Atera wants to cut through the AI
clutter in its new B2B campaign.
“Let People Work” confronts the daily stress that tech can produce, effectively slowing down work. The brand's message:
Atera’s autonomous IT solution eliminates technical snafus.
Ad copy: “We can pilot a rover on Mars, but joining a video call feels like rocket science?”
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The
DOOH campaign appears at Brookfield Place, formerly the World Financial Center, in Lower Manhattan and Salesforce Transit Center in San Francisco, targeting the C-suite demo for maximum
visibility.
Atera worked with DCX Agency to develop the strategy and executed the creative in-house. Graf Media handled media.
The OOH creative appears on 175 Pearl Media screens
to supply repeat exposure for business, finance, technology and enterprise audiences.
The campaign launched at HIMSS in Las Vegas, with TV, digital, experiential and web executions, anchored
by a large-scale DOOH investment.
“The world has mastered drone-delivered lunches, yet enterprise teams are still defeated by password resets and clunky video calls,” said Chris
Lane, vice president, brand, Atera. “It’s time to stop the death by a thousand cuts of legacy technology and start a new era where technology finally gets out of the way and lets people
work.”