Most B2B buyers are shifting their wallet share -- both a risk and an opportunity for vendors, Pros.com reports.
Vice reports that ZoomInfo sees privacy as a core threat to its business. Of course, it does -- as do countless other firms.
Most Americans have been affected by COVID-19 in some way, and this has influenced their buying choices both in B2B and B2C, Bospar reports.
The so-called CBD Enthusiast file will help marketers select prospects by ailment, gender and date of birth.
A recent email blast offered "new Trump-Reagan Commemorative Coin Sets" and featured the subject line "Ronald Reagan and yours truly."
Informed Delivery now has 20 million people signed up. That's quite an email list.
Almost half are investing the minimal amount to be compliant, CommerceNext reports.
B2B companies with mature ABM programs spend 39% of their marketing budgets on ABM, DemandBase reports.
BIMI allows firms with DMARC enforcement to display their brand logos in emails.
Many shoppers have discovered online brands they didn't know about -- and they plan to stick with them, Criteo reports.