STEVE MCCLELLAN

Articles by Stephen All articles by Stephen

• Noise Media Wins U.S. Remit For Indian Motorcycle in MAD on 03/10/2026
  

  Noise Media said the appointment marks "a significant expansion" of its presence in the American market.

• More Turmoil At M&C Saatchi As Agency Parts Ways With CEO in MAD on 03/09/2026
  

  Rejoining the board is Vin Murria, whose company AdvancedAdvT Limited ("ADV") made a hostile takeover bid for M&C Saatchi four years ago.

• Lerma/ Wins US Creative, Social Remit For Diplomatico Rum in MAD on 03/09/2026
  

  Lerma/ was selected following its prior work with Brown-Forman's ready-to-drink cocktail brand New Mix and its ability to pair category expertise with a "culturally fluent strategy."

• Horizon, Carat Test New Consumer Intelligence Capability in MAD on 03/09/2026
  

  The capability is being developed via a partnership between Slightly and Vurvey Labs that builds people models and AI personas.

• Ebiquity Taps Agency Vet Swaebe For Top Americas Growth Role in MAD on 03/09/2026
  

  Swaebe joins the firm after serving in several senior management roles over two decades at MullenLowe, including most recently a six-year stint as global chief growth officer.

• M&C Saatchi NA Lands U.S. Soccer Federation Integrated Account in MAD on 03/06/2026
  

  The remit includes data and audience insights, partnership marketing, experiential marketing, brand development, and performance marketing.

• Advertising's Annette King Dies At 57 in MAD on 03/06/2026
  

  Her 35-year career in the business included service at WPP, Publicis and most recently Accenture Song, where she paused her career in early 2025 to deal with a health issue.

• Automaker Changan Targets Europe, Taps Mediaplus To Handle Media in MAD on 03/05/2026
  

  The Chinese automaker has earmarked a double-digit million-euro budget for the initial foray which covers Germany, Italy, Poland, Spain and the UK.

• WPP Media Promotes Hall To U.S. CEO in MAD on 03/05/2026
  

  Hall was previously chief client officer, WPP Media U.S., and before that was CEO North America at Mindshare.

• TaylorMade Banks On Documentary To Promote New Club in MAD on 03/04/2026
  

  The film is chockfull of golf technology information that only a true enthusiast can appreciate. For the casual fan, the film also features many golf greats including Nelly Korda, Rory McIlroy, Scottie Scheffler, Tiger Woods, and more.

Comments by Stephen All comments by Stephen

• Interpublic's R/GA Taken Private By Truelink Capital by Steve McClellan (MAD on 03/03/2025)
  

  Good question, Scott. Not disclosed so far. 

• International Advertising Association Establishes North American Chapter by Richard Whitman (Mediapsssst on 03/17/2023)
  

  Michael, the IAA has had a New York chapter but has never had a North America chapter. This will encompass all of the US, Canada and Mexico, according to the group. Thank you for rasing the point as the article should have provided that background. 

• How Much Does Gun Advertising Contribute To All The Killing? by Richard Whitman (Mediapsssst on 06/01/2022)
  

  Steve, here is a link to the NYT story referrenced in the Whitman column. It does not show the videogame type ads described in the piece. It does link to a Daniel Defense ad featuring children. https://www.nytimes.com/2022/05/28/business/daniel-defense-rifle-texas-shooting-gun.html?searchResultPosition=1

• New Era At Accenture Interactive As Droga Is Poised To Take The Reins by Richard Whitman (Mediapsssst on 08/23/2021)
  

  Oops, thanks for pointing that out John.

• 4A's Creates Agency Review Participation Agreement by Richard Whitman (Mediapsssst on 08/24/2021)
  

  Hi Michael, I think you're right--an effort to make clients aware agencies have major issues with the current process, particularly when the client doesn't retain professional help with the search. No power per se. 

• Agency Review Activity Spikes After Quiet 2020 by Steve McClellan (MAD on 07/09/2021)
  

  Hi Michael, the $544 million figure is a net figure that does take into account losses. No doubt marketers are pressing for lower fees/prices whereever they can find them, with all suppliers. But the spike probably does reflect the fact that marketers put off reviews last year to deal with other more pressing COVID-related issues. 

• Imagine A Pro Sports Team Called The 'New York Jews' by Richard Whitman (Mediapsssst on 07/13/2020)
  

  Ed, I think the hockey team has a claim on the Capitals name there, although St. Louis had both a baseball Cardinals and a football Cardinals for some time. To your broader point, yeah, there are a lot options for non-offensive names. 

• Despite Rumors To The Contrary, Manly Men Drink Rose by Richard Whitman (Mediapsssst on 08/06/2017)
  

  Thanks Nicholas, as editor of this column I should have caught that. Appreciate that you did. 

• Brands Failing To Provide Quality Training In Media Skills by Steve McClellan (MAD on 10/28/2016)
  

  It is J.R., although it's usually not referred to as 'educatiing' and frequently it is people below the c suite. But often agencies meet with clients to 'brief' them on this or that issue. Which makes sense given that the former are supposed to be experts in the field. 

• Agencies React To Finger-Pointing, 4As Calls ANA Report Anonymous, One-Sided by Steve McClellan (MAD on 06/07/2016)
  

  Thanks for catching that Michael, now fixed.

About Edit

You haven't told us anything about yourself! Surely you've got something to say. Tell us a little something.