“We Are All Cheese Heads” was a campaign built to celebrate tweens being who they are and snacking however they want as well as influence moms to purchase. Media partnerships allowed tweens to literally “Cheese Head” themselves with a custom Snapchat AR lens, showcased outrageous string cheese eating methods through TikTok custom creator content, launched a first-of-its-kind livestream Cheese Quest on Twitch and we joined them in the Roblox metaverse with a Cheese Heads NPC and the ultimate prize – a custom string cheese car!
Affiliated Agency: Carmichael Lynch RelateCredits: • Neil Goodspeed, Director of Media, Senior Partner, Carmichael Lynch • Tracy Krulich, Executive Media Director, Carmichael Lynch • Nellie Murray, Group Media Director, Carmichael Lynch • Katyn Plourde, Associate Media Director, Carmichael Lynch • Sarah Dybicz, Senior Media Planner, Carmichael Lynch • Emma Hanson, Assistant Media Planner, Carmichael Lynch • Sarah Scherbring, Managing Director, Carmichael Lynch • Andrea Serrian, Account Director, Carmichael Lynch • Hanna Madren, Senior Account Manager, Carmichael Lynch • Maria Pazos, Group Planning Director, Carmichael Lynch • Brianna Holmes, Senior Brand Planner, Carmichael Lynch • Samantha Liebhard, Senior Account Supervisor, Carmichael Lynch Relate • Ingrid Pfefferle, Senior Social Strategist, Carmichael Lynch • Jason Bottenus, Group Creative Director, Carmichael Lynch • Andrew Wetzel, Senior Designer, Carmichael Lynch • John Sokolowski, Senior Writer, Carmichael Lynch • Mandi Longtin, Project Management Supervisor, Carmichael Lynch • Henni Iwarsson, Executive Producer, Carmichael Lynch • David Cherrie, Vice President, Marketing & Innovation, Saputo Dairy • Nicole Austin, Marketing Manager, Retail Dairy, Saputo Dairy • Kelsey Gugliuzza, Senior Graphic Designer, Saputo Dairy