Winners

2019 Best in Show

Online Marketing

Project Dead Zone by Goodby Silverstein & Partners for Xfinity

Comcast’s future lies in xFi Pods (Xfinity internet extenders) to satisfy Millennials’ penchant for streaming in any room of the house. A marriage between content and product demo was created to reach Millennials. A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House. xFi Pods were placed throughout 160 rooms and 40 stairways, and viewers guided the investigators’ paths without a signal drop. The result: 5.1 million views and 82K clicks on the Xfinity site.

Credits: Client Name: Comcast Brand: XFINITY Spot Name: Project Dead Zone Air Date: 16 October 2018 CLIENTS: Senior Vice President, Marketing Communications: Peter Intermaggio Senior Vice President, Brand Marketing: Todd Arata Vice President, Marketing Communications: Dustin Hayes Executive Director, Social Marketing: Nader Ali Hassan Senior Director, Media Strategy & Planning: Sumana Rajagopal Director, Marketing Communications: Catherine Huffman Senior Manager, Media Strategy & Planning: Justin Silva Manager, Social Marketing: Maris Howard Manager, Media Strategy & Planning: Megan Kiniry Specialist, Social Marketing: Lacey Ketchell AGENCY: Goodby Silverstein & Partners Co-Chairmen: Jeff Goodby and Rich Silverstein Chief Creative Officer: Margaret Johnson Creative Director: Jens Waernes Creative Director: Jon Wolanske Assoc. Creative Director: Maria Lee Assoc. Creative Director: Justin Ralph Art Director: Jasper Yu Copywriter:Danielle Gasbarro Dir of Prod, Assoc. Partner: Tod Puckett Executive Producer: Joshua Greenberg Associate Producer: Josh Goldberg Director of Brand Strategy: John Thorpe Group Account Dir: Chad Bettor Account Director: Georgia Newton Account Manager: Madison Whitley Asst. Account Manager: Carmen Guan Asst. Account Manager: Kate Alders Dir of Comm Strategy: Maren Severtson Jr. Comm Strategy: Maddie Belt Research & Analytics Director: Cassi Hussain Sr. Research & Analytics Strategist:Alex Ufen Research & Analytics Strategist:Danielle Maingot Director of Business Affairs:Judy Ybarra Business Affairs Manager: Jaime Szefc Production Company:Media Monks COO: Wesley Ter Haar Managing Dir LA: Olivier Koelemij Writer/Creative Director: Jason Zada Writer: Tim Immordino DoP/Broadcast Dir :Lewis Smithingham Live Broadcast Partner: 30 Ninjas Live AD: David Churchill Viste Executive Producer: Kelly Kandle Producer: Theresa Marth Digital Assets: Alfredo Rivera Online Assets: Joey Serxner Sound Designer: Tim Gedemer Assistant Sound Designer: Julian Aicholz On-Set Mixer:Ben Adams Editing Company:Whitehouse Editorial Editor: James Dierx Executive Post Producer:Joanna Manning Post Producer: Sasha Grubor

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2019 Member's Choice

Online Marketing

Zwilling Digital Transformation by Isobar US for Zwilling

Cooks, rejoice! Unifying a culinary world, Zwilling’s numerous brands, including cookware and flatware, were showcased on a redesigned ecommerce platform in 19 countries. By optimizing digital, the brand’s history and various products were shown as part of a distinct cooking experience. The transformation — from product-focused to holistic dining — connected consumers to the brand in deeper ways. The proof is in the pudding: Sessions were up 20.8% for unique visitors and sales in the U.S. skyrocketed 52%.

Credits: Chief Creative Officer: Ricardo Salema Creative Director: Damien Girardi Associate Creative Director: Yoongee Kang Designer: Lisa Lee Experience Director: Sasha Giacoppo Experience Designer: Sune Matras Engagement Director: Eric Longfield Project Manager: Stephanie Feltman Commerce Business Analyst: Sarah Dunnegan Technical Directors: Javier Frank, Chandra Raju Commerce Architect: Ayman Gerbail

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Online Advertising Creativity 2019 Winners

Advanced TV

Explorers Wanted by Roku  for MillerCoors

Coors Light has an strong association with the mountains, nature and related themes via its long time “Climb On” tag line. Now, from a new “Explorer’s Wanted” series on the Roku Channel, a series one to twelve-minute films, it went further -- sponsoring a show tile and running a native ad on Roku, adjacent to premium TV and movies. This produced some 200,000 microsite visits. Almost three quarters of users went on to interact with and stream Coors Light branded content. Drink up.

Affiliated Agency: Connect @ Publicis Media

Credits: Nat Geo Studios, GBS – Courageous Studios, and Outside Alan Bremerkamp, Senior Brand Manager, Coors Light / MillerCoors Kelly Ellefson, Senior Manager, Media & Partnerships, Coors Light / MillerCoors Jamie Lugo, Associate Brand Manager, MillerCoors Eric Levin, Global Chief Content Officer, Connect @ Publicis Media Valicia Brown, Director, Content, Connect @ Publicis Media Alison Levin, VP of Ad Sales & Strategy, Roku Abby Nelson, Senior Account Executive, Central Ad Sales, Roku Michael Gladstone, Ad Research Specialist, Roku Kelli Gail, Director of Ad Industry Comms, Roku Gwen Cooke, Sales Development Manager, Roku Jessica Cornell, Senior Manager Integrated Marketing, Roku Rob Holmes, VP Programming, Roku Savannah Lay, Account Manager, Roku Isabel Greenfield, Sales Development Manager, Roku Keith Goss, Programming Ops Manager, Roku Blake Frieden, Editorial Manager, Roku

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Advertising/Promotion Website or Microsite

AdventureRx by UPROXX  for Toyota

Among young urban professionals, Toyota wanted to position the Rav4 as their gateway to the great outdoors. Enter Uproxx, which created AdventureRx -- a series of outdoor adventure videos, and an immersive destination in which the content could live. Each episode featured Uproxx personality, Steve Vasquez, taking his Toyota Rav4 on different adventures. Meanwhile, an interactive map housed the video adventures and additional in-depth editorial recommendations, which guided visitors through unique parts of the United States as if they were on the trips themselves.

Affiliated Agency: Saatchi, Burrell, Conill, interTrend

Credits:

Uproxx:

Benjamin Blank (CEO, Chief Creative Officer), Kurt Campbell-Anderson (Head of Studio), Paul Josephson (Chief Strategy Officer), Ben Majoy (Creative Director), J.Lucy Tauber (Sr. Creative), Aaron Nandor (Lead Designer), Rikke Heinecke (Producer), Amanda Siegel (Director), Dat Tran (Production Manager), 

Saatchi:

Helen Burdett (Associate Media Director), Brandon Liu (Associate Media Director), Arielle Cohen (Media Supervisor), Bryan Prado (Media Planner), Allie Emslie (Assistant Media Planner)

Conill:

Alexandra Contreras (Media Supervisor), Amanda Cheseborough (Integrated Media Planner), Ryan Gallacher (Branded Content Specialist), Erika Moreno (Branded Content Specialist), Astrid Ramos (Integrated Media Planner), Nancy Bueno Shoats (Associate Director, Comms Planning)

Intertrend:

Stacy Lee (Media Manager), Kat Chang (Media and Strategy), Carlo Antonio (Media Planner),  

Burrell:

William Moore (Associate Media Director), Amina Mance (Media Supervisor), Paul Janness (Media Consultant), Samuel Bauer (Media Planner), Fabiola Auxila (Project Manager), Jordan LuSane (Jordan LuSane), Jade Jefferson (Sr. Account Executive), Jade Jefferson (Senior Manager, Analytics), Jessica Sneed (Assistant Media Planner)

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Artificial Intelligence

Welcome to the Alexa-Enabled Space Station by true[X]  for Amazon

In the wake of a successful 2019 Super Bowl spot featuring its Echo smart speaker in the International Space Station, Amazon wanted to keep people buzzing about its Alexa assistant. So, it worked with true[X] to build an interactive campaign that let people use real Alexa voice commands to mess around with a virtual version of the Space Station. The unit ran alongside on-demand video content where, in exchange for at least 30 seconds of interaction, users could reduce their commercial loads.

Affiliated Agency: Rufus powered by Initiative (agency dedicated to Amazon), Joystick (production)

Credits: Erika Chavez, Sr. Social/Digital Strategist, Amazon Anna Lichtman, Marketing Manager, Social, Amazon Keisha Harris, Producer, Amazon Stephen Samelko, Sr Producer Post, Amazon Keri Zierler, ACD Writer, Amazon Andrew Wilcox, ACD Art Director, Amazon Jimmy Pardi, Sr Copywriter, Amazon Justin Ison, Copywriter, Amazon Ryan Obermeier, Senior Art Director, Amazon Jennifer Orrestad, Project Manager, Amazon Claudine Cheever, Global GM of Mass Advertising, Amazon Ryan Eastham, Jr Motion Designer, Amazon Joshua Van Wyhe, Jr Motion Designer, Amazon Mike Morris, Associate Creative Director, Amazon Rachel Komenski, Sr. Post Producer, Amazon Ethan Erickson, Editor, Amazon Seth Triezenberg, Executive Producer, Amazon John Buroker, Sound Design, HEARby Shelby Case, Sr. Project Manager, Amazon Nick Gesualdi, Sr. Campaign Manager, Amazon Marie Reyes, Negotiator, Digital Partnerships, Initiative Samantha Katz, Manager, Initiative Aliya Carrington, Associate Digital Partnerships, Initiative Earl Chung, Digital Project Manager, Rufus Cassie May, Director, Digital Partnerships, Rufus Deniz Coker, Senior Interactive Producer, true[X] Caylin Gentry, Account Manager, true[X] Gena Schirer, Sales Director, true[X] Kim Merritt, Senior Creative Strategist, true[X] Jonathan Zajdman, Art Director, true[X] Andrew Olson - VP Account Management, true[X] Matthew Bauer - Sr. Director, Sales, true[X]

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Content Marketing: Campaign

Please Leave by WeTransfer  for WeTransfer

As we witness a global transformation of how people relate to their work while contending with information overload and constant interruptions, WeTransfer’s brand campaign “Please Leave” aims at helping people regain their time with simple and intuitive tools. By reducing the time people spend in a tech environment, they increase the time spent “Out there, where life happens. Where inspiration comes from.” With the new brand campaign, WeTransfer is drawing on its legacy as a company that values putting people first, online and offline.

Affiliated Agency: Creative Agency: Stink Studios, Media Agency: Noble People

Credits: Managing Director: Marlina Fletcher, Stink Studios Executive Producer: Iliana Hekimian, Stink Studios Executive Creative Director: Yego Moravia, Stink Studios Director of Strategy: Casandra Malowanczyk, Stink Studios Senior Art Director: Steven Olimpio, Stink Studios Art Director: Sara Haas, Stink Studios Copywriter: Dave Ramirez, Freelance Editor: Matthew Hollis, Freelance Director: Thomas Ralph, Imposter Line Producer: Malcolm Wax, Freelance DOP: Nick Bupp, Freelance Producer: Paul Muhlbach, Stink Studios

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Content Marketing: Single Execution

UBS: Are You Investing in What Matters to You? by T Brand Studio, The New York Times  for UBS

Investing has long been over-complicated by brands who are quick to tell consumers what’s best for them. UBS, with this thoughtful quiz, turns that “Our experts know best” thinking around by digging into people’s values and beliefs, and showing that they can be translated into portfolio guidance. Whether someone wants to rid their 401(k) of gun stocks or invest in pollution-taming tech, this quiz, drawn from the New York Times consumption-behavior data, clarifies their opinions and positions UBS as a leader in sustainable investing.

Affiliated Agency: Spark Foundry

Credits: Raquel Bubar, Executive Director, T Brand Studio, The New York Times Nelly Gocheva, Global Editorial Director, T Brand Studio, The New York Times Chomoi Picho-Owiny, Creative Director, T Brand Studio, The New York Times

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Contest/Promotion/Sweepstakes

Put That S#!t on Twitter by UM New York  for McCormick / Frank's Red Hot Sauce

When most people hear the tagline for Frank’s Red-Hot, “I Put That S#!t On Everything,” they think of food. UM New York thought of putting the hot sauce other brands. So, for its #FranksSweepstakes campaign, the agency encouraged Super Bowl viewers to tweet the hashtag along with a chilli emoji (for Frank’s) and an emoji for every brand that advertised during the 2019 Super Bowl. That entered them to win prizes all the way up to a freaking car loaded with cases of Frank’s. Enough

Affiliated Agency: Creative Agency: Grey New York; Production: Townhouse & Macguffin Films; Digital Agency: Reprise

Credits: Samantha Perez, Partner Portfolio Management, UM; Samantha Boden, Manager Paid Social, Reprise; Jill Pratt, VP North American Marketing Excellence, McCormick & Co.; Alia Kemet, North American Creative & Digital Strategic Director, McCormick & Co.; Marni Kokorus, North American Creative Campaigns, McCormick & Co.; Shelby Silver, Social Media Manager, McCormick & Co.; Veronica Collins, Social Media Specialist, McCormick & Co.; John Patroulis, Worldwide Chief Creative Officer, Grey New York; Jeff Stamp, Deputy Chief Creative Officer, Grey New York; Rob Lenois, Deputy Chief Creative Officer, Grey New York; Jeff Anderson, Executive Creative Director, Grey New York; Brian Mekjian, CD, Art Director, Grey New York; Ryan McCarthy, CD, Copywriter, Grey New York; Reagan Fromm, Art Director, Grey New York; Lesley Scheurmann, Copywriter, Grey New York; Raya Rios, Project Manager, Grey New York; Kenny Gold, SVP Director of Social Media, Grey New York; Joseph Day, Sr. Content Architect, Grey New York; Ben Tauber, Managing Director, Grey New York; Mercedes Campos, EVP Global Account Director, Grey New York; Sean Griffin, VP Account Director, Grey New York; Deanna Meyer, Senior Digital Strategist, Grey New York; Laura Konopack, SVP Activation Talent & PR, Grey New York; Andi Yancho, Director, Activation, Grey New York; Kat Johnson, Account Supervisor, PR, Grey New York; Claire Arendse, Director of Creative Culture, Grey New York; James McPherson, Chief Production Officer, Townhouse; Tania Salter, SVP, Head of Integrated Production; Adam Seely, VP, Executive Integrated Producer, Townhouse; Lauren Kulchinsky, SVP Head of Creative Content, Townhouse; Christina Torres, Senior Post Production Producer, Townhouse; Nick Fuglestad, Director, MacGuffin Films; Sam Wool, Executive Producer, MacGuffin Films

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Email: Campaign

Google Assistant CRM Program by Epsilon  for Google

To further engage Google Assistant’s more than 100 million users, Epsilon developed an email campaign designed to show how Assistant can make life easier, more productive, streamlined, and enjoyable. The effort hinged on a data analysis showing how millennial parents were engaging with their Google Assistant. From there, Epsilon developed a biweekly newsletter program that sent custom content to users based on the devices through which accessed Assistant. This resulted in highly segmented creative that delivered a relevant and contextual experience for every user.

Credits: Jessica Keller, Associate Creative Director Erik Olson, Associate Creative Director Amy Bishop, Director, Strategy Howie Leibach, Senior Strategist Lester del Rosario, Program Manager Vanessa Chandler, Program Manager Nikolas Vogt, Growth Marketing Manager, Google Assistant Szejack Tan, Head of Growth Marketing, Google Assistant Flavia Simon, Director Brand & Growth, Google Assistant

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Email: Single Execution

Leader’s Club Account Statement by The Leading Hotels of the World  for The Leading Hotels of the World

The Leading Hotels of the World, which represents more than 400 hotels in 80 countries, wanted to revamp its loyalty program. So, it tapped Movable Ink to make sure its emails were supported by multiple data sources. To translate the campaign into different languages, Movable Ink set up the necessary targeting to display the languages via a merge tag. This resulted in a 31% increase in open rates, an 18% increase in CTRs, a 128% increase in revenue, and 157% increase in membership renewals.

Affiliated Agency: Movable Ink (intelligent creative)

Credits: Allison Bishop, Manager, Lifecycle Marketing at The Leading Hotels of the World Ricki Steiner, CRM Specialist at The Leading Hotels of the World

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Gaming

Samsung x Fortnite: The Galaxy Skin by Starcom  for Samsung

Starcom was given the difficult task of marketing the Galaxy Note9, which, at $1,000, was Samsung’s priciest smartphone to date. To do so, the agency first found an audience that would appreciate the phone’s power, speed, and battery life, i.e., gamers. To get their attention, Starcom then turned the phone into a character named “Galaxy Man” in Fortnite, and partnered with famed gamer Ninja get out the word. Ultimately, Starcom increased 18-24 year-old Note9 buyers by more than 243%.

Affiliated Agency: R/GA

Credits: -

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Humor

Making Medieval Media for Disenchantment by Mediahub  for Netflix: Disenchantment

With a new series coming to Netflix called "Disenchantment," brought by Matt Groenig, the guy behind "The Simpsons," the cable channel turned fans' fave websites medieval, with new takes on long-dead topics like serfdom and burning castles. It also turned New York hot dogs carts into medieval street vendors hawking chargrilled turkey legs, and printed jokes on toilet paper. Results: 259 million earned impressions, 3X benchmark engagement. Who says you can't teach a new dog old tricks?!

Credits: Aaron Jones, Consumer Marketing, Netflix Kurt Graver, Creative Marketing, Netflix Ned Berger, Creative Marketing, Netflix John Moore, Global President, Mediahub Sean Corcoran, U.S. President, Mediahub Christine Bradt, SVP, Group Media Director, Mediahub Laurel Boyd, SVP, Director of R+D Lab, Mediahub Simeon Edmunds, VP, Director of R+D Lab, Mediahub Alexis Westin, Media Content Creator, R+D Lab, Mediahub Madison Brinser, Assistant Content Creator, R+D Lab, Mediahub Trevor Kaminsky, Assistant Content Creator, R+D Lab, Mediahub Alli Blender, VP, Group Media Director, Mediahub Samantha Evans, Senior Media Planner, Mediahub Kelly Ross, Senior Media Planner, Mediahub Mackenzie Emerson, Assistant Media Planner, Mediahub Brendan Marrese, VP, Associate Media Director, Video Investments, Mediahub Matt Polese - Media Supervisor, Video Investments, Mediahub Mike Cooper, Global President and CEO, Rapport Natalie Shushan, Senior Account Executive, Rapport Alex Stark, Account Executive, Rapport

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Influencer Campaign

Party with MA Influencer Campaign by Open Influence  for Universal Pictures

To promote the release of Universal’s horror-thriller, MA, Open Influence set out to captivate viewers with a frighteningly realistic experience that mirrored the film’s plot. Four creators enacted a week-long skit that built maximum buzz before the film’s debut. Using raw, in-the-moment footage, cross-influencer interactivity, and Instagram’s native features, they immersed viewers in the story and gave them a sense of power over its outcome. The campaign resulted in over 13,000 Swipe-ups, 4.4 million impressions, and 4.5 percent in in-feed engagement.

Credits: The Universal Team: Doug Neil – EVP, Global Digital Marketing Justin Pertschuk – SVP, Digital Marketing Amy Cohen – VP, Digital Marketing Nicole Schlegel – Director, Digital Marketing Tyler Streuter – Manager, Digital Marketing Brianne Richards – Creative Coordinator, Digital Marketing Christina Barkhorn – Senior Publicist, Digital Marketing Trevor Shannon – Apprentice Publicist, Digital Marketing Carly Nelson – Publicity Coordinator, Digital Marketing The Open Influence Team: Suzanne Mead – Vice President, Strategic Accounts Maggie Reznikoff – Head of Account Management (West) Timothy Hancock – Executive Creative Director Sierra Moore – Senior Art Director

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Interactive Creative: Campaign

Dove Men+Care #TakeTheTime by Mindshare  for Unilever

Coinciding with new paternity-leave legislation in Canada, Mindshare launched Dove Men+Care’s #TakeTheTime initiative. The campaign -- featuring the ups and downs of five fathers taking paternity leave -- spanned TV, social, search, online video, PR, influencer marketing, interactive out-of-home kiosk, and live polling. In response, #TakeTheTime generated the highest level of engagements on conversations around paternity leave over a 12-month period, which included more than 15,000 organic branded engagements, over 2 million social engagements, and 110 million total impressions.

Affiliated Agency: Unilever

Credits: Ogilvy Credits: Chief Creative Officer: Brian Murray Art Director: Samiir Mussa Copywriter: Max Oss Rech Copywriter: David Weaver Broadcast Producer: Sharon Nelson-Bailey Print Pro Producer: David Scanlon Account Lead: Aviva Groll Account Supervisor: Beth Blatch Account Executive: Kemal Sehoglu Strategic Planning Director: Michelle Lee Planner: Robyn Hutman Production: Production House: Spy Films Director: Tamir Moscovici Production House Producer: Matt Wiele DOP: Tamir Moscovici Editing House: Outsider Editorial Editor: Chris Murphy Assistant Editor: Calum Moore Audio: Toast and Jam Client: Unilever, Senior Marketing Director: Daniel Alter Unilever, Dove Marketing Manager: Leslie Golts Unilever, Dove Men+Care, Brand Manager: Kristen Denega Unilever, Dove Men+Care, Assistant Brand Manager: Courtney Dodds Media Agency: Mindshare Canada Manager, Media Planning: Nevena Petkovic Account Manager, Social: Nataliia Lapun Senior Associate, Digital Trading: Michael Hufana Account Supervisor, Social: Amy Turkovich Strategy Director: Michael Marcy PR Agency: Edelman Canada Account Director, Client Strategy: Kristine Moshonas Account Director, Influencer: Sara Rezaee Senior Account Executive, Earned Media: Max Mosher Account Director, Crisis and Risk: Sarah Attia Senior Manager, Insights and Analytics: Richelle Batuigas

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Interactive Creative; Single Execution

Welcome to the Alexa-Enabled Space Station by true[X]  for Amazon

In the wake of a successful 2019 Super Bowl spot featuring its Echo smart speaker in the International Space Station, Amazon wanted to keep people buzzing about its Alexa assistant. So, it worked with true[X] to build an interactive campaign that let people use real Alexa voice commands to mess around with a virtual version of the Space Station. The unit ran alongside on-demand video content where, in exchange for at least 30 seconds of interaction, users could reduce their commercial loads.

Affiliated Agency: Rufus powered by Initiative (agency dedicated to Amazon), Joystick (production)

Credits: Erika Chavez, Sr. Social/Digital Strategist, Amazon Anna Lichtman, Marketing Manager, Social, Amazon Keisha Harris, Producer, Amazon Stephen Samelko, Sr Producer Post, Amazon Keri Zierler, ACD Writer, Amazon Andrew Wilcox, ACD Art Director, Amazon Jimmy Pardi, Sr Copywriter, Amazon Justin Ison, Copywriter, Amazon Ryan Obermeier, Senior Art Director, Amazon Jennifer Orrestad, Project Manager, Amazon Claudine Cheever, Global GM of Mass Advertising, Amazon Ryan Eastham, Jr Motion Designer, Amazon Joshua Van Wyhe, Jr Motion Designer, Amazon Mike Morris, Associate Creative Director, Amazon Rachel Komenski, Sr. Post Producer, Amazon Ethan Erickson, Editor, Amazon Seth Triezenberg, Executive Producer, Amazon John Buroker, Sound Design, HEARby Shelby Case, Sr. Project Manager, Amazon Nick Gesualdi, Sr. Campaign Manager, Amazon Marie Reyes, Negotiator, Digital Partnerships, Initiative Samantha Katz, Manager, Initiative Aliya Carrington, Associate Digital Partnerships, Initiative Earl Chung, Digital Project Manager, Rufus Cassie May, Director, Digital Partnerships, Rufus Deniz Coker, Senior Interactive Producer, true[X] Caylin Gentry, Account Manager, true[X] Gena Schirer, Sales Director, true[X] Kim Merritt, Senior Creative Strategist, true[X] Jonathan Zajdman, Art Director, true[X] Andrew Olson - VP Account Management, true[X] Matthew Bauer - Sr. Director, Sales, true[X]

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Media Elements/Audio

AdsWizz Digital Audio Advertising Platform - AI Driven Audio Ad Personalization by AdsWizz/Spark Foundry/AI Music  for Cox Communications

Publicis Media’s Spark Foundry developed an audio advertising format that matches an ad’s background music to a listener’s current music genre through the use of artificial intelligence called “Sympaphonic Ads.” The format was developed in partnership with London-based AI Music. The format produces personalized audio spots, distributing them via programmatic audio ad exchange on the AdsWizz Digital Audio Advertising Platform. Marketers can create ads in under 10 minutes with results that speak to customers in the tone and style of the music

Credits: Andrew Klein - Director, Innovation, Spark Foundry Maddy Bromberger - VP Connections Director Gareth Deakin - AI Music, Head Of Business Development Garrison Dua, Director Business Development, AdsWizz

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Mobile: Campaign

Subway MyWay Rewards by Carat / Contobox  for Subway

Subway’s needed consumers to download their app and join the loyalty program. They launched a game with a secondary tab featuring a promotional video and image carousel highlighting the program’s benefits. Engagement rates rose 10% higher than industry standards in the mobile food and beverage category. The game also drove users to a secondary “learn” tab, where 41% of viewers watched the video to completion and 4.25% of users hit download, resulting in a conversion rate 300% higher than the Google Display Network Conversion benchmark.

Credits:

Carat: Laura Maclean, VP Group Account Director, Vahini Jeevakaran, Associate Director, Sunny Gill, Communications Planning Supervisor, Maryori Lara, Digital Investments Planner, Daphne D’Souza, Digital Investment Planner

Contobox: Kirstine Caparas-Galcon, Experience Manager, Erica Brodie, Senior Account Manager, Jamie Forbes, Account Executive, Ray Siddiqui, Developer, Melissa Hurtubise, Developer, Dusan Zarin, Senior Campaign Manager

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Mobile: Integration Cross Platform

Love Death + Robots by Movement Strategy  for Netflix

Netflix announced directors David Fincher and Tim Miller would collaborate on a new adult animation series, but hardcore genre fans remained skeptical about Love Death + Robots. The campaign included 26 cryptic codes, hidden trailer, and interactive livestreams. Fans leaked private links on Reddit. The content gained 10,000 video views in hours. In two months the three-phrase launch campaign drove 990,000 engagements, 6.8 million impressions, and 4.7 million trailer views. Posting content daily kept engagement high.

Affiliated Agency: Blur Studios (Production Partner)

Credits: Jason Mitchell CEO & Partner, Movement Strategy Christy Pregont ECD & Partner, Movement Strategy Kevin Sweeney CD, Movement Strategy Lisa Norris ACD, Movement Strategy Edgar Alan Rivera Creative, Art, Movement Strategy Brianne Bracken Director of Business Strategy , Movement Strategy Andrew Downing Social Strategist, Movement Strategy Desmond Branche Project Manager, Movement Strategy Chelsea Long Director of Data & Insights, Movement Strategy Jeremy Frank Analyst, Movement Strategy Juliette Richey Head of Production, Movement Strategy Zac Gobetz Production, Movement Strategy Kevin Bjelajac Director, Global Creative Marketing, Netflix Ben Tom George Manager, Global Creative Marketing, Netflix Kathryn Nyquist Manager, Global Creative Marketing, Netflix

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Mobile: Single Execution, App

Amplifon Hearing App by Publicis Sapient  for Amplifon

Amplifon asked Publicis Sapient to design a service to help its hearing-impaired customers get comfortable with their hearing aids, learn how to use them quickly and simply, and ultimately ensure continued use. This meant working with some of the major brand Bluetooth-enabled hearing aids, and learning about user needs and behavior patterns in order to provide the maxium level of support. The resulted in the app being downloaded over 10,000 times, which is far more than the original 4,000 expected downloads.

Affiliated Agency: Accenture, Rome, Developer agency

Credits: Publicis Sapient, Executive Creative Director: Fura Johannesdottir Publicis Sapient, Creative Director : Alexandra Jugović Publicis Sapient, Client Executive : Luca Galli Publicis Sapient, Delivery Lead : Saverio Baggio Publicis Sapient, PM : Sinja Hohn Publicis Sapient, UX: Noha Nada Publicis Sapient, UX: Christian Fischer Publicis Sapient, Design: Daniele Signoriello Publicis Sapient, Design: Yehia Nada Publicis Sapient, Service Design: Yenny Otero Publicis Sapient, Strategy : Dave Lowe Publicis Sapient, Motion: Pedro Uzcategui Publicis Sapient, Motion: Antonino Iacona Publicis Sapient, Copy: Simon Phillips

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Mobile: Single Execution, Non-App

Hulu: The Act —Seeing is Deceiving by PadSquad + Hulu  for Hulu

The Act, the Hulu Original about pathological deception, needed a larger audience. So, Cadreon tasked PadSquad to come up with a compelling way to bring the show’s theme of “Seeing is Deceiving” to life. That included a mobile ad format, which utilized the power of Apple’s Touch ID to reveal the complex relationship between the show’s main protagonists, and one of their radical transformations. This resulted in more than half-a-million touch interactions, over 6 million seconds of ad interaction time, and an impressive engagement rate.

Credits: Hulu: Mikelle Laker, Programmatic Marketing Manager Shawnte Parker, Sr Manager, Original Marketing PadSquad: Jennifer Gavin, VP Brand + Innovation Kelly Gandee, Sales Director Ginifsa De la Cruz, Assoc Director, Creative Production Cadreon: Cheryl Taguma, Associate Director UM Worldwide: Jeremy Dunbar, Sr. Associate, Content Management - Hulu at UM Worldwide Paula Pletcher, VP Creative Management at UM Worldwide Ignition Creative: Cassidy Lashaway, Director of Integrated Production at Ignition

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Native Advertising: Campaign

Making Medieval Media for Disenchantment by Mediahub  for Netflix: Disenchantment

You don’t have to a fan of Matt Groening’s Disenchantment (but you should be) to love this campaign for Netflix. The animated series stars a lovable lush named Princess Bean, who drinks her way through medieval times with sidekick Elfo and Luci, her personal demon. This campaign is so complete it took hot dog stands and pedicabs back to the Middle Ages, and gave Reddit a town crier. The 30-plus pieces of content drove 259 million earned impressions, three times the benchmark engagement.

Credits: Aaron Jones, Consumer Marketing, Netflix Kurt Graver, Creative Marketing, Netflix Ned Berger, Creative Marketing, Netflix John Moore, Global President, Mediahub Sean Corcoran, U.S. President, Mediahub Christine Bradt, SVP, Group Media Director, Mediahub Laurel Boyd, SVP, Director of R+D Lab, Mediahub Simeon Edmunds, VP, Director of R+D Lab, Mediahub Madison Brinser, Assistant Content Creator, R+D Lab, Mediahub Trevor Kaminsky, Assistant Content Creator, R+D Lab, Mediahub Alli Blender, VP, Group Media Director, Mediahub Samantha Evans, Senior Media Planner, Mediahub Kelly Ross, Senior Media Planner, Mediahub Mackenzie Emerson, Assistant Media Planner, Mediahub

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Podcasts/Digital Audio

Dirty John by Essence  for Bravo

Dirty John, a Los Angeles Times crime podcast transitioned to compelling fictional TV crime/mystery series on Bravo. All that became more successful when expanding Bravo’s mostly female based to male viewers. Bravo push Dirty John with full marketing campaign -- official trailer videos, a pre-TV series release, and later, as awards season marketing push. Dirty John became Bravo's highest-rated freshman series in over four years, averaging 2.7 million total viewers. Star Connie Britton received a Golden Globes nomination. For Dirty John, all a clean win.

Affiliated Agency: Idea Creation: Bravo, Essence · Production: Bravo, Universal Cable Productions · PR: Bravo · Media: Essence Global · Additional Companies: 360i, Stunt Creative, Arsonal, Ink by Stun, Buddha Jones, Open Road

Credits: Ellen Stone, EVP Marketing – Bravo, Oxygen & UniKids Maria DeLuca, SVP, Bravo Consumer & Social Marketing Lily Yao, Senior Director, Bravo Consumer Marketing Erika Berger, Manager, Bravo Consumer Marketing Maura Keane, Coordinator, Bravo Consumer Marketing Amy Troiano, SVP, Bravo Creative & Brand Strategy Quest Marks, VP, Bravo Creative Jeff Edelstein, Bravo Writer/Producer/Editor Marcello La Ferla, Bravo Senior Creative Director Stacy Sarnoff, Bravo Sr. Director, Print Production Heeseo Choi, Bravo Sr. Multiplatform Designer Jasmine Rinde, Bravo Sr. Project Manager Alexandra Shapiro, EVP, Marketing & Digital, Ent Nets Jason Holzman SVP & Head of Creative, Ent Nets Pam Sullivan, Essence NBCU Lead Laura Lefever, Essence VP, NBCU East Nicole Winter, Essence Group Planning Director Alexandra Dannelly, Essence Associate Media Director Kayla Chassine, Essence Supervisor Amy Sheil, Essence Comms Lead Naomi Litowitz, Essence Group Comms Director Frank Ockenfels, Key Art Photographer

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Programmatic Creative

Acura RDX Launch by Brand Networks / MullenLowe / RPA  for Acura

Acura wanted to create a campaign for the 2019 RDX model that reached and engaged with the perfect audiences. With Brand Networks and RPA, it launch a cross-channel campaign that would allow users to experience the vehicle across channels through 360-degree images and augmented reality to learn more about the vehicle. Users spent an average of 101 seconds with AI, which resulted in 405 days total time spent and a 72% engagement rate. The campaign generated a .27% CTR and 0.10% traffic rate.

Affiliated Agency: MullenLowe Group, Advertising Agency — Creative Agency; Rubin Postaer and Associates (RPA) — Media Agency; Brand Networks — Creative Customization and Specialized Media Execution

Credits: David Sanderson, VP of Creative: Brand Networks Marc Ramsey, Senior Creative Director / Interactive Designer: Brand Networks Tommy Hoffman, Developer / Interactive Designer: Brand Networks Jacqueline Gilbert, Sales: Brand Networks Agency Credits: Media Agency: RPA Creative Agency: Mullen Lowe AR Tech: Blippar

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Rich Display Media: Single Execution or Campaign

Craftsman Dream Garage by ROC Media / Contobox  for Craftsman

To drive excitement and awareness for its re-engineered products in Canada, Craftsman asked its audience to dream big, creating their own customized garage -- with a chance to win it. Craftsman partnered with an engagement platform on a contest hosted as a microsite and featuring an interactive digital display ad unit. The digital campaign reached more than 2 million Canadians with an engagement rate 10 times higher than Google’s rich media display benchmark, and the contest produced 100,000 earned media impressions.

Credits: Mark Emmerson – Director, Stanley Black & Decker Sana Raja - Digital Marketing Manager, Canada, Stanley Black & Decker Patryk Fudali - Digital Marketing Specialist, Stanley Black & Decker Tamara Lang - Brand Manager, Canada, Stanley Black & Decker Wayne Murphy - Marketing Media Manager, Canada, Stanley Black & Decker Bonnie Brush - Senior Graphic Designer, Stanley Black & Decker Mac Foster, Director of Digital Strategy, ROC Media Inc. Jeremy Van Sickle, President, ROC Media Inc. Kirstine Caparas-Galcon, Experience Manager, Contobox Erica Brodie, Senior Account Manager, Contobox Jamie Forbes, Account Executive, Contobox Eugene Kozlov, Developer, Contobox Ray Siddiqui, Developer, Contobox Kirill Anikin, Developer, Contobox Dusan Zarin, Senior Campaign Manager, Contobox Jason Cristiani, Senior Campaign Manager, Contobox

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Search Marketing: SEM Campaign

DAC & Bridgestone: Driving 27% Growth in Revenue Through Paid Search Strategies by DAC Group  for Bridgestone

Bridgestone Retail Operations needed to drive and retain local traffic and leads, while keeping costs down. Success came from a variety of changes such as targeting CPAs against Google Store Visits for lower funnel campaigns that drove a 27% increase in revenue from paid search, leveraging Google Store Visits as a proxy on just an 18% increase in spend. Shifting the campaigns from national to regional for tires resulted in a 27% increase in revenue on just an 11% increase in spend.

Credits: 1. Felicia DelVecchio, Director Digital Media, DAC Group 2. Debbi Juh, Manager Digital Media, DAC Group 3. Neil Laborce, Sr Specialist Digital Media, DAC Group 4. Scott Hendler, SEM Coordinator, DAC Group 5. Alberto Rondon, SEM Specialist, DAC Group 6. Kartikay Vaid, SEM Specialist, DAC Group 7. Kerri Davis, Senior Specialist Digital Media, DAC Group

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Search Marketing: SEO Campaign

The Recipe to a Successful Cross-Channel SEO Strategy by Reprise Digital  for McCormick & Company

McCormick’s online recipes took 11 seconds to load, creating problems since 60% of traffic comes from mobile. AMP enabled the company to improve the speed by 9-seconds and mobile traffic by 18%. Keywords searches for spice flavors identified demand to build evergreen articles. The updates resulted in 686% rise in organic visits to pages highlighting flavors, and 981% increase in article traffic. It also lowered CPCs by 43% for content and an 89% higher CTR, increasing searches in how-to videos and boosting organic views 28%.

Affiliated Agency: UM (media agency)

Credits: Jami Katz, Director SEO Alicia Castro, Senior Analyst SEO Dan Toplitt, VP SEO

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Social: Campaign Across Platforms

Miracle Workers | Welcome to Heaven Inc. by TBS  for TBS: Miracle Workers

To promote the first season of the anthology comedy series Miracle Workers, the marketing team armed numerous fan accounts with exclusive content and first looks, to act on their behalf. The fans were taken deep into the Miracle Workers’ world where they could even submit a job application at Heaven Inc. or answer a prayer through the Messenger Bot. The heavenly love was spread across all of the social channels garnering over 70K fans and 9M impressions across all channels.

Affiliated Agency: Ralph (New York) - Social Media Agency

Credits: Melissa Chambless - SVP Brand Marketing, Warner Media Dan Cho, VP of Digital Audience, Development & Monetization, Warner Media La'Teecha Davis - Director of Social Marketing, Warner Media Amanda Vance - Marketing Manger, Warner Media Jacqueline Brown - Assistant Social Marketing Manager, Warner Media Rachel Effendy - Head of Social at Ralph (New York) Dan Salerno - Digital Producer, Ralph (New York Christianne Enos - Senior Social Strategist, Ralph (New York) Morgan Perry - Social Coordinator, Ralph (New York) Brooke Hefner - Lead Social Strategist, Ralph (New York)

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Social: Facebook Campaign

Thrillist x MGM Resorts' “Roll The Dice” on Facebook by Thrillist  for MGM Resorts in Las Vegas

Roll The Dice”, an eight-part interactive Facebook video campaign centered on a man-on-the-street game show, was so well received that MGM created a branded Game Show on Facebook with an interactive ninth episode. Ultimately, its live, mobile, social game show reached over 2MM Facebook users and 18K new MGM showpage fans. The broadcast retained 100% of its live audience throughout the entire game show, even though contestants who answered incorrectly were out of the running for the grand prize!

Credits: Yosef Johnson - Senior Vice President and the Head of Brandshop at Group Nine - Group Nine Alyssa Kurtzman - Senior Director of Production, Brandshop - Group Nine Conor Spicer - Executive Producer, Brandshop - Group Nine Juan Arboleda - Senior Producer, Brandshop - Group Nine Christie Rotondo - Associate Editor, Brandshop - Group Nine Ezra Gould - Senior Post Producer, Brandshop - Group Nine Keenan Pridmore – Director, Creative Shop Studio - Facebook Adam Berger - Director, Creative Shop Studio - Facebook Lauren Frasca – Creative Strategist, Creative Shop Studio - Facebook Stephen Vallera - Creative Strategist, Creative Shop Studio - Facebook Christy Liu - Creative Strategist, Creative Shop Studio - Facebook Brian Fox - Creative Strategist, Creative Shop Studio - Facebook Catherine Zeilinski – Client Partner - Facebook Justin Touchette – Client Solutions Manager - Facebook Matt Ryder – Client Partner - Facebook Melissa Young - Client Solutions Manager - Facebook Dave Rosen, CEO/Producer - Absolute Live Productions Geno Imbriale, Executive Producer/Partner - Art Class Vincent Peone, - Director/Partner - Art Class

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Social: Twitter Campaign

Project Dead Zone by Performics  for Comcast Xfinity xFi Pods

The campaign for Xfinity xFi Pods, which extend WiFi coverage, involved creating a live, interactive horror film. For the initiative, the agency covered 1 24,000 square-foot “haunted” mansion with xFi Pods to eliminate dead zones, and announced a team of paranormal investigators would enter to investigate paranormal activity. Twitter users were instructed to guide the team over a Twitter live stream, powered by xFi pods. Thousands joined and directed the team through live comments.

Affiliated Agency: Goodby Silverstein & Partners

Credits: Performics: Shawn Meade, VP, Performance Media Erin Moulson, Media Director Lauren Dubuque, Senior Media Manager, Paid Social Molly Hop, SVP, Commerce Media, Creative: Goodby Silverstein & Partners Production: Media Monks, 30 Ninjas Comcast: Peter Intermaggio, SVP, Marketing & Communications, Client Advertiser Team Todd Arata, SVP, Brand Marketing, Client Advertiser Team Nader Ali-Hassan, Executive Director, Xfinity Social Marketing, Client Advertiser Team Justin Silva, Senior Manager, Media Strategy and Planning, Client Advertiser Team Maris Howard, Manager, Xfinity Social Marketing, Client Advertiser Team Catherine Huffman, Director, Marketing Communications, Client Advertiser Team Dustin Hayes, Vice President, Marketing Communications, Client Advertiser Team Lacey Ketchell, Community Manager, Xfinity Social Marketing, Client Advertiser Team Megan Kiniry, Manager, Media Strategy & Planning, Client Advertiser Team Sumana Rajagopal, Senior Director, Media Strategy & Planning, Client Advertiser Team

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Social: Use of Single Platform, Other

The Last O.G. | Bigger Picture by TBS  for TBS: The Last O.G.

Fans of "The Last O.G." are invested in themes that affect the entire African-American community. To promote Season Two and bridge the gap between fans and the show, an open-forum "after show" was created, allowing fans to interact with cast members and prominent influencers about such relevant and important topics as single parenthood, stereotypes, culture, and gentrification. "The Last O.G." became the first major network TV show to launch an Instagram Live digital series, and the campaign generated over 4M views and 10K comments.

Affiliated Agency: Cashmere - Social Agency

Credits: Melissa Chambless - SVP of Brand Marketing, Warner Media Dan Cho - VP of Digital Audience, Development & Monetization, Warner Media La'Teecha Davis - Director of Social Marketing, Warner Media Jacqueline Brown - Marketing Manger, Warner Media William Petersen - SVP Social, Cashmere Agency Kisha Maldonado-Madrid - VP Influencer Marketing, Cashmere Agency Allen Yang - Group Account Director, Cashmere Agency Kyle Dineen - Director of Social, Cashmere Agency Brandon Chai - Account Manger of Social, Cashmere Agency

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User-Generated

Don't Thank Us by Goodby Silverstein & Partners  for Cheetos

When Cheetos brought back Flamin’ Hot Asteroids, fans on social media had been clamoring for its return for 10 years. Goodby Silverstein & Partners turned to social-listening data to determine which communities drove the most buzz on social, and used it to develop OOH, radio and social posts -- with a thank-you message from Cheetos -- and predict areas where highest demand would be. Asteroids sold out within days in many locations, and in their first five weeks in-market, sales goals were more than doubled.

Credits: Client: Cheetos Brand: Frito Lay Name of campaign: “Don’t Thank Us” Air Date: 03.25.2019 Agency: Goodby Silverstein & Partners Client CMO: Jen Saenz SVP, Marketing Communications: Rachel Ferdinando Senior Director, Marketing Communications: Brandi Ray Senior Manager, Marketing Communications: Anya Schmidt Manager, Marketing Communications: Amanda Roberts Associate Marketing Analyst: Amber Cline Creative Agency CCO: Margaret Johnson Associate Creative Director: Daniel Grech Associate Creative Director: Eamonn Dixon Art Director: Michal Kang Copywriter: Matt Casey Group Account Director: Meredith Williams Account Director: Chris Nilsen Account Manager: Crystal Thomas Assistant Account Manager: Sydney Campbell Group Brand Strategy Director: Ralph Paone Brand Strategy Director: Gabriella Dishotsky Communication Strategy Director: Caitlin Neelen Communication Strategist: Drew Forrest Jr. Communication Strategist: Maddie Belt Group Research & Analytics Director: Cassi Husain Research & Analytics Strategist: Jack Sloman Sr. Print Producer: Noah Dasho Assistant Broadcast Producer: Nick Goldsmith Business Affairs Manager: Kristian Evanculla Audio and Sound Design Company Company name: M Squared Productions Sound Design Company City: San Francisco Executive Producer & Audio Engineer : Mark Pitchford Producer: Sarah Benedict Music: APM Music Mix: M Squared Productions Media Agency Company name: OMD Group Strategy Director: Whitney Moore Group Strategy Director: Katelyn Brown Associate Media Director: William Davidson

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UX/UI

Welcome to the Alexa-Enabled Space Station by true[X]  for Amazon

Building on a commercial featuring a “Amazon Beta Testing Program,” featuring identical twin astronauts Mark and Scott Kelly in orbit in the final scene, Amazon worked with true[X] to create an interactive campaign that allowed users to use real Alexa voice commands through an online platform. The ad resulted in a 65% lift in brand consideration, 122% lift in preference, and an incredible 144% lift in purchase intent. The campaign also found that users actually spent an average of 47 seconds with the ad.

Affiliated Agency: Rufus powered by Initiative (agency dedicated to Amazon), Joystick (production)

Credits: Erika Chavez, Sr. Social/Digital Strategist, Amazon Anna Lichtman, Marketing Manager, Social, Amazon Keisha Harris, Producer, Amazon Stephen Samelko, Sr Producer Post, Amazon Keri Zierler, ACD Writer, Amazon Andrew Wilcox, ACD Art Director, Amazon Jimmy Pardi, Sr Copywriter, Amazon Justin Ison, Copywriter, Amazon Ryan Obermeier, Senior Art Director, Amazon Jennifer Orrestad, Project Manager, Amazon Claudine Cheever, Global GM of Mass Advertising, Amazon Ryan Eastham, Jr Motion Designer, Amazon Joshua Van Wyhe, Jr Motion Designer, Amazon Mike Morris, Associate Creative Director, Amazon Rachel Komenski, Sr. Post Producer, Amazon Ethan Erickson, Editor, Amazon Seth Triezenberg, Executive Producer, Amazon John Buroker, Sound Design, HEARby Shelby Case, Sr. Project Manager, Amazon Nick Gesualdi, Sr. Campaign Manager, Amazon Marie Reyes, Negotiator, Digital Partnerships, Initiative Samantha Katz, Manager, Initiative Aliya Carrington, Associate Digital Partnerships, Initiative Earl Chung, Digital Project Manager, Rufus Cassie May, Director, Digital Partnerships, Rufus Deniz Coker, Senior Interactive Producer, true[X] Caylin Gentry, Account Manager, true[X] Gena Schirer, Sales Director, true[X] Kim Merritt, Senior Creative Strategist, true[X] Jonathan Zajdman, Art Director, true[X] Andrew Olson - VP Account Management, true[X] Matthew Bauer - Sr. Director, Sales, true[X]

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Video: Campaign

The Away Game by UM Canada  for Tim Hortons

After the tough 2018, Tim Hortons has set out to win back the hearts of Canadians by building positive brand sentiment and increasing customer traffic. The brand was able to rebuild trust with Canadians by finding common ground (sharing the love for hockey) and taking it to a whole new level. Kenya’s only hockey team had no one to play so they were flown to Canada for their first game. With NHL superstars playing for them! The campaign drove truly outstanding results.

Affiliated Agency: Creative Agency: Zulu Alpha Kilo; PR Agencies: North Strategic, Citizen Relations; Production Companies: Artifact Nonfiction, Zulubot, Alter Ego, Eggplant Music & Sound

Credits: Ben Seaton, VP, Client Business Partner, UM Canada; Nicole Beaulieu, Director, Connection Planning, UM Canada; Alana Paterson, Supervisor, Connection Planning, UM Canada; Scott Dane, Manager, Connection Planning, UM Canada; Zak Mroueh, Chief Creative Officer, Zulu Alpha Kilo; Gerald Kugler, Creative Director, Zulu Alpha Kilo; Rodger Eyre, Creative Director, Zulu Alpha Kilo; Michael Siegers, Art Director, Zulu Alpha Kilo; Jonah Flynn, Writer, Zulu Alpha Kilo; Revital Grunberg, Producer, Zulu Alpha Kilo; Jennifer Gillespie, Producer, Zulu Alpha Kilo; Kevin Corvetti, Producer, Zulu Alpha Kilo; Hilary Roberts, Account Team, Zulu Alpha Kilo; Mike Johnson, Account Team, Zulu Alpha Kilo; Kayla MacDonald, Account Team, Zulu Alpha Kilo; Tim Hopkins, Planning Team, Zulu Alpha Kilo; Sean Bell, Planning Team, Zulu Alpha Kilo; Ricard Azevedo, Client, Tim Hortons; Jorge Zaidan, Client, Tim Hortons; Jana Goodbaum, Client, Tim Hortons; Paloma Azulay, Client, Tim Hortons; Jordan Mascarenhas, Client, Tim Hortons; Kevin Albert, Client, Tim Hortons; Jane Almeida, Client, Tim Hortons; Chris Wakefield, Client, Tim Hortons; Christy Rae Clem, Client, Tim Hortons; Julie Granger, Client, Tim Hortons; Mackenzie Biddie, Client, Tim Hortons; Rob Forbes, Marketing Consultant, Forbes Sports Marketing; Amy Shanfield, PR Planner, North Strategic; Sarah McConnell, PR Planner, North Strategic; Angie Lamana, PR Planner, Citizen PR; Sean Citrigno, PR Planner, Citizen PR; Ciara O'Riordan, Citizen PR; David Grabias, Director, Artifact Nonfiction; Bryce Brentlinger, Production House Producer, Artifact Nonfiction;Anne Edgar, Executive Producer, Artifact Nonfiction; John Minh Tran, Director of Photography, Artifact Nonfiction; Scott Burton, Second Camera, Artifact Nonfiction; Chris Goll, Second Camera, Artifact Nonfiction;Courtney Dickson, Segment Producer, Artifact Nonfiction; Anita Kasera, Producer; Alex Chege, Sound, Artifact Nonfiction; Nick Davey, Sound, Artifact Nonfiction; Jay Baker, Editor, Zulubot; Jessie Posthumus, Assistant Editor, Zulubot; David Whiteson, Senior VFX Artist, Alter Ego; Eric Whipp, Colourist/Transfer, Alter Ego; Julie Neff, Post Producer, Alter Ego; Hilda Pereira, Post Producer, Alter Ego; Adam Damelin, Audio Director, Eggplant Music & Sound; Iain Gardner, Music Composer, Eggplant Music & Sound; Nicola Treadgold, Producer, Eggplant Music & Sound; Nathan Handy, Engineer, Eggplant Music & Sound

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Video: Facebook

Tech Drive VR by Critical Mass  for Nissan North America

New high-tech safety feature in cars-- accident avoidance stuff - isn’t all the cool, unless can actually place yourself in those situations. Nissan Tech Drive initiative, at dealerships through VR headsets, Microsoft Xboxes, at trade shows, as well as on desktops and other devices, put potential buyers right in car, proving Nissan’s innovation stuff works. The 360 test drive was also on Facebook. In the first 30 days, Tech Drive reached 100 million video impressions, which for many made a big impression.

Affiliated Agency: Mill+/The Mill, Mophonics, Facebook Creative Shop

Credits: Conor Brady - Chief Creative Officer Steve Savic - EVP, Executive Creative Director Jordon Mowbray - Executive Creative Director Kerry Janes - Planning Director Chrissie Graboski - Group Planning Director Javier Olivares - Art Director Dac Tran - Art Director Jordan Craig - Art Director Katrina Regino - Senior Designer Kris Cipriano - Designer Peter Von Sass - Copy Director Tony Charron - Content Analyst Sydney Woodman - Senior Producer Lisa Smith - Senior Producer

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Video: Single Execution, Other

Ask Deadpool by Assembly Media  for 20th Century Fox/Deadpool

Big theatrical action sequels can be a tough marketing exercise. For Fox’s “Deadpool 2” the movie worked with the Google Cameo platform -- celebrities answering questions in a mobile-phone video format. “Deadpool” fictional character, starring Ryan Reynolds -- which has strong comedic sense -- answer questions such as: Who is Deadpool? Should I watch Deadpool with my parents? Is water wet? The marketing event posted the best Cameo numbers ever -- 1.5 million views and 7.6 million impressions after two weeks. Not so dead.

Credits: Mendy Basch, Director, Assembly Media Scott Bishoff, VP, Fox Ashley Cartwright, Director, Fox

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Viral Campaign

"The Sopranos" by Engine Creative & Content  for HBO

On January 10, to commemorate the 20th anniversary of premiere of “The Sopranos,” HBO tweeted that it was “handing out Soprano nicknames” to Twitter users who replied to the tweet. Professional writers came up with the nicknames within three to five miutes of users' tweets. Actors Lin-Manuel (“Lin the Man-uel”) Miranda and Ben (“Jean Ralphio”) Schwartz were among the users who responded. The tweet that kicked off the campaign generated more than 300 million organic impressions and one million engagements.

Affiliated Agency: Engine Creative & Content, Production Company

Credits: Zihla Salinas, Chief Executive Officer at Engine Creative & Content Will Gelner, Chief Creative Officer at Engine Creative & Content Matt Steinwald, Executive Creative Director at Engine Creative & Content Ashley Tyra, Creative Director at Engine Creative & Content Scott Jones, Senior Art Director at Engine Creative & Content Andrew Vuilleumier, Senior Copywriter at Engine Creative & Content Kimberly Cadavid, Copywriter at Engine Creative & Content Jonathan Mesquita, Senior Editor at Engine Creative & Content Sabrina DiPasquale, Designer at Engine Creative & Content Caroline Garrett, Agency Producer at Engine Creative & Content Dan Rodriguez, Account Director at Engine Creative & Content Christine DiStasio, Project Manager at Engine Creative & Content Alphonzo Terrell, Director Digital & Social Media Marketing at HBO Carly Beltramo, Associate Manager Digital & Social Media Marketing at HBO Natalina Lopez, Coordinator Digital & Social Media Marketing at HBO Jake Taylor, Art Director at HBO Catherine Lee, VP Interactive Design at HBO Sabrina Caluori, EVP Digital & Social Media Marketing at HBO Jim Marsh, SVP Digital & Social Media Marketing at HBO Yana Homutetski, Sr. Producer Digital & Social Media Marketing at HBO Meaghan Wilson, VP Editorial Strategy & Production Digital & Social Media Marketing at HBO William Leopold, Associate Producer Digital & Social Media Marketing at HBO Olivia Armstrong, Manager Editorial Strategy & Production Digital & Social Media Marketing at HBO

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Virtual Reality/Augmented Reality

Lessons in HerStory by Goodby Silverstein & Partners  for Daughters of the Evolution

Through the use of AR, Daughters of the Evolution were able to rewrite one of the most popular U.S. history textbooks without changing it physically. Users scan photos of men in their textbooks and are fed related stories about forgotten women. Following the campaign’s launch at SXSW, the app reported 88 million media impressions and has been downloaded over 15,000 times from the Apple App Store. Most recently the campaign was presented at the Global Summit of Women in Switzerland.

Credits: CREDITS: Client: Daughters of the Evolution Agency: Goodby Silverstein & Partners Title of Creative Work: Lessons in Herstory Creative Co-Chairmen: Jeff Goodby and Rich Silverstein Chief Creative Officer: Margaret Johnson Associate Creative Directors: Paul Nowikowski and Ricardo Uribe Art Director: Eleanor Rask Copywriter: Trevor Joplin Designer: Maria Vaquero Account Account Director: Melissa Buck Account Manager: Lexie Hartnett Strategy Group Communication Strategy Director: Dong Kim Strategy Director: Hayley Pardoe Brand Strategist: Shaza Elsheshtawy Business Affairs Director of Business Affairs: Judy Ybarra Business Affairs Manager: Anna Diokno Film Production: GS&P Social Co-Director of Production: Margaret Brett-Kearns Director: Reaa Puri, Breaktide Productions Content Creative: Mark Sandhoff Content Creative: Hanna Hegnell Senior Producer: Cassie Edwards Associate Producer: Jackie Kelly Line Producer: Sarah Kallas Production Coordinator: Phoebe Buckley Editorial: E-Level Films Editor: Graham Willcox Assistant Editor: Liz Norris Audio Engineer/Composer: David Michel-Ruddy Audio Engineer: Jody Scott Senior Animator: Stephanie Sanchez-Corda Senior Animator: Jason Jobe Senior Post-Producer: Jack Whalen Creative Technology: GS&P Labs Director of Creative Technology: Troy Lumpkin Creative Technologist: August Bjornberg Executive Producer: Tena Goy

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Online Marketing 2019 Winners

Activism/Public Service

Hellmann's by Mindshare  for Unilever

Hellmann’s “Real Food Rescue” campaign aims to educate Canadians about food waste while redistributing 100,000 meals to people in need. Samples of meals prepared with rescued food were given out during a large stadium event. At half-time, it was revealed the samples were made from rescued food that would have been thrown away, promoting awareness of food waste. The program has resulted in 2+ million organic impressions for influencer content (3.5x the industry benchmark). A microsite, PR, influencers, and social content helped to educate.

Affiliated Agency: Ogilvy

Credits: Unilever Canada Credits Title/Role Full Name Any notes/comments Director, Foods Gina Kiroff Brand Manager, Hellmann’s Karlee Sommerfeld Associate Brand Manager, Hellmann’s Chelsea Choy Senior Assistant Brand Manager, Hellmann’s Andria Prada Head, Integrated Marketing and Digital Transformation Robin Hassan Media Manager Stacy Pringle Ogilvy Credits Title/Role Full Name Any notes/comments Chief Creative Officer Brian Murray Copywriter Samantha Ramsay Art Director Amy Fernandes Director, Account Management Aviva Groll Account Supervisor Samantha Weisbarth Planner Robyn Hutman Strategic Planning Director Michelle Lee Integrated Producer Sumit Ajwani Head of Video Production Eric Thompson Video Production Credits Title/Role Full Name Any notes/comments Production House Director Producer Spy Films Tamir Moscovici Hayley Taylor Editor Outsider Editorial Chris Murphy Music Audio Production Big Sync Grayson Matthews Mindshare Credits Title/Role Full Name Any notes/comments Managing Director Caroline Breton Director, Planning Andrea Miliauskas Senior Manager, Planning Sidra Farooqi Associate, Planning Richard Beriault Director, Investment Trevor Clark Director, Digital Strategy Amanda DeFields Associate Director, Digital Investment Robert Nolan Manager, Digital Investment Jennifer Taylor Account Manager, Social Nataliia Lapun Edelman Credits Title/Role Full Name Any notes/comments Executive Vice President, BRAND Practice Jennifer Meehan Senior Account Director, Client Strategy Ava Shafman Account Director, Client Strategy Jennifer Austen Associate Creative Director Scott Tavener Senior Account Manager, Earned Jeff Lambert Account Manager, Earned Erin Cochrane Account Manager, Earned Alison Palmieri Senior Account Executive, Digital Madison Boratto Account Executive, Earned Louise Hugot MLSE Credits Title/Role Full Name Any notes/comments Executive Chef / F&B Lead Chris Zielinski Strategist Morgan Todd Manager, Strategy Aalum Jaffer

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Apparel/Fashion

Show Her What's Possible by Collectively  for Athleta

Collectively worked with Athleta to develop the “Show Her What’s Possible” campaign, partnering with 18 diverse women to share their stories on social media about the importance of mentoring active girls. Instagram posts and Stories featured girls in Athleta Girl product with sports role models, posted to coincide with National Girls and Women in Sports Day. 130 posts earned 65k social engagements, delivered 5.5M potential impressions and 600,000 views. A 2.2% campaign engagement rate surpassed previous Athleta Girl programs by 54%.

Credits: Renee Clinton, Sr. Director Digital Marketing, Athleta Whitney Standring-Trueblood, Sr. Manager PR, Influencers, Community, Athleta Brooklyn Wisher, Social Media Manager, Athleta Ryan Stern, Founder/CEO, Collectively Peggy O’Brien, Brand Partnerships Director, Collectively Elizabeth Young, Brand Partnerships Manager, Collectively Mehr Kamran, Brand Partnerships Planner, Collectively Sascha Bush, Senior Collaborations Producer, Collectively Carlina Harris, Collaborations Associate Producer, Collectively Melissa Macaraeg, Senior Collaborations Producer, Collectively Melissa Love, Collaborations Director, Collectively

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Automotive: Campaign

MINI On-Demand: Tweet to Test Drive by UM New York  for MINI USA

UM New York helped Mini redefine the test drive experience resulting in increased digital actions and meaningful social conversation between brand and audience. “Mini Tweet to Test Drive” gave consumers in Los Angeles and San Francisco control over how they experience a Mini The one-month campaign drove 703 MINI dealership visits and 436 qualified leads and beat internal benchmarks with an 8% decrease in Cost per Lead and a whopping 57% reduction in Cost per Dealership Visit.

Affiliated Agency: Experiential Agency: Fooji; Media Owner: Twitter

Credits: Matthew Shukaitis, Communications Manager, MINI; Rahul Mahtani, Communications Manager, MINI; Danny Zhu, Digital Marketing Manager, MINI; RJ Wicks, SVP Portfolio Management, UM; Edie Monroy, VP Portfolio Management, UM; John Winchell, Senior Associate Portfolio Management, UM; Johnny Wong, Senior Social Analyst, UM; Tom Quinn, General Manager MINI of Santa Monica, MINI; Jerome William, Sales Manager of Nick Alexander MINI, MINI; David Bunnell, Brand Manager Crevier MINI, MINI; Akiba Anker, General Sales Manager of MINI of San Francisco, MINI; Rob Stuban, General Manager of MINI of Stevens Creek, MINI; Daniel Fox, Sales Manager of East Bay MINI, MINI; James Hunt, Senior Client Partner, Fooji; Collyn Smitherman, Project Manager, Fooji; Nick Alley, VP of Project Management, Fooji; Sasha Azze, Client Account Manager, Twitter; Brad Blosat, Client Partner, Twitter; Robert Pietsch, Managing Director, Twitter; Chad Rumminger, National Group Manager, Twitter; Elizabeth Luke, Communications Lead, Twitter

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Beauty/Cosmetics: Campaign

eos flavor lab by Collectively  for eos

Eos worked with Collectively to highlight the development of its inventive lip balm flavors. A #eosflavorlab event had influencers engage with Eos product development and marketing teams to create their own flavors. Social audiences were asked to guess the six flavors in a series of Instagram Stories before they hit shelves. The campaign delivered 55M+ potential impressions, 4.75M+ views, 835k total engagements and 8.9% intent. The ambassador influencers’ engagement rates doubled over time, topping out at 6%.

Credits: Soyoung Kang, Chief Marketing Officer, eos Laura Bierbaum, VP of Public Relations & Corporate Communications, eos Carley Caldas, Director of Global Marketing & Innovation, eos Swati Bothra, Director of Digital Marketing, eos Ryan Stern, Founder/CEO, Collectively Michelle Reed, Brand Partnerships Director, Collectively Leanne Hsu, Brand Partnerships Manager, Collectively Cait Weingartner, Senior Director of Strategy, Collectively Meghan Beshoff, Collaborations Director, Collectively Allie Chiapetta, Collaborations Producer, Collectively Cameron Bones, Collaborations Associate Producer, Collectively Anna Stern, Director of Community, Collectively Nicole Dougherty, Community Manager, Collectively Mckensie Robinson, Insights & Solutions Manager, Collectively

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Beverage (alcoholic)

60 Second Docs Proud Dads by indigenous  for Mike’s Hard Lemonade

Mike's Hard Lemonade praised "Proud Dads" in a touching documentary that followed a supportive father and son attending LA Pride together. They celebrated atop 60 Second Docs' and Mike's Hard Lemonade's parade float. The campaign of love and understanding clicked with its target audience: 6.2M total impressions and 2.4M video views. Support for the duo was intense cross-platform, with fans giving a shout-out to Mike’s Hard Lemonade for supporting the LGBTQ community and the value of shared happiness.

Credits: indigenous Executive Producers: Jake Avnet, Jon Avnet, Rodrigo Garcia, Dan Leonard Producers: Sage Scroope, Timon Birkhofer Creative Director: Kevin Flynn Editor: Philip Cisneros Marketing: John Zhang, Rebecca Luxton, Claire Marchon, Abby Botnick Mike’s Hard Lemonade Brand Marketing: Sarah Dabold, Kelsey O’Brien Wavemaker Associate Media Director: Catherine Brady Supervisors: Hannah Lyons, Colleen Coughlin Group Planning Director: Sara Bailer

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Beverage (non-alcoholic)

Snapple + Old Town Road Activation by The Richards Group  for Keurig Dr Pepper/Snapple

After Snapple appeared as Lil Nas X’s “Yee Yee Juice” in a hit music video, The Richards Group targeted the Gen Z audience, creating custom mailers and sending them to celebrities and influencers. Many celebrities posted about their Snapple gifts, and fans clamored for Yee Yee Juice. As a result, positive net sentiment of Snapple increased by 17% the week of the video debut, and national media coverage of celebrities touting their Snapple Yee Yee Juice mailers drove 74.2+ million impressions.

Credits: Brand Management: Sean Donovan, Robin Shelby, Lauren Boone Creative: Brian Linder, Nick Denman, Kyle Kelley, Madison Miller, Daniel Beaudoing Digital Strategy: Chris Ferrel, Caitlin Mitchell, Jared Ohgren, Becca Atkins, Laken Stramara, Trey Green Brand Planning: Matt Butcher

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Business-to-Business Campaigns

Reranking the Rich by Mediahub  for Nuveen

This campaign for Nuveen involved re-ranking the people on Forbes magazine's yearly 400 “rich list” by examining their philanthropic efforts, as opposed to their wealth. For the effort, 32 journalists researched public filings, tax forms, and press releases to create a philanthropy ranking. Donald Trump dropped from 259th to the bottom 20%, while Oprah rose from the bottom 20% to the top group.

Credits: WILLIAM PHIPPS (SVP, GMD), MEDIAHUB ALEX GORDON (VP, GMD), MEDIAHUB PAUL REISS (VP, SALES), FORBES MARTY WILLIS (CMO), NUVEEN REISS LACKEY (MD), NUVEEN MARY MCCALL (MD), NUVEEN

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Consumer Packaged Goods

Now It's Hot by Goodby Silverstein & Partners and OMD  for Doritos

For its launch of Flamin’ Hot Nachos, Doritos needed to reach Gen Z. For the “cheesy classic made hot,” music videos featuring hip-hop artist Chance the Rapper, with “hot” remixes of “cheesy” songs by the Backstreet Boys and Lionel Richie, debuted during the Super Bowl, with strategic media placements on Spotify, Saturday Night Live and the Grammy Awards. The videos had 560 million plays online, and the campaign earned nearly 5.58 billion press impressions. And Flamin' Hot Nachos sold out in stores nationwide.

Credits: CREDITS: Ad Agency: Goodby Silverstein & Partners Client: Doritos Title of Creative Work: “Lionel the Rapper - Now It’s Hot” Super Bowl Campaign Live Date: 2/3/19 Frito-Lay Chief Marketing Officer: Jennifer Saenz Vice President of Marketing: Rachel Ferdinando Sr. Director, Doritos: Leslie Vesper Director, Doritos: Gisela Saenz Manager, Doritos: Julie Ginsberg Sr. Analyst, Doritos: Trevor Grieb Communications Director: Chris Yemma Creative Co-Chairmen: Jeff Goodby & Rich Silverstein Chief Creative Officer: Margaret Johnson Creative Director: Laura Petruccelli Creative Director: Rohan Cooke Associate Creative Director: Ryan Tovani Copywriter: AJ Warren Art Director: Matt McNulty Print Producer: Noah Dasho Photographer: Quinn Gravier Production Director of Production: Tod Puckett Executive Producer: Nick Sage Account Services Managing Partner: Brian McPherson Group Account Director: Meredith Williams Account Director: Chris Nilsen Account Manager: Casey O’Brien Assistant Account Manager: Jackie Meng, Haley Grialou Brand and Communication Strategy Communication Strategy Director: Caitlin Neelon Social Strategist: Drew Forrest Brand Strategy Director: Ralph Paone Brand Strategist: Hayley Pardoe Business Affairs Senior Business Affairs Manager: Chrissy Shearer (Continued Page 2) Media Company name: OMD Group Account Director: Jenny Hermanson Group Director: Whitney Moore Associate Strategy Director: Katelyn Brown Talent Company name: PepsiCo Head of Music & Entertainment: Emma Quigley Company name: United Entertainment Group Senior Vice President: Dina Mallin Senior Vice President (Dallas): Ryan Lee PR Company name: Ketchum SVP, Strategic & Creative Planning: Angela Fernandez Managing Account Supervisor: Travis Culver Production Company Company name: MJZ Director: Steve Ayson Director of Photography: James Laxton Producer: Brady Vant Hull Executive Producer: Emma Wilcockson Editorial Company Company name: Final Cut Editor: Rick Russell Assistant Editor: Zoe Schack Senior Producer: Ana Orrach Executive Producer: Suzy Ramirez Telecine Company name: The Mill Colorist: Gregory Reese Color Producer: Diane Valera Executive Producer, Color: Linda Jackson VFX/Finishing Company name: The Mill Executive Producer: Anastasia von Rahl Creative Director: John Leonti VFX Supervisor: Alex Candlish 2D Lead: Alex Candlish 3D Lead: Michael Comly Producer: Alex Bader Production Coordinator: Ade Macalinao Mix Company name: Lime Mixer: Matt Miller Assistant Mixer: Lisa Mermelstein Executive Producer: Susie Boyajan Music Edit Music Edit: Human Senior Producer: Kamela Anderson Executive Producer: Carol Dunn Creative Lead: Craig DeLeon On Set Engineer: Joshua Green

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Entertainment: Games/Music/TV/Other

I Am the Night: Investigating Influence by Fullscreen  for TNT

Growing premium TV network series’ can be daunting in getting share of voice. Pre-launch Facebook trailers for TNT’s thriller series “I Am The Night” pushed Instagram story growing 7% a week. Actor Chris Pine running his own custom story, accumulated 1.9 million views. Original content on YouTube by a true crime vlogger, totaled over 10 million minutes. Organically views by consumers were nearly six times that of previous TNT social media campaign. Should be shown in the light of day.

Affiliated Agency: N/A

Credits: Darnell Brisco, VP of Accounts Ty Budde, Sr. Account Director Jillian Fairman, Associate Account Director Ali Davis, Account Manager Nicole Stetter, Associate Director, Engagement Ilana Srour, Community Manager Peter Soldinger, Sr. Director, Creative Strategy Ethan Walden, Creative Producer Connie Shu, Creative Director Jesse Cantu, Art Director Nate Holbrook, Director, Video Mark Mendez, Sr. Illustrator Dan McCauley, Sr. Motion Graphic Designer Ryan Padgham, Sr. Graphic Designer Gianni Arone, Motion Graphic Designer James Kohlmeier, Designer Gus Gavino, Editor Nikil Nagaraj, Editor Jason Keam, Motion Graphic Designer Britne Goldstein, Editor Emilio Santoyo, Designer Melissa Chambless, SVP Brand Marketing Karina Kogan, SVP Digital Media & Products Daniel Cho, VP of Audience Development & Monetization Telmo Tabuas, VP of Brand Marketing Heather Crawford, Sr. Director of Brand Marketing LaTeecha Davis, Director of Social Media Whitney Portman, Sr. Brand Marketing Manager Marianne McGoldrick, Social Media Manager Lauren King, Assistant Marketing Manager Bailey Bowers, Social Media Coordinator

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Entertainment: Movies

Ask Deadpool by Assembly Media  for 20th Century Fox/Deadpool

Fox and Assembly Media sought to drive awareness and excitement around the “Deadpool 2” release using the new product solution Cameos on Google, where questions typed into Search are answered by celebrities via a selfie-style video. Actor Ryan Reynolds as his Deadpool character answered questions about himself, the film and other Google Searches. It became the largest and widest reaching Cameo to date, with 7.6M impressions and 1.5M views by week 2. “Deadpool 2” became the second most Googled movie of 2018 globally.

Credits: Mendy Basch, Director, Assembly Media Scott Bishoff, VP, Fox Ashley Cartwright, Director, Fox

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Financial Services

Reranking the Rich by Mediahub  for Nuveen

To make something as visionary as its founder’s 19-century ideas, Nuveen created a radial reappraisal of what “wealth” means. It reranked the rich by exposing the talkers who claim to be doers but aren’t. It took the Forbes 400 and asked 32 journalists to research public filings, tax forms and press releases. How the mighty fell. With $12.3M value in one week, 156M impressions, and driving a 31% increase in advisor recommendations, Nuveen set the bar for what financial wealth can create. Very exciting!

Credits: WILLIAM PHIPPS (SVP, GMD), MEDIAHUB ALEX GORDON (VP, GMD), MEDIAHUB PAUL REISS (VP, SALES), FORBES MARTY WILLIS (CMO), NUVEEN REISS LACKEY (MD), NUVEEN MARY MCCALL (MD), NUVEEN

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Pharma/Health/Wellness: Campaign

The 25th Hour by Tombras  for Orangetheory Fitness

Tombras launched with Orangetheory the 25th Hour campaign across linear TV and digital video during Monday Night Football to bring awareness to making time for exercise. The spot directly called out football watchers. The campaign led to a 500% increase in studio daily averages, with 30,000 new members signing up on November 4th. The company’s membership base grew by nearly 3% in a single day. Orangetheory wrapped their highest comp sales month in history by the end of November

Credits: Tombras: Dooley Tombras, President Brian Locascio - VP, Creative Director Tony Ciampa - Creative Director Noah Williams - Art Director Daniel Elmslie - Copywriter Stephen Vaughn - Editor Jason Reyna - Digital Design Director Antonio Guadagno - Animation Michael Russell - Sr Front End Engineer Matt Jenkins - Developer Shruti Adapa - Quality Assurance Cheryl Paul - Project Manager Chris Hill - Sr Digital Project Manager Matt Lynberg - Technical Director Tim Wagner - Executive Technical Director Whitney Shiveler - Account Director Ashley Butturini - SVP, Group Account Director Eric Scroggins - Account Supervisor Orangetheory Fitness: Kevin Keith - Chief Brand Officer Tammie DeGrasses-Cabrera - Global Marketing Director

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Restaurants

Blazing into Late-Night by Media Experts  for Pizza Pizza LTD.

Looking to target late-night Canadian customers for Pizza Pizza, The Media Experts campaign analyzed customer online searches and behaviors -- revealing many online searches for cannabis in late-night. So it offered a $4.20 pizza available on 4/20 -- the date of the recent legalization of cannabis in Canada. A search campaign, with bidding on cannabis-related keywords, drove a 30% increase in revenue compared to previous promo offers, and this was expanded into a digital program that resulted in a 70% sales lift for the brand.

Affiliated Agency: Pizza Pizza (client)

Credits: Nick Rogerson, Manager, Digital Media Systems, Media Experts Tiffany Gadoua, Manager, Search Marketing Systems, Media Experts Rachel Schmit, Specialist, Digital Media Systems, Media Experts Gillan King, Analyst, Search Marketing Systems, Media Experts Kamila Gililova, Coordinator, Programmatic Systems, Media Experts Michelle Read-Kulig, Director, Digital Marketing & Loyalty, Pizza Pizza Ldt. Stephanie Edwards, Digital Marketing Specialist, Pizza Pizza Ldt.

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Retail

Bang & Olufsen Brand Experience by Publicis Sapient  for Bang & Olufsen

Bang & Olufsen transformed its brand image from product manufacturer to brand experience platform in the relaunch of bang-olufsen.com, in a campaign designed to communicate the brand's values and value across the spectrum of the customer experience. Telling the stories behind the products, "shoppable stories" were created, reflecting the brand's values of quality, luxury design and innovation. Impressive results within one week after the launch included a conversion of +23%, revenue growth of 42% and average order value of +27%.

Credits: Fura Johannesdottir Executive Creative Director Publicis Sapient Simon Cox Strategy Director Publicis Sapient Daniel Whitehead Creative Director Publicis Sapient Bjorn Elmberg Client Partner Publicis Sapient Nihar Anish Project Manager Publicis Sapient Om Singh Technology Director Publicis Sapient Malin Persson Design Lead Publicis Sapient Paula Cuhna Creative Technology Lead Publicis Sapient Rowan Wallace UX Lead Publicis Sapient Faria Ferdous Copy Lead Publicis Sapient Ben Leedham Designer Publicis Sapient Sofia Dellera Experience Designer Publicis Sapient Cliff Aw Senior Engineer Publicis Sapient

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Technology : Gadgets & Devices

Samsung x Fortnite: The Galaxy Skin by Starcom  for Samsung

Target gamers to get your new mobile phone sales. Samsung did that for its Galaxy Note9 and used the big game platform, Fortnite, as a media strategy to demonstrate the Note9’s hidden powerful attributes -- power, speed and battery life. Young gamers were obsessed with uncovering stuff -- so much so they uncovered a loophole in stores’ demo phones. The campaign increased 18-24 year old Note9 buyers by almost three times, along with 202 million earned influencer channel impressions. Game on.

Affiliated Agency: R/GA

Credits: -

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Technology/Web Services

Project Dead Zone by Goodby Silverstein & Partners  for Xfinity

Comcast’s future lies in xFi Pods (Xfinity internet extenders) to satisfy Millennials’ penchant for streaming in any room of the house. A marriage between content and product demo was created to reach Millennials. A paranormal investigation powered by Xfinity xFi Pods on Twitter Live was staged at the Winchester Mystery House. xFi Pods were placed throughout 160 rooms and 40 stairways, and viewers guided the investigators’ paths without a signal drop. The result: 5.1 million views and 82K clicks on the Xfinity site.

Credits: Client Name: Comcast Brand: XFINITY Spot Name: Project Dead Zone Air Date: 16 October 2018 CLIENTS: Senior Vice President, Marketing Communications: Peter Intermaggio Senior Vice President, Brand Marketing: Todd Arata Vice President, Marketing Communications: Dustin Hayes Executive Director, Social Marketing: Nader Ali Hassan Senior Director, Media Strategy & Planning: Sumana Rajagopal Director, Marketing Communications: Catherine Huffman Senior Manager, Media Strategy & Planning: Justin Silva Manager, Social Marketing: Maris Howard Manager, Media Strategy & Planning: Megan Kiniry Specialist, Social Marketing: Lacey Ketchell AGENCY: Goodby Silverstein & Partners Co-Chairmen: Jeff Goodby and Rich Silverstein Chief Creative Officer: Margaret Johnson Creative Director: Jens Waernes Creative Director: Jon Wolanske Assoc. Creative Director: Maria Lee Assoc. Creative Director: Justin Ralph Art Director: Jasper Yu Copywriter:Danielle Gasbarro Dir of Prod, Assoc. Partner: Tod Puckett Executive Producer: Joshua Greenberg Associate Producer: Josh Goldberg Director of Brand Strategy: John Thorpe Group Account Dir: Chad Bettor Account Director: Georgia Newton Account Manager: Madison Whitley Asst. Account Manager: Carmen Guan Asst. Account Manager: Kate Alders Dir of Comm Strategy: Maren Severtson Jr. Comm Strategy: Maddie Belt Research & Analytics Director: Cassi Hussain Sr. Research & Analytics Strategist:Alex Ufen Research & Analytics Strategist:Danielle Maingot Director of Business Affairs:Judy Ybarra Business Affairs Manager: Jaime Szefc Production Company:Media Monks COO: Wesley Ter Haar Managing Dir LA: Olivier Koelemij Writer/Creative Director: Jason Zada Writer: Tim Immordino DoP/Broadcast Dir :Lewis Smithingham Live Broadcast Partner: 30 Ninjas Live AD: David Churchill Viste Executive Producer: Kelly Kandle Producer: Theresa Marth Digital Assets: Alfredo Rivera Online Assets: Joey Serxner Sound Designer: Tim Gedemer Assistant Sound Designer: Julian Aicholz On-Set Mixer:Ben Adams Editing Company:Whitehouse Editorial Editor: James Dierx Executive Post Producer:Joanna Manning Post Producer: Sasha Grubor

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Travel/Tourism Campaigns

America's First Concierge & Canine Ambassadors by Courageous Studios  for Fairmont Hotels

The Fairmont Hotels believe in personal service and lasting memories. And neatly produced branded content drove that message home. That means having Tom Wolfe, billed as America’s first concierge, at the Fairmont San Francisco, tout the city’s wonders. At Fairmont Chateau Lake Louise, Marcus is a beloved canine ambassador that makes guests feel at home. Videos highlighted the connection each has to the hotel. The result? The campaign delivered over 2.1MM+ total views and a 34%+ completion. That’s worth booking.

Affiliated Agency: N/A

Credits:

Otto Bell, Chief Creative Officer, John O’Hara, Editor, Colleen Puglisi, Director, Liz Roth, Line Producer, Charlotte Savage, Editor, Jordan Shavarebi, Director, Paul Sundue, VP/Creative Director, Danielle Ward, Activation 

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Website: Business-to-Business

U.S. Chamber of Commerce Launches Digital Publication, CO— by U.S. Chamber of Commerce  for U.S. Chamber of Commerce

To enhance the U.S. Chamber of Commerce’s relationships with small and medium-sized companies, the Chamber used its deep subject matter expertise to develop CO—, a content-rich platform that has published over 350 articles and is mapping to 1,000 by year’s end. The site is steadily growing an audience base and attracts the SMB segment and Fortune 500 brands seeking to build B2B business. CO— provides expanded corporate partnership revenue streams and new vehicles for native advertising.

Affiliated Agency: Agency: Code and Theory; Type: digital agency; Role: strategy and design | Agency: Sweeney Vesty; Type: PR; Role: strategy

Credits: Mike Morello, Vice President and Chief Product Officer, Small Business, U.S. Chamber of Commerce Justin Waller, Chief Marketing Officer and SVP, Operations, U.S. Chamber of Commerce Jeanette Mulvey, Executive Director, Content Strategy, Small Business, U.S. Chamber of Commerce Melissa Lentz, Founder, M. Hatter Consulting

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Website: Causes/Charity/Non-Profit Organization

Nature.org by Publicis Sapient  for The Nature Conservancy

Climate change issues have global citizens' attention. In this environment,The Nature Conservancy, a nearly 70 year old conservation group, looking to raise its profile with a premium-looking website, complete with eye-catching photography and video, as well as down-to earth content from conservation experts and innovators, all to appeal to existing and would-be donors. CharityNavigator gave the organization a three out of four star rating -- and overall score of 84.3 out of 100, with a 93 number for accountability and transparency. Clean air for sure.

Credits: Publicis Sapient: - Phil Golub, Group Creative Director - Jay Kokernak, Design Director - Alyssa Darmanin, Senior Experience Designer - Chelsea Chong, Experience Designer - Ika Lestari, Art Director - Erin Brophy, Sr. Art Director - Jeff Syfu, Associate Creative Director, Experience - Doug March, Experience Technology Lead - Suhail Younus, Experience Technologist - Felice Schulz, Director, Content Design - Sarah Weill, Content Design Lead - Ashu Katyal, Business Analyst Lead - Raj Shah, Managing Partner - David Whitehouse, VP, Strategy & Consulting - Christine Kronenburg, Senior Client Partner - Katie Holt, Account Coordinator - Rahul Agarwal, Director, Program Management - Ketharinath Ramiya, Senior Manager, Program Management - Rupinder (Rupi) Singh, Senior Architect - Gopinath Maheswaran, Senior Architect - Deepak Nagpal, Architect

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Website: Pharma/Health/Wellness

DAC & Fit4Less: Gains Across the Board in a Supremely Challenging Market by DAC Group  for Fit4Less

DAC Group worked with low-cost Canadian gym chain Fit4Less to overhaul its website. From backend management to frontend design and UX, the website was built to support individual locations in Canada while having the capacity to support national campaigns. The brand saw a 43% increase in users driven to the website, a 40% increase in organic traffic, 5% increase in ecommerce conversion rates, 7% increase in total transaction, 19% improvement to media on page conversion rate and 21% decrease in online media cost per sale.

Credits: Andria Gordon, Group Account Director, DAC Group; Rommel Corral, Project Manager, DAC Group; Damian Denobrega, Creative Services Director, DAC Group; Dan Temby, Vice President Technology, DAC Group; Eric Gallant, Technical Architect, DAC Group; Clare Forster, Content Strategy Director, DAC Group; Melissa Chen, Senior Content Strategist, DAC; Paula Manrique, Graphic Designer, DAC; Courtney Hardwick, Copywriter, DAC; Jane Sanderson, SEO Manager, DAC; Valerie Zhang, Marketing Science Web Analyst, DAC; Zachary Bloom, Web Developer, DAC; Ruslan Akyev, Senior Web Developer, DAC; Babak Akbarzadeh, Web Developer, DAC; Timothy Boodram, Front End Developer, DAC; Arjun Yatharla, Application Developer, DAC; Anne Marie Pavaloi, QA Analyst, DAC; Sarah Swan, Director of Business Operations, Fit4Less; Ken Drouillard, IT Architecture Manager, Fit4Less; Ann Jolliffe, Marketing Manager, Fit4Less

 

 

 

 

 

 

 

 

 

 

 

 

 

 




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Website; Retail/Restaurants

Zwilling Digital Transformation by Isobar US  for Zwilling

Cooks, rejoice! Unifying a culinary world, Zwilling’s numerous brands, including cookware and flatware, were showcased on a redesigned ecommerce platform in 19 countries. By optimizing digital, the brand’s history and various products were shown as part of a distinct cooking experience. The transformation — from product-focused to holistic dining — connected consumers to the brand in deeper ways. The proof is in the pudding: Sessions were up 20.8% for unique visitors and sales in the U.S. skyrocketed 52%.

Credits: Chief Creative Officer: Ricardo Salema Creative Director: Damien Girardi Associate Creative Director: Yoongee Kang Designer: Lisa Lee Experience Director: Sasha Giacoppo Experience Designer: Sune Matras Engagement Director: Eric Longfield Project Manager: Stephanie Feltman Commerce Business Analyst: Sarah Dunnegan Technical Directors: Javier Frank, Chandra Raju Commerce Architect: Ayman Gerbail

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