- Out to Launch Posted by Amy Corr on Mar 19, 12:00 AM
- Among this week’s highlights: Serena Williams get "close" with her toothpaste, Oscar ads, Kia spending big bucks, and a purple weather website!
The NCAA has launched a television spot as part of a new multi-platform campaign showcasing the Association's role in preparing student-athletes for life. The tagline is "There are 360,000 NCAA student-athletes, and just about all of us will be going pro in something other than sports." The spots consist of a shot-putter, swimmer, and two basketball players who explain how the balance of academics and sports in college equips them for success ...
- Out to Launch Posted by Amy Corr on Mar 12, 12:00 AM
- Among this week's campaign highlights: Grey Goose Vodka goes golfing, Kelly Osbourne and Doritos, HomeBanc Mortgage, and a Snapple-a-Day website.
Grey Goose Vodka , the third-best-selling vodka import, recently began running commercials on the Golf Channel. The five :15 spots were created by DeVito/Verdi in New York, and show a bartender telling the camera that Grey Goose is "rated the best-tasting vodka in the world." As part of their deal with the Golf Channel, Grey Goose also has their own talk golf talk show, called the Grey Goose 19th hole, and sponsor the European ...
