Are you tired of the deadening weight of GDPR compliance? Lighten up! Here is a compendium of some of the sillier announcements.
A new Gmail service, still in the experimental stage, will allow images in subject lines. It's not the first time this has been attempted, and there is one competitor.
A new global poll shows that firms have laid away $4.2 million for possible GDPR fines. But how many really expect to pay?
Almost two-thirds of all marketers give themselves a C or below in personalization, an Evergage study shows.
Travel marketers score better-than-average email metrics. But a Return Path study shows they may be missing opportunities.
Either marketers are getting better at targeting, or consumers are smarter about what they click through. It may be both, a study suggests.
Cookies aren't going away. But they will be used less in the wake of the ePrivacy Directive - and email more, reports a new study.
Companies can reach their business goals by providing a better customer experience, a study finds. But they need deeper personalization.
Shoppers read emails on their smartphones. But they buy on desktop. On average, customers will open three emails from a brand prior to making a purchase.
The email world is buzzing about the rumored changes in Gmail. Most experts see them as positive.