• Last Second Holiday Shopper? Don't Panic, This AI Tool Can Help
    Stagwell agency Yamamoto unveiled the "Yuletide" AI shopping tool for those in a panic looking for holiday gifts.
  • Most Read MAD Stories Of 2023
    Stories about programmatic media problems, Adland AI joint ventures, mergers and acquisitions and retail media trends all commanded outsized reader interest. So did agency trend stories and CEO shifts.
  • What Psssst You Off In 2023
    Stories about return-to-work mandates proved to be of great interest, including a November piece about how the mandates were driving employee churn. Stories about new agencies also attracted reader attention including a piece about a new full-service media agency that IPG's UM is reportedly gestating.
  • The Joy (And Reach) Of Agency Holiday Videos
    Klick Health launched its annual video two weeks ago and it has already been viewed over 6.1 million times. Publicis Groupe's new video will be out soon, I'm told, so stay tuned.
  • Survey: 40% Still Wrapping Up Holiday Shopping
    That's according to a Harris Poll/Retail Brew survey issued Dec. 20, which found that procrastinators rely on retailers' websites, direct to consumer marketing and social media.
  • Forecast: Mushroom Boom To Bloom In 2024
    A survey from Stagwell's Harris Poll and Instacart also predicts an increase in produce choices, greater protein intake and more drinking in moderation.
  • Agency Group Spreads Joy Of Holiday Storytelling To Hospitalized Kids
    Omnicom's Purpose Group has created a book series intended to help ease the stress and bring a little holiday cheer to kids who are forced to spend the holidays in the hospital.
  • Dentsu's 2024 Media Trends Report
    Dentsu's report takes a deep dive into the impact generative AI will have on the industry, as 91% of CMOs believe this technology is the future and not a fad, and 78% of consumers agree.
  • System1's Top-10 U.S. Holiday Ads: Meijer's 'Pass It On' Tops List
    Retailers secured six of the top 10 spots while FMCG brands won over audiences by reinvesting in entertaining creative from prior holiday seasons. Overall, effectiveness scores for holiday ads hit a 4-year high.
  • Happy Holidays...To Me
    A new holiday shopping trends report from Stagwell's Harris Poll finds nearly half of Gen Z and Millennials would rather spend more money on themselves than others this year.
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