Finalists Announced August 29

2015 Best in Show

Online Advertising Creativity
Drinkable Advertising by Ogilvy New York for The Coca-Cola Company / Coke Zero
Integrated Online Campaign
#LikeAGirl by Starcom MediaVest Group for P&G Always
Web Site Excellence
Favela United by TSN & TWG for TSN

2015 Member's Choice

Online Advertising Creativity
Sense8 Degrees of Music Separation by Sense8 Degrees of Music Separation by MEC & Spotify for Netflix
Integrated Online Campaign
Barber In A Box by Schwarzkopf Professional  for  Schwarzkopf Professional
Web Site Excellence by The VIA Agency  for  The VIA Agency

2015 Winners

Online Advertising Creativity

Advertising/Promotion Website or Microsite
US Open Sessions  by Ogilvy New York  for  IBM
Banner: Standard/Flash/Rich Media
Living Photos  by Critical Mass  for  Travel Alberta
Content Marketing: Single Execution
Conan Visits Taco Bell  by Turner Entertainment Networks  for  Turner Entertainment Networks
Content Marketing: Campaign
What Lives Inside  by Pereira & O'Dell  for  Intel + Dell
Email: Campaign
Firefox + You Newsletter  by DEG  for  Mozilla
Level 48  by Pereira & O'Dell  for  Skype
Home Page Takeover
Variety Home Page Takeover - History of Innovation  by UM  for  Sony Electronics
Mobile: App
Target Holiday Wish List  by SapientNitro  for  Target Corporation
Mobile: Integration Cross Platform
Drinkable Advertising  by Ogilvy New York  for  The Coca-Cola Company / Coke Zero
Mobile Marketing: Single Execution
#WatchingPaintDry  by Racepoint Global  for  Glidden Paint, a paint brand of PPG
Mobile Marketing: All Mobile Campaign
Destiny  by OMD  for  Activision
Native Advertising: Single Execution
Grit & Grace  by Giant Spoon  for  Cole Haan
Native Advertising: Campaign
Land Rover: The Vanishing Game  by Mindshare  for  Land Rover
Social: Newsjacking
Ready, Set, Goooolf!  by MediaCom  for  Volkswagen
Rich Media: Campaign
The Hunger Games: Mockingjay - Part 1 Online Media  by AvatarLabs  for  Lionsgate
Rich Display Media: Single Execution
Jaguar Alive 5  by Crucial Interactive  for  Jaguar
Search Marketing: SEM Campaign
The Power of Programmatic Search  by Starcom MediaVest Group  for  Samsung
Search Marketing: SEO Campaign
#RedKettleReason Holiday Giving Campaign  by The Richards Group  for  The Salvation Army
Social: Campaign Across Platforms
Taco Bell Blackout  by DigitasLBi San Francisco  for  Taco Bell
Social: Facebook Campaign
Be Sure It's Secure  by Havas Worldwide Chicago  for  Hefty
Social: Pinterest Campaign
MAN-O-FLAGE  by TDA_Boulder  for  FirstBank
Social: Use of Single Platform, Other
#SpeakBeautiful  by Mindshare  for  Dove
Interactive Creative
Nike Phenomenal Shot: A Google Art, Copy & Code Project  by Grow/Wieden + Kennedy/Mindshare/Google Creative Partnerships  for  Nike / Google
Call of Duty: Hack in Black  by Edelman  for  Activision
Social: Twitter Campaign
Bluebird  by OMD  for  McDonald's
Home-Buying Process in Plain English with Elizabeth Banks  by Pereira & O'Dell, NY  for®
Programmatic Creative
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project  by Grow/Heat/Google Creative Partnerships  for  EA Sports / Google
User-Generated Content
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project  by Grow/Heat/Google Creative Partnerships  for  EA Sports / Google
Video: Campaign
Bug Wisdom  by The Richards Group  for  Orkin Pest Control
Video: Single Execution
Color For All  by Valspar  for  Valspar
Viral Campaign
Spotify Year in Music  by Razorfish New York  for  Spotify

Integrated Online Campaign Back to top

Activism/Public Service
#LikeAGirl  by Starcom MediaVest Group  for  P&G Always
Merrell TrailScape  by Trilia/Hill Holliday  for  Merrell
Firestone Destination Country Launch  by Optimedia  for  Firestone Brand/Firestone Complete Auto Care Centers
Love Your Curls  by Unilever  for  Dove Hair
Beverage (alcoholic)
HUMAN: An UPROXX Original Series, In Partnership with Coors Banquet  by Woven Digital and MillerCoors  for  MillerCoors, Coors Banquet
Beverage (non-alcoholic)
Drinkable Advertising  by Ogilvy New York  for  The Coca-Cola Company / Coke Zero
Business-to-Business Campaigns
Play!  by Ogilvy New York  for  IBM
Causes/Charity/Non-Profit Organization Website
Share The Sound of An AIDS Free Generation  by Cornerstone  for  Coca-Cola
Consumer Packaged Goods
#Let'sTalkToys  by Starcom MediaVest Group  for  Mattel
Seinfeld  by Moxie  for  Hulu
Cities Energized: The Urban Transition  by MediaCom  for  Shell
Financial Services
Life Comes Next  by Trilia/Hill Holliday  for  John Hancock
The Care Challenge  by Digitas Health Lifebrand London  for  Sanofi Connecting Nurses
5 Days of Equality  by Razorfish New York  for  GLAAD
Hispanic Marketing Campaign
Mas Que Un Auto (More Than A Car)  by Conill  for  Toyota Motor Sales USA
Live Events/Sports
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project  by Grow/Heat/Google Creative Partnerships  for  EA Sports / Google