But they are doing better in retention. Email remains the biggest data collection tool, CommerceNext reports.
An academic study states that the threat is remote right now, but that the danger exists.
Marketers say it's difficult to know how different martech products fit together, a study finds.
But most firms have integrated sales and marketing tools, SharpSpring and Ascend2 report.
Most consumers say they are receiving generic messages -- and they find it frustrating, Cordial reports.
On the negative side, GDPR has made big and powerful companies even bigger and more powerful.
Lack of staff is leading to low team morale and burnout and poor campaign launches, Aventi Group reports.
Most people have at least one shopping app on their phone, and half have more than four, NewStore reports.
Only 10% of CDP owners feel their CDP meets all their needs, Zeta Global and Forrester report.
Brands should focus on behavior and conversions, says Breinify CEO Diane Keng.