STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Magna Global: A Stronger U.S. Economic Environment Will Boost 2015 Ad Market in MAD on 02/26/2015
  

  Magna Global reports today that U.S. media suppliers' advertising revenues grew by 3% in 2014 to $164 billion. 2014 was a particularly tough year for TV -- which will continue to be "subdued" this year, with a decline of 2.9% overall or essentially flat, excluding political and Olympics comparisons. Digital is still on track to reach parity with TV in terms of ad revenue by 2016.

• Social Analytics Agency Talkwalker Opens First U.S. Office in MAD on 02/25/2015
  

  Talkwalker has entered the U.S. market with the opening of offices in New York City, and has hired Todd Grossman as the CEO Americas. The Talkwalker social data platform is used by over 500 clients around the world, including marketers and agencies such as Volkswagen, Benetton, KPMG, Publicis, Ogilvy and Weber Shandwick.

• Generator Appointed Media AOR For La Compagnie in MAD on 02/25/2015
  

  Generator will manage media planning, buying,and analytics for the Paris-based airline, which offers daily all-business class flights between New York and Paris -- and soon, London -- at prices significantly lower than those of other airlines.

• Hard Rock Selects The Fearless Group For Media Duties in MAD on 02/24/2015
  

  The company indicated that Fearless Group, based in New York, will provide strategic analysis and implement advertising buys in the digital and mobile media space for the brand, including both its cafe and hotel businesses.

• Dentsu Agency mcgarrybowen Resigns Sears Account in MAD on 02/24/2015
  

  The resignation comes amid a consolidation review by the struggling Chicago-based department store chain, which spends an estimated $500 million to $600 million annually on ads. Sears closed 200 stores in 2014 and continues evaluate the size and number of stores it will operate in the future while also focusing on efforts to bolster its e-commerce offering.

• 'WSJ' Launches First Global Ad Campaign In A Decade in MAD on 02/23/2015
  

  The Paper tapped WPP-backed agency The&Partnership to help it launch the new effort, called "Make Time." The campaign will roll out on digital, print and social channels before launching via television and out-of-home advertising. The campaign is set to run through June 30, 2015 and kicks off prominent readers including designer Tory Burch, Bill McDermott, CEO of SAP, and musician and entrepreneur will.i.am.

• Havas Acquires mCommerce Specialist Plastic Mobile in MAD on 02/22/2015
  

  The acquisition comes as the holding company is restructuring its Canadian operations in Toronto and Montreal around its Village model, where it houses all operations in a given city within a single complex. Toronto-based Plastic Mobile is a mobile specialist that builds applications and other strategic solutions for m-commerce, encompassing retail, loyalty, payments, coupons, and in-store initiatives.

• Darden Puts $200 Million Media Assignment In Review in MAD on 02/20/2015
  

  The incumbent is Publicis Groupe's Starcom, which won the Darden assignment in 2010. Last year, amid a battle with disgruntled shareholders, the client sold its Red Lobster chain for $2.1 billion and Starcom sibling Spark won media duties for the seafood chain. That assignment is not in review. Darden continues to operate the Olive Garden and Longhorn Steakhouse franchises.

• OMD Tops (Again) In Latest Gunn Media Ranking in MAD on 02/19/2015
  

  Coca-Cola was the most awarded advertiser according to the Gunn Report For Media 2014, which was issued Thursday. For the first time, OMD sibling shop PHD placed third in the agency network category. Sandwiched in between the two Omnicom shops was Starcom MediaVest Group.

• VML Absorbs Sibling Crossmedia; Expands to Mexico City and Buenos Aires in MAD on 02/19/2015
  

  Founded in 2003, Crossmedia started as an email marketing company and evolved into a full-service digital agency by 2006. The shop works with clients such as Bimbo, Banamex, LG and eBay, among others. Crossmedia CEO Javier Dorrego has been appointed CEO VML Mexico.

Comments by Stephen All comments by Stephen

• Nielsen's Plan To Improve TV Measurement: Progress, Not Perfection by Stefanie Morales (MAD on 02/25/2015)
  

  Nick, MediaPost would be more than happy to offer you the same platform as Stefanie for an equal time post. 800 words give or take, a thousand words max. Think you're off to a good start already with your eloquent comments but you're certainly entitled to the "main stage" for a broader take if you'd like. Send to mcclellan@mediapost.com and thanks for your interest in doing so.

• Marissa Mayer: The Case For Advertising On Yahoo by Steve McClellan (MAD on 03/18/2014)
  

  oops. I forecast a correction in my immediate future. Thanks for pointing that out.

• Live From Las Vegas: SMG Unveils New Content Marketing Platform by Steve McClellan (MAD on 01/06/2014)
  

  So if someone in a marketer's target audience is doing a search on Kitchen Design this platform would enable a marketer to quickly deliver a paid media message--otherwise known as an ad--to the searcher that incorporates a blog or video or some other relevant piece of content from a participating publisher that hopefully adds to the consumer's knowledge of the subject being researched. That's surfacing content. Apologies for the jargon--should have been explained in the story.

• Mindshare Creates New Luxury Unit by Steve McClellan (MAD on 12/23/2013)
  

  Corrected and thanks for the heads up!

• WPP Sells HQ Property, Heads To Columbus Circle by Steve McClellan (MediaDailyNews on 12/19/2012)
  

  A couple of employees of the maintenance company were reportedly let go. And the company was sued by at least one of the people inside the elevator who witnessed the tragedy. No word yet, at least no public word, on whether Hart's estate or family is suing or talking settlement with the building's owner or the maintenance co.

• WPP's Sorrell Predicts 2012 Record Year, Big Buys On Google by Steve McClellan (MediaDailyNews on 12/03/2012)
  

  Yep, it's a typo. What it was meant to say was WPP is spending $2 billion this year with Google and $2.5 billion--also this year--with News Corp. Those are the top two places, per Sorrell, where WPP is placing ads this year. Sorry for the confusion.

• Publicis To Acquire Digital Agency LBi For $540 Million by Steve McClellan (MediaDailyNews on 09/20/2012)
  

  Thanks Ravi, that's right. My mistake.

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