2015 OMMA Awards Winners Announced!

2015 Finalists

Online Advertising Creativity

Advertising/Promotion Website or Microsite
US Open Sessions by Ogilvy New York for IBM
Rimmel London: Mission Wonder'Lash by iris Worldwide for COTY/ Rimmel London
Sense8 Degrees of Music Separation by Sense8 Degrees of Music Separation by MEC & Spotify for Netflix
Banner: Standard/Flash/Rich Media
Vikings Season 3 Axe Throwing by History for History
Living Photos by Critical Mass for Travel Alberta
Safe and Affirming Schools / LGBT Bullying Prevention / 25th Anniversary  by Optimedia for GLSEN (Gay, Lesbian & Straight Education Network)
Content Marketing: Single Execution
Subaru's "Roadkill" by Carmichael Lynch for Subaru of America
Conan Visits Taco Bell by Turner Entertainment Networks for Turner Entertainment Networks
Marriott Medium 'Gone' by MEC for Marriott Hotels International
Content Marketing: Campaign
Dunkin' Donuts Shark Week by Trilia/Hill Holliday for Dunkin' Donuts
Degree: Battle of the Game Changers by Mindshare Entertainment for Unilever
What Lives Inside by Pereira & O'Dell for Intel + Dell
Email: Campaign or Standalone
Firefox + You Newsletter by DEG for Mozilla
Best Thanksgiving, Ever. by Ebates for Ebates
'Twas the Days Before Cyber Week by Ebates for Ebates
Moment of Yes by SapientNitro for OneMain Financial
SC State Parks Making Memories Photo Contest by South Carolina Department of Parks, Recreation and Tourism for South Carolina State Parks
Level 48 by Pereira & O'Dell for Skype
Home Page Takeover
Variety Home Page Takeover - History of Innovation by UM for Sony Electronics
SBSP Yahoo! HPTO by Tommy for Paramount Pictures Intl
The Hunger Games: Mockingjay - Part 1 Online Media by AvatarLabs for Lionsgate
Mobile Marketing: App
Target Holiday Wish List by SapientNitro for Target Corporation
Expedia app for Apple Watch  by Expedia for Expedia
7Rewards by T3 for 7-Eleven
Mobile Marketing: Integration Cross Platform
Drinkable Advertising by Ogilvy New York for The Coca-Cola Company / Coke Zero
Call of Duty: Hack in Black by Edelman for Activision
Audi Redefines Second Screen TV with “Pretty Little Liars” & Snapchat by Huge for Audi
Mobile Marketing: Single Execution
#WatchingPaintDry by Racepoint Global for Glidden Paint, a paint brand of PPG
Break the Ice  by Swyft Media  for MillerCoors
Pop a Deal by Redbox for Redbox & 3c Interactive for Redbox
Mobile Marketing: All Mobile Campaign
Manfidence by MV42 for Tecate Beer
Rimmel London #ROCKINIT with Mobile by Rimmel London & Millennial Media for Rimmel London
Destiny by OMD for Activision
Native Advertising: Single Execution
Verizon FiOS: High Bandwidth GIFs as High Art (Colossal) by Create Digital for Verizon FiOS
John Templeton Foundation - Big Ideas by Harmelin Media for John Templeton Foundation
Grit & Grace by Giant Spoon for Cole Haan
Native Advertising: Campaign
Land Rover: The Vanishing Game by Mindshare for Land Rover
Cities Energized: The Urban Transition by MediaCom for Shell
eBay Content Pilot on Imgur by eBay for eBay
Newsjacking: Campaign
Ready, Set, Goooolf! by MediaCom for Volkswagen
#HaveUFoundtruTV?  by truTV for truTV
Play-Doh in Pop Culture  by AMP Agency  for Hasbro's Play-Doh
Rich Display Media: Campaign
Vikings Season 3 by History for History
Paramount Yahoo & Transformers  by MEC for Paramount Pictures International
The Hunger Games: Mockingjay - Part 1 Online Media by AvatarLabs for Lionsgate
Rich Media: Single Execution
Sally Hansen - Insta Dri by Kargo for COTY - Sally Hansen
Jaguar Alive 5 by Crucial Interactive for Jaguar
Follow Your Team by SapientNitro for Fiat Chrysler Automobiles
Search Marketing: SEM Campaign
Citi Double Cash Holistic Search by Razorfish for Citi
The Power of Programmatic Search by Starcom MediaVest Group for Samsung
iProspect and The Limited: A Strong Foundation and Attention to Detail Deliver 81% More Revenue with Style by iProspect for The Limited
Search Marketing: SEO Campaign
#RedKettleReason Holiday Giving Campaign by The Richards Group for The Salvation Army
Chevrolet Performance and iProspect: Reinventing a Legendary Brand for the Digital Age by iProspect for Chevrolet Performance
Bank of America and iProspect: Staying One Step Ahead of the SEO Curve with the Google Answer Box by iProspect for Bank of America
Social: Campaign Across Platforms
Taco Bell Blackout by DigitasLBi San Francisco for Taco Bell
From Hot in Cleveland to Hot in the Gen X Living Room by Mediahub for TV Land
Audi Redefines Second Screen TV with “Pretty Little Liars” & Snapchat by Huge for Audi
Social: Use of Facebook
Manfidence by MV42 for Tecate Beer
The Power of Emotional ROI by DigitasHealth LifeBrands for Rebif
Be Sure It's Secure by Havas Worldwide Chicago for Hefty
Social: Use of Pinterest
MAN-O-FLAGE by TDA_Boulder  for FirstBank
IKEA Catalog Pinterest Alpha Test by MEC for IKEA
Lay’s Wavy Cookbook by OMD for Frito-Lay/PepsiCo/Lay’s Wavy
Social: Use of Single Platform
Little Money Big Fun by MRM//McCann Romania for KFC Romania
#SpeakBeautiful by Mindshare for Dove
Rock Your Legs by Edgewell, Spotify & MEC for Edgewell, Schick and Skintimate
Use of Interactive Creative
Nike Phenomenal Shot: A Google Art, Copy & Code Project  by Grow/Wieden + Kennedy/Mindshare/Google Creative Partnerships for Nike / Google
BACARDI Untameable Tour by GMR Marketing for BACARDI
Sense8 Degrees of Music Separation by Sense8 Degrees of Music Separation by MEC & Spotify for Netflix
Social: Use of Twitter
Ready, Set, Goooolf! by MediaCom for Volkswagen
Sign My Tweet by Goodby Silverstein & Partners for Comcast/XFINITY
Bluebird by OMD for McDonald's
Use of Humor
ARCHER | Season 6 by PROJECT C for FX
Home-Buying Process in Plain English with Elizabeth Banks by Pereira & O'Dell, NY for realtor.com®
“Valerie Selfie” -- The Comeback, HBO by HBO for The Comeback
Use of Gaming
World of Paddle Pop by SapientNitro for Unilever
The CHAPPiE Challenge by UM for Sony Pictures Entertainment/Chappie
Call of Duty: Hack in Black by Edelman for Activision
Use of User-Generated Content
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project by Grow/Heat/Google Creative Partnerships for EA Sports / Google
What Lives Inside by Pereira & O'Dell for Intel + Dell
Spotify Year in Music by Razorfish New York for Spotify
Use of Programmatic Creative
Neutrogena 2x Derm Perfect Pairings by UM/J3 for Johnson & Johnson/Neutrogena
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project by Grow/Heat/Google Creative Partnerships for EA Sports / Google
Salad Predictions by Starcom MediaVest Group for Kraft Salad Dressings
Video: Campaign
Ashton Kutcher Case Study by Lenovo for Maverick
Bug Wisdom by The Richards Group for Orkin Pest Control
See the Real Me by UM/J3 for Johnson & Johnson/Clean & Clear
Video: Single Execution
Happy Harley's Beard Retirement Party by Beeby Clark+Meyler for Schick Hydro
Color For All by Valspar for Valspar
2015 MTV Movie Awards FIAT 500X Crossover Vehicle Launch by Viacom Velocity for FIAT 500X Crossover
Viral Campaign
The Revival of Chicken Fries by Horizon Media  for Burger King
Party Hard Moms by Havas Worldwide Chicago for Hefty
Spotify Year in Music by Razorfish New York for Spotify

Integrated Online Campaign Back to top

Activism/Public Service
Athena "Party Pink" Campaign by Lighthouse Marketing for DS Services/Athena® Water
#LikeAGirl by Starcom MediaVest Group for P&G Always
Merrell TrailScape by Trilia/Hill Holliday for Merrell
Life's S.o.R.a.d by AwesomenessTV for Kohl’s
The Board by Hanson Dodge Creative for K-Swiss
2015 Toyota Camry Launch Campaign by Outsell and Saatchi & Saatchi for Toyota North America
Firestone Destination Country Launch by Optimedia  for Firestone Brand/Firestone Complete Auto Care Centers
Diaries of a Globetrotter by One Solution for Nissan
Love Your Curls by Unilever for Dove Hair
Barber In A Box by Schwarzkopf Professional for Schwarzkopf Professional
See the Real Me by UM/J3 for Johnson & Johnsons/Clean & Clear
Beverage (non-alcoholic)
Drinkable Advertising by Ogilvy New York for The Coca-Cola Company / Coke Zero
Bring Your Own Cup Day by T3 for Slurpee
True Friendship by Pereira & O'Dell for Coca-Cola
Beverage (alcoholic)
HUMAN: An UPROXX Original Series, In Partnership with Coors Banquet by Woven Digital and MillerCoors for MillerCoors, Coors Banquet
1800 Tequila Presents Enough Said Episodes With Michael K. Williams by The VIA Agency for Proximo Spirits
CC Social Scene by Viacom Velocity for Redd's Apple Ale
Better Your Business by ID Media for Cox Business
Play! by Ogilvy New York for IBM
The UPS Small Business Trade Mission  by Maxus for Business for UPS
Charity/Non-Profit Organizations
#RedKettleReason Holiday Giving Campaign by The Richards Group for The Salvation Army
Share The Sound of An AIDS Free Generation by Cornerstone for Coca-Cola
Komen 3 Day by Slingshot, LLC for Susan G. Komen
Consumer Packaged Goods
Email Marketing- Welcome Series Campaign by The Honest Company for Retention Science
#Let'sTalkToys by Starcom MediaVest Group for Mattel
Barber In A Box by Schwarzkopf Professional for Schwarzkopf Professional
The Tackle by The Huffington Post for Esquire Network / Friday Night Tykes
HOW I MET YOUR MOTHER - The Prop-erty Vault by O&O for 20th Century Fox Home Entertainment
Seinfeld by Moxie for Hulu
HuffPost Generation Change by The Huffington Post for NRG
Eco-Marathon: #makethefuture by MediaCom for Shell
Cities Energized: The Urban Transition by MediaCom for Shell
Financial Services
Life Comes Next by Trilia/Hill Holliday for John Hancock
Fidelity Investments' TradeTalk by Havas Media for Fidelity Investments
Why I Work by One Solution for Wells Fargo
The Care Challenge  by Digitas Health Lifebrand London for Sanofi Connecting Nurses
Take Down Cholersterol by Arnold Worldwide for Sanofi/Regeneron
Strength in Numbers  by DigitasHealth LifeBrands for Rebif
Proud Parenting LGBT Family Galleries by Gay Ad Network for Mattel / Fisher-Price
Pride by R&R Partners for Las Vegas Convention and Visitors Authority
5 Days of Equality by Razorfish New York for GLAAD
Hispanic Marketing Campaign
Manfidence by MV42 for Tecate Beer
Mas Que Un Auto (More Than A Car) by Conill for Toyota Motor Sales USA
A Space For Dreams by Starcom Mediavest Group for Honda
Live Events/Sports
Favela United by TSN & TWG for TSN
EA Sports Madden GIFERATOR: A Google Art, Copy & Code Project by Grow/Heat/Google Creative Partnerships for EA Sports / Google
#HaveUFoundtruTV?  by truTV for truTV
Restaurants/Fast Food
Dunkin' Donuts Shark Week by Trilia/Hill Holliday for Dunkin' Donuts
Endless Apps Limited Time Promotion by The Richards Group for TGI Fridays
Caribou Stories by Colle+McVoy for Caribou Coffee
Wishes Delivered by Ogilvy New York for UPS
Listings by Pereira & O'Dell, NY for realtor.com®
GameStop's The Witcher 3 In The Wild Digital Hunt by The Marketing Arm for GameStop/The Witcher 3: Wild Hunt
Technology : Gadgets & Devices
I Am Generation Image by ID Media for Nikon
Data Points with Seagate & National Geographic by Havas Media for Seagate
HP #BendTheRules That Bass Tour by Collectively for HP
Technology: Web Services
‘I AM ADT’ Campaign by SapientNitro for ADT
#HalfFast Holiday by Create Digital for Verizon FiOS
Beware of the FrankenCloud by FinancialForce.com for FinancialForce.com
10-Day Minnesotans by Colle+McVoy for Explore Minnesota Tourism
Follow Your NOLA by New Orleans Tourism Marketing Corp. & 360i for New Orleans Tourism Marketing Corporation
A Better Wingman by Mullen Lowe/ Mediahub  for Jetblue

Web Site Excellence Back to top

https://www.libertymutual.com/safe-and-smart-living by Liberty Mutual Insurance for Liberty Mutual Insurance
Essense Designs "Pretty Happy Love" Blog by DEG for Essense Designs
http://www.MakingGameofThrones.com by Making Game of Thrones for Game of Thrones
IBMblr by Ogilvy New York for IBM
accenture.com by Accenture for Accenture
Qualcomm.com launched August 12, 2014 by Mirum, Inc.  for Qualcomm, Inc.
Charity/Non-Profit Organizations
www.cct.org by Atlantic Media Strategies for The Chicago Community Trust
https://wishesdelivered.ups.com/#all-wishes by T3 for UPS
www.work.co by Work & Co for The Metropolitan Opera
Univision Parents Portal by Ready Set Rocket for Univision Communications Inc
www.camls-us.org by Bayshore Solutions for CAMLS
Campaigns by Centre by DAC Group  for Sylvan Learning
Interstellar Endurance Exploration by AvatarLabs for Warner Bros. Pictures and Paramount Pictures
Sense8 Degrees of Music Separation by Sense8 Degrees of Music Separation by MEC & Spotify for Netflix
Entertainment: Games/Music/Movies
THE STRAIN - A Tale of Two Outbreaks by O&O for 20th Century Fox Home Entertainment
http://www.thecrumpledball.com/ by The VIA Agency for The VIA Agency
spotify.com/2014 by Razorfish New York for Spotify
Family/Parenting/Women's Interests
eptfamily.com by Allen & Gerritsen for e.p.t.
www.sheknows.com  by SheKnows Media for SheKnows Media
NAEYC For Families by NAEYC for NAEYC
Avon.com Website Redesign  by SapientNitro for Avon Products Inc.
http://www.thefashionspot.com/ by theFashionSpot.com for for TotallyHer Media
http://www.totalbeauty.com/ by TotalBeauty.com for for TotallyHer Media
http://www.spectrumhealthbeat.org by Spectrum Health for Spectrum Health
https://www.takedowncholesterol.com by Arnold Worldwide for Sanofi/Regeneron
www.acordatherapeutics.com by StudioPMG for Acorda Therapeutics
http://txu.clickhere.com/ by The Richards Group for TXU Energy
https://goodlife.allstate.com/goodhome/ by T3 for Allstate
http://ideas.kohler.com/ by Tidal Labs for Kohler
https://hbr.org/ by "by Huge - for the Harvard Business Review for Harvard Business Review
www.ij.com by IJ.com for Independent Journal
http://www.real-time-with-bill-maher-blog.com/ by HBO for Real Time with Bill Maher
Born Dodge Redesign  by SapientNitro for Fiat Chrysler Automobiles
Incredible Egg-cellence by Rise Interactive for Incredible Egg
www.tripadvisor.com by TripAdvisor for TripAdvisor
Favela United by TSN & TWG for TSN
http://fromthevault.hbo.com/haglerhearns by HBO for HBO Boxing
Inside HBO Boxing - Mayweather vs. Pacquiao by HBO for HBO Boxing
Technology: Web Services
3m.com/newsroom by 3M for 3M
https://www.domo.com/ by Domo for Domo
Skype – ARC, Acquisition and Re-engagement Campaign by M&C Saatchi Mobile for Skype