• Blind Date: Professors Say You Should Learn From First Transactions
    A study highlighted this week in the "Harvard Business Review" asserts that long-term buying behavior can be determined from the initial purchase.
  • End-Of-Year Checkup: No Big Growth In Email Effectiveness
    Only 15% of email marketers saw a significant revenue increase in 2019, Demand Metric reports.
  • Our ABM: How A Company Took Its Own B2B Marketing Advice
    Clients were doing it, so Sigstr determined that it had to take up account-based marketing (ABM).
  • Why Not Comply? Most Firms Lag In GDPR Data Access, Study Shows
    Email marketers, take note: you have to show data you have on a consumer within one month of receiving a request.
  • Election Assault: Most Counties Are Vulnerable To Email Phishing Attacks
    County election officials are wide open to email impersonation attacks. Of the counties studied, only 10 nationwide are fully protected, Valimail reports.
  • Digital Report Card: How Brands Are Doing As 2020 Looms
    Email is rated as effective by less than half of marketers surveyed, but digital strategies work well overall, Ascend2 reports.
  • Drop-Dead Deals: Most Consumers Will Open Emails With Holiday Discounts, Study Finds
    Shoppers are drawn to discounts, but emails must be focused. Consumers are more likely to respond to emails with single product promotions, SubjectLine.com reports.
  • Cyber Cyclone: Online Sales Hit New Weekend Highs
    Black Friday and Small Business Saturday sales are running above last year's totals, Adobe reports.