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STEVE MCCLELLAN

Steve McClellan is the Editor of MediaPost's Agency Daily (MAD). You can reach Steve at mcclellan@mediapost.com.

Articles by Stephen All articles by Stephen

  • Y&R Sets Up Shop In Fast-Growing Mongolia in MAD on 09/19/2014

    The agency, in partnership with sibling firm TNS, is taking control of an advertising and research firm created by MCS Holding in 2008, making it the country's first foreign controlled agency. Mongolia's economy is expected to grow by double-digits for the foreseeable future.

  • Quillin Taps Speciale For Media/ Biz Dev Role in MAD on 09/19/2014

    The former MediaCom VP has come out of retirement to join Las Vegas-based Quillin. His daughter is Donna Speciale, president of sales at Turner Broadcasting.

  • SMG Appoints Sue Frogley To New Global Commercial Director Role in MAD on 09/19/2014

    Frogley joins the Publicis Groupe-owned Starcom MediaVest Group from Dentsu Aegis Media where she most recently was President of Commercial Operations.

  • Dick de Lange Appointed Chief Strategy Officer Y&R NY in MAD on 09/18/2014

    Previously de Lange was Group Strategy Lead on Samsung at R/GA. He effectively replaces Hope Cowan who recently left the agency.

  • Road To Rio: WPP Extends Its Brazilian Shopping Binge in MAD on 09/18/2014

    The holding company has just completed its fourth Brazilian M&A deal this month. The latest: the acquisition of healthcare research outfit Evidencias, which was made via WPP unit Kantar Health. Brazil is WPP's eighth largest market, generating about $650 million in annual revenues.

  • WPP Takes 'Significant Minority Stake' In New Hollywood Digital Studio  in MAD on 09/17/2014

    Founded by filmmakers Jon Avnet, his son Jake and Rodrigo Garcia, the new digital studio, Indigenous Media, will produce scripted series and channels for digital platforms worldwide. WPP will contribute advertising expertise to help attract brand sponsorships.

  • 360i Establishes Its First West Coast Office, In Los Angeles in MAD on 09/16/2014

    The move follows a growth spurt and demand by clients for the shop to expand its U.S. presence coast-to-coast. Toyota and NBCU will be managed out of L.A., which will be overseen by Strategy Director Rich Reigart.

  • Publicis Groupe Unveils Major Management Changes - COO Jean-Yves Naouri Is Out in MAD on 09/16/2014

    Publicis Groupe disclosed sweeping managerial changes Tuesday morning, designed to put in place the next generation of the Groupe's leadership. Maurice Levy will step down in 2017. (No successor has been named.) SMG CEO Laura Desmond and ZenithOptimedia will have alternating oversight of VivaKi, one year at a time. Desmond is first up.

  • Digital Ad Spend Will Surpass TV By 2017 in MAD on 09/15/2014

    It's happening already in some major ad economies. But while ad executives say they are "managing a transition," TV is still expected to remain a dominant media with significant influence on culture and consumers.

  • McKinney Names Adam Levine CMO in MAD on 09/12/2014

    Levine will split his time between the agency's headquarters in Durham, NC and its New York office. Job one: "Grow the agency."

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