibling car brand Jaguar in house in 2011 as both brands (now owned by India's Tata Motors) have major expansion plans over the next several years. Land Rover incumbents Y&R, Ogilvy, Wunderman and Cogent Elliott are leaving the Land Rover agency roster as a result of the move.

  • Commonwealth//McCann Recaptures Silverado Account in MAD on 03/26/2015

    After shifting to Leo Burnett two years ago, the Chevy truck brand is switching back to Commonwealth//McCann. Both agencies are GM roster shops ,and Chevrolet made a point of noting in a statement that it has been "very pleased" with Burnett's work. The switch has to with "streamlining" and "consistency" according to the client.

  • Resolved: Programmatic Is Awesome  in MAD on 03/25/2015

    A 4As session on programmatic was billed as the "Great Debate." But with nobody on the panel from a major network who hasn't yet bought into the concept, it was more of a love fest with programmatic as the object of desire.

  • Five Companies Agencies Should Partner With in MAD on 03/25/2015

    At a Wednesday 4A's presentation, Ben Gaddis, chief innovation officer at T3, discussed four startups and one behemoth that can help agencies stay ahead of the curve in terms of services that clients will be demanding from them in the future.

  • More Screens Are Better Than One: ESPN Unveils New Cross-Screen Research At 4As in MAD on 03/25/2015

    ESPN Research announced the results of a "Valuing Video" study from the ESPN Lab at the 4A's Transformation conference. The study explores the impact and effectiveness of video advertising across TV, OTT, PC and mobile platforms and is reinforced by longitudinal learning from ESPN's ongoing cross-platform effectiveness initiative, ESPN XPe.

  • Plane Crash Impacts 4As Lineup in MediaPost Live on 03/24/2015

    A Lufthansa marketer had to cancel a planned presentation for Tuesday after word surfaced that a passenger plane operated by Lufthansa subsidiary Germanwings crashed in the French Alps.

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