Consumers prefer email over other media. And they want brands to be useful and responsive to their needs, OpenMarket reports.
There has been a decline in best practices from 2016 to 2019, CommuniGator and Smart Insights report.
Email remains the preferred mechanism for offers, and it produces higher conversions than social media, Adobe says.
Sales and marketing are well aligned in most companies -- but that doesn't mean they're showing pipeline growth, LeadMD reports.
A Merkle study shows that large firms are lagging when it comes to audience management. Email is a top channel.
Travel firms are more satisfied than retailers in their customer journey optimization, and U.S. brands are more upbeat than their U.K. counterparts, Yieldify reports.
Retailers either send too much email, fail to personalize it or even use the wrong name in the message, according to Women's Retail Customer Experience Audit, a study by technology provider Customer Portfolios.
But parts of a report from EZTexting seem based more on opinion than on original research.
The best way to provide access may be to embed analytics right into the email system, MicroStrategy reports.
Most big publishers fail to send welcome and cart abandonment emails, a study by Iterable finds.