Tag results for "b2b"
- B2B Buyers Prefer Email Over Other Channels, Especially Older Generations, Study FindsBoomers spend less time researching purchases -- eight weeks, versus 13 f ...
- B2B Goes Home: Brands Shift From Digital To Human-To-Human TacticsBut personalized email is first among digital channels, and third overall ...
- How CDPs Help B2B Brands Integrate Sales And MarketingMany B2B companies have implemented customer data platforms over the past yea ...
- As Google Makes Core Vital Changes, Which Industries Are Most Prepared?Google is reportedly set to roll out mobile-first indexing and changes ...
- Salesforce Debuts Tools To Help B2B Teams Conduct ABM CampaignsThe new features in Salesforce Digital 360 will help B2B brands disce ...
- New B2B Agency Focuses On Content CreationContent Ovation is headed by Jamie Green, a former executive editor ...
- Top Executives Named At Marketing Tech CompaniesJonathan Spier takes on the role of CEO at LeadCrunch, and Ni ...
- If It's Tuesday, Count On 87.1 Emails: That's What Professionals GetFriday is the slowest weekday, and weekends are even slower, EmailAnalytics repo ...
- Sitecore To Acquire Boxever And Four51Sitecore intends to provide a SaaS-based digital experience platform, it says. ...
- 1-to-1 In B2B: Buyers Now Demand Super-Personalized EmailsB2B buyers want interactions tailored to their firm's organization and pain point ...
- Terminus Garners $90 Million In Series C FundingAccount-based marketing firm Terminus has $125 million in total financing ...
- B2B Onboarding Firm Onboard Raises $1.25 MillionThe startup claims it is focusing on learning and customer feedback inste ...
- Raising Their Hand: Intent Data Is Now Widely Used In B2BNinety-seven percent of marketers in a recent study said intent data wi ...
- PureB2B Combines Three Types Of Intent Data In Tool For Tech MarketersPurePredict combines first-party, trigger-based and content engagement intent data, the company s ...
- NetHunt Debuts B2B CRM WorkflowsThe new feature automates tasks that salespeople had manually performed, the compa ...
- Benchmark Email Acquires Contacts+The announcement follows by weeks the snaring of a $3 million cred ...
- Email Automation Can Help You In B2BEmail automation plays a key role in B2B lead generation. But markete ...
- The Email Engine: It's The Most Used Channel In B2BHubSpot is the most popular automation tool in B2B, followed by Adobe/Marke ...
- Email & More To Kick Off Email Panel TalksThe first session of Email & More's panel discussions will focus ...
- Terminus And Outreach Integrate Their PlatformsThe integration ties insights from Outreach with the email and web personalizati ...
- Email Design Trends For B2B MarketersThe pandemic is pushing B2B marketers away from face-to-face contact and mo ...
- Mediafly Raises $25 Million In Growth FundingThe company will "double down" on growing its sales enablement tool. ...
- Virtual Events Boomed In 2020 Despite Obstacles: StudyMost events were free, and half of those who registered converted, Bizza ...
- B2B Marketers Can Find a Competitive Gain In Omnichannel MarketingB2B brands need to embrace omnichannel marketing in the wake of COVID-1 ...
- Words Count: The Art Of B2B Email NegotiationBuyer attention is a key metric in predicting whether communications will le ...
- ABM Sick Days: B2B Brands Change Their Budgets, Strategies Due To COVID-19But ABM now gets 27% of the average B2B marketing budget, t ...
- Salesforce Launches Platform To Help Brands Manage LoyaltyThe new tool can be utilized by both B2B and B2C bran ...
- Tech Stack Headaches: B2B Marketers Face Hurdles When Adding TechnologiesAlmost half are burdened with tech stacks that under-deliver on goals, RollWor ...
- B2B Brands Will Own The Digital Journey In 2021, Exec SaysB2B marketers must take back control of the buying cycle, says Nick Hey ...
- Amperity CMO Always Dreamed About Working At Microsoft"High growth -- that's what I'm addicted to," said Amperity's recently appoint ...
