by Fern Siegel on Mar 11, 10:00 AM
The creative work is a play on FOMO: "Fear of Missing Opening Day" on March 28.
by Fern Siegel on Mar 8, 10:00 AM
A study found nearly one in four girls feels judged on how their skin looks.
by Fern Siegel on Mar 7, 10:00 AM
The digital work, appearing worldwide, mark the brand's new visual identity.
by Fern Siegel on Mar 5, 10:00 AM
Blue Diamond will be a strong presence at Big Ten basketball and football events over the next year.
by Fern Siegel on Feb 28, 10:00 AM
Wild postings in 20 locations across downtown Manhattan and Brooklyn highlight the dangers of PVA and microplastics.
by Steve McClellan on Feb 23, 1:19 PM
T. Rowe Price has launched a new global branding program called “The Power Of Curiosity” which is designed to convey how active questioning conducted by investment professionals drives more informed insights that can better enhance the investment process. Digitas New York is the firm’s agency for strategy, creative, and production, and Assembly developed the media buying plan. The new …
by Steve McClellan on Feb 20, 11:18 AM
Bourbon maker Maker’s Mark is marking Women’s History Month with a campaign that will let fans create personalized labels for 750 ML bottles of bourbon to recognize an inspirational woman in their lives. The labels are free but not the bourbon. The bourbon brand is working on the effort with its agency Doe-Anderson and Vital Voices a nonprofit that invests in female leaders tackling big challenges.
by Fern Siegel on Feb 20, 10:00 AM
Its new campaign, "Hickey Magic," which enlists influencers, runs indefinitely on TikTok.
by Fern Siegel on Feb 19, 10:00 AM
The new dynamic design symbolizes the transformative nature of change.
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