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Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at

Articles by Stephen All articles by Stephen

  • JC Penney Launches Media Agency Review in MAD on 10/24/2014

    The retailer hasn't conducted a full blown media agency review in over a decade, when Omnicom's OMD was awarded the account. Word of the review comes after the company confirmed that a new CEO was taking the helm of the company in November-Marvin Ellison, former executive vice president of U.S. stores for Home Depot.

  • Tiffany's Selects WPP's MEC For $100 Million Global Media Account in MAD on 10/24/2014

    The selection follows the company's search earlier this year for a creative shop, and the winner in that contest was MEC sibling agency Ogilvy & Mather. The client's global ad spend is approximately $100 million. The firm has stepped up its marketing support in recent years. It spent $247 million on advertising, media and marketing in 2013 -- up from $234 million in 2011 and $197 million in 2010, according to financial filings. Collectively, this represented 6.1% of worldwide net sales.

  • Johnnie Walker Reviews Its Global Ad Agency Assignment in MAD on 10/24/2014

    BBH has handled creative duties as AOR for 15 years and is expected to participate in the review. Guy Escolme, global brand director, Johnnie Walker, said: "The brand's relationship with BBH has been hugely successful, with the agency producing award-winning work of outstanding creativity. As the market leader, Johnnie Walker feels the time is right to invite selected agencies, including BBH, to look at how we take the brand forward into the future."

  • Goodby Silverstein NY Awarded 'New York Post' Creative Assignment in MAD on 10/23/2014

    It's a coup for Goodby's New York office, which opened its doors in January of 2013. The agency will create a campaign that is expected to launch before the end of the year. The campaign will include digital, outdoor and experiential activations, according to the agency. Other New York clients include Comcast and Rock The Vote.

  • Unilever's Weed To Chair First Positive Change Effie Award Program in MAD on 10/23/2014

    Weed will set the standards bar for the new program, announced earlier this year. He will also oversee the jury selection process and the judging which begins in February 2015. "In a world where people are waking up to the many challenges we face globally as a society, the role of brands in helping people to live more sustainably has never been more important," Weed said.

  • Olson To Be Acquired By DC-Area Consultant For $295 Million in MAD on 10/22/2014

    Minneapolis-based ad agency Olson has agreed to be acquired by Fairfax, VA-based consultant ICF International for $295 million. The deal is expected to be completed in November subject to regulatory approval and other closing conditions. For ICF Olson is the latest in a string of marketing services acquisitions that include Ironworks, Citytech and Mostra.

  • IPG Posts 6.3% Organic Growth For The Third Quarter in MAD on 10/22/2014

    Revenue was up 8.3% to $1.06 billion, with an organic revenue growth spurt of 6.3%, nearly three times the growth rate that the company reported for the same period a year ago. Net income nearly doubled to $92.8 million. IPG is the second Adland holding company this week to report strong third quarter results. Yesterday Omnicom posted results that showed it garnered 6.5% organic growth for the period.

  • Rebranding Effort Underway For Alliance Data's Epsilon in MAD on 10/22/2014

    The company has made several big acquisitions in recent years including last month's agreement to acquire Conversant (formerly known as ValueClick) for $2.3 billion. Earlier the firm bought Hyper Marketing for $460 million, which brought marketing services firms such as Ryan Partnership, SolutionSet, CatapultRPM and into the Epsilon fold. The various companies under the Epsilon umbrella will be rebranded with the Epsilon name. The entire rebranding effort may take a couple of years.

  • O&M Unveils New Data Center OgilvyAmp in MAD on 10/21/2014

    Some 300 O&M staffers have been assigned to the unit designed to help clients use data in creative and effective ways with a particular focus on strengthening relationships with customers, the agency said. The operation is led by Todd Cullen, who joined Ogilvy last year as chief data officer. Clients such as Nestle and Merck have signed on to use the services of the new unit.

  • Omnicom Posts 6.5% Organic Growth For The Third Quarter in MAD on 10/21/2014

    CEO John Wren noted the "huge opportunity" presented by programmatic while stressing that the business today represents less than 2% of the holding company's revenue. He also said there's a shift in the way that clients both perceive TV and how they are using it, noting that some money normally earmarked for scatter TV is shifting to other areas.

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