Awards Ceremony Begins In:

2016 Best in Show

Online Advertising Creativity
Online Marketing
Meet Halfway by Noble People for PayPal

2016 Member's Choice

Online Advertising Creativity
Hard Won by Thrillist  for  Smith & Forge
Online Marketing
Polo Red Ralph Lauren - Cross-continental mobile campaign by S4M for L'Oréal Travel Retail Americas/Ralph Lauren Fragrances by S4M  for  L'Oreal Travel Retail Americas

2016 Winners

Online Advertising Creativity

Advertising/Promotion Website or Microsite
Oreo Wonder Vault  by 360i  for  Oreo
Banner: Standard/Flash/Rich Media
Sky Q High Impact Display - Banner  by SapientNitro  for  Sky
In Search of Great  by Getty Images  for  Getty Images
Chat Bots
Movie Magic Comes Alive  by UM  for  Sony Pictures Entertainment
Content Marketing: Single Execution
AI: What It Takes to Be Human  by T Brand Studio, The New York Times  for  UBS/Mediavest
Content Marketing: Campaign
UnTasty Dishes  by DigitasLBi  for  Charity Water
Email: Single Execution
Good Time to Host LA  by Trendline Interactive  for  Airbnb
Email: Campaign
Lysol Mommy Mail  by iris Worldwide  for  Reckitt Benckiser / Lysol
Home Page Takeover
The Jungle Book 360° YouTube Masthead  by AvatarLabs  for  Disney
Deadpool: Way, Way, WAY Funnier Than Wolverine  by Fox Home Entertainment  for  Deadpool
How to Solve a Murder  by Guardian News & Media  for  Amazon Studios / Bosch
Interactive Creative
How Do You Adventure?  by exverus Media  for  CLIF Bar
Mission: Impossible - Rogue Nation  by MEC and Phunware  for  Paramount Pictures International
Mobile: Single Execution
Bond...James Bond: A Snapchat Secret  by UM  for  Sony Pictures Entertainment - Spectre
Mobile Marketing: All Mobile Campaign
Google’s Banner with Brains  by Essence  for  Google
Mobile: App
Teladoc Mobile App  by DigitasLBi  for  Teladoc
Mobile: Integration Cross Platform
I Am A Witness  by Goodby Silverstein & Partners  for  Ad Council
Music/Sound Effects
Outcast Interactive Trailer: “Possession Begins”  by Campfire at SapientNitro  for  Cinemax
Native Advertising: Single Execution
AI: What It Takes to Be Human  by T Brand Studio, The New York Times  for  UBS/Mediavest
Native Advertising: Campaign
Shadow Mission: Covert Ops’ Unseen World  by The Washington Post’s WP BrandStudio  for  SyFy
At The Water's Edge  by Atlantic Re:think  for  Sony
Programmatic Creative
Lexus Performance 3D Campaign  by Team One  for  Lexus North America
Rich Display Media: Single Execution
Nike LunarEpic Flyknit  by RED Interactive Agency  for  Nike
Rich Media: Campaign
Narcos S1 Online Media Campaign  by AvatarLabs  for  Netflix
Search Marketing: SEM Campaign
Approaching SEM with an Audience First Mindset  by Reprise  for  FCA/ FIAT Chrysler Automobiles
Search Marketing: SEO Campaign
A Performance Engine: Reimaging Microsoft’s Global Approach to SEO + Content  by iCrossing  for  Microsoft
Social: Facebook Campaign
Stand with Malala  by Campfire at SapientNitro  for  National Geographic Channel
Social: Twitter Campaign
#AllTreesAreBeautiful  by UM in partnership with Arnold Worldwide and Havas Worldwide  for  Reese's
Social: Use of Single Platform, Other
The Merc with the Snapchat Story  by Fox Home Entertainment  for  Deadpool
Social: Campaign Across Platforms
Straight Outta Somewhere  by PMG  for  Beats by Dre
“Fun Voyage!”  by SapientNitro  for  Carnival Cruise Line
User-Generated Content
#TEXASTODO  by Slingshot  for  Texas Tourism
Video: Facebook
Hard Won  by Thrillist  for  Smith & Forge
Video: Single Execution, Other
Love Test  by MediaCom  for  Revlon
Video: Campaign
Next Level Living  by AOL  for  Sleep Number
Viral Campaign
Straight Outta Somewhere  by PMG  for  Beats by Dre
Virtual Reality/Augmented Reality
The Field Trip to Mars  by UM in partnership with McCann New York  for  Lockheed Martin
Wearables/IoT Platform
Cocktail Lab  by Razorfish  for  Patrón Spirits Company/Patrón Tequila

Online Marketing Back to top

Activism/Public Service
Pay With Blood  by UM Romania  for  Untold Festival/National Institute of Blood Transfusion
Carhartt 2016 Fall Lookbook  by Perficient Digital  for  Carhartt
Automotive: Campaign
Beverage (alcoholic)
Let Life Surprise You  by Rokkan  for  Veuve Clicquot
Beverage (non-alcoholic)
Share a Coke and a Song: Turning Lyrics into Language  by UM  for  Coca Cola
Business-to-Business Campaigns
Musical OOO  by Spotify  for  Spotify
Consumer Packaged Goods
M&M’s and MTV 2016 Movie Awards Campaign  by Viacom Velocity  for  Mars/Wrigley, Mars, M&M’s
Entertainment: Movies
A Unicorn-ucopia of Marketing Wins  by Fox Home Entertainment  for  Deadpool
Entertainment: Games/Music/TV/Other
Lip Sync Battle Season 2  by Viacom  for  Spike
Fashion/Beauty/Cosmetics: Campaign
Love Test  by MediaCom  for  Revlon
Financial Services
Meet Halfway  by Noble People  for  PayPal
Health/Wellness: Campaign
Girl Emojis  by Starcom, Leo Burnett Toronto & Chicago and MSL Group  for  P&G Always
Hispanic Marketing Campaign American Dream Campaign  by Western Union  for  Western Union
House/Home Campaign
Ask Val - Pinterest Analyzer  by Valspar  for  Valspar
ENTYVIO Virtual Reality Experience  by Klick Health  for  Takeda Pharmaceuticals US/ENTYVIO
Shy Girl  by Ruby Tuesday  for  Ruby Tuesday
Shop With The Force  by Zambezi  for  Stance Socks
Sports/Live Events
Periscope #ComeSeekLive  by MullenLowe Mediahub  for  Royal Caribbean
Technology : Gadgets & Devices
ANTIdiaRy  by Starcom  for  Samsung Electronics America
Technology/Web Services
Domopalooza16  by Domo  for  Domo
Travel/Tourism Campaigns
Periscope #ComeSeekLive  by MullenLowe Mediahub  for  Royal Caribbean
Website Campaign
Talking Rain / Flavor Up  by Catapult  for  Sparkling Ice
Business-to-Business Website Redesign  by Accenture  for  Accenture
Causes/Charity/Non-Profit Organization Website
The Future of Hate, Stop HB757  by DigitasLBi  for  Lost-n-Found Youth
Entertainment: Games/Movies/Music/Sports/TV
United in History  by Brandmovers  for  Manchester United
Fashion/Beauty/Cosmetics Website
BB Dakota eCommerce Website  by BASIC  for  BB Dakota
Health/Wellness Website  by Ready Set Rocket  for
Retail/Restaurants Websites
BB Dakota eCommerce Website  by BASIC  for  BB Dakota