• by Fern Siegel , Yesterday

Creative studio Hornet is expanding its client offerings.

The company has debuted Perfect Stranger, which marries agency to production. The new entity offers brands an integrated approach to strategy, design and advertising.

Clio-winning Hornet’s clients include Tiffany, Meta, Amazon and Estee Lauder.

The goal is to be an effective one-stop shopping entity for brands, from concept through execution. The company’s clients -- in entertainment, enterprise tech and consulting -- are interesting in targeting consumers who often avoid traditional ads.

Daniel Fries, executive creative director, Perfect Stranger, said the agency’s genesis is “in response to a very real need we were seeing from brands for a more agile, more integrated creative partner.” With the two companies combining skill sets, clients enjoy access to Hornet's 25-year track record and its commitment to craft, he said. 

Perfect Strangers opens with 20 staffers working in close partnership with Hornet. Its site notes the company “builds platforms -- a cultural engine with infinite expressions.” 

The combined client roster across the two companies includes Trimble/SketchUp, eero, Homes.com and Japanese manga publisher Kodansha.