by Ray Schultz on May 31, 4:45 PM
But they are doing better in retention. Email remains the biggest data collection tool, CommerceNext reports.
by Ray Schultz on May 27, 5:06 PM
An academic study states that the threat is remote right now, but that the danger exists.
by Ray Schultz on May 26, 3:45 PM
Marketers say it's difficult to know how different martech products fit together, a study finds.
by Ray Schultz on May 25, 11:01 AM
But most firms have integrated sales and marketing tools, SharpSpring and Ascend2 report.
by Ray Schultz on May 24, 5:55 PM
Most consumers say they are receiving generic messages -- and they find it frustrating, Cordial reports.
by Ray Schultz on May 23, 3:52 PM
On the negative side, GDPR has made big and powerful companies even bigger and more powerful.
by Ray Schultz on May 20, 12:58 PM
Lack of staff is leading to low team morale and burnout and poor campaign launches, Aventi Group reports.
by Ray Schultz on May 19, 3:53 PM
Most people have at least one shopping app on their phone, and half have more than four, NewStore reports.
by Ray Schultz on May 18, 2:33 PM
Only 10% of CDP owners feel their CDP meets all their needs, Zeta Global and Forrester report.
by Ray Schultz on May 17, 5:45 PM
Brands should focus on behavior and conversions, says Breinify CEO Diane Keng.