I was inspired by David Baker's article last week about his recent "Seat at the Table" meeting in San Francisco. Specifically, this line caught my attention: "thinking outside your channel and into the minds of your customers." After reading the article, I realized I had the perfect segue. Email marketing, as we probably all agree, is not the be-all and end-all. As David said, it's simply one piece of the puzzle: a piece integrated with many other pieces, working together, to build a consumer experience with a brand (online or off).