Congrats To All The Winners!
Awards Ceremony Begins In:

2016 Finalists

Online Advertising Creativity

Advertising/Promotion Website or Microsite
GREATEST RIDES by SapientNitro for HARLEY-DAVIDSON
Make Time for Snapple: The Half 'N Half Machine by The Richards Group for Dr Pepper Snapple Group
Cocktail Lab by Razorfish for Patrón Spirits Company/Patrón Tequila
Animation
LEGO Technic Shorts by Isobar for LEGO Systems, Inc
A Parent’s Field Guide To The Little Monsters Of Summer Break by AOL for Clorox
Oreo Wonder Vault by 360i for Oreo
Banner: Standard/Flash/Rich Media
Jumping Larry by Epsilon for Supercell/Clash of Clans
Hard to Pronounce by MRM//McCANN for AstraZeneca/FARXIGA
Sky Q High Impact Display - Banner by SapientNitro for Sky
Blogs
Here’s What I Learned As a Stewardess Flying In 1960 by AOL for Lufthansa
In Search of Great by Getty Images for Getty Images
Chat Bots
Overnight Oats Chat Bot by Organic, Inc for Quaker
Movie Magic Comes Alive by UM for Sony Pictures Entertainment
#TheForestIsReal Chat Bot by Swyft Media for The Forest / Gramercy Pictures
Content Marketing: Single Execution
AI: What It Takes to Be Human by T Brand Studio, The New York Times for UBS/Mediavest
In a Flash by PHD Media for Nest
#FlyBabies by MullenLowe Mediahub for JetBlue
Content Marketing: Campaign
UnTasty Dishes by DigitasLBi for Charity Water
UNCHARTED by Woven Digital Inc. for American Honda Motor Co., Inc
@SummerBreak by AT&T, Fullscreen Media’s Strategic Content Group, Astronauts Wanted, The Chernin Group for AT&T
Contest/Promotion/Sweepstakes
GREATEST RIDES by SapientNitro for HARLEY-DAVIDSON
Hennessy Classivm Urban Playground by SapientNitro for Urban Playground
Comedy Central's @midnight and Jaguar present #HowIGetAroundContest by Viacom Velocity for Jaguar
Email: Single Execution
SKY HALLOWEEN by SapientNitro for SKY
Good Time to Host LA by Trendline Interactive for Airbnb
Jaguar Alive6 "Unleash the Cats" Campaign by Spark44 North America for Jaguar Land Rover North America
Email: Campaign
The Dirt by Marcus Thomas LLC for Troy-Bilt
Comcast Business B4B Nurture Program. by Trendline Interactive for Comcast Business
Lysol Mommy Mail by iris Worldwide for Reckitt Benckiser / Lysol
Home Page Takeover
The Jungle Book 360° YouTube Masthead by AvatarLabs for Disney
Moen Reflex Faucet by Contobox for Moen
In Search of Great by Getty Images for Getty Images
Humor
Greatness is Brewing by Rokkan for Cafe de Colombia
: Conan Clueless Gamer for Fallout 4 by Turner Entertainment Networks and Team Coco for Bethesda Softworks / Fallout 4
Deadpool: Way, Way, WAY Funnier Than Wolverine by Fox Home Entertainment for Deadpool
Illustration
Vizhack by Spredfast for Spredfast
How to Solve a Murder by Guardian News & Media for Amazon Studios / Bosch
Greenpeace Presents: Not Just Tuna by The VIA Agency for Greenpeace USA
Interactive Creative
How Do You Adventure? by exverus Media for CLIF Bar
HTC MOOD PLAYER by SapientNitro for HTC
#CATmageddon by true[X] for truth® initiative
Gaming
Mission: Impossible - Rogue Nation by MEC and Phunware for Paramount Pictures International
The Cryptaris Mission by McCann Worldgroup, Led by UM for U.S. Army for U.S. Army
Honda Civic Coupe / Guitar Hero by Mediavest | Spark for Honda
Mobile: Single Execution
EU Referendum Tracker for Apple Wallet by DigitasLBi for POLITICO Europe/Urban Airship
Mission: Impossible - Rogue Nation by MEC and Phunware for Paramount Pictures International
Bond...James Bond: A Snapchat Secret by UM for Sony Pictures Entertainment - Spectre
Mobile Marketing: All Mobile Campaign
Google’s Banner with Brains by Essence for Google
Magnum Ice Cream - Soho Store Mobile Campaign by Mindshare for Unilever/Magnum Ice Cream
Peugeot 308 GTi by Immersion Corporation for Brand: Peugeot
Mobile: App
Mia Journeys App by SapientNitro for Mia (Minneapolis Institute of Art)
Teladoc Mobile App by DigitasLBi for Teladoc
#1in7Billion by True Key by Intel Security for True Key
Mobile: Integration Cross Platform
Orientation Responsive Interactive Video Platform by Tapad for MTV
The Great FT Paywall Pause by Essence for Financial Times
I Am A Witness by Goodby Silverstein & Partners for Ad Council
Music/Sound Effects
Outcast Interactive Trailer: “Possession Begins” by Campfire at SapientNitro for Cinemax
Hammerfy Your Home with Trulia by The Marketing Arm for Trulia
Share a Coke and a Song: Creating a Soundtrack to Summer by UM for Coca-Cola
Native Advertising: Single Execution
AI: What It Takes to Be Human by T Brand Studio, The New York Times for UBS/Mediavest
UnTasty Dishes by DigitasLBi for Charity Water
Nepal: One Year Later by Atlantic Re:think for Cathay Pacific
Native Advertising: Campaign
Shadow Mission: Covert Ops’ Unseen World by The Washington Post’s WP BrandStudio for SyFy
HUMAN: MODERN PIONEERS by Woven Digital Inc. for Coors Banquet / MillerCoors
ThankList by MullenLowe Mediahub for American Greetings
Photography
Earth Balance Photography by VOCO for Earth Balance
In Search of Great by Getty Images for Getty Images
At The Water's Edge by Atlantic Re:think for Sony
Programmatic Creative
Lexus Performance 3D Campaign by Team One for Lexus North America
The Great FT Paywall Pause by Essence for Financial Times
Hot & Cheezy by UM Malaysia for KFC
Rich Display Media: Single Execution
Air Canada Brisbane 360 by Contobox and Mindshare for Air Canada for Air Canada
Nike LunarEpic Flyknit by RED Interactive Agency for Nike
In Search of Great by Getty Images for Getty Images
Rich Media: Campaign
Narcos S1 Online Media Campaign by AvatarLabs for Netflix
Orange Is The New Black Season 3 by RED Interactive Agency for Netflix
Star Wars: The Force Awakens by Part IV for Walt Disney Studios Motion Pictures
Search Marketing: SEM Campaign
Great SEO Enables Great DSAs by Search Discovery for Apartment Finder
Approaching SEM with an Audience First Mindset by Reprise for FCA/ FIAT Chrysler Automobiles
ADP and iProspect: Customized SEM Targeting with Multiple Data Layers to Deliver 73% Increase in Gross Opportunities by iProspect for ADP
Search Marketing: SEO Campaign
Product Retirement Search Strategy by Mindshare, GroupM Search & Social for Jaguar Land Rover
SIM Partners/Advocate Health Care by SIM Partners for Advocate Health Care
A Performance Engine: Reimaging Microsoft’s Global Approach to SEO + Content by iCrossing for Microsoft
Social: Facebook Campaign
Stand with Malala by Campfire at SapientNitro for National Geographic Channel
Activision Launches Interactive Takeover Adventure for Call of Duty: Infinite Warfare by Activision and Resolution Media for Activision
The Storytellers: New Voices of The Twilight Saga by Tongal for Lionsgate
Social: Twitter Campaign
#truTVisAThing brand awareness campaign by truTV for truTV
#AllTreesAreBeautiful by UM in partnership with Arnold Worldwide and Havas Worldwide for Reese's
Invested in Our Legacy by TBWA\Chiat\Day NY for Bank of New York Mellon
Social: Use of Single Platform, Other
GameStop’s The Division Interactive Imgur Adventure by The Marketing Arm for GameStop
Conan Ride Along with Kevin Hart and Ice Cube by Turner Entertainment Networks and Team Coco for Universal Studios / Ride Along 2
The Merc with the Snapchat Story by Fox Home Entertainment for Deadpool
Social: Campaign Across Platforms
Straight Outta Somewhere by PMG for Beats by Dre
I Am A Witness by Goodby Silverstein & Partners for Ad Council
The Hardest Working Brand in Social by DigitasLBi for Maytag
UX/UI
Jeep® Life - World Surf League Partnership by SapientNitro for Fiat Chrysler Automobiles
“Fun Voyage!” by SapientNitro for Carnival Cruise Line
Hammerfy Your Home with Trulia by The Marketing Arm for Trulia
User-Generated Content
Nestle Toll House 2015 Linqia Storybook Program by Linqia for Nestle Toll House
#TEXASTODO by Slingshot for Texas Tourism
#1in7Billion by True Key by Intel Security for True Key
Video: Facebook
AccuWeather Game of Thrones by AccuWeather for AccuWeather
The Storytellers: New Voices of The Twilight Saga by Tongal for Lionsgate
Hard Won by Thrillist for Smith & Forge
Video: Single Execution, Other
Comedy Central's "Broad City" and Xbox presents The Climb by Viacom Velocity for Microsoft
Sharing Goodness by Colle + McVoy for Land O'Lakes
Love Test by MediaCom for Revlon
Video: Campaign
Video Advertising Campaign for Pantene Drives Offline Sales by Eyeview for P&G - Pantene
Next Level Living by AOL for Sleep Number
Impractical Jokers #LivePunishment Special by truTV for truTV
Viral Campaign
Straight Outta Somewhere by PMG for Beats by Dre
Kleenex. "Someone Needs One" by VSA Partners for Kimberly-Clark
DEWcision 2016 - DEWGGRO CRAG by OMD for Pepsi / Mountain Dew / Mountain Dew
Virtual Reality/Augmented Reality
Expedia Dream Adventures by Expedia for Expedia
Pressure Chamber by Starcom for P&G Gillette Clinical Strength Deodorant
The Field Trip to Mars by UM in partnership with McCann New York for Lockheed Martin
Wearables/IoT Platform
Overnight Oats IoT by Organic, Inc for Quaker
RFID Integration – Pepsi Kola House at Sasquatch! Music Festival by Live Nation for PepsiCo
Cocktail Lab by Razorfish for Patrón Spirits Company/Patrón Tequila

Online Marketing Back to top

Activism/Public Service
Caged for Costco by Rokkan for The Humane Society of the United States
Pay With Blood by UM Romania for Untold Festival/National Institute of Blood Transfusion
The Future of Hate, Stop HB757 by DigitasLBi for Lost-n-Found Youth
Apparel/Fashion
Henri Bendel Sees Dramatic Increase in Online Sales Revenue Through Cross-Channel Marketing by Elite SEM for Henri Bendel
T.J. Maxx Pandora Streaming Radio Partnership by Trilia/Hill Holliday for T.J.Maxx
Carhartt 2016 Fall Lookbook by Perficient Digital for Carhartt
Automotive: Campaign
GREATEST RIDES by SapientNitro for HARLEY-DAVIDSON
Jaguar Art of Performance Tour by Mindshare Worldwide for Jaguar USA (Parent Company: Tata Motors)
#DayItForward by iProspect for General Motors/Chevrolet
Beverage (alcoholic)
Let Life Surprise You by Rokkan for Veuve Clicquot
Stillhouse Official Website by AvatarLabs for Stillhouse Spirits Co.
Go LoCA by MeringCarson for Lodi Winegrape Commission/LoCA
Beverage (non-alcoholic)
Dr Pepper - Pick Your Pepper by Initiative for Dr Pepper Snapple Group / Dr Pepper
Larry Culpepper Invented the College Football Playoffs by The Richards Group for Dr Pepper
Share a Coke and a Song: Turning Lyrics into Language by UM for Coca Cola
Business-to-Business Campaigns
UPS Football Towns by Moxie for UPS
Users Happen by Traction for Lenovo
Musical OOO by Spotify for Spotify
Consumer Packaged Goods
Start Strong by The Richards Group for Mott's
M&M’s and MTV 2016 Movie Awards Campaign by Viacom Velocity for Mars/Wrigley, Mars, M&M’s
Sam's Club Member's Mark - Zen Baby Zen by Sams Club, Visible Measures, and Tongal for Sam's Club
Entertainment: Movies
The Wave by VG Partnerstudio for Nordisk Film
#Unite for Katniss – The Hunger Games: Mockingjay Part 2 Snapchat Campaign by Mindshare for Lionsgate
A Unicorn-ucopia of Marketing Wins by Fox Home Entertainment for Deadpool
Entertainment: Games/Music/TV/Other
Lip Sync Battle Season 2 by Viacom for Spike
Verizon & Univision's La Banda by Zenith for Verizon
PlayStation Super-Gamer Builds by DEFY Media for PlayStation
Fashion/Beauty/Cosmetics: Campaign
Mom, You’re Beautiful by SapientNitro for Dove
Burnt Rubbér by Allen & Gerritsen for Sunoco
Love Test by MediaCom for Revlon
Financial Services
Meet Halfway by Noble People for PayPal
The Adventures of Super Duck & One Day Pay: Aflac’s 360˚ Video Campaign by VaynerMedia for Aflac
Save Like A Hero: Captain America Civil War by PATHWAY, OMNICOM MEDIA GROUP for SYNCHRONY BANK
Health/Wellness: Campaign
Kleenex. "Someone Needs One" by VSA Partners for Kimberly-Clark
Girl Emojis by Starcom, Leo Burnett Toronto & Chicago and MSL Group for P&G Always
Love Your Sun Scene by AMP Agency for Edgewell Personal Care
Hispanic Marketing Campaign
WesternUnion.com American Dream Campaign by Western Union for Western Union
Herdez Las Posadas Linqia Influencer Program by Linqia for Herdez
Your America by Ready Set Rocket for Univision
House/Home Campaign
Give Dad Nothing by MullenLowe U.S. for Century 21 Real Estate
Ask Val - Pinterest Analyzer by Valspar for Valspar
Degrees of Perfect: An Exhibition of Art + Engineering by Lennox International for Lennox International
Pharmaceuticals
ENTYVIO Virtual Reality Experience by Klick Health for Takeda Pharmaceuticals US/ENTYVIO
XELJANZ Digital Marketing Campaign by Wunderman DC for Pfizer, Inc./XELJANZ
The Naked Truth by Heartbeat Ideas for XenoPort Horizant
Restaurants
Ruth's Chris 50th Anniversary by The Richards Group for Ruth's Chris
Shy Girl by Ruby Tuesday for Ruby Tuesday
Whats The Skinny by SoMe Connect for Potbelly
Retail
Polo Red Ralph Lauren - Cross-continental mobile campaign by S4M for L'Oréal Travel Retail Americas/Ralph Lauren Fragrances by S4M for L'Oreal Travel Retail Americas
Shop With The Force by Zambezi for Stance Socks
Find Your Style 101 by MEC for IKEA
Sports/Live Events
DEWcision 2016 - DEWGGRO CRAG by OMD for Pepsi / Mountain Dew / Mountain Dew
It's All Been Training by Rokkan for Tough Mudder
Periscope #ComeSeekLive by MullenLowe Mediahub for Royal Caribbean
Technology : Gadgets & Devices
HP Epic 360 by Collectively for Hewlett-Packard
ANTIdiaRy by Starcom for Samsung Electronics America
2016 AT&T and MTV Fandom Awards Program by Viacom Velocity for AT&T
Technology/Web Services
ON24 Webinar Best Practices Series by ON24 for ON24
A Performance Engine: Reimaging Microsoft’s Global App by iCrossing for Microsoft
Domopalooza16 by Domo for Domo
Travel/Tourism Campaigns
Fuelled by Love Campaign by SapientNitro for British Airways
Love This? Live There. by Starcom for Airbnb
Periscope #ComeSeekLive by MullenLowe Mediahub for Royal Caribbean
Website Campaign
Talking Rain / Flavor Up by Catapult for Sparkling Ice
RPI Website Redesign by VOCO for Remediation Products Inc.
Scale Matrix Website Design by BASIC for Scale Matrix
Business-to-Business Website
Sorenson Media Website by Sorenson Media for Sorenson Media
accenture.com Redesign by Accenture for Accenture
Silverstein Properties redesign by Core Twelve for Silverstein Properties
Causes/Charity/Non-Profit Organization Website
The Future of Hate, Stop HB757 by DigitasLBi for Lost-n-Found Youth
The Moth by Brooklyn United for The Moth
TakeMeFishing.org by Colle + McVoy for Recreational Boating and Fishing Foundation
Entertainment: Games/Movies/Music/Sports/TV
The Curse of Oak Island Season 3 by History for History
United in History by Brandmovers for Manchester United
America's Greatest Makers by Intel Corporation for Intel Corporation
Fashion/Beauty/Cosmetics Website
Re-launch of MarcJacobs.com by SapientNitro for Marc Jacobs International, LLC
Amari Responsive eCommerce Website by Cuker for Amari
BB Dakota eCommerce Website by BASIC for BB Dakota
Health/Wellness Website
IntrusiveThoughts.org by Ready Set Rocket for IntrusiveThoughts.org
Diabetessightrisk - The Sneak by The Bloc for Regeneron
Verywell Site Launch by Verywell for Verywell
Retail/Restaurants Websites
Rip Curl Responsive Website by Cuker for Rip Curl
BB Dakota eCommerce Website by BASIC for BB Dakota
How A Local PPC Co-op Created Big ROI by Location3 for Edible Arrangements