- LinkedIn Takes On TikTok With New Vertical Video Features
MediaDailyNews, Colin Kirkland - Tuesday, February 4, 2025
LinkedIn is doubling down on video, its fastest-growing in-app element - testi ...
- Skinner Named Managing Director, The Imaginarium
People on the Move, Fern Siegel - Tuesday, February 4, 2025
The B2B agency is promoting its Unbundled ABM Growth System. ...
- LinkedIn Cites AI Investments, Subscription Revenue Passes $2B
MediaDailyNews, Colin Kirkland - Thursday, January 30, 2025
LinkedIn increased its revenue over the course of 2024, according to ...
- LinkedIn Updates Attribution Model, Provides New Ad Response Insights
MediaDailyNews, Colin Kirkland - Thursday, January 23, 2025
LinkedIn is updating its ad attribution models with a new hybrid attributi ...
- Bombora Integrates With Experian's Audigent For B2B, Intent Audience Data
MediaDailyNews, Laurie Sullivan - Friday, January 24, 2025
This partnership brings B2B programmatic audiences from Bombora into Audigent's suite ...
- B2B Goes Prospecting: Most Firms See It As Key Part Of Their Business Strategy
Email Insider, Ray Schultz - Wednesday, January 22, 2025
Email is the top channel among both prospects and vendors, Sopro repo ...
- B2B Served Cold: Firm Offers Three-Tiered Pricing For Reaching Prospects
Email Insider, Ray Schultz - Monday, January 6, 2025
Rivva integrates automation into cold email campaigns and helps manage the funne ...
- B2B Oracle: AI Will Dominate In 2025
Email Insider, Ray Schultz - Friday, January 3, 2025
B2B marketers will be leveraging AI optimization this year, Moneypenny's Hannah String ...
- Microsoft Makes AI Priority For 2025, LinkedIn Included
MediaDailyNews, Laurie Sullivan - Tuesday, December 31, 2024
Advertisers and publishers seem to have a limited understanding of all Microso ...
- LinkedIn Offers Enhanced Insights, Targeting For B2B Marketers
MediaDailyNews, Colin Kirkland - Thursday, December 19, 2024
The updates to LinkedIn's Campaign Manager portal are aimed at delivering enhanc ...
- LexisNexis Unit Launches AI, Intellectual Property Products
Publishers Daily, Ray Schultz - Thursday, December 19, 2024
The new offerings will delve beneath the surface of regulatory news. ...
- Pilot Expands Consumer-Facing Ads
Retail Insider, Sarah Mahoney - Wednesday, December 11, 2024
New campaign focuses on the joy of the holiday road trip, a ...
- Ad Ready: Targeting And Serving B2B Audiences
Publishing Insider, Ray Schultz - Sunday, December 8, 2024
B2B marketers can reach executives based on job function and industry verti ...
- Informa Tech And TechTarget Combine Into One Entity
Publishers Daily, Ray Schultz - Tuesday, December 3, 2024
The new company employs hundreds of journalists and publishes several B2B tra ...
- B2B Readiness: Technology Will Be The Top Budget Line Item In 2025
Email Insider, Ray Schultz - Tuesday, December 3, 2024
Artificial intelligence is viewed as the chief priority for the next ye ...
- PubMatic Partners With Intuit To Help B2B Advertisers Reach SMBs
Publishers Daily, Ray Schultz - Tuesday, November 26, 2024
Intuit's SMB MediaLabs is a media network focused on small and medium-siz ...
- Casual B2B: Brands Are Advised To Humanize AI Mentions, Corporate Style
Email Insider, Ray Schultz - Tuesday, November 26, 2024
Messaging that simply refers to AI draws lower engagement and conversions, Vidm ...
- Meta Hires Salesforce's CEO Of AI Clara Shih
MediaDailyNews, Colin Kirkland - Thursday, November 21, 2024
Shih will be responsible for developing and monetizing AI tools Meta ...
- B2B Master Class: Leaders Are Using Programmatic And Advanced Data Strategies
Email Insider, Ray Schultz - Friday, November 15, 2024
B2B brands are also more likely to be using at least fi ...
- Dow Jones Creates Factiva Smart Summary, AI-Based Research Tool
Publishers Daily, Ray Schultz - Wednesday, November 13, 2024
The new service will safeguard the rights of publishers, Dow Jones s ...
- You've Got A Gift: New B2B Gifting Service Requires Only An Email Address
Email Insider, Ray Schultz - Monday, November 11, 2024
The new program for B2B corporate gifting eliminates the need for ...
- Holidays Are The Time For B2C In B2B
Email Insider, Ray Schultz - Friday, November 8, 2024
For all the holiday cheer, B2B decision-making is logical, based on fact ...
- Signatures Meet CRM: Integration Combines Two Email Tasks
Email Insider, Ray Schultz - Wednesday, November 6, 2024
A new arrangement will align Exclaimer's signature content with HubSpot's contact li ...
- Email Fear And Flight: Workers Dread Opening Their Inboxes
Email Insider, Ray Schultz - Tuesday, November 5, 2024
The average person has 30 unread emails in their work inbox, Emailtooltest ...
- Gambling On Election Emails: Will Response Hold Up During Holiday Cycle?
Email Insider, Ray Schultz - Friday, November 1, 2024
Consumers may be distracted by politics as November 5 approaches. But there ...
- Hanson Dodge Adds 2 B2B Accounts
Accounts on the Move, Steve McClellan - Tuesday, October 29, 2024
Hanson Dodge has been awarded two new business-to-business assignments: Baxter Planning a ...
- 2025 Revisionism: B2B Marketers Will Pull Back On GenAI, Forrester Says
Email Insider, Ray Schultz - Tuesday, October 29, 2024
The focus will shift to the bottom line as B2B leaders foc ...
- DoubleVerify Expands Measurement To LinkedIn Video Ads
MediaDailyNews, Colin Kirkland - Wednesday, October 23, 2024
To strengthen its brand protections and media effectiveness, LinkedIn is expanding i ...
- SimplePractice Campaign Targets Therapists, Psychiatrists
Marketing Daily, Les Luchter - Tuesday, October 22, 2024
The spot "Help On" targets SimplePractice's therapist-heavy user base with slice-of-life vignett ...
- LinkedIn Ad Updates Take On Video, AI, Livestreamed Events
MediaDailyNews, Colin Kirkland - Wednesday, October 16, 2024
LinkedIn is becoming a leading B2B video platform for brands, rolling o ...