Wednesday, December 7, 2016
by Wed, Dec 7, 2016

Random iPhone App of the week: Dwell magazine launched an iPhone app that allows users to to like, share, comment and connect with fellow creatives, from architects, designers and fellow DIYers. At launch, the app will have more than 300,000 images to spark conversation, along with exclusive content. Editors of the magazine will curate their favorite images in a section dubbed "Photos We Love." Created in-house, the app is available for free in the App Store.

Ally Financial launched a trio of ads under its "Do It Right" umbrella, which focuses on the company's commitment to doing things right for customers. When Ally has a team huddle, everyone attends. No matter where employees may be, they hustle to get into the huddle. In "Bees," an Ally exec gives a beekeeper financial advice, despite having bee stings on every inch of his body. My favorite was "Wishing Well." While on a date, a man tries to be romantic by throwing a coin in a wishing well. His date, an Ally exec, finds this fiscally irresponsible and jumps in the pond to get the man his quarter back.

Colle+McVoy created a unique video for Land O'Lakes that tells the story of how the company supports dairy farmers in the Unites States and globally. Users can hold down the space bar and toggle between two videos simultaneously. Viewers see what's it like to be a Land O'Lakes co-op member, told from the perspective of a U.S.-based farmer and a Rwandan farmer. Toggling between the two videos is pretty neat; users can see how successful both farmers have become and the lessons each will pass down to their children.

IMA (Institute of Management Accountants) launched a B2B campaign targeting Millennials. The campaign promotes the CMA (Certified Management Accountant) certification as a solution to confronting the skills gap in the finance and accounting professions. "You've Got To Earn It" shows a management accountant so proud of his CMA certification that he gets a large tattoo on his back to celebrate the accomplishment. His business-dressed co-workers wait patiently for their turn in the tattoo chair. Definitely targeting Millennials here. The Gate | New York created the campaign.

David Beckham's body is a canvas for his tattoos to tell a heart-wrenching story of violence against children in an ad for UNICEF.

The 60-second ad depicts violence in environments where children should be safe: their homes, schools, online and in their cities. As "Rock-A-Bye-Baby" plays in the background, Beckham's tattoos show cyberbullying, verbal and physical abuse at home, taunting by students and teachers and a suspicious stranger kidnapping a young girl at night.

"Violence against children marks them forever. It's wrong. End it," says Beckham.

BlindPig created the campaign.

Sandy Hook Promise created an absolute must-watch video called "Know the Signs," a 2:30 PSA that hopes to stop gun violence by educating kids and adults on warning signs that often appear before tragedy strikes.

Created by BBDO New York, the spot introduces "Evan," a high school teen who's bored, easily distracted and awaiting summer break. He writes on a library desk one day and gets a response. Soon, he's conversing with someone and itching to know who it is. Could it be the cute girl in the cafeteria or the girl seated next to him in class? He's about to find out, but the library is closed for the summer. He signs a girl's yearbook in the gym and her friend sees his handwriting and immediately knows it's the person she's been communicating with via library desk. Who says technology is supreme? This is old-school.

As the two get acquainted, a student brings a gun inside, and is about to shoot.

"While you were watching Evan, another student was showing signs of planning a shooting." The remainder of the video shows what viewers missed: a young man who was bullied, read gun magazines, watched videos of gun violence and who didn't interact well with others.

"Gun violence is preventable when you know the signs."

Upland Brewing Company and its creative AOR Young and Laramore are attempting to shift Sour Ales -- beers made with wild yeast, intensely tart and acidic -- from the niche to the mainstream with a makeover of its product line and new ad campaign. 

"Blended Works Of Art" includes an updated logo, new packaging and advertising featuring illustrations by Minneapolis artist Michael Cina. 

Print and out-of-home advertising will run primarily in bars, liquor stores and trade publications/websites in the two markets currently selling the beer, Indiana and Boston, with potential media buys in additional markets to come in the future. See the print ads here, here, here, here and here.

Started in 2006, the Sour Ales program began as a way for Upland to experiment with a brewing style that is common in Europe, but is far less popular in America. The brewery is now attempting to transition what first began as a passion project into national distribution and popularity.

Santa knows many things, but technology is not one of them. Last year, Santa was hacked by the Bah Hum Bug and his naughty/nice list was leaked to the world, because he never installed Norton antivirus.

This year, with help from his tech-savvy son, Chris Jr., Santa describes how the North Pole operation installed Norton security and upgraded its technology, leaving Santa in charge of a business he doesn't know how to operate.

Employees are still bitter about last year's hack. Once again, we meet Krankle, the lead elf who's backing up the year's naughty/nice list and Chris Jr., who refers to his father as Christmas past and himself as Christmas future.

The video ends with Santa sitting at his laptop, drinking a nice glass of milk. Santa spills his milk on said laptop, once again taking down the entire workshop.

"Have a safe and happy holiday with Norton Security," closes the video, created by Grey San Francisco.

To launch Puma Fragrances BodySprays, L'Oreal created a digital campaign starring French soccer star Antoine Griezmann and his signature post-goal hand gesture.

Griezmann is the perfect wingman for guys who need to step up their game. Whether it's a guy with a mullet haircut, or a man who brings his lady to see a romantic view of a highway, Griezmann makes sure that each date ends on a high note.

Even if that means giving one guy an impromptu haircut in the middle of a movie theater or skywriting a romantic message to save the other, the fottballer will go the extra mile. When he's unavailable, Puma Fragrances are the next best thing.

Buzzman TV created the campaign, directed by Ernest Desumbila.