• The BI Build: Business Intelligence/SQL Budgets Are Rising
    As business intelligence budgets increase and structured query language is increasingly used, execs and data analysts disagree on the needs and challenges, Ascend2 and bipp report.
  • Handle With Care: Customers Demand A Good Experience, Brands Trying To Provide It
    Email remains a preferred channel, but it falls behind SMS when it comes to CX messaging, Zendesk reports.
  • Happy Friday: That Day Pulled Highest Email Open, Click Rates
    But mobile opens fell during the year as people worked at home, Campaign Monitor reports.
  • Quick-Change Artists: Why Brands Are Turning To Agile Marketing
    Agile marketing involves the ability to scale up as required. This ability to pivot is helping brands deal with the disruptions of the past year, MediaCrossing says in its report The New Era of Agility in Marketing.
  • It's Raining Emails: Most Brands Are Sending More, But Engagement Is A Challenge
    Marketers also face the hurdles of reducing spam complaints and increasing their email list size, Ascend2 reports.
  • The Emotional Intelligence Test: Is Your Brand Doing The Right Thing?
    Consumers are demanding that businesses share their values and beliefs. But they still want free shipping above all else, CommerceNext reports.
  • Customer Service Apoplexy: Consumers Have To Work Too Hard To Resolve Issues
    More people are shopping online, but less than half solve problems on the first contact, least of all through email, The Northridge Group reports.
  • The 2021 Email Blast: Channel Is Even More Important Than It Was Last Year
    Brands hope for drop-and-drag editors and strong personalization and segmentation capabilities, Campaign Monitor reports.
  • SMBs Shun CRMs: They Don't Use Them With Email Marketing
    Almost two-thirds of small businesses fail to employ a CRM or other automated system, Visual Objects reports.
  • Words Count: The Art Of B2B Email Negotiation
    Buyer attention is a key metric in predicting whether communications will lead to a sale.
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