Shopping: Barneys New York
Everyone's always talking about not over-mailing -- but for an engaged customer, there's no such thing as over-mailing. I get Barneys New York emails almost every day, and while I
don't necessarily look at every single one, I look often. I love the company's merchandise, and I'm amused by the sense of humor in its emails -- whether they're telling ladies what their man needs, dressing up political
babies, or just being sassy.
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Entertainment: Netflix
Netflix communications are incredibly helpful and amazingly accurate. They make me feel cared for.
The company's email programs -- social commerce, enhanced transactional messaging, customer ratings and
surveys and more -- consistently deliver the kind of attention that builds brand loyalty. And even when Netflix errs, it's quick on the draw with a strong apology email.
Pop
Culture: InStyle
I look forward to InStyle's "Look of the Day" message -- it's like a piece of candy in the afternoon.
I don't even need to read it; I can just look at one picture and feel entertained. The invitation to interact by voting on my favorite style is fun even if I don't take the time to partake. Whether
it's Gwyneth Paltrow as a gray lady, Lucy Liu in designer vintage or a Gossip Girl in a flyaway frock, "Look of the Day" is a great splash of fashion during the
nine-to-five.
Travel: Tablet Hotels
Tablet Hotels messages are well-edited, informative and fun. They manage to carry a lot of copy while remaining clean, and they appeal to those of us
looking for glamorous getaways sans stuffiness. Each message takes a special angle, enticing travelers seeking a sweet deal to forget economic woes, Hollywood-worthy accommodations for their next vacation, or a trip that's truly delicious. What wanderlust!
Business: Email Insider!
Who else, right? Folks at the Email Insider consistently offer up wisdom that's
worth filing and revisiting often. Chad White's always-solid research and insights, as in his discussion, "Subject-Line Absolutes: Are
There Any?" challenge our ideas about email and push us to keep considering new findings and developments. Special nod to David Baker's own "Who's In Your Fab 5 Inbox?" article, of course, for inspiring me to call out my own faves. Smith-Harmon's participation in Email
Insider also gives us a valuable chance to explore and share our ideas about email, letting us dive into such fun topics as "The Sensual
Shopper: Appealing to the Senses Via Email."