We talk about best practices, we talk about learning but rarely do we talk about the fun the email channel brings us. It is a peculiar animal, primarily because it is used by practically everyone, and everyone has his or her own opinion of it. When someone asks me, "What do you do for a living?" my typical response is, "I run an email marketing business within an advertising agency." The expected tongue-in-cheek response is, "So, you're a spammer!"