• Email, The Empathy Channel
    Consumers prefer email over other media. And they want brands to be useful and responsive to their needs, OpenMarket reports.
  • Backward B2B: Firms Have To Improve Their Automation -- And Their Email
    There has been a decline in best practices from 2016 to 2019, CommuniGator and Smart Insights report.
  • Cyber Santa: Adobe Predicts An Online Bonanza
    Email remains the preferred mechanism for offers, and it produces higher conversions than social media, Adobe says.
  • The Great American Love Affair: B2B Sales And Marketing
    Sales and marketing are well aligned in most companies -- but that doesn't mean they're showing pipeline growth, LeadMD reports.
  • Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
    A Merkle study shows that large firms are lagging when it comes to audience management. Email is a top channel.
  • The Customer Voyage: Firms Are Getting Better At Mapping It
    Travel firms are more satisfied than retailers in their customer journey optimization, and U.S. brands are more upbeat than their U.K. counterparts, Yieldify reports.
  • The Limited Tops Email Performance Audit, But That May Not Be Saying Much
    Retailers either send too much email, fail to personalize it or even use the wrong name in the message, according to Women's Retail Customer Experience Audit, a study by technology provider Customer Portfolios.
  • Is Texting Tops? Study Claims It Beats Email
    But parts of a report from EZTexting seem based more on opinion than on original research.
  • Starvation Diet: Front-Line Workers Lack Access To Data
    The best way to provide access may be to embed analytics right into the email system, MicroStrategy reports.
  • Can Email Save Journalism? Yes, If Publishers Get Better At It, Study Says
    Most big publishers fail to send welcome and cart abandonment emails, a study by Iterable finds.
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