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STEVE MCCLELLAN

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.

Articles by Stephen All articles by Stephen

  • 360i Establishes Its First West Coast Office, In Los Angeles in MAD on 09/16/2014

    The move follows a growth spurt and demand by clients for the shop to expand its U.S. presence coast-to-coast. Toyota and NBCU will be managed out of L.A., which will be overseen by Strategy Director Rich Reigart.

  • Publicis Groupe Unveils Major Management Changes - COO Jean-Yves Naouri Is Out in MAD on 09/16/2014

    Publicis Groupe disclosed sweeping managerial changes Tuesday morning, designed to put in place the next generation of the Groupe's leadership. Maurice Levy will step down in 2017. (No successor has been named.) SMG CEO Laura Desmond and ZenithOptimedia will have alternating oversight of VivaKi, one year at a time. Desmond is first up.

  • Digital Ad Spend Will Surpass TV By 2017 in MAD on 09/15/2014

    It's happening already in some major ad economies. But while ad executives say they are "managing a transition," TV is still expected to remain a dominant media with significant influence on culture and consumers.

  • McKinney Names Adam Levine CMO in MAD on 09/12/2014

    Levine will split his time between the agency's headquarters in Durham, NC and its New York office. Job one: "Grow the agency."

  • Jed Meyer Takes On New Global Role At Annalect in MAD on 09/12/2014

    The 20-year industry veteran has been elevated to the new post of global director of research and analytics, and is tasked with integrating Annalect's regional research and analytics capabilities globally.

  • Dentsu Won't Buy Interpublic or Havas in MAD on 09/11/2014

    Dentsu EVP Tim Andree told attendees at a New York investor conference that the company was not interested in buying either of the two holding company competitors.

  • Maxus Taps Jonathan Adams For NA Chief Digital Officer Role in MAD on 09/11/2014

    It's the first hire by the agency's new North America CEO Steve Williams who joined the agency from PHD in June.

  • 360i Appoints 3 Execs To The C-Suite in MAD on 09/11/2014

    360i has elevated three executives to newly created C-Suite positions, the agency said Thursday. The promotions are designed to help manage growth at the Dentsu agency. It recently won assignments from Pernod Ricard USA and brewing giant A-B InBev.

  • Colenso BBDO Is The 'World's Smartest Creative Agency' in MAD on 09/11/2014

    Colenso BBDO has been dubbed the "world's smartest creative agency" by the World Advertising Research Center, which just released its Warc 100 rankings. Starcom and Proximity New Zealand took top honors for media and digital shops, respectively.

  • New Sports and Seasonal Categories For This Year's Effies in MAD on 09/11/2014

    The awards, which focus on advertising effectiveness, have new categories for campaigns that scored during the 2014 World Cup and Olympics competitions. There's also a new seasonal marketing category.

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