• Holiday Email Conundrum: When SPAM Makes The Nice List
    As the holidays get underway, it's time for cheer and catching up. Recently, my family and I had the opportunity to spend some time with out-of-town relatives we only see a few times a year. As we talked, I heard my godbrother say something that caught my attention: "Let me check my SPAM folder for coupons from XYZ store." Of course I had to dig further
  • 4 Email Tips That Are 'On Fleek'
    I was introduced to a glossary of millennial terms last week by a co-worker. ("on fleek" means "on point," if you didn't know already, BTW.) Now let's shake up your traditional thinking of email marketing with a couple of tips learned by making more mistakes than I care to admit.
  • Giving Thanks To Email
    Having worked on the client and consulting sides of the business across several verticals and as an adjunct professor of digital marketing, I've seen all possibilities for our beloved channel. And even with all those experiences, for me working in email marketing never gets old. After years of working in this space, here is what I am most grateful for when it comes to email:
  • Deliverability: Are Marketers Applying Yesterday's Approach to Today's Problem?
    Inbox placement rates fell in 2015 from 2014. Why? Maybe because marketers haven't kept up with inbox placement's recent evolution. The rules of deliverability have changed over the last few years.
  • What's In Your Email Marketing Toolbox?
    The right tools save time and effort and produce better results, whether you are installing an irrigation system in your backyard or deploying an email-marketing program. Many email marketers are less productive when they fail to take advantage of dozens of specialized tools. Perhaps they simply aren't aware of them -- or they may think getting by with a homegrown system gets the job done just fine. Here's my list of roughly 50 types of tools suggested by my experience or by fellow email marketers and members of the Only Influencers community of email folks.
  • Capitalizing On Browse & Cart Abandonment
    Someone hits your site, they browse, then maybe put something in the cart and leave. That represents 68% of your visitors, according to Baynard Institute. There are many reasons for abandoning carts, according to Statistia:
  • Retail Email Strategies To Help You Survive November
    On your mark, get set... go! The holiday season is officially here, and email marketers everywhere are already feeling the pressure of the season, which is much like sprinting a marathon. Here are some tasks to consider to help make the most out of this critical time of year.