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Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at

Articles by Stephen All articles by Stephen

  • Assembly Wins Amazon's Audible Inc. Media Assignment in MAD on 10/05/2015

    The MDC agency's duties will include cross-channel media buying and planning, strategy, analytics, optimization and product innovation. The audiobook category has wide appeal: 55 million Americans listened to one in the last year.

  • Christina Norman Named CEO At Water Cooler Group in MAD on 10/05/2015

    Norman will oversee the group's creative and business operations, which include media agency Media Storm as well as specialists in social media, digital, advanced analytics and creative. Norman most recently served as head of her own company, Gemini Entertainment.

  • Brent Choi Appointed CCO, JWT NY And Canada in MAD on 10/02/2015

    J. Walter Thompson has appointed Brent Choi chief creative officer, JWT New York and Canada. Choi had been the agency's top creative in Canada, and adds New York to his remit as Adam Kerj leaves the agency for what it termed were personal reasons.

  • Kraft Heinz Conducts Agency Review in MAD on 10/02/2015

    Word of the creative agency review follows last month's decision by the company -- formed by the merger of Kraft Foods and Heinz -- to consolidate its $600 million media assignment with Publicis Groupe's Starcom without a review.

  • John Partilla Named CEO Of Screenvision in MAD on 10/01/2015

    The former CEO of ad shop Olson will focus on elevating Screenvision's position in the broader video media landscape, integrating new and emerging technology, strengthening the preshow advertising platform, and creating additional content for brands.

  • Agencies Won't Survive Without A 'Flatter' Operating Model in MAD on 10/01/2015

    That was the consensus at one Advertising Week panel where the model now embraced by most agencies was described as antiquated, dehumanizing and destructive.

  • Richards Group Reorganizes Data-based Practices in MAD on 10/01/2015

    Two of the agency's senior managers, Scott Friesen and Audrey Berger, will jointly run the reorganized operation, now called Quadratic.

  • 72andSunny Selected As New Coors Light Agency in MAD on 09/30/2015

    The brand has struggled in recent years, with a low single-digit sales decline last year. A review was launched two months ago after incumbent Cavalry was let go.

  • SMG's Spark Wins Valspar Paint Media AOR in MAD on 09/30/2015

    The agency will handle media planning and buying for the client for both online and offline as well media strategy for all consumer products in North America. The scope of work also includes retail partnership promotions.

  • Breaking Through The Glass Ceiling in MAD on 09/29/2015

    A panel of women executives in leadership roles explored what has been achieved and the work that needs to continue at an Advertising Week session.

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