From ball-shaking to belly-shaking. Kmart's "average Joes" are back again this holiday season. Last year, the men made holiday music by shaking their junk; this year, the men have been eating heartily, giving them stomachs big enough to play Jingle Bells on. This time around, the men are wearing Joe Boxer men's sleepwear. The routine wouldn't be complete without a tip to last year's successful video, so the spot ends with the middle man losing his pants, revealing smiley-face boxers and a quick shake. See it here. And if you can't get enough of the Joes, check out the Jingle Joe Jingle Maker. FCB Chicagocreated the campaign.
VEEV, an Acai-berry-flavored vodka, is going after regular vodka brands with an amusing online video that portrays plain vodka as a spurned lover. A man returns home from a night out to find his woman sitting in the dark, waiting for him. The woman is old, Russian and peeling potatoes. Viewers quickly realize that this woman is the man's ordinary vodka come to life. And this vodka has been neglected and speaks to her man demanding to know who the other spirit is in his life. The woman asks if she's been distilled too many times after telling her man that she can small betrayal on him and it smells like tonic, lime and lies. The man comes clean and admits that VEEV has replaced his former tried-and-true vodka. See it here, created by Zambezi.
Random iPhone App of the week: GolfNow, a tee-time reservation and golf course technology platform, created a standard and premium version of its mobile app. Both versions use location services and Google Places to personalize tee time bookings by allowing golfers to search for courses in the area, and at more than 5,000 courses worldwide. The advanced tee time search allows golfers to select a course and tee time based on location, price, time of day, and ratings based on GolfAdvisor.com reviews. The premium version of the app costs $29.99 a year and offers golfers an on-course GPS platform providing hole-by-hole yardages at more than 30,000 golf courses around the world and a personalized statistical analysis dashboard to help golfers improve their game. Download the app here.
Don't make the garbage bag too heavy, because Rob Lowe is sporting some puny arms in the latest ad for DirecTV. And as a cable subscriber, scrawny-armed Rob Lowe is unable to watch his favorite sports and teams. Instead, he watches what's offered -- and the options aren't great. Regular Rob Lowe, on the other hand, watches the teams he loves without any hassle. He's also able to wear a watch that doesn't dangle off his arm and open a jar of mayonnaise by himself. The same can't be said for skinny-armed Rob Lowe. Watch it here. Grey New York created the campaign.
Old Navy has launched another amusing spot starring Amy Poehler. This time around, Poehler plays a pretentious hostess at a trendy restaurant who derives pleasure from rejecting patrons who try to snag a table sans reservations. In "No Reservations (About These Coats)," a stylish couple enter the hotspot eatery without a reservation. A pink-haired Poehler laughs at them until she takes a closer look at their coats. Poehler wants the coats off their backs and is willing to throw in a reservation to the exclusive restaurant as a trade-off. The couple inform Poehler that the coats are available on the cheap at Old Navy, prompting Poehler to leave her post, but not before snapping a selfie with the couple. See it here, created by Chandelier Creative.
This fake video shoot looks like real fun. As part of Skittles' effort to "Make Game Day Awesomer" during the NFL season, ESPN's Trey Wingo, a huge Skittles fan, was punked by good friend and NFL Live co-host Mark Schlereth. When the time was right, mounds and mounds of Skittles pelted Trey from above. At this point, I would have been looking for the biggest Ziploc bag I could find, but Trey had a blast, staying in his seat while being pelted and throwing footballs to the crew. Watch it here, created by Olson.