Wednesday, April 1, 2015
by Wed, Apr 1, 2015

Quiznos has released its latest Toasty.TV Original Parody called ‘Startourage’ a spoof of both HBO’s Entourage series and the Star Wars film franchise. In this latest piece of branded content from the fast food chain, the lusty lads from Entourage, led by actor Vince are making a Star Wars film. With half-naked girls with lightsabers, what can go wrong? Well, a lot, as you can see here. Ari the agent isn’t too thrilled with the work-in-progress. Windowseat Entertainment gets both agency and production credits.


Target's largest designer collaboration to date with Lilly Pulitzer launches April 19 and to celebrate the partnership, Target and its agency Chandelier are introducing a marketing campaign that depicts a party in honor of Lilly Pulitzer’s festive spirit and manifesto: “Life is a Party.”

Creative agency Chandelier concepted and developed the integrated campaign, which consists of TV, three print ads, digital, social and a branded app. The app is the first Target has ever launched in support of a designer collaboration and lets customers experience the collection through the party and identify product straight from scenes in the TV commercial.

The campaign's concept conveys the essence of the Lilly Pulitzer brand, which is known for its retro color prints from 60's-era Palm Beach as well as recognizes Lilly Pulitzer’s legacy as a woman who lived without boundaries, "showing the collection as fabulous, chic and colorful just as Lilly was," per the agency.

TV spots recreate one of Pulitzer’s famous parties in a fabulous mansion with an eclectic group of party-goers, including a giraffe, monkey, and notable celebrities such as Chris Noth, Nick Young, Bella Thorne and Alek Wek. The ad is set to the sound of KC & the Sunshine Band's “Keep It Comin’ Love." 

The ad can be viewed here.

The ad showcases the diverse collection of products that total more than 250 items, ranging from $2 to $150, including home goods, apparel, accessories, beach gear and travel essentials for women, men and kids.

Target spent $668 million on advertising last year, according to Kantar Media. Chandelier has worked with Target on projects since 2008.


What do an astronomer, a chef and a former pro soccer player have in common? They’re the seekers and runners featured in Seeker, Saucony’s newest global brand campaign, developed by ad shop Mechanica. The new multimedia campaign posits that “you can’t find your strong if you’re not looking for it.” The campaign, Saucony’s largest marketing effort to date, is a continuation of the brand’s Find Your Strong initiative with a further call to action: Be a “seeker” and unlock−more than a faster time or a slower heart rate−the transformative power of running. The campaign features four short vignettes that profile a series of Seekers who each use running to find their personal “strong.” For astronomer Michelle Collins, running around Hawaii’s Mauna Kea Observatory gives her the space to unlock the mysteries of outer space. For Chef Eduardo Garcia, sprinting through the Montana wilderness allows him to forage for his passion−the planet’s wildest ingredients. And former pro-footballer Mark Logan, in his quest to see the world, is running a life-changing road-trip up the Pacific Coast. The first story in the Seeker series will launch May 6 at saucony.com. Saucony re-appointed Mechanica as its creative agency of record last September.

 


TrueCar, the car buying service that bills itself as "the negotiation-free car buying and selling mobile marketplace," with the help of ad agency Tiny Rebellion has launched a new social campaign, to “thank” the furry friends that starred in their latest TV spot, True Love , featuring Owen Wilson as the voice of the brand. Starting today for every Instagram photo tagged #DogsInCars, TrueCar will donate $1—up to $50,000—to the Best Friends Animal Society’s  “Joy Rides” program, a transportation program for dogs which picks them up at a shelter and takes them to a loving home or no-kill sanctuary. The campaign will run until the end of April or the goal of $50,000 has been reached. 

 


Petco has launched new video series featuring celebrity “pet parents” and their personal pet adoption stories. As part of Petco’s Think Adoption First initiative and timed with the start of spring when pet adoptions increase in comparison to the winter months, the documentary-style series features celebrity pet parents reflecting on the impact their adopted pets have had on their lives and aims to encourage prospective pet parents to consider giving an adoptable pet a permanent home. Petco has partnered with the following celebrities to share their pet adoption stories: 

•      Professional surfer, Taylor Knox: https://youtu.be/LNGb3elHGh8

•      Professional skateboarder and rally cross driver, Bucky Lasek: https://youtu.be/spuGzWEKW_Y

•      San Diego Padres pitcher, Tyson Ross: https://youtu.be/xdAzQdqnuvs

•      Roller derby athlete, Bonnie Thunders: https://youtu.be/jPMwY8l5HxE


audiEver wish you had an office chair that would drive you to your next meeting or make a sudden turn so you could avoid talking to your boss? Look no further than the Audi Autonomous Office Chair. Accessories you expect in your car are brought to life in an office chair that's speedy, drives you to your next meeting and comes equipped with an air bag, just in case you collide with a pedestrian co-worker. This chair even knows when you're ready for your next coffee break and will drive you to the company coffee machine for a refill. Watch the video here, created by AKQA.


reebokReebok joined the fragrance world with its debut scent swet. I bet it's heavy on the salt. The fragrance was created in the fitness center at Reebok World Headquarters, taking two years to perfect. You can't just bottle human sweat, can you? Sort of. Reebok hired a top scent creator to gather actual drops of sweat from employees/exercise enthusiasts. While they worked out, the fragrance team collected the sweat. Fun job. Samples were then brought to a distillery and two years later, the perfect scent was created. A 15-second teaser video on Instagram shows athletes basking in their own sweat -- a few look like they're bathing in it -- and a still of the swet fragrance bottle. See it here, created by Venables Bell & Partners.


glowindarkcatinhatThe latest TV campaign for Lowe's shows a man whose confidence was boosted so much by installing a bathroom sink by himself, he gets the courage to pitch his boss on his brilliant invention: the glow-in-the-dark cat hat. The office is pitch black, except for the cat's hat, so the employee can't see his boss' reaction: "It's not good," says the boss. See it here. Lowe's created an infomercial for the cat hat, and the 2,250 people who comment have a chance to receive a free one, along with a coupon good for a discount off their next purchase at Lowe's. Watch the infomercial here, created by BBDO New York.


duluthtradingDuluth Trading Co. developed the perfect pair of pants for homeowners and tradesmen sick of bulky tool belts weighing down their pants. Based on the brand's Fire Hose Work Pants, Duluth Trading's new Magnetic Fire Hose Work Pants are built with crushed Samarium Cobalt magnets directly embedded in the fabric. Nails, screws and tools can be placed anywhere on your legs -- wherever's most convenient. Talk about customizable. There's also a copper-lined pocket for your cell phone and credit cards, so your data won't be erased by the magnets. Read more about the pants here, created by ExponentPR.


fetchbyfetchI have a hard time understanding perfume ads for adults, but I get the gist of Fetch by Fetch, a poofume for dogs. The black and white ad shows dogs frolicking at the beach, while a breathy voiceover barks off dog mantras like: "Be the dog you really are" and "release your inner bitch." Those mantras can actually work for people, too. I bet the fragrance smells like grass, meat and fire hydrant. Once again, potentially interchangeable for people. Watch the ad here. The poofume is available exclusively at 3MillionDogs.com.


swordsNo joke, this video is hot. "Fifty Shades of Grey" could have used a steamy sword fight scene like the one found in this video for Wilkinson Sword razors. A couple showcases impressive sword skills as they lunge for one another in a large, empty ballroom. Blood is not lost in this dance; clothing is. The woman strikes first, slashing the man's shirt in half. After that, the woman loses her long skirt and jacket, with the fight continuing up a flight of stairs. When the couple are left in nothing but their underwear, the next accessory to be cut is the man's beard, leaving him with a mustache. The fight ends on the roof, with the woman pushing the man through a skylight. Luckily, he lands on a bed, with the woman joining him -- but she, no doubt, took the stairs. "Free your skin. Foreplay meets Sword play," closes the video, seen here. Watch a making of the video here. The video will run as an online pre-roll on YouTube and Unruly, with the making of video posted on Wilkinson Sword's social media account. Yes, real Wilkinson Swords were used in the video, created by J. Walter Thompson New York.


coxbusinessCox Business launched an amusing TV spot that turns the tables on long waits at the "Doctor's Office." A patient takes advantage of her doctor's free WiFi and works while she waits. When the doctor is ready to see her, she tells the receptionist she'll be in shortly because she's getting a lot of work completed. The spot ends with the doctor asking if his patient is ready and his receptionist replies: "Not yet, but you're next." A scenario I would love to see play out in real life. Watch it here, created by FCB Chicago.


airwickMatch your room scent with your mood by visiting Air Wick's Scent Decorator website. Users scroll through a series of photos, ranging from pictures of family and flowers to nature settings and food. Once three pictures are selected, Air Wick determines your mood and lists the ideal Air Wick scents to match said mood. After choosing three pictures, my mood was deemed invigorating. I was shown a scent to invigorate me, along with some home decor tips and DIY projects to make a room look and feel invigorating. There are so many photo options to select, resulting in one of 16 moods. ScentDecorator.com will be updated as new Air Wick products are released and new DIY content is added. Droga5 New York created the site.


benjaminmooreA video for Benjamin Moore takes playing with your food to another level, and those involved were paid to make this fantastic mess. What fun. The 30-second video shows a group of researchers, dressed completely in white, filling oversized squirt guns with colorful foods and crayons. The squirt guns were launched onto a canvas painted with Benjamin Moore paint. The end result resembled a Jackson Pollock painting and to illustrate the paint's durability, a researcher used a squeegee to write "only this can" among the muck. That's some impressive paint. See it here, created by The Martin Agency.


millerliteMiller Lite launched a 60-second brand spot called "Wonderful World" that encourages Miller Lite drinkers to be themselves. Whether you are bowling, celebrating after a baseball game or relaxing on the couch, any time is Miller time, as long as you are being yourself. There's a voiceover that tries to get all poetic and philosophical -- but I zoned out. "As long as you are you, it's Miller time," closes the ad, seen here and created by TBWA\Chiat\Day LA.