Why look back? Here are four emerging developments that could dominate the email space, starting on Wednesday.
Ecommerce sales hit new highs during this holiday season -- and so did returns, judging by a new study from Splitit.
Email is also used to deliver overheated rhetoric --- and threats, the Committee to Protect Journalists reports.
Overall growth was dwarfed by online sales, according to Mastercard SpendingPulse.
"Newsday" stopped emailing me when I opted out. But then it took up right where it left off.
An Israeli firm is offering app that combines all collaboration tasks in one workspace. But can it work?
Multi-touch attribution use is growing. But only a minority of firms have integrated it into their media mix, the MMA reports.
Retail brands want to increase their personalized emails from 10% to 30%, Bluecore reports.
But few spam and scam messages are received by text, a Zipwhip study claims.
Most firms will utilize email marketing automation, and most will increase their ecommerce budgets, 2Checkout reports.