Congratulations to this year's winners!!

2013 Finalists

Online Advertising Creativity

Advertising/Promotion Website or Microsite
Hunted: Byzantium Tests by HBO for Cinemax
Face Retirement by Starcom MediaVest Group for Bank of America / Merrill Edge
Modernizing Lincoln’s Assassination by Mullen for National Geographic Channel
Banner: Standard, Flash or Rich Media
Unilever Magnum GOLD?! Campaign: Filmstrip Unit by AOL for Mindshare/Unilever/Magnum
Fish Tank Kings Season Premiere by Mediahub/Mullen for National Geographic Channel
Financial News On The Move by BlackBerry/VivaKi/InvestingChannel for BlackBerry
Do You Want Duracell With That? by Starcom MediaVest Group for Procter & Gamble / Duracell
Content Integration
Assassin’s Creed 3 Smosh Music Video  by Razorfish for Ubisoft
GE Look ahead by The Economist for GE
The Beetle Shark Cage by MediaCom for Volkswagen Beetle
Contest/Promotion/Sweepstakes
One Day In Paradise by SapientNitro for Tourism and Events Queensland
Project Imaginat10n by MediaCom for Canon
Start Fresh Buy New Brand Launch by GSD&M for Builder Homesite Inc./Builder Homesite Inc./Start Fresh Buy New
Email: Campaign or Standalone
HP Envy by Yesmail Interactive for HP
Delta Wanderland by DigitasLBi for Delta Air Lines
Web Guy by Studio Center Total Production for Studio Center Total Production
Home Page Takeover
Time Tunnel by Mediahub/Mullen for National Geographic Channel
Wireless is Limitless- Homepage Takeover by GMMB for CTIA
Despicable Me 2 Yahoo Main Page Takeover  by Project C  for Universal Pictures
Mobile Marketing: App as Advertising
TBS App for Windows – TBS, Funny or Die and Microsoft by Turner Entertainment Networks for Microsoft
The Travel Channel Layover Guide App by The Travel Channel/Rockfish for The Travel Channel
Superhero Dads by Ryan Partnership for Dove Men+Care
Mobile Marketing: Best Integration Cross Platform
Everyday Adventures by Starcom MediaVest Group for Kraft Foods / Planters / NUTrition Peanut Butter
Chuck E.'s Say Cheese! Augmented Reality Mobile App by The Richards Group for Chuck E. Cheese's
TRUE BLOOD: CATCH-UP GUIDE  by HBO  for HBO
Mobile Marketing: Campaign
Samsung Share To Go by Razorfish for Samsung Telecommunications America
Leveraging Multiple Screens by Mediahub/Mullen for National Geographic Channel
Freezer Frenzy by Starcom MediaVest Group for Coca-Cola
Mobile Marketing: in-App Advertising
"It's Never Been Done Before" by DigitasLBi for Emerson Electric Co.
Toyota's Branded Backgrounds by The Weather Company for Toyota
Ray Donovan NY Times App Takeover by Showtime Networks for Showtime Networks
Mobile Marketing: Single Execution
Driving Tune-In for World Premiere by Mediahub/Mullen, Millennial Media for The National Geographic Channel
The GPS Tune-Up Bike by Colle+McVoy for Pedal Minnesota
Small Business Saturday:  by DigitasLBi for  Small Business Saturday: Mobile Add-to-Calendar
Rich Media: Campaign
2013 Beaver Creek Dynamic Campaign by Vail Resorts; Spongecell for Vail Resorts
Financial News On The Move by BlackBerry/VivaKi/MVStudios/InvestingChannel for BlackBerry
Game of Thrones: Season 3 Online Media Campaign by AvatarLabs for HBO
Rich Media: Single Execution
Ray Donovan NY Times App Takeover by Showtime Networks for Showtime Networks
Bing It On by Razorfish, Starcom MediaVest Group (Media Agency) for Bing
Wireless is Limitless- Homepage Takeover by GMMB for CTIA
Search Marketing: SEM Campaign
Cooper Tires Drives to Dealers with Digital Shelf Ownership by MARC USA for Cooper Tire & Rubber Company
Innovation in Retail: When Data, Technology and People Meet  by iProspect for GAP
Dunkin' Donuts Search by Hill Holliday for Dunkin' Donuts
Search Marketing: SEO Campaign
The 2014 Corvette Stingray Launch: A Seamless Approach Accelerates Awareness by iProspect for Chevrolet
RE/MAX Website Migration  by The Search Agency for RE/MAX
KBB.com: New Cars by Covario for Kelley Blue Book
Social: App as Advertising
Reebok FitList by Spotify for Reebok
Game of Thrones: Join the Realm by HBO for HBO
Superhero Dads by Ryan Partnership for Dove Men+Care
Social: Campaign
The Children Not Work by iURL & Coupe for Advertisers Without Borders
Pin-A-Meal, Give-A-Meal by Colle+McVoy for Land O' Lakes
How Does He Shave? by Carat USA for Procter & Gamble/Gillette
Social: Use of Fan Page
Pepsi Live For Now by Deep Focus for Pepsi
Game of Thrones: Join the Realm by HBO for HBO
My Music, My Heritage by CARAT for Procter & Gamble/Pampers
Social: Use of Twitter
Swisspers Sleep Naked by Marcus Thomas for U.S. Cotton/Swisspers/Cotton Rounds
Fish Tank Kings by Mediahub/Mullen for National Geographic Channel
Most Shareworthy by Starcom MediaVest Group for Microsoft / Bing
Native Advertising
BuzzFeed/ Behr Paints by BuzzFeed/ Behr Paints for Behr/Burson Marsteller
Bringing Prepping to the Masses by Mediahub/Mullen for National Geographic Channel
Win from Within by VML for Gatorade
Sponsorship
2013 Cannes Infographics Series: 60 Years of Cannes Lions by SapientNitro for SapientNitro
Jack Link's The Awesome's by Carmichael Lynch for Jack Link's Jerky
Jack and Zac by Arnold Worldwide for Jack Daniel's
Use of Gaming
Freezer Frenzy by Starcom MediaVest Group for Coca-Cola
Huggies ‘Test Town by Mindshare for Kimberly Clark- Huggies
Spin to Save  by Slingshot LLC for Shell Oil
Video: Campaign
Degree Masters of Movement by Mindshare  for Unilever/Degree Men
Hamptonality Moments: Real People, Real Stories.  by iCrossing for Hampton Hotels
FURBY 2.0 by Initiative for Hasbro FURBY
Video: Standalone Video (including YouTube videos)
Beneful: The Dog Goldberg Machine by Deep Focus for Beneful
Make It With a Fireman by Havas Worldwide Chicago for Sauza Tequila
One Wipe Charlies by Dollar Shave Club for Dollar Shave Club
Video: Video Appearing in a Banner, Expandable Banner or Interstitial
Star Trek Explore Beyond Limits by Radarworks for Acer Explore Beyond Limits | Star Trek Into Darkness
Red Cups by Protagonist for Insight Pharmaceuticals/Anacin
Jack Link's The Awesome's by Carmichael Lynch for Jack Link's Jerky
Vine Execution or Instagram Video
St Patrick's Day Charades by Critical Mass for Rebecca Boston / GreenWorks / The Clorox Company
Cannes on Vines by Armstrong Agency for Orange (France Telecom)
Valenvine by RSQ for RSQ
Viral Campaign
#TornadoWeek by Vert for The Weather Channel
The OREO Blackout Tweet by 360i & OREO for Mondelēz International/ OREO
Max Test Drive by OMD for Pepsi

Integrated Online Campaign Back to top

Apparel, Fashion
The Invisible Game by KSL Media for UGG Australia
Cool Parties by Mediahub/Mullen for Timberland
Woolite Washed by iris Worldwide for Reckitt Benckiser / Woolite
Automotive
Last Game by MMB for Gulf States Toyota
The Beetle Shark Cage by MediaCom for Volkswagen Beetle
Jeep & AOL “Pretty Savvy” by UM for Chrysler/Jeep
Beauty & Cosmetics
Swisspers Sleep Naked by Marcus Thomas for U.S. Cotton/U.S. Cotton/Swisspers
Hazeline Quest within Sky Garden by VNG Corporation  for Unilever
Embrace DYI: Reveal the Designer in You by Carat USA for Procter & Gamble/Venus
Beverage
Pepsi Live For Now by Deep Focus for Pepsi
Wild Rabbit by Moët Hennessy, USA for Hennessy
Six Pack Mountain Crew  by Intemark, Inc, K2 Sports for K2 Sports/Coors Light and Coors Banquet
Business-to-Business
Hit the Links by Fanscape for Callaway Golf
What Is Working: Small Businesses by Huffington Post Media Group for Goldman Sachs
Accountemps by Traction for Robert Half International
Charity/Non-Profit Organizations
The Salvation Army - "Rock the Red Kettle" Campaign by The Richards Group for The Salvation Army
“Christmas is…” by ID Media for Church of Jesus Christ of Latter-Day Saints
Here for Good by Forum One  for The U.S. Committee for Refugees and Immigrants (USCRI)
Consumer Packaged Goods
Axe Apollo "Nothing Beats an Astronaut" by Mindshare  for Unilever/Axe
Perdue Masterbrand "Toons" Campaign  by The VIA Agency for Perdue
FAGE Fill the Fridge Challenge by Mediahub/Mullen for FAGE Total Greek Yogurt
Entertainment: Movies
Oz: The Great and Powerful by The Weather Company for Disney
EVIL DEAD by Universal McCann for Sony Pictures Entertainment
Pitch Perfect by Ignited for Universal Pictures/Pitch Perfect
Entertainment: TV (non-news)
Portlandia Co-Op by Fallon for IFC
Dragon Shadow by PHD for HBO
Making Prepping Part of the Conversation by Mediahub/Mullen for National Geographic Channel
Entertainment (Excluding TV and Movies)
Imagine That by SapientNitro for Hoosier Lottery
DARIUS RUCKER'S $10,000 HOLIDAY TOY DROP! Bring Darius and His Sleigh Full of Toys to Your City! Demand it! by Eventful, Inc. for Universal Music Group, Nashville
Virgin Mobile Lady Gaga Jumbotron Video Execution by Townsquare Media for Virgin Mobile
Financial Services
Priceless Moments at the PGA by UM for MasterCard
Face Retirement by Starcom MediaVest Group for Bank of America / Merrill Edge
Down With Debt by Mediahub/Mullen for MassMutual Financial Services
Health & Pharmaceutical
Rapaflo DTC Integrated Campaign by Havas Lynx for Rapaflo
Dogs Need Adventure  by Colle+McVoy for Parastar Plus
Turn to Help by Klick Health and Ogilvy CommonHealth for Reckitt Benckiser
Restaurants/Fast Food
Dear Todd Videos by MMB for Subway Restaurants
Ken's Social Media + Webisodes by MMB for Ken's Foods
Cool Ranch Doritos Locos Taco Launch by DigitasLBi for Taco Bell
Retail
Your Set By Calphalon by Engauge for Calphalon
Re-Launching LG.com As An Optimized Global Brand by iCrossing for LG
Shopusphere by Swirl for eBay Mobile
Technology & Web Services
Life's A Photo. Take It. by Starcom MediaVest Group for Samsung Galaxy Camera
INSTAX Mini by Media Partnership Corporation for Fujifilm/INSTAX Mini
Wireless is Limitless by GMMB for CTIA
Travel & Tourism
1 Day in Paradise by SapientNitro for Tourism & Events Queensland - Tropical North Queensland
Election Protection by Mediahub/Mullen for JetBlue Airways
La Quinta Inns & Suites Business Travelers by IgnitionOne for La Quinta Inns & Suites

Web Site Excellence Back to top

Automotive
www.driven.com by Driven by UrbanDaddy for UrbanDaddy
Mercedes AMG - S63 AMG Webspecial by blacQube for Mercedes AMG
Mercedes AMG - A45 AMG webspecial by blacQube for Mercedes AMG
Blogs
Quiksilver Mobile Responsive Blog by Cuker Interactive for Quiksilver
viewfinder.expedia.com by HL Group / Expedia for Expedia
http://blog.honest.com by The Honest Company for The Honest Company
Business-to-Business
"It's Never Been Done Before" by DigitasLBi for Emerson Electric Co.
http://ug-2.com/ by MK3 Creative for UG2
www.bethedifference.com by Barker DZP for PDI Healthcare
Charity/Non-Profit Organizations
http://americashealthrankings.org/ by United Health Foundation / Rockfish for United Health Foundation
Milwaukee Police News by Cramer-Krasselt for Milwaukee Police Department
http://gradyhealth.org/ by MN&P for Grady Health System
Entertainment: Games
GameRevolution.com by GameRevolution by CraveOnline Media for GameRevolution.com
www.escapistmagazine.com by Alloy Digital for The Escapist
Arcade Sushi by Townsquare Media for N/A
Entertainment: Movies
Elysium - Official Movie Site by Sony Pictures Interactive for Sony Pictures Entertainment Worldwide Digital Marketing
Pan Pacific Defense Corps by AvatarLabs for Warner Bros.
ScreenCrush by Townsquare Media for N/A
Entertainment: Music
http://www.sasquatchfestival.com/ by WINTR for Live Nation
PopCrush by Townsquare Media for N/A
Entertainment: TV (non-news)
Hunted: Byzantium Tests by HBO for Cinemax
www.stylenetwork.com by Style Network for StyleNetwork.com Rebrand
http://www.crackle.com/c/comedians-in-cars-getting-coffee by Crackle & LiquidThread for Acura
Family/Parenting/Women's Interest
www.clorox.com by Critical Mass for The Clorox Company
www.dailycandy.com by DailyCandy for Roundarch Isobar
WWW.SHEKNOWS.COM by SHEKNOWS for SHEKNOWS
Fashion/Beauty/Cosmetics
theFashionSpot.com by theFashionSpot by TotallyHer Media for theFashionSpot.com
www.thegloss.com by Alloy Digital for The Gloss
www.xovain.com by Say Media for xoVain
Financial Services/Banking/Investments
http://faceretirement.merrilledge.com/ by Starcom MediaVest Group for Bank of America / Merrill Edge
americanexpress.com/cards by Huge for American Express
Visa US Olympics by OMD for Visa
Food & Beverage
The New Hennessy.com by Nurun for Moët Hennessy USA / Hennessy
PostFoods.com by Manifest Digital  for Post Foods, LLC
Houlihans.com by VML for Houlihans
Health, Wellness
http://www.beewellforlife.com/ by Geary LSF for Bumble Bee Foods
PillCam SB for Crohn’s PillCamCrohns.com by Intouch Solutions for Given Imaging, Ltd.
WEIGHT OF THE NATION FOR KIDS  by HBO for HBO
House & Home
www.iris-worldwide.com by iris Worldwide for Reckitt Benckiser / Resolve
http://wrightimc.com/ by WrightIMC for One Specialty
News/Politics
http://newsweek.com by Huge for Newsweek
Milwaukee Police News by Cramer-Krasselt for Milwaukee Police Department
Reference, Education
families.naeyc.org by NAEYC for NAEYC
http://nyccollegeline.org/ by Blenderbox for Graduate NYC
www.realitydrop.org by Arnold Worldwide for Climate Reality
Retail
http://www.littlegiraffe.com by Cuker Interactive for Little Giraffe
Magnolia Website Redesign by hawkeye for Magnolia
New eCommerce Website by Carter's | OshKosh B'gosh for Carter's | OshKosh B'gosh
Social Networking (Excluding Facebook, MySpace)
http://training.asicsamerica.com/ by Struck for Asics
Social Networking/Sulia by Sulia for Sulia Community
HBO Connect by HBO for HBO
Sports
www.youralltimeteam.com by T3 for Allstate
http://www.global-rallycross.com/ by Terralever for Global Rally Cross
MLB.com/cut4 by MLB Advanced Media for MLB.com/Cut4
Technology & Web Services
www.whistle.com by Manifold for Whistle
http://www.SomoAudience.com by SoMo Audience Corp. for Swipe Advertising
www.arcsoft.com by ArcSoft for ArcSoft
Travel & Tourism
www.tripadvisor.com by TripAdvisor for TripAdvisor
http://www.livelifelocal.com/ by WINTR for Safeco Insurance
Must Be The Sunshine by SapientNitro for Visit Florida
Youth
www.chuckecheese.com by The Richards Group for Chuck E. Cheese's
www.gurl.com by Alloy Digital for GURL
http://nmai.si.edu/exhibitions/infinityofnations/culturequest/ by Blenderbox for Smithsonian Institution/National Museum of the American Indian