RICHARD WHITMAN

Articles by Richard All articles by Richard

• Dentsu Invests In Short Drama, App Developer Emole in Mediapsssst on 04/29/2025
  

  The format is pay-per-view and younger viewers in particular are big fans because they like the content and avoid ads.

• Is WPP Getting Ready To Unload AKQA? in Mediapsssst on 04/28/2025
  

  Like other digital agencies, the pioneering WPP shop has struggled in recent quarters, but WPP CEO Mark Read said the company is focused on fixing, not selling the agency.

• Is College A Waste Of Money? Most Of Gen Z Thinks So in Mediapsssst on 04/25/2025
  

  That's according to a new survey from Stagwell's Harris Poll. Nearly half of the same cohort believe AI has made college irrelevant.

• Publicis Sapient Puts 'Human Face' On Its Work Via Healthcare Documentary in Mediapsssst on 04/23/2025
  

  The film, "Doc Albany," made with Breakwater Studios is set to debut at this year's Tribeca Film Festival in New York in June.

• Havas CEO Bollore's Compensation Soared 2.7 Times In 2024 in Mediapsssst on 04/22/2025
  

  The company lost ground last year but says it will return to positive territory in 2025 with more than 2% organic revenue growth.

• Poll: More Americans Oppose Trump's Tariffs Than Support Them in Mediapsssst on 04/18/2025
  

  And 45% say their personal financial situation is becoming worse, up sharply from 41% in March and February.

• Poll Finds Alarming Rise In Bad Behavior At The Office in Mediapsssst on 04/09/2025
  

  The survey found that 30% of employed U.S. job seekers believe employees at their company are more confrontational than they were three years ago.

• Are Stagwell's Five-Year Financial Targets Overly Optimistic? in Mediapsssst on 04/07/2025
  

  At least one analyst-Brian Wieser-believes so, arguing that each of the firm's business units is likely to perform less well than the company's implied performances.

• How The Omnicom-IPG Deal May Impact Your Media Plan in Mediapsssst on 04/03/2025
  

  The folks at media consultant ID Comms have been thinking a lot about the issue and dispense some advice to the industry via the firm's podcast #MediaSnack.

• After A Transformational Year Omnicom's Wren Receives A 7.5% Pay Hike in Mediapsssst on 04/02/2025
  

  The raise was awarded for meeting financial targets but Wren also transformed the company with the Flywheel Digital deal and pending IPG acquisition.

Comments by Richard All comments by Richard

• Good Grief by Bob Garfield (Garfield at Large on 12/05/2016)
  

  Wow! That is totally forgettable! And, yes, vocal fry (although it's somewhat mild in this case) is the most annoying thing in the world!

• Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team by Richard Whitman (Mediapsssst on 12/01/2016)
  

  I will have to read that, George! :)

• If You're Over 50, Please Take This Survey (And Everyone Else In Advertising Who Isn't) by Richard Whitman (Mediapsssst on 11/02/2016)
  

  Marcelo, I agree. Which is why I took the survey myself and was not presented with any sort of registration form nor did I receive any follow up.

• To No One's Surprise, Morale Sucks In the Ad Industry by Richard Whitman (Mediapsssst on 10/24/2016)
  

  I am real! Richard Whitman is real! This is not a joke! ;)

• Art Directors Club And The One Club Decide To Merge by Richard Whitman (Mediapsssst on 10/04/2016)
  

  Jack, sorry. I see my editor fixed it. I had originally intended to write almost 100-year-old ADC but I see that I submitted "almost 20-year-old ADC." My bad!

• Ad Agency That Can't Spell Pokemon Creates Pokemon Characters That Can Be Found At Ad Agencies (Face Palm) by Richard Whitman (Mediapsssst on 07/25/2016)
  

  Always great to see you here, George!

• Correction: Droga5 Web Site, Petition by Richard Whitman (Mediapsssst on 06/28/2016)
  

  I'll just stop by to drop this: "On 25 Jun 2016, at 10:01, Olivia Sweeting <olivia@persuasioncomms.com> wrote: Hi there,  Some satire: www.removeeverythingnotbritishfromtheworldwideweb.com. Made by Droga5 London. " I'm thinking most people would fully conclude that this work came from Droga5 London. Am I right?

• What Everyone Didn't Notice About that Racist Chinese Detergent Ad by Richard Whitman (Mediapsssst on 05/30/2016)
  

  I have eyes everywhere!

• CNBC Launches In-House Agency to Reach Audiences 'A Thousand Different Ways' by Richard Whitman (Mediapsssst on 04/14/2016)
  

  Thanks, Jerry:)

• Over Two Thirds of Digital Display Is Bought By Robots, Er, Programmatic Computers by Richard Whitman (Mediapsssst on 04/07/2016)
  

  Granted, creativity is best left in the hands of humans but consider the endless amount of ads for kinives you see next to stories about knife murders or the annoying ads you see for something you just browsed for, or worse, just bought on Amazon. Sure, programmatic can certainly ease the human burden and increase the efficiency of digital advertising but there are just too many examples of of "Yup, that shit was placed by a computer" for me to be satisfied that removing the hman element is a good thing.

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