Tag results for "b2b"
- LinkedIn Takes On TikTok With New Vertical Video FeaturesLinkedIn is doubling down on video, its fastest-growing in-app element - testi ...
- Skinner Named Managing Director, The ImaginariumThe B2B agency is promoting its Unbundled ABM Growth System. ...
- LinkedIn Cites AI Investments, Subscription Revenue Passes $2BLinkedIn increased its revenue over the course of 2024, according to ...
- LinkedIn Updates Attribution Model, Provides New Ad Response InsightsLinkedIn is updating its ad attribution models with a new hybrid attributi ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience DataThis partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- B2B Goes Prospecting: Most Firms See It As Key Part Of Their Business StrategyEmail is the top channel among both prospects and vendors, Sopro repo ...
- B2B Served Cold: Firm Offers Three-Tiered Pricing For Reaching ProspectsRivva integrates automation into cold email campaigns and helps manage the funne ...
- B2B Oracle: AI Will Dominate In 2025B2B marketers will be leveraging AI optimization this year, Moneypenny's Hannah String ...
- Microsoft Makes AI Priority For 2025, LinkedIn IncludedAdvertisers and publishers seem to have a limited understanding of all Microso ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B MarketersThe updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- LexisNexis Unit Launches AI, Intellectual Property ProductsThe new offerings will delve beneath the surface of regulatory news. ...
- Pilot Expands Consumer-Facing AdsNew campaign focuses on the joy of the holiday road trip, a ...
- Ad Ready: Targeting And Serving B2B AudiencesB2B marketers can reach executives based on job function and industry verti ...
- Informa Tech And TechTarget Combine Into One EntityThe new company employs hundreds of journalists and publishes several B2B tra ...
- B2B Readiness: Technology Will Be The Top Budget Line Item In 2025Artificial intelligence is viewed as the chief priority for the next ye ...
- PubMatic Partners With Intuit To Help B2B Advertisers Reach SMBsIntuit's SMB MediaLabs is a media network focused on small and medium-siz ...
- Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate StyleMessaging that simply refers to AI draws lower engagement and conversions, Vidm ...
- Meta Hires Salesforce's CEO Of AI Clara ShihShih will be responsible for developing and monetizing AI tools Meta ...
- B2B Master Class: Leaders Are Using Programmatic And Advanced Data StrategiesB2B brands are also more likely to be using at least fi ...
- Dow Jones Creates Factiva Smart Summary, AI-Based Research ToolThe new service will safeguard the rights of publishers, Dow Jones s ...
- You've Got A Gift: New B2B Gifting Service Requires Only An Email AddressThe new program for B2B corporate gifting eliminates the need for ...
- Holidays Are The Time For B2C In B2BFor all the holiday cheer, B2B decision-making is logical, based on fact ...
- Signatures Meet CRM: Integration Combines Two Email TasksA new arrangement will align Exclaimer's signature content with HubSpot's contact li ...
- Email Fear And Flight: Workers Dread Opening Their InboxesThe average person has 30 unread emails in their work inbox, Emailtooltest ...
- Gambling On Election Emails: Will Response Hold Up During Holiday Cycle?Consumers may be distracted by politics as November 5 approaches. But there ...
- Hanson Dodge Adds 2 B2B AccountsHanson Dodge has been awarded two new business-to-business assignments: Baxter Planning a ...
- 2025 Revisionism: B2B Marketers Will Pull Back On GenAI, Forrester SaysThe focus will shift to the bottom line as B2B leaders foc ...
- DoubleVerify Expands Measurement To LinkedIn Video AdsTo strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- SimplePractice Campaign Targets Therapists, PsychiatristsThe spot "Help On" targets SimplePractice's therapist-heavy user base with slice-of-life vignett ...
- LinkedIn Ad Updates Take On Video, AI, Livestreamed EventsLinkedIn is becoming a leading B2B video platform for brands, rolling o ...
