by Ray Schultz on Jul 31, 3:33 PM
Most B2B buyers are shifting their wallet share -- both a risk and an opportunity for vendors, Pros.com reports.
by Ray Schultz on Jul 30, 3:33 PM
Vice reports that ZoomInfo sees privacy as a core threat to its business. Of course, it does -- as do countless other firms.
by Ray Schultz on Jul 29, 5:01 PM
Most Americans have been affected by COVID-19 in some way, and this has influenced their buying choices both in B2B and B2C, Bospar reports.
by Ray Schultz on Jul 28, 3:57 PM
The so-called CBD Enthusiast file will help marketers select prospects by ailment, gender and date of birth.
by Ray Schultz on Jul 27, 1:17 PM
A recent email blast offered "new Trump-Reagan Commemorative Coin Sets" and featured the subject line "Ronald Reagan and yours truly."
by Ray Schultz on Jul 24, 1:18 PM
Informed Delivery now has 20 million people signed up. That's quite an email list.
by Ray Schultz on Jul 23, 2:31 PM
Almost half are investing the minimal amount to be compliant, CommerceNext reports.
by Ray Schultz on Jul 22, 3:46 PM
B2B companies with mature ABM programs spend 39% of their marketing budgets on ABM, DemandBase reports.
by Ray Schultz on Jul 21, 11:31 AM
BIMI allows firms with DMARC enforcement to display their brand logos in emails.
by Ray Schultz on Jul 20, 9:47 AM
Many shoppers have discovered online brands they didn't know about -- and they plan to stick with them, Criteo reports.