Wednesday, September 21, 2016
by Wed, Sep 21, 2016

It's raining cats, dogs and octopi isn't a phrase you hear ever, but, if the occasion arises, GE has your back. In a 60-second ad running online and on GE's social media channels, viewers see an "Octnado" of sorts. Octopi are raining down and no $5 street umbrella can survive this. GE sees organization in this chaotic mess, using its technology to safely navigate planes, trains and hospital grids, while the octopi wreak havoc. My favorite scene came from inside a factory that manufactures octopus umbrella, with a manager shouting: "This is the weather event we've been waiting for!" BBDO New York created the campaign.

Random iPhone App of the week:MINDS + ASSEMBLY created the LoveTapp app for pharmaceutical company, Orexo. This app is an anonymous, emotional network that offers support to those struggling with opioid addiction. People can ask for support or give support to someone in need. The app is comprised of three simple actions: request support, receive support and give support. The free app was created so users could actually feel something. For example, when someone request a LoveTapp, they receive a "heartbeat" that can be heard and felt.

GMF has been the largest insurer of public sector workers for the past 80 years. Rather than focus on healthcare babble and why they are better than the competition, the brand focused on the public sector workers they represent and used actual public service workers in the campaign. "We Stand For Those Who" highlights people who stumble upon a sticky situation and react with help and kindness. One man climbs a tree to rescue a family's pet, while a young woman breaks up a fight. Another man helped a stranded driver push their car to safety and when a runner collapsed right before the finish line, another runner stopped and helped the woman complete her race. This is who GMF supports. TBWA\Pariscreated the campaign.

If you're a sucker for mushy love stories, break out your tissues before you watch this touching video for Dove. "Amazing Moments - Louisa and Rob" tells the story of a German girl who had a crush on a boy from a boy band when she was a kid. Ten years later, she moves to Los Angeles and meets her neighbor from across the way. It's the guy from the boy band.

The pair fell in love and Dove helps the woman propose to her boyfriend. She is nervous as she places candles throughout the courtyard where they first met. She gets down on one knee, and he says yes! Dove kept her calm under pressure and turns sweating into a positive, by reminding us that some of the moments that make us sweat are the best moments of our lives.

Ogilvy & Mather London created the campaign, directed by by Peyton Wilson of O Positive.

Remember the line in "Carrie," when her mother says: "They're all gonna laugh at you?" That's the gist of the latest "History is Watching" ad fromGoodby Silverstein & Partners. "Trump: Accomplishments" was created by the agency's creative director, and New Zealand native, Kate Catalinac.

In it, viewers relive great American accomplishments, like putting a man on the moon, creating rock 'n roll, inventing the Internet or housing the greatest Olympian (Michael Phelps, ftw). The voiceover then explains that we didn't accomplish all this just so we can be the butt of jokes internationally and have the world laughing at our current political climate. "History is watching. Vote," closes the video.

Hershey launched some interesting limited-time packaging for its TAKE5 candy bar, turning the cardboard packaging the candy sits inside into a beat box.

The TAKE5 remixer was created by Barkley, IPG Media Labs and Novalia, and made its debut over the weekend at Hotel Thrillist in New Orleans. More than 500 remixers were given away, and for a limited time people can tweet the Take5 brand using the hashtag #RemixerSweepstakes for a chance to win their own beat box.

The battery-powered Remixer includes five rows of three beats with pause and stop buttons to produce more than 30,000 track combinations.

It has built-in speakers, sounds like something from the '80s or '90s, and doesn't need an app to run it. It really is like going back in time. Check out this video of the remixer in action.

In an effort to protest the HB2, the North Carolina law that forces people to use the bathroom of the gender they were born, North Carolina-based agency McKinney created One More Wish, a fictional boy band capitalizing on HB2.

The band's website houses a 12-minute documentary that explains the group's story. The men were HUGE in the '90s but now lead ordinary lives. When HB2 went into effect and real bands canceled shows to oppose the law, the band reunited on short notice to take advantage of big venues in need of acts.

Rather than be disgusted, this band saw dollar signs. The best part is, the band isn't very good. The site features four new songs laden with '90s references. Think Y2K, the "Rachel" haircut and digital pets.

All efforts of the campaign were donated to encourage people to vote in new state legislatures and vote out gubernatorial incumbent Pat McCrory in November.

Hawkeye, McDreamy and John Carter are just a few of the beloved but fake TV doctors who appear in an ad campaign for Cigna. "The TV Doctors of America" unite to tell the world that they have no idea how to act in a medical setting and are squeamish at the sight of blood. Alan Alda, Noah Wyle, Patrick Dempsey, Lisa Edelstein and Donald Faison are banding together to encourage people to visit their doctor at least once a year. Most insurance companies actually pick up the tab for an annual physical as an added incentive to take care of oneself. Aside from the TV ad, creative will run heavily online and social media. McCann New York created the campaign.

Don't get me wrong; I enjoy ads that make me think, but sometimes, I just want a car ad to be a car ad. If you feel the same way, you might want to avoid the 2:45 online video, created by Grey New York, for the Volvo S90. "Song Of The Open Road" follows a struggling writer as he travels the country while voiceover Josh Brolin recites the Walt Whitman poem of the same name.

Is the writer at a fork in the road? Will he choose the path less traveled? Wait, that's Robert Frost. Back to the video. There's a buffalo roaming, a tree on fire, girls wearing papier mache heads, navigational directions, a fox and an admission to a diner waitress that our writer never shares unfinished work. But the waitress is reading. And she looks emotional. Will she love our writer's work in progress? We'll never know, because the video ends as it began, with the waitress asking the man what he's writing about. This is almost as frustrating as not knowing what Bill Murray whispered to Scarlett Johansson in "Lost In Translation." Almost.